Working at Aha! | Glassdoor

Aha! Overview
Menlo Park, CA
51 to 200 employees
Company - Private
Enterprise Software & Network Solutions
$25 to $50 million (USD) per year
Aha! is the world's #1 product roadmap and marketing planning software. We help more than 5,000 innovative companies build and launch products customers love. More than 250,000 users worldwide trust Aha! to set brilliant strategy, capture customer ideas, create ... Read more

Company Updates

  • "I joined Aha! because I wanted to use my skills to make an impact — helping product managers be great and build products customers adore."

    My Name Is Tracy Singleton - This Is Why I Joined Aha! | Aha! Blog

    I have always had many interests. As a kid, I played competitive sports while also training at a classical dance studio. I loved the outdoors, yet I spent a lot of time inside teaching myself how to program the Apple IIe computer my dad brought home when I was 5 or 6 years old.

  • "Since joining Aha!, I have had the privilege to work with smart and talented people every single day — both my teammates and our customers."

    My Name Is Shannon Sauvé- This Is Why I Joined Aha! | Aha! Blog

    I have always loved to explore where my curiosity will take me. We had a big backyard growing up, and I loved to run around with my brothers and invent new games. During family road trips to U.S.

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Aha! – Why Work For Us?

We want you to be happy. Really happy. Customer and employee joy should be the aim and core of a company's existence. It is not easy, but it is why we are in business.

And we know that hard work should be rewarded. That is why we offer meaningful benefits to the team: generous salary, equity, benefits, and profit sharing. Yep, we are profitable.

As an entirely distributed company, we have team members working in locations throughout the U.S. and a few international locations too. Our team is rapidly expanding to meet phenomenal customer demand for our roadmapping software.

We are changing the way companies innovate and build great products. It has been an amazing journey and we have been humbled by our rapid growth.

Brian de Haaff and Dr. Chris Waters founded Aha! in the spring of 2013 in Menlo Park, California. Together, we have founded or been early employees of six cloud-based technology companies and have a total of 16 issued patents. Our last two ventures were acquired by well-known public companies.

We knew that people were struggling to set clear business strategy and connect it to the work of building award-winning products. There was an opportunity to take everything we had learned doing the same and build a product that would help people set goals and initiatives and connect it to the execution.

We wanted to do something different, something true. We did not want to build just another software company. We wanted to build an exceptionally high-quality product and create a place where people would love to work. And we wanted to allow people to work from where they were happiest — we are still a distributed company today.

In April 2017, we published a provocative book that shares our philosophy and the story of our exceptional growth -- Lovability. The book explains that customer love is within reach for anyone who designs, builds, and delivers a product. Anyone. These concepts are not complicated, with one caveat. You have to be willing to dismiss preconceived notions about what can be loved.

And that is what makes Aha! and the book unique. It takes a feeling that we all know — love — and applies it to the complex task of building products and companies. And it plainly shows you how to do it, while explaining why everything think you know about hype-inspired innovation is likely wrong.

True happiness comes from doing meaningful work with motivated colleagues and being appreciated for it. That is why the real thrill of being at Aha! is realized by working closely with a team that is committed to:


We hire folks who are as good as their word and respect others (even when they disagree). That means no drama and no dysfunction. There is no wiggle room when it comes to being honest and having strong moral principles.


It is a very human trait to love achievement and want the opportunity to do something important. At Aha! you work with people who set aggressive goals and always have a plan to get there. They want to look back with pride and say "I helped build one of the greatest software companies."


Having a plan is a start. But doing anything well is hard work. Who says work cannot be just as satisfying and fulfilling as all the other parts of our lives? Our team loves pursuing audacious goals and achieving them together.


Hard effort + experience = skill. It starts with leadership. The company's leaders are experts in product development and have built multiple successful companies. And we hire people who have similar expertise and are continually working to perfect their craft. Skill development is a conscious journey.

Team spirit

When you work with a group and believe in what you are trying to accomplish, it is possible to achieve greatness together. But greatness can only occur when the vision is clear and people are able to put the organization's goals on the same level as their personal aspirations.


Aha! is a learning organization. That is how we improve our skills. We believe in direct feedback and innovative internal coaching programs. And twice a year we get the entire team together in person at a travel destination location. We review what we have done, plan for the future, keep improving, and have some fun.

In July 2014, as we started to rapidly expand the company, we formalized our approach and pioneered a new framework for personal and business success — The Responsive Method (TRM). It is based on our breakthrough success and is grounded in the belief that sustainable, lasting success and happiness originate in respect for and service to others.

TRM is a framework for people and organizations to get the most out of today’s abundant free-flow of information — while staying on track towards a goal. You can read more about how you can use TRM to build lovable products and companies in Lovability, the breakthrough book by Aha! co-founder and CEO Brian de Haaff.

These principles drive how we operate Aha! and serve customers and employees.

  1. Goal first

    If you are going to be interrupt-driven and respond to requests in real time, you need a way to assess the presented needs. You need to know whether you are going to invest real effort. And to do so wisely, you must establish a goal-first approach and a true north for where you are headed. A goal-first approach is about defining your vision and making sure everyone understands it.

  2. Go boldly

    Creating something positive and lasting is profound. But there is no guide. Courage gives you the confidence to attempt what has not been done before. It empowers you to see the world from different points of view. It gives you the strength to persevere against adversity. And it emboldens you to pursue what is right — especially when the effort requires staying true to your mind and heart.

  3. Perfect moments

    Perfect moments are different than perfection. Perfection is always right. Perfect moments are times when we reach an ideal state. Too many of us are told these supreme experiences can only happen once in a lifetime, but we believe that they can be achieved every day. To create lasting greatness, have courage to pursue and realize perfect moments.

  4. Wow, curious!

    Einstein said, “I have no special talent. I am only passionately curious.” You too should be addicted to asking why and finding the answers. Curiosity is fundamental to learning and is a leading indicator of success. If you are curious, you are interested and invested, so you will keep working on a problem until you solve it. At its best, work is a quest for knowledge powered by insatiable curiosity.

  5. Interrupt driven

    This is contrary to conventional wisdom, but we think that you and your company should be driven by interruptions. Most people are taught to try to tune out distractions because there are so many urgent but unimportant requests. Tuning them out is a mistake. Listen carefully to the noise so you can learn to pick out the valuable data.  

  6. Yea or nay now

    You should respond to requests quickly because you cannot afford to keep revisiting them. You need to quickly analyze them as they are received and allow your goal-first strategy to guide you. The key is to digest the information and its importance as quickly as possible, so you can get on to the next one and create more value.

  7. Transparent

    Explaining the “why” makes the “what” simple to digest. This is especially important when saying “no.” The benefit is that if you share your assumptions and motivations and they are wrong, the other person will have a chance to help you see a better way. If you simply provide your answer, you are limiting your opportunity for growth.

  8. Kind

    People worry that being kind at work is a sign of weakness. Nothing could be further from the truth. Being kind is good for you because it allows you to stay in control, remain humble, and maintain perspective. While it does not mean that you will always agree with everyone, it does allow you stay calm and build strong relationships.

Our goal at Aha! is to help people build products and companies with conviction. We want you to discover (or re-discover) your mojo -- that sense of potency, confidence, and swagger that you have when you say to yourself, "I've got this." So join us on this epic adventure.

After all, life is short. Why spend it doing anything less than meaningful work with people you care about? Let us help you find even greater inspiration and a few new approaches to be your best. 

Aha! Reviews

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Aha! Co-Founder and CEO Brian de Haaff
Brian de Haaff
64 Ratings
  • Featured Review

    Helpful (4)

    "As Good As Advertised"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Positive Outlook
    Approves of CEO

    I have been working at Aha! full-time (More than a year)


    I really enjoy the fast pace at Aha! Everyone at the company is driven and works as a team to help the business not just succeed, but thrive. Transparency is excellent. Everyone knows what is going on every single week. The whole company is geared towards remote work. The onboarding, the onsite meetings, the little things that help us remote workers connect and truly feel like a team - it’s all there. I am also impressed with the continuous efforts to evolve and improve the business, all driven by a strategy-first mindset.


    My customer-facing position is somewhat different than the product management I had done in the past. The switch from a longer-term strategic focus to daily meetings with different customers and focus on specific customer questions was an adjustment. I have found that, once you get up to speed, there are plenty of opportunities for other types of involvement and ownership within the team, which helps fill some of that need in me.

    Advice to Management

    Keep up the drive to evolve and improve. It is an ongoing process to stay on top.

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Aha! Photos

Aha! photo of: Nathaniel and Peter catch up on video chat and show their Aha! pride.
Aha! photo of: Customer Sucess team members Jennifer and Shannon share a cross-country high-five during a video meeting.
Aha! photo of: Aha! teammates participate in a cultural activity. At onsites, we take time to appreciate all that the destination location has to offer.
Aha! photo of: Nathanial shares "hatitude" — our own special form of gratitude — with Mark, spotlighting his exceptional work with customers.
Aha! photo of: Lauren and Barbara enjoy the view as they get work done.
Aha! photo of: The Aha! Engineering team talks through plans and priorities for the coming year during an onsite team meeting.
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Aha! Interviews



Getting an Interview

Getting an Interview




  1. Featured Interview

    Helpful (16)  

    Senior Customer Success Manager Interview

    Anonymous Employee in Denver, CO
    Accepted Offer
    Positive Experience
    Difficult Interview


    I applied online. The process took 2 weeks. I interviewed at Aha! (Denver, CO) in April 2018.


    The interview process (like everything at Aha!) is very well thought out and is also structured/organized to be efficient for both the candidate and Aha!.

    During my interview process for a Sr. Customer Success Manager position, I interviewed with 4 different Aha! team members over the course of 10-14 days. In terms of the process, the interview was conducted 100% over video conferencing. It started with a quick screening type call with a member of the People Success team. Next, I interviewed with my future direct manager. After that, I interviewed with the Director of Customer Success, and eventually with Brian, our CEO. I would summarize the experience as follows.

    - Fast moving and efficient (while also very thorough)
    - Very transparent, in terms of what the process would be, what the role would be, what type of compensation could be expected.
    - Kind, respectful
    - Conversational. The team tries to determine if you are a fit from both a skill perspective, as well as from a company culture perspective (we have an awesome culture here at Aha!). My advice to anyone applying would be to just be yourself during the interview process.

    Interview Questions

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Aha! Awards & Accolades

  • Inc. 5000 – rank #143 overall, #13 in software and #4 in Silicon Valley, Inc. 5000, 2018
  • LinkedIn Top Startups – rank #23 of the 50 most attractive companies to work for, LinkedIn, 2018
  • 2018 SaaS awards, The Cloud SaaS Awards, 2018
  • 2018 Inc. Best Workplaces, Inc., 2018
  • Gold Stevie Winner: Company of the Year - Computer Software, Stevie Awards’ 2018 American Business Awards (ABAs), 2018
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Pledges & Certifications

Pay Equality Pledge

Committed to paying equitably for equal work & experience

Tech Hiring Commitment

Helping to train, hire and promote more technology workers

Career Advancement Program

Helping employees "upskill" into higher-paying positions

Diversity Commitment

Has programs that support a diverse and inclusive workforce

Pledge to Thrive

Taking steps to prioritize employee well-being

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