Working at Aha! | Glassdoor

Aha! Overview
Menlo Park, CA
51 to 200 employees
Company - Private
Enterprise Software & Network Solutions
Unknown / Non-Applicable
Aha! is the world's #1 roadmap software. We help more than 5,000 companies and 300,000 users create strategic plans. The company was founded in 2013 by Silicon Valley veterans and product management experts Brian de Haaff and Dr. Chris Waters. Aha! is one of the ... Read more

Company Updates

  • "Purpose and pace are what drew me to Aha! — but what I love most is the people. Within the company, there is a great mix of interests and expertise so I am constantly learning something new about our product, customers, and life."

  • "I am constantly learning something new from my outstanding colleagues. Everyone is extremely passionate about their work and is always willing to answer a question or offer help."

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Aha! – Why Work With Us?

True happiness comes from doing meaningful work with motivated colleagues and being appreciated for it. When you join the Aha! team, you are joining a group of experts who are committed to getting great work done ridiculously fast. We are ambitious. We are courageous. We are one of the fastest-growing software companies in the U.S. and are profitable. And we care deeply for our team and communities.

Brian de Haaff and Dr. Chris Waters built Aha! by putting people first. The focus is on delivering real value every day — from the product we build to the conversations we have with customers and each other.

We want you to be happy. Really happy. Customer and employee joy should be the aim and core of a company's existence. Aha! teammates work remotely from across the U.S. and a few international locations too. From virtual get-togethers to daily messages of gratitude, we take every opportunity to connect and appreciate one another. We work very hard and we have fun doing it.


We are proud of what we have created. And we are humbled when others recognize our accomplishments as well. We have been included on the Inc. Best Workplaces list and named one of the fastest-growing software companies as well.

Our tremendous growth and human-centered approach to business makes Aha! unique. We built what we call a grandpa-inspired company that was highly profitable from the start with no venture funding, no office, and no salespeople. We are committed to continuing to help teams innovate and inspire other emerging companies to think differently about how they too can build a people-first company.

Lead with kindness

We are ambitious. And we believe it is possible to achieve greatness without losing sight of our values. We stand behind our vision and genuinely root for our teammates and customers. Their success is our success.

It is one reason why we developed the concept of Lovability — the capacity to earn genuine, heartfelt love and loyalty from customers. It is the secret ingredient that propels Aha! and a select few organizations ahead and leads not only to consistent growth and profitability but sustainable happiness for everyone involved.

Learn and grow together

We are a learning organization. Every new hire participates in our in-depth onboarding program to become an expert in the market, product, and team. We read books that are meant to provoke deep thought, meaningful reflection, and conversation. And as we grow and opportunities arise, we promote from within.

Find sustainable happiness

You can work exceptionally hard and be happy. We have one life and we should fill it with what is most important to us. It is up to us to design our lives so that we purposefully do more of what makes us happy. That is Aha! — a talented group of people changing how the best-known companies innovate and bring products to market.

Great work is about effort and achievement, not a location. So you can find Aha! teammates all over the world. We stay meaningfully connected and collaborate daily on video meetings.

Aha! is fortunate to have been entirely remote since day one. We are adept at serving thousands of customers and collaborating with one another from around the world each day. You could say that we are all working from home together.

Every six months, we get the team together in person at a travel destination location to review our goals, track our progress, and bond over community activities and delicious meals. We call these onsites.

Remote work amplifies giving

As an entirely distributed company, we are in a unique position to make a global impact. Our team spans six countries, over half of the states in the U.S., and almost 80 cities worldwide. So we designed Aha! Cares with multiple ways to give.

Financial funding

This is a radically different kind of corporate giving program. The annual financial contributions we make are based on recommendations from the team. We created a model that is employee-driven so that teammates can champion nonprofits in their own local communities. They are encouraged to advocate for nonprofits that focus on people’s basic needs: food, safety, and shelter.

In 2019, we donated more than $100,000 to eligible nonprofits. And that was just the start. We raised our Aha! Cares annual financial giving commitment to $127,093 for 2020. We plan to increase the amount annually as we continue to grow and hope that the success of our program will inspire your company to set up your own program.

Community service

All Aha! teammates are encouraged to take an annual paid community service day. It can be used to support the nonprofit they are championing for financial support. Or it can be another community organization that helps those most in need in the city they live in.

Onsite volunteering

We hold all-company gatherings twice each year. (We call these "onsites.") Whenever we are in a location where it is logistically possible, we volunteer at local nonprofits. So far, we have supported more than 30 organizations. We have planted vegetables in community gardens, stocked food pantries, and performed maintenance at a domestic violence shelter.

Discounts for nonprofits

We recognize that nonprofits are critical to the health of our global communities. We offer eligible nonprofits a 30 percent recurring discount. And of course, our nonprofit customers receive the same level of ultra-responsive support as for-profit customers.

More value for all

For-profit companies should not forget our nonprofit counterparts. Both are required for people and communities to thrive. We are fortunate to be able to create value through Aha! Cares for customers, our team, and the regions we live in.

Aha! Reviews

  • Helpful (32)

    "Smart team doing challenging work — culture unlike anything you have ever experience!d"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Product Marketing Manager in Minneapolis, MN
    Current Employee - Senior Product Marketing Manager in Minneapolis, MN
    Positive Outlook
    Approves of CEO

    I have been working at Aha! full-time (More than a year)


    The culture at Aha! is the real deal. You are surrounded by incredibly smart people who want nothing more than to build impactful software and help other teams do the same.

    We are motivated by guiding each other through continuous learning, pushing each other's ideas, and helping each other become the best marketer, PM, writer, engineer, support, or ops person that you can become.

    Day one begins your 5+ week onboarding program (some roles go through much more). Not only will you go deep on learning the Aha! application, but you will also learn about how we work, the interruptions we welcome, and how we deliver real features on a weekly (yes, weekly!) basis. You will also be paired with a coach the entire way.

    You will quickly experience the incredible work of a true cross-functional team and how everyone contributes to making the product better. On several occasions, I have witnessed a conversation happen on chat and within 30 minutes that "idea / improvement" is deployed to production. We move fast and we do things that make sense for our users (including us — since we literally run the entire business in Aha!).

    No matter what role you are in, you have ownership to make real impact. Wether it is an internal process improvement, a new marketing approach, or a feature for the product, everyone contributes toward the shard goals. And yes, you actually understand what the goals are. The access to company metrics is incredible and we review how we are doing on a weekly basis. Numbers, stats, etc. are not hidden — you have access to see how we are doing just like everyone else.


    If you prefer running solo off on your own and following little-to-no process, you will not enjoy working at Aha! We have lots of process and work hard to continually improve them.

    You own your work, but everything is collaborative, reviewed by peers (multiple times) and there is little room for rockstars working in the dark coming back with a final solution.

    If you do not like extreme transparency (all your work, to-dos, etc. is visible in Aha! by the entire team) then you will not enjoy working on this team.

    Advice to Management

    Continue to recognize when things are not a good fit and move on quickly. Our culture remains unique and refreshing even as we surpass 100 people. Keep doing what you are doing as we go to 200 but allow room to adjust given challenges that come with each new milestone of people (100, 125, 150, etc.)

See All 88 Reviews

Aha! Photos

Aha! photo of: Nathaniel and Peter catch up on video chat and show their Aha! pride.
Aha! photo of: Customer Sucess team members Jennifer and Shannon share a cross-country high-five during a video meeting.
Aha! photo of: Aha! teammates participate in a cultural activity. At onsites, we take time to appreciate all that the destination location has to offer.
Aha! photo of: Nathanial shares "hatitude" — our own special form of gratitude — with Mark, spotlighting his exceptional work with customers.
Aha! photo of: Lauren and Barbara enjoy the view as they get work done.
Aha! photo of: The Aha! Engineering team talks through plans and priorities for the coming year during an onsite team meeting.
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Aha! Interviews



Getting an Interview

Getting an Interview




  1. Helpful (4)  

    Senior Product Marketing Manager Interview

    Anonymous Interview Candidate
    Declined Offer
    Neutral Experience
    Easy Interview


    I applied through a recruiter. I interviewed at Aha!.


    I noticed pretty early on that in company-wide pictures on their website most of the employees presented as white, and as far as I know their leadership team is all white.

    During a late stage interview with a leader at the company I asked "How do you think of diversity and inclusion at Aha?" The interviewer seemed confused by what I was asking and why I would be asking that. They replied that, in terms of inclusion, everyone has the same level of access to software/information. In terms of diversity, they hire the best candidates for the job.

    If you care about D&I (as you should!), be aware.

    Interview Questions

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Aha! Awards & Accolades

  • Inc. 5000 – rank #143 overall, #13 in software and #4 in Silicon Valley, Inc. 5000, 2018
  • LinkedIn Top Startups – rank #23 of the 50 most attractive companies to work for, LinkedIn, 2018
  • 2018 SaaS awards, The Cloud SaaS Awards, 2018
  • 2018 Inc. Best Workplaces, Inc., 2018
  • Gold Stevie Winner: Company of the Year - Computer Software, Stevie Awards’ 2018 American Business Awards (ABAs), 2018
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Pledges & Certifications

Pay Equality Pledge

Committed to paying equitably for equal work & experience

Tech Hiring Commitment

Helping to train, hire and promote more technology workers

Career Advancement Program

Helping employees "upskill" into higher-paying positions

Diversity Commitment

Has programs that support a diverse and inclusive workforce

Pledge to Thrive

Taking steps to prioritize employee well-being

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