Working at All Web Leads | Glassdoor

All Web Leads Overview

Austin, TX
501 to 1000 employees
Company - Private
Insurance Carriers
$100 to $500 million (USD) per year
All Web Leads (AWL) was founded in 2005 and is the nation's premier Customer Acquisition Marketing business focused on the insurance industry. Our team delivers tens of thousands of high-intent, qualified consumers to our customers every day. At the heart of ... Read more

Mission: Winning is a core mission here at AWL and the way you consistently win is to have a trusted and talented team of people working passionately toward their goals. Check us out. You will learn firsthand how we lead our industry by combining a passion for data and technology in ... Read more

Glassdoor Awards

Best Places to Work: 2015 (#20)

Company Updates

  • AWL achieved the 2018 Fast 50 list!

  • AWL Hosts our Q-3 Open House & Recruiting Event! Join us and meet with current employees and management teams!

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All Web Leads – Why Work For Us?

Austin is home to AWL, and as such, gives us a vibrant and creative talent pool from which to draw. The city itself also attracts the high-energy and high-performing workforce we seek. To be the premier Customer Acquisition Marketing business for the nation’s insurance industry takes a team of tech experts, as well as a driven sales and marketing staff, all working together to bring our customers more consumers and profitability.

Brokers, carriers and agents nationwide depend on us to provide quality prospective consumers. And we deliver daily thanks to our advanced Customer Acquisition Marketing technology and services platform, plus the commitment of our dedicated employees.

Culture is key to our business goals at AWL and we strive to create an environment where our employees want to engage and be impactful. It’s difficult to sum up our culture in one word – some call it engaging or vibrant, while others describe it as dynamic. We’ll claim all those descriptions and then some.

Here at AWL we know that investing in our employees fosters a trustful and collaborative environment for success. Want to learn more about our culture? See for yourself by checking out the video above. Or, scroll down for a couple of our favorite "at work" photos.

AWL Executive Team

Bill Daniel, President and CEO

Bill is responsible for overall leadership and direction of the company, including strategy and operations. Prior to joining AWL in 2008, Bill was the President and CEO of Surgient, a leading data-center virtualization management software company. Previously, Bill held Senior Vice President roles at Vignette, a publicly traded developer of content management software, and he founded several software companies, including Wallop, Datis Corp. and Mozart Systems. He also held sales positions at Oracle and other Silicon Valley technology companies. Bill holds a bachelor's of engineering degree from Dartmouth College and an M.B.A. from the Haas School of Business at the University of California at Berkeley.

Erik Josowitz, Senior Vice President of Technology & Strategy

Erik is responsible for the technological strategy, evolution and operation of AWL's CAM technology platform. Prior to joining AWL in 2008, Erik served as Vice President of Marketing at Surgient. Before Surgient, he served as Vice President of Product Marketing at SoloMio, a mobile telecommunications software company, and Vice President of Product Marketing and later Vice President of Corporate Strategy at Vignette Corp. Erik holds a bachelor's of architecture degree from the University of Texas at Austin.

Cortney Johnson, Senior Vice President of Finance and Chief Financial Officer

Cortney is responsible for accounting, treasury, insurance and investor-relations functions. Prior to joining AWL in 2011, Cortney had 10 years of public accounting, SEC reporting, and internal controls and audit experience, starting her career as an auditor with Ernst & Young, LLP, and most recently serving as the Director of Internal Controls and Audit for a publicly traded manufacturing company. Cortney holds a B.B.A in international business from Southwestern University and an M.S. in accounting from the McIntire School of Commerce at the University of Virginia. She also is a Certified Public Accountant, Certified Internal Auditor and Certified Fraud Examiner.

Dan Atkinson, Vice President of Business Intelligence

Dan and his team of analysts are responsible for developing and maintaining the company's data management architecture so the company has actionable visibility into key business metrics, while providing analytical insight. Dan has served in various capacities since joining AWL in 2006, including Senior Software Developer and Vice President of Engineering. Prior to joining AWL, Dan was a Staff Software Engineer and Project Manager at National Instruments where he worked on the company's LabVIEW Real-time, Control Design and Simulation products. Dan holds bachelor's of science degrees in computer sciences and mathematics from the University of Texas at Austin.

J.R. Attick, Vice President of Sales

J.R. is responsible for all customer acquisition and account management activities. J.R. has served in a variety of roles since joining AWL in 2008, including Director of Business Development where he was responsible for acquiring the majority of AWL's current strategic customer relationships, and later VP of Sales Operations where he led the transformation of the Agent Channel to take on the revenue trajectory fueling AWL's growth. Prior to AWL, J.R. held several Business Markets Sales Operations positions at Qwest Communications. J.R. holds a B.B.A. in marketing from the McCombs School of Business at the University of Texas.

Jessica Leirer, Vice President of Marketing

Jessica is responsible for all consumer and customer acquisition marketing activities and has served in various roles within AWL since joining the company in 2011, including Senior Online Marketing Manager and Senior Marketing Director. Prior to joining AWL, Jessica was an analyst at 360Partners, an ROI-focused search engine marketing agency, where she worked with the lead generation customers. Jessica holds a bachelor's of science degree in business and a bachelor's of arts degree in philosophy from Washington University in St. Louis.

Kristie Douglas, Vice President of Human Resources and Administration

Kristie is responsible for directing the "people functions" of AWL, including overseeing the recruiting and hiring processes, as well as managing payroll and benefits. Her role is to focus on strategic resource planning so that the company continues to employ and hire the most talented people in the marketplace. Kristie earned her bachelor's degree in elementary education from Millersville University in Pennsylvania.

All Web Leads Reviews

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Bill Daniel
162 Ratings
  • "Love it"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - CCR
    Current Employee - CCR
    Positive Outlook
    Approves of CEO

    I have been working at All Web Leads part-time (Less than a year)


    Work From home and flexible


    ard to be full time

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All Web Leads Photos

All Web Leads photo of: AWL Holiday Party
All Web Leads photo of: Inspiration Board
All Web Leads photo of: AWL's Technology Team enjoyed an afternoon of Lazertag last week! Working hard has its rewards!!
All Web Leads photo of: WL's Accounting Team had a blast at Austin's Panic Room!
All Web Leads photo of: AWL celebrated some birthdays and anniversaries with our Contact Center Team this week with some amazing Tiff's Treats! Happy Birthdays and Anniversaries AWLers! We appreciate you!
All Web Leads photo of: Company Happy Hour
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All Web Leads Interviews



Getting an Interview

Getting an Interview




  1. Featured Interview


    Business Development Executive Interview

    Anonymous Employee in Austin, TX
    Accepted Offer
    Positive Experience
    Average Interview


    I applied online. The process took 3 weeks. I interviewed at All Web Leads (Austin, TX) in July 2016.


    The interview process was fairly straightforward. I applied online, and was contacted by a 3rd party recruitment firm to schedule a phone interview. The 3rd party rep asked some basic interview questions, to essentially screen me. Once that was completed, they scheduled me a flight to Austin from San Francisco for my in person interview.

    Once I arrived at All Web Leads, I had 1 on 1 interviews with six different employees:
    SVP, Sales and Marketing
    VP, Sales
    Sr. Director, Strategic Business Development
    Sr. Manager Customer Success
    Manager, Inside Sales

    Each interview only took 30 minutes, covering all ranges of questioning including work history, sales history, etc.

    I received a call roughly a week later with an offer.

    Interview Questions

    • Explain a time when you lost a sale, and how you handled it.   Answer Question
    • What accomplishment are you most proud of?   Answer Question
    • Explain a time when you needed to motivate other people on your team to perform.   Answer Question
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All Web Leads Awards & Accolades

  • Best Places to Work, Austin Business Journal, 2017
  • Austin’s Best Places to Work, Austin Business Journal, 2018
  • Fast 50, Austin Business Journal, 2018
  • Built In Best Places to Work, Built in Austin, 2019
  • #1 Qualification Rate, Leads360, 2012
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