Working at All Web Leads | Glassdoor
Notice concerning COVID-19
All Web Leads has posted an update on their COVID-19 response. Please see Company Updates for the latest news.

All Web Leads Overview

Austin, TX
201 to 500 employees
Company - Private
Insurance Carriers
$100 to $500 million (USD) per year
All Web Leads (AWL) was founded in 2005 and is the nation's premier Customer Acquisition Marketing business focused on the insurance industry. Our team delivers tens of thousands of high-intent, qualified consumers to our customers every day. At the heart of ... Read more

Mission: Winning is a core mission here at AWL and the way you consistently win is to have a trusted and talented team of people working passionately toward their goals. Check us out. You will learn firsthand how we lead our industry by combining a passion for data and technology in ... Read more

Glassdoor Awards

Best Places to Work: 2015 (#20)

Company Updates

  • AWL achieved the 2018 Fast 50 list!

  • COVID-19

    We?re passionate about driving the growth of our business, as well as connecting with one another on a personal level.

See AllSee All

All Web Leads – Why Work With Us?

Austin is home to AWL, and as such, gives us a vibrant and creative talent pool from which to draw. The city itself also attracts the high-energy and high-performing workforce we seek. To be the premier Customer Acquisition Marketing business for the nation’s insurance industry takes a team of tech experts, as well as a driven sales and marketing staff, all working together to bring our customers more consumers and profitability.

Brokers, carriers and agents nationwide depend on us to provide quality prospective consumers. And we deliver daily thanks to our advanced Customer Acquisition Marketing technology and services platform, plus the commitment of our dedicated employees.

Culture is key to our business goals at AWL and we strive to create an environment where our employees want to engage and be impactful. It’s difficult to sum up our culture in one word – some call it engaging or vibrant, while others describe it as dynamic. We’ll claim all those descriptions and then some.

Here at AWL we know that investing in our employees fosters a trustful and collaborative environment for success. Want to learn more about our culture? See for yourself by checking out the video above. Or, scroll down for a couple of our favorite "at work" photos.

AWL Executive Team

Bill Daniel, President and CEO

Bill is responsible for overall leadership and direction of the company, including strategy and operations. Prior to joining AWL in 2008, Bill was the President and CEO of Surgient, a leading data-center virtualization management software company. Previously, Bill held Senior Vice President roles at Vignette, a publicly traded developer of content management software, and he founded several software companies, including Wallop, Datis Corp. and Mozart Systems. He also held sales positions at Oracle and other Silicon Valley technology companies. Bill holds a bachelor's of engineering degree from Dartmouth College and an M.B.A. from the Haas School of Business at the University of California at Berkeley.

Erik Josowitz, Senior Vice President of Technology & Strategy

Erik is responsible for the technological strategy, evolution and operation of AWL's CAM technology platform. Prior to joining AWL in 2008, Erik served as Vice President of Marketing at Surgient. Before Surgient, he served as Vice President of Product Marketing at SoloMio, a mobile telecommunications software company, and Vice President of Product Marketing and later Vice President of Corporate Strategy at Vignette Corp. Erik holds a bachelor's of architecture degree from the University of Texas at Austin.

Cortney Johnson, Senior Vice President of Finance and Chief Financial Officer

Cortney is responsible for accounting, treasury, insurance and investor-relations functions. Prior to joining AWL in 2011, Cortney had 10 years of public accounting, SEC reporting, and internal controls and audit experience, starting her career as an auditor with Ernst & Young, LLP, and most recently serving as the Director of Internal Controls and Audit for a publicly traded manufacturing company. Cortney holds a B.B.A in international business from Southwestern University and an M.S. in accounting from the McIntire School of Commerce at the University of Virginia. She also is a Certified Public Accountant, Certified Internal Auditor and Certified Fraud Examiner.

Dan Atkinson, Vice President of Business Intelligence

Dan and his team of analysts are responsible for developing and maintaining the company's data management architecture so the company has actionable visibility into key business metrics, while providing analytical insight. Dan has served in various capacities since joining AWL in 2006, including Senior Software Developer and Vice President of Engineering. Prior to joining AWL, Dan was a Staff Software Engineer and Project Manager at National Instruments where he worked on the company's LabVIEW Real-time, Control Design and Simulation products. Dan holds bachelor's of science degrees in computer sciences and mathematics from the University of Texas at Austin.

J.R. Attick, Vice President of Sales

J.R. is responsible for all customer acquisition and account management activities. J.R. has served in a variety of roles since joining AWL in 2008, including Director of Business Development where he was responsible for acquiring the majority of AWL's current strategic customer relationships, and later VP of Sales Operations where he led the transformation of the Agent Channel to take on the revenue trajectory fueling AWL's growth. Prior to AWL, J.R. held several Business Markets Sales Operations positions at Qwest Communications. J.R. holds a B.B.A. in marketing from the McCombs School of Business at the University of Texas.

Jessica Leirer, Vice President of Marketing

Jessica is responsible for all consumer and customer acquisition marketing activities and has served in various roles within AWL since joining the company in 2011, including Senior Online Marketing Manager and Senior Marketing Director. Prior to joining AWL, Jessica was an analyst at 360Partners, an ROI-focused search engine marketing agency, where she worked with the lead generation customers. Jessica holds a bachelor's of science degree in business and a bachelor's of arts degree in philosophy from Washington University in St. Louis.

Kristie Douglas, Vice President of Human Resources and Administration

Kristie is responsible for directing the "people functions" of AWL, including overseeing the recruiting and hiring processes, as well as managing payroll and benefits. Her role is to focus on strategic resource planning so that the company continues to employ and hire the most talented people in the marketplace. Kristie earned her bachelor's degree in elementary education from Millersville University in Pennsylvania.

All Web Leads Reviews

  • "Awesome Company"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - CCR in Austin, TX
    Current Employee - CCR in Austin, TX
    Positive Outlook
    Approves of CEO

    I have been working at All Web Leads part-time (Less than a year)


    Promotions within company , reasonable pay, hours


    Sometimes rude calls, but you can get that anywhere when working customer service

    Advice to Management

    Keep up the great work!

See All 261 Reviews

All Web Leads Photos

All Web Leads photo of: AWL Holiday Party
All Web Leads photo of: Good lookin' team!
All Web Leads photo of: Valentine's Day at the office
All Web Leads photo of: Inspiration Board
All Web Leads photo of: All Web Leads Career Open House
All Web Leads photo of: AWL Good with about two dozen kids participating in Foundation Communities’ Camino 5K
See All PhotosSee All

All Web Leads Interviews



Getting an Interview

Getting an Interview





    Digital Media Buyer Interview

    Anonymous Interview Candidate
    No Offer
    Negative Experience
    Average Interview


    I applied online. The process took 3 weeks. I interviewed at All Web Leads in August 2020.


    I talked to a recruiter for the company who then scheduled a phone interview for me with the hiring manager. I had to follow up with the recruiter twice over the next two weeks for an update. I finally heard back from the recruiter and she scheduled a video interview with several team members for the following week. I heard nothing back from the recruiter after completing about 3 hours of interviewing. I followed up with the recruiter a week later to see if there was an update and then about an hour later I received an automated email saying that I didn't get the job, which I thought was very unprofessional. I have a feeling that I would never have been updated if I had not followed up. The interview process should have been a lot more efficient and professional especially considering that the company employs recruiters for this very reason.

    Interview Questions

    • How could technology fix a problem that you had in a preview role?   Answer Question
See All 60 Interviews

All Web Leads Awards & Accolades

  • Built In Best Places to Work, Built in Austin, 2019
  • Austin’s Best Places to Work, Austin Business Journal, 2018
  • Fast 50, Austin Business Journal, 2018
  • Best Places to Work, Austin Business Journal, 2017
  • #1 Qualification Rate, Leads360, 2012
See More

Work at All Web Leads? Share Your Experiences

All Web Leads
  • Star
  • Star
  • Star
  • Star
  • Star
Click to Rate