Working at Alta Equipment | Glassdoor

Alta Equipment Overview

Livonia, MI
501 to 1000 employees
Company - Private
$100 to $500 million (USD) per year
Alta Equipment Company is one of the Great Lakes leading equipment dealers, offering a wide variety of products including gas and electric forklifts, a diverse line of construction equipment and materials handling products. Alta brings 34 years of experience in service ... Read more

Mission: More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships.

Company Updates

  • Alta Equipment has been named Equipment World’s 2018 Big Iron Dealer of the Year!

    Equipment World editors note that the division has experienced a significant turnaround within the past six years, with the group going from 12 to 310 employees and growing ten-fold. With Volvo Construction Equipment as its flagship line, Alta Equipment’s construction group now has nine locations in Michigan, Indiana and Illinois. The parent firm also includes an industrial equipment group.

    Alta Equipment is providing facilities for the independent Detroit Training Center, located in downtown Detroit, which provides training in diesel mechanics, equipment operation, asbestos abatement and obtaining a commercial driver’s license.

    With a same-day solution philosophy, the company says it stocks 10 to 15 percent more parts than usual and has made a commitment to provide a robust rental fleet.

    Through its acquisition of Elite Heavy Equipment Services in Spring Grove, Illinois, earlier this year, Alta Equipment aims to “crack the code” in field service.


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Alta Equipment – Why Work For Us?


We are an industry leading industrial and construction equipment company. We sell, service and rent a broad range of equipment.

At each of our 24 locations throughout the Midwest, you’ll find a staff of friendly, knowledgeable people dedicated to helping you grow your business. Our team includes:

  • Expert sales staff
  • Warehouse logistics specialists
  • Skilled service technicians
  • Amazing administrative support staff

More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships

Alta's Guiding Principles are that we Invest in the Best, we have a Passion for Excellence, we promote Mutual Respect, we are One Team, and we develop relationships that create Customers for Life.

Alta Equipment began in 1984 with a single location in Detroit. Through the support of our customers and hard work of our team, Alta has grown to 24 locations throughout Michigan, Illinois, and Indiana. As we’ve grown, our commitment to serving our customers has remained consistent, while our ability to meet their needs has increased.

Our core commitment is to build a team of the best people around in order to provide outstanding service that exceeds our customers’ expectations.

We are a growing, progressive, multi-location distributor with 24 locations and over 900 employees throughout Michigan, Northern Indiana and Illinois.

At Alta, we “invest in the best”. We work together as one team to promote mutual respect and develop relationships that create customers for life.

When Steve Greenawalt started Alta Equipment Company in 1984, he envisioned a company that honored its commitment to excellence. Today, his son Ryan, Alta's CEO, continues Alta’s legacy of a family business that:

  • Wins customers for life
  • Invests in the best talent
  • Maintains a passion for excellence
  • Values mutual respect
  • Works together as "one team"

Why YOU should chose Alta:

With the goal of providing outstanding service. From the outset, we have accomplished this by focusing on what really matters: you, the customer. That is why we have made, “Customers for Life” the center piece of our Guiding Principles, and we are committed to fostering lifelong relationships through every customer interaction.

In the past couple of years, we have made a significant investment in the business to become the premier provider of complete construction & industrial equipment solutions. We offer best in class products known globally for quality and reliability, flexible financing and rental options. In addition, we provide industry leading service support programs, including guaranteed 24-hour response and buyer satisfaction. Finally, we have the best trained technicians in the field and world-class facilities to keep your machines running properly. We believe that Alta Equipment Company offers the best overall value for your equipment needs. In the pages to follow you will find highlights of the products and services that we offer to deliver on this promise.

Why Alta? Because working at Alta is pure motivation. As the largest equipment dealership in the Midwest, our education initiatives entitled "Alta Cares" is an internal pilot program that focuses on reducing costs, strengthening culture, improve productivity and measure outcomes via simulated workplace initiatives. One of Alta Equipment Company's core values is the re-investment and training of its employees. 

Up Time Matters. That is the Alta mantra.  When a customer experiences troubles in the field, time equals money. Our 24 hour a day/7 day a week commitment to customer service is the core at what we do.  Alta is a "service" company that "sells" heavy duty construction and industrial equipment and downtime is not an option. With nearly 400 service technicians on the road daily, Alta's Service division covers Michigan, Indiana and Illinois and encompasses equipment breakdown repair, diagnostic troubleshooting, component R&I, track repair with our mobile track press, certified welding and line boring, as well as machine assembly and disassembly. We are the leading full-service revolutionary answer to your equipment service and repair.

Safety and Training at Alta:

As an industry leader, safety is a key component to our organization. As required by OSHA, Alta customizes and conducts full training seminars for its employees with emphasis on technical and operator training.  Proper operator training is an OSHA requirement, but savvy managers also know that a skilled operator can have an enormous impact on the bottom line. Alta’s expert trainers have decades of experience in operator training, combining the latest training materials with time-tested teaching methods. Our courses reflect industry standard recommendations as well as many suggestions from trainers and safety directors.

Our training programs feature:

  •  OSHA- and ANSI-compliant training
  •  Course content tailored to your company's training goals
  •  All training materials, including text books and charts
  •  Testing to ensure progress
  •  Flexible scheduling by day or evening
  •  Operator authorization card (5-year expiration)

Alta in the Community:

Alta Equipment Company prides itself in Community Engagement by actively participating and volunteering for multiple events throughout the year.  Highlighting our efforts is our support of the Detroit Training Center which specializes in workforce development and construction--including blight removal, commercial driver's license, heavy equipment, and skilled construction programs offering job placement assistance. Talk is cheap.  At Alta, we invest in our community by offering "real" training and provide adults with the knowledge, tools and skills they need to bring value to their communities, families and themselves.

Alta Equipment Reviews

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Ryan Greenawalt
8 Ratings
  • Featured Review

    Helpful (3)

    "Best Employer I've EVER Worked For"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Positive Outlook
    Approves of CEO

    I have been working at Alta Equipment full-time (More than 8 years)


    I think first and foremost it is the people I work with day in and day out. Great group of people who embody fostering customers for life. The senior management team is passionate and completely dedicated to empowering their teams and they truly care. They are not there for a paycheck, they are there to win! Also, there are opportunities for advancement and the organization is actively involved with the community. The culture is amazing and the company is constantly growing the right way. The benefits are top notch and they take a very small amount out of our paychecks. Alta does a terrific job to take care of their employees and I plan on staying for as long as they will have me.


    I don't really have anything negative to say, but if you are reviewing Alta then I'd tell you to do what you can to be a part of the team. So many employees comment how it was such a great career move to come to Alta, including myself.

    Advice to Management

    An increased effort to "build the bench". We have a lot of talented employees, but most of them don't seem interested in advancing into supervisory/managerial positions.

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Alta Equipment Photos

Alta Equipment photo of: Detroit Free Press Top Work Places Award 2018
Alta Equipment photo of: Construction Technician
Alta Equipment photo of: Alta at Little Caesars Arena
Alta Equipment photo of: Forklifts
Alta Equipment photo of: Gordie Howe International Bridge Groundbreaking
Alta Equipment photo of: Volvo Equipment
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Alta Equipment Interviews



Getting an Interview

Getting an Interview




  1. Helpful (1)  

    Rental Coordinator Interview

    Anonymous Employee in New Hudson, MI
    Accepted Offer
    Neutral Experience
    Easy Interview


    I applied in-person. The process took a week. I interviewed at Alta Equipment (New Hudson, MI) in July 2015.


    Waited 2 hours in the waiting room past my 9 am appointment to be interviewed. When I was finally interviewed it felt like I was drinking with a bunch of buddies. No pressure, no position related questions were asked, only experience related questions.

    Interview Questions

    • Tell us about your industry experience   1 Answer
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Alta Equipment Awards & Accolades

  • Top Workplaces, Detroit Free Press, 2018
  • Mark of Excellence Award, Volvo Construction Equipment, 2017
  • Big Iron Dealer of the Year Award, Equipment World Magazine, 2018
  • Dealer of Distinction, Hyster, 2017
  • Dealer of Excellence Award, Yale, 2017
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Pledges & Certifications

Tech Hiring Commitment

Helping to train, hire and promote more technology workers

Pledge to Thrive

Taking steps to prioritize employee well-being

Work at Alta Equipment? Share Your Experiences

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