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American Family Insurance Overview

Madison, WI
5001 to 10000 employees
Company - Private
Insurance Carriers
$5 to $10 billion (USD) per year
At American Family Insurance, we know how hard our customers and employees work to achieve their dreams. That’s why, for nearly 90 years, we’ve made it our mission to protect those dreams. It’s all part of who we are and who we’ll always ... Read more

Mission: Inspire, Protect and Restore Dreams

Company Updates

  • While the #COVID19 pandemic causes tremendous change, our CEO, Jack Salzwedel, says we should still try to find normalcy in our new normal.

  • We're proud of our commitment to an inclusive culture! And, we're grateful to DiversityInc for naming us a 2020 Noteworthy company.

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American Family Insurance – Why Work With Us?

The American Family Insurance Experience

At American Family Insurance, we’ve made it our mission to inspire, protect and restore dreams.  For our customers, the communities we serve, and the outstanding employees and agents who support those groups every day.  

We truly believe your dream is the most valuable thing you’ll ever own, because it shows who you can become.  And when you dream fearlessly, you find yourself feeling happier, healthier and enjoying a richer life.  

Our Values

We believe that how we treat one another is just as important as what we deliver to our customers.  Everyone — be it an employee or a policyholder — deserves our best.  We’re able to give you our best by adhering to six primary values: 

Innovative:  Challenge the status quo and always find new ways to improve service. 

Caring:  Provide guidance, empathy and respect for our customers and our co-workers. 

Agile:  Be nimble in this fast-moving world. Make smart decisions quickly because our customers shouldn’t expect anything less. 

Trustworthy:   Treat people fairly and with honesty. Build partnerships based on a strong foundation of trust. 

Transparent:   Speak with candor and conviction. Acknowledge your mistakes and always be open to new ways of thinking. 

Passionate:  Be driven and energetic in every endeavor. Lead by example, and focus on collective success. 

For specifics on how we live our values, and what's expected of every employee and agent, read the American Family Code of Conduct and Business Ethics. 

AmFam National Headquarters in Madison, WI

You Have a Lot to Offer, and So Do We.

A great work environment and robust benefits program enables our employees to deliver a great customer experience.  Here’s a look at some of the benefits that set American Family Insurance apart from other companies.

Work/Life Balance:

  • Paid Time Off
  • Holidays
  • Maternity Leave
  • Paid Family Leave
  • Work Flexibility
  • Group Legal
  • Dress for Your Day
  • Matching Gift Program

Retirement Benfits:

  • Pension Plan
  • 401(k)

Your Career:

  • Student Loan Repayment Program
  • Talent Development
  • Tuition Reimbursement
  • Scholarship Progam

Your Health:

  • Medical Coverage
  • Dental & Vision
  • Flexible Spending Accounts
  • Well-Being
  • Life Insurance
  • Disability
  • Life Works

Learn more about these awesome benefits on our website.  And, don’t just take our word for it, check out our Reviews tab to hear from those who know best— our own employees.

Our commitment to diversity includes creating a work environment in which everyone believes their ideas matter, regardless of their age, gender, race, ethnicity, sexual orientation, religion or physical ability. Within an inclusive environment, we develop our employees'  talents and retain their motivation and commitment.  Our employees are our true advantage and the key to our success. 

Promoting the Power of Diversity

American Family Insurance's Business Resource Groups (BRGs) are helping the company bring diverse perspectives forward.  The BRGs include employees from many locations who represent a variety of divisions, job levels and generations.  The primary purpose of the BRGs is to provide perspective and input into company initiatives for the benefit of our customers, our company and the communities we serve.  They champion diversity and their perspectives often help provide the right solution for a business problem or need.

  • Multicultural Business Resource Group (MBRG)
  • Women’s Business Resource Group (WBRG)
  • Lesbian, Gay, Bisexual, Transgender & Allied (LGBTA, One Family)
  • Veteran’s and Military Business Resource Group (VMBRG)
  • Abilities Business Resource Group (ABRG)

We Value the Heroes Who Have Served for us

Work experience is important, but having a structured military background is invaluable.  As a veteran, we know you possess leadership, strong values and selflessness.  These character traits are critical to the strength and success of several positions at American Family Insurance.  And once you become an employee, our Veteran’s and Military Business Resource Group is there to give you the kind of opportunities that allow you to thrive. 

Some of our Best Work is Done Outside the Office

Our commitment to restoring dreams extends far beyond our customers.  We understand that each employee and agent brings their own passion for causes and organizations in their community.  At American Family Insurance you’ll not only build an amazing career, you’ll also be encouraged to support the causes that matter most to you.  See how we’re helping give back: 

Corproate Volunteers:   

Feed your passion.  There are countless opportunities for you to take advantage of your paid volunteer hours.  In the past, team members have worked with local students through adopt-a-school partnerships, volunteered with United Way, worked with HIRE to train job seekers for openings in the community and created teams to lead fundraising efforts. There really is something for everyone!  So don’t just think about doing good deeds … do them.  We’ll back you every step of the way. 

Agency Volunteers:  

In hundreds of communities across 19 states our agents find great opportunities to help their communities by supporting agents’ volunteer efforts and even matching funds for worthy causes. Here are just a few examples of what our agency team members are up to: 

  1. Excelsior, MN Agents in Excelsior launched a local Lions Club that generates funds for community events through charitable organizations. In addition to sponsoring and volunteering as American Family Insurance representatives, they’ve also formed a scholarship in the name of the agency.
  2. Perrysburg, OH American Family Insurance agent, Nathan Young set a goal to raise $30,000 for the Leukemia and Lymphoma Society, which supports blood cancer research and honors children who are local blood cancer survivors. Not only did Nathan reach his goal, he far surpassed it, raising $41,550!
  3. Grafton, WI Besides donating to many school fundraising auctions within the community, the Mica Meunier Lawrence Agency in Grafton sponsors a variety of local organizations such as the Grafton Little League and the Grafton High School Booster Club.


You don’t have to be at American Family Insurance long before you’ll hear about DreamBank. There’s no other place like it.  We’ve created an interactive, open-to-the-community gathering place where we provide educational sessions, seminars and workshops to inspire dreamers of all ages. 

It's efforts like DreamBank that set American Family Insurance apart.  We don’t just talk about community involvement, we live it.  And not only that, we encourage each and every American Family team member to do the same.

If you happen to be in Madison, come see us in action.  DreamBank is open weekdays and available for educational groups, trade associations and community advocates who seek a supportive space to gather, learn, instruct and share. 

American Family Insurance Reviews

  • Featured Review

    "take great care of their employees"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Billing Representative in Saint Joseph, MO
    Former Employee - Billing Representative in Saint Joseph, MO
    Positive Outlook
    Approves of CEO

    I worked at American Family Insurance full-time (More than a year)


    top concern was to give customers a good experience


    insurance field isn't for everyone

See All 1,055 Reviews

American Family Insurance Photos

American Family Insurance photo of: American Family Campus
American Family Insurance photo of: Volunteer Time
American Family Insurance photo of: Passport to Diversity, 2018
American Family Insurance photo of: Passport to Diversity, 2018
American Family Insurance photo of: Passport to Diversity, 2018
American Family Insurance photo of: Passport to Diversity, 2018
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American Family Insurance Interviews



Getting an Interview

Getting an Interview




  1. Featured Interview


    Auto Care Center Representative Interview

    Anonymous Employee in Madison, WI
    Accepted Offer
    Positive Experience
    Average Interview


    I applied online. I interviewed at American Family Insurance (Madison, WI) in July 2017.


    Phone screening, then an in person interview with the hiring manager. Interview follows the STAR format. They want you to answer the questions based of their key metrics. All questions will have multiple steps and they expect you to answer them all.

    Interview Questions

    • Describe a time you demostrated leadership   2 Answers
See All 207 Interviews

American Family Insurance Awards & Accolades

  • Best Employers for Diversity, Forbes, 2019
  • Fortune 500, Fortune, 2018
  • Best Places to Work for LGBT Equality, Human Rights Campaign Foundation, 2018
  • America’s Best Employers For New Graduates, Forbes, 2018
  • Fitch Ratings A+ Award, Fitch Ratings, 2018
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Pledges & Certifications

Veteran Hiring Commitment

Committed to helping America's military veterans find work

Pay Equality Pledge

Committed to paying equitably for equal work & experience

Tech Hiring Commitment

Helping to train, hire and promote more technology workers

Career Advancement Program

Helping employees "upskill" into higher-paying positions

Diversity Commitment

Has programs that support a diverse and inclusive workforce

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