Working at American Family Insurance | Glassdoor

American Family Insurance Overview

Madison, WI
5001 to 10000 employees
Company - Private
Insurance Carriers
$5 to $10 billion (USD) per year
At American Family Insurance, we know how hard our customers and employees work to achieve their dreams. That’s why, for nearly 90 years, we’ve made it our mission to protect those dreams. It’s all part of who we are and who we’ll always ... Read more

Mission: Inspire, Protect and Restore Dreams

Company Updates

  • For American Family Insurance, 2018 included numerous milestones, dramatically changing the makeup of our enterprise. American Family Insurance CEO Jack Salzwedel explains why we are more than just an insurance company – and why we need to be.

    This is who we are

    Later today, I'll share 2018 American Family Insurance results during our annual member meeting. Thanks to investments we've made and leaders who supported it, American Family is positioned to be more than just a great exclusive-agency insurance company with a 19-state footprint. That's who we were. Today, we're more.

  • It’s Hispanic Heritage Month. American Family Insurance celebrated by hosting an event at the Phoenix Art Museum. See how music and stories inspired attendees to pursue their dreams. #dreamfearlessly

    American Family Insurance hosts event in Phoenix to celebrate Hispanic Heritage Month

    To celebrate Hispanic Heritage Month, American Family hosted a one-day event last week at the Phoenix Art Museum highlighting personal accounts from Hispanic and Latinx youth and adults. They shared their stories about pursuing dreams and facing challenges. Hispanic Heritage Month, which runs Sept. 15-Oct.

See AllSee All

American Family Insurance – Why Work For Us?

The American Family Insurance Experience

At American Family Insurance, we’ve made it our mission to inspire, protect and restore dreams.  For our customers, the communities we serve, and the outstanding employees and agents who support those groups every day.  

We truly believe your dream is the most valuable thing you’ll ever own, because it shows who you can become.  And when you dream fearlessly, you find yourself feeling happier, healthier and enjoying a richer life.  

Our Values

We believe that how we treat one another is just as important as what we deliver to our customers.  Everyone — be it an employee or a policyholder — deserves our best.  We’re able to give you our best by adhering to six primary values: 

Innovative:  Challenge the status quo and always find new ways to improve service. 

Caring:  Provide guidance, empathy and respect for our customers and our co-workers. 

Agile:  Be nimble in this fast-moving world. Make smart decisions quickly because our customers shouldn’t expect anything less. 

Trustworthy:   Treat people fairly and with honesty. Build partnerships based on a strong foundation of trust. 

Transparent:   Speak with candor and conviction. Acknowledge your mistakes and always be open to new ways of thinking. 

Passionate:  Be driven and energetic in every endeavor. Lead by example, and focus on collective success. 

For specifics on how we live our values, and what's expected of every employee and agent, read the American Family Code of Conduct and Business Ethics. 

AmFam National Headquarters in Madison, WI

You Have a Lot to Offer, and So Do We.

A great work environment and robust benefits program enables our employees to deliver a great customer experience.  Here’s a look at some of the benefits that set American Family Insurance apart from other companies.

Work/Life Balance:

  • Paid Time Off
  • Holidays
  • Maternity Leave
  • Paid Family Leave
  • Work Flexibility
  • Group Legal
  • Dress for Your Day
  • Matching Gift Program

Retirement Benfits:

  • Pension Plan
  • 401(k)

Your Career:

  • Student Loan Repayment Program
  • Talent Development
  • Tuition Reimbursement
  • Scholarship Progam

Your Health:

  • Medical Coverage
  • Dental & Vision
  • Flexible Spending Accounts
  • Well-Being
  • Life Insurance
  • Disability
  • Life Works

Learn more about these awesome benefits on our website.  And, don’t just take our word for it, check out our Reviews tab to hear from those who know best— our own employees.

Our commitment to diversity includes creating a work environment in which everyone believes their ideas matter, regardless of their age, gender, race, ethnicity, sexual orientation, religion or physical ability. Within an inclusive environment, we develop our employees'  talents and retain their motivation and commitment.  Our employees are our true advantage and the key to our success. 

Promoting the Power of Diversity

American Family Insurance's Business Resource Groups (BRGs) are helping the company bring diverse perspectives forward.  The BRGs include employees from many locations who represent a variety of divisions, job levels and generations.  The primary purpose of the BRGs is to provide perspective and input into company initiatives for the benefit of our customers, our company and the communities we serve.  They champion diversity and their perspectives often help provide the right solution for a business problem or need.

  • Multicultural Business Resource Group (MBRG)
  • Women’s Business Resource Group (WBRG)
  • Lesbian, Gay, Bisexual, Transgender & Allied (LGBTA, One Family)
  • Veteran’s and Military Business Resource Group (VMBRG)
  • Abilities Business Resource Group (ABRG)

We Value the Heroes Who Have Served for us

Work experience is important, but having a structured military background is invaluable.  As a veteran, we know you possess leadership, strong values and selflessness.  These character traits are critical to the strength and success of several positions at American Family Insurance.  And once you become an employee, our Veteran’s and Military Business Resource Group is there to give you the kind of opportunities that allow you to thrive. 

Some of our Best Work is Done Outside the Office

Our commitment to restoring dreams extends far beyond our customers.  We understand that each employee and agent brings their own passion for causes and organizations in their community.  At American Family Insurance you’ll not only build an amazing career, you’ll also be encouraged to support the causes that matter most to you.  See how we’re helping give back: 

Corproate Volunteers:   

Feed your passion.  There are countless opportunities for you to take advantage of your paid volunteer hours.  In the past, team members have worked with local students through adopt-a-school partnerships, volunteered with United Way, worked with HIRE to train job seekers for openings in the community and created teams to lead fundraising efforts. There really is something for everyone!  So don’t just think about doing good deeds … do them.  We’ll back you every step of the way. 

Agency Volunteers:  

In hundreds of communities across 19 states our agents find great opportunities to help their communities by supporting agents’ volunteer efforts and even matching funds for worthy causes. Here are just a few examples of what our agency team members are up to: 

  1. Excelsior, MN Agents in Excelsior launched a local Lions Club that generates funds for community events through charitable organizations. In addition to sponsoring and volunteering as American Family Insurance representatives, they’ve also formed a scholarship in the name of the agency.
  2. Perrysburg, OH American Family Insurance agent, Nathan Young set a goal to raise $30,000 for the Leukemia and Lymphoma Society, which supports blood cancer research and honors children who are local blood cancer survivors. Not only did Nathan reach his goal, he far surpassed it, raising $41,550!
  3. Grafton, WI Besides donating to many school fundraising auctions within the community, the Mica Meunier Lawrence Agency in Grafton sponsors a variety of local organizations such as the Grafton Little League and the Grafton High School Booster Club.


You don’t have to be at American Family Insurance long before you’ll hear about DreamBank. There’s no other place like it.  We’ve created an interactive, open-to-the-community gathering place where we provide educational sessions, seminars and workshops to inspire dreamers of all ages. 

It's efforts like DreamBank that set American Family Insurance apart.  We don’t just talk about community involvement, we live it.  And not only that, we encourage each and every American Family team member to do the same.

If you happen to be in Madison, come see us in action.  DreamBank is open weekdays and available for educational groups, trade associations and community advocates who seek a supportive space to gather, learn, instruct and share. 

American Family Insurance Reviews

Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
American Family Insurance President & CEO Jack Salzwedel
Jack Salzwedel
362 Ratings
  • Featured Review

    Helpful (6)

    "The best place I've worked... won't be leaving anytime soon!"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Madison, WI
    Current Employee - Anonymous Employee in Madison, WI
    Positive Outlook
    Approves of CEO

    I have been working at American Family Insurance full-time (More than a year)


    Flexible hours, student loan repayment program, fantastic health benefits, PTO is very generous especially for new hires, paid parental leave. The people are awesome! Fun culture, the company and leadership truly care about people.


    Not as diverse as it could be, but they are making huge strides!

See All 944 Reviews

American Family Insurance Photos

American Family Insurance photo of: American Family Campus
American Family Insurance photo of: Volunteer Time
American Family Insurance photo of: Passport to Diversity, 2018
American Family Insurance photo of: Passport to Diversity, 2018
American Family Insurance photo of: Passport to Diversity, 2018
American Family Insurance photo of: Passport to Diversity, 2018
See All PhotosSee All

American Family Insurance Interviews



Getting an Interview

Getting an Interview




  1. Featured Interview

    Helpful (2)  

    Customer Service Representative Interview

    Anonymous Employee in Evanston, IL
    Accepted Offer
    Positive Experience
    Easy Interview


    I applied online. The process took a week. I interviewed at American Family Insurance (Evanston, IL) in November 2017.


    I had 2 interviews--one with the operations manager and the other with the agent. The interview with the operations manager was a lot easier. It was more getting a feel for me as a person. She barely asked me any traditional interview questions. I passed the first interview and interviewed with the agent a week later. The interview with him was a little more intimidating. He asked about my background and what it is that I do in my current insurance role. He also asked why I wanted to leave my current agency--why I was looking to relocate and change to a different insurance company. He was doing a lot of digging to make sure that I would ultimately be the candidate to fill the position. He liked that I was relatively new to the industry that way I can be trained "his way" and that I was licensed in property and casualty. I was offered the job 3 days later after all of my references cleared.

    Interview Questions

    • We are interviewing a lot of candidates, why should I choose you to become my CSR?   1 Answer
    • Why are you looking to relocate? Why do you want to leave your current agency?   1 Answer
    • What are you licensed in?   1 Answer
See All 194 Interviews

American Family Insurance Awards & Accolades

  • Best Employers for Diversity, Forbes, 2019
  • Fortune 500, Fortune, 2018
  • Best Places to Work for LGBT Equality, Human Rights Campaign Foundation, 2018
  • America’s Best Employers For New Graduates, Forbes, 2018
  • Fitch Ratings A+ Award, Fitch Ratings, 2018
See More

Pledges & Certifications

Veteran Hiring Commitment

Committed to helping America's military veterans find work

Pay Equality Pledge

Committed to paying equitably for equal work & experience

Tech Hiring Commitment

Helping to train, hire and promote more technology workers

Career Advancement Program

Helping employees "upskill" into higher-paying positions

Diversity Commitment

Has programs that support a diverse and inclusive workforce

Work at American Family Insurance? Share Your Experiences

American Family Insurance
  • Star
  • Star
  • Star
  • Star
  • Star
Click to Rate