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American Family Insurance Overview

Website www.amfam.com
Headquarters Madison, WI
Size 5001 to 10000 Employees
Founded 1927
Type Company - Private
Industry Insurance
Revenue $5 to $10 billion (USD) per year
For more than 80 years, American Family Insurance has given its customers peace of mind by making their insurance experience easy and convenient. Our caring agents strive hard to meet customers' unique needs by offering just the right mix of American ... More

Mission: To be the most trusted and valued customer-driven insurance company

Company Updates

  • Want to make a difference? Learn more about what we expect from new additions to our family.

    Corporate Careers | American Family Insurance

    When a new employee joins our family, we want to be sure there are no surprises (unless they're the good kind.). That's why we want you to know right up front what's expected of you. Here are characteristics that will help you succeed at American Family.

  • There’s mounting scientific evidence showing gratitude has health benefits.

    Advisor November Newsletter: e-Safety Tips for Protecting Your Dreams

    Shop Online with Peace of Mind Enjoy a secure buying experience with these tips. Holiday shopping online in the comfort of your own home offers great perks. It's convenient and relatively stress-free - no crowds in stores or waiting in long lines.

American Family Insurance – Why Work For Us?

At American Family Insurance, we’ve made it our mission to inspire, protect and restore dreams – for our customers, the communities we serve, and the outstanding employees and agents who support those groups every day.

We truly believe your dream is the most valuable thing you’ll ever own, because it shows who you can become. And when you dream fearlessly, you find yourself feeling happier, healthier and enjoying a richer life.

If your dream is to further your career – to apply your skills and knowledge at an organization that values hard work, innovation and a collaborative environment – we want to hear from you today.

Building on our dream: We got our start in 1927, and are now the nation's third-largest mutual property/casualty insurance company, ranking 373 on the Fortune 500 list*. Our products – auto, homeowners, life, business and farm/ranch insurance – are available exclusively through agents in 19 states. Additionally, our affiliates (The General, Homesite and AssureStart) provide options for consumers who want to manage their insurance matters directly over the Internet or by phone.

*FORTUNE 500® is a registered trademark of Time, Inc.


American Family understands that everyone has dreams, both on the job and when away from work. Our culture helps employees find balance so they can pursue both professional and personal goals. We do this through company sponsored training, a tuition reimbursement program, flexible work schedules and numerous other initiatives geared toward achieving your dreams.


By making the best use of all resources – energy, paper, water, etc. – American Family is protecting people, the environment and our policyholders’ premiums, as well as the many individual dreams made possible by such efficiency practices. Here are just some of the steps we've taken.

  • All of our owned facilities are ENERGY STAR rated, and several of our larger facilities have attained the prestigious ENERGY STAR certification.
  • We have implemented more than 50 energy saving solutions that, combined, are reducing greenhouse gas emissions by the equivalent of 1,000 metric tons of carbon dioxide a year.
  • Through private equity funds, we invest in clean technology companies from a broad range of sectors, including alternative energy, energy conservation, waste management, clean water and pollution reduction.

American Family Insurance Reviews

Rating Trends
Recommend to a friend
Approve of CEO
American Family Insurance President & CEO Jack Salzwedel
Jack Salzwedel
158 Ratings
  • Claims

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Claims in Madison, WI
    Current Employee - Claims in Madison, WI
    Neutral Outlook
    Approves of CEO

    I have been working at American Family Insurance full-time (More than a year)


    The company is trying grow beyond its regional foot print.


    Wrong people in management. Still a good Ole boy network, family members and longevity base promotions. If things don't change, AmFam will not attract or maintain top talent. People will work where they feel represented. We are too comfortable with our own reality. We are too great of a company to remain behind the 8 ball.

    Advice to Management

    Our customers and management base are graying. Key words...diversity or be stuck in a cycle of mediocrity. Our company does not reflect the direction of the rest of the Country.

American Family Insurance Photos

American Family Insurance Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Claim Interview

    Anonymous Employee
    Accepted Offer
    Positive Experience
    Average Interview


    I applied through college or university. I interviewed at American Family Insurance.


    The first round is a phone interview and then the second is onsite one-to-one interview. They will normally conduct the interview during January and give out offers by the end of February.

    Interview Questions

American Family Insurance Awards & Accolades

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  • Fortune 500, Fortune, 2015
  • The Candidate Experience (CandE) Award, The Talent Board, 2014
  • Highest in Customer Satisfaction with the Auto Insurance Purchase Experience, J.D. Power and Associates, 2011
  • Best Employers for Latinos to Work for, Latinos for Hire, 2008
  • The Corporate 100, Hispanic Magazine, 2007
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