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Analytic Partners Overview

New York, NY
51 to 200 employees
Company - Private
Advertising & Marketing
Unknown / Non-Applicable
Analytic Partners is a global marketing analytics company that leverages adaptive modeling techniques and tools to help companies generate better marketing ROI, drive growth and, ultimately, grow closer to their customers. We work with marketers to build deep knowledge about ... Read more

Mission: Provide best-in-class analytics, superior business insights, and value added consulting services to significantly improve business performance for our clients.

Company Updates


    —14 days ago
    Marketers and Finance BFFs to Succeed - Forrester - Analytic Partners

    Joe LaSala, Analytic Partners' VP of Marketing, considers topics from Forrester Research's report, "Collaborate With Finance To Prove Marketing's Business Value" Times have changed quickly for marketing teams. No longer can we focus on metrics like click-through rates or think about our success on a campaign-by-campaign basis.

  • Analytic Partners SVP, Fred Chassé, shares results from recent studies on Pinterest’s marketing impact.

    —30+ days ago
    A New Look at Pinterest's Marketing Impact - Analytic Partners

    As a Pinterest Measurement Partner, Analytic Partners has a front seat to how Pinterest is working on new ways to help advertisers reach the right audience. In fact, Pinterest recently highlighted findings from measurement analysis we completed on behalf of five advertisers in retail and packaged goods.

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Analytic Partners – Why Work For Us?

Founded to deliver customized analytics that improve sales performance and marketing ROI, Analytic Partners provides results-oriented marketing consulting for you to gain more impact from your marketing and sales programs and to improve your customer experiences.

Because we add value every step of the way, our clients partner with us in long-term relationships to continually build deep knowledge about their brands, customers and competitors. This knowledge can be converted to sound strategies that improve business performance. Companies that work with Analytic Partners will have a deeper understanding of their business through insights from marketing mix modeling, customer segmentation, customer loyalty analysis, predictive modeling and optimization analysis.

Certified Women's Business Enterprise

Analytic Partners is a certified Women's Business Enterprise. Visit the website of the Women’s Business Enterprise National Council for more information.


  • 2000 - Analytic Partners founded
  • 2005 - AP opens offices in Dublin, Ireland to service Europe
  • 2008 - Singapore Office opens to support Asia-Pacific Region
  • 2009 - GPS v1.0 software platform to guide business tracking, planning & forecasting
  • 2012 - AP opens offices in Hong Kong, Sydney, Australia and Sao Paolo, Brazil
  • 2013 - GPS relaunch with enhanced capabilities including multi-screen compatibility
  • 2014 - Introspect Big Data Attribution Technology
  • 2015 - GPS Enterprise
  • 2016 - AP Northstar Academy

Operating Culture

To fulfill our mission, we’ve established a unique operating environment and corporate culture with high performance standards based on five core attributes:

  1. Collaboration. We believe in partnering with our clients and committing to their long-term success. You’ll receive unparalleled personalized service, customized attention to your key business issues, and knowledgeable value-added insights. Our disciplined analysis and proven experience will improve your organization’s ability to deliver enhanced performance more than you ever thought possible.
  2. Excellence. Within our organization, we have a wide breadth of experience and a wealth of intellectual capital. Our collective skills include experience across industries and analytic techniques. Our people range from analytically trained experts with PhDs from prominent academic institutions to analytically-trained marketing professionals with in-depth business management experience and solid track records of success. Rigorous internal training programs and knowledge-sharing forums complement our quality assurance processes to ensure the insights we provide are valid, robust and statistically rigorous.
  3. Innovation. Our breadth of analytic perspectives, experience and expertise enable us to create new research methods and software solutions that push the boundaries of decision support. As a result, you’ll benefit from advanced solutions for your business problems that lead to great leaps in business performance.
  4. Results-orientation. Improving your business results and ROI is your main concern – and our goal, too. That’s why we deliver value by interpreting findings in the context of your business environment and competitive landscape and then take these findings further, making strategic and tactical recommendations to improve your marketing results. We add significant value by working with you to incorporate our recommendations into your marketing plans so you can quickly benefit from improved results.
  5. Global. Our strategic locations across continents allow us to better serve clients anywhere in the world through a dedicated local presence, deeper understanding of local markets and experience with local data. Together, those allow us to provide timely insights, more meaningful analyses and closer collaboration that ultimately result in better decision-making for you.


We’re looking for smart, talented, hardworking professionals dedicated to the same high standards of quality and performance that define our company. Employment with Analytic Partners means working with prestigious clients, and the opportunity for international assignments across a variety of marketing and predictive analytics challenges. We maintain a collaborative, team-oriented environment and invest in our people so you can grow personally and professionally right along with our business.

NorthStar Academy Bootcamp

AP’s vision for marketing measurement & optimization space begins with our people – educating and empowering them to create value and innovate is the key to growth for our clients and ourselves.  We have intentionally focused on creating agility through our training and technology.  Our education focus for clients and our team goes beyond training on how to use our GPS Enterprise platform. Our NorthStar Academy Bootcamp is designed to grow data scientists and inspire a value-creation mindset.

Roles at Analytic Partners

The growth of Analytic Partners is made possible through the growth of our people.  We focus on strong development of our employees through ongoing training, a wide variety of client opportunities across industries and analytic approaches, and a corporate culture centered on meritocracy.

Below you will find an overview of different roles within our team.  Please visit our job openings for a list of current openings and application details.

Our Values 

Our differentiator in the marketing place is – Our People!  We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.  

  • People: We value our people, clients and partners
  • Passion: We love what we do
  • Growth: Unlimited growth means unlimited potential

Our one team – one voice approach enables us to be action takers and innovators.  We collaborate to solve complex problems and our love for data and insights are unmeasurable. 

Analytic Partners Reviews

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Analytic Partners President Nancy Smith
Nancy Smith
42 Ratings
  • Featured Review

    Helpful (5)

    "I'm pretty grateful to have found this company!"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Marketing Science Analyst in Charlottesville, VA
    Current Employee - Marketing Science Analyst in Charlottesville, VA
    Positive Outlook
    Approves of CEO

    I have been working at Analytic Partners full-time (More than a year)


    A supportive, friendly environment - you hear about consultancies being competitive and intense. Here, everybody is trying to do a good job and help others do well too. We help each other on projects, readily give advice, and try to make everybody feel good about their work. You can be honest about your mistakes and challenges, because people will just try to help you out.

    We laugh a lot - everybody is a little quirky, nerdy, kind, and smart, which makes for lots of good natured jokes that lighten the mood. We like eachother and eat lunch together and have company-sponsored happy hours every month or so and a few beers on Fridays.

    Reasonable hours - 9-6 M-F, there is no pressure to stay late to look good. I've had to work more than that, about 50 hours, only few times in a year. It would be great to work less, but it's a job thing

    Live in Charlottesville - Best place ever. Beautiful, historic, small town. I thought I'd have to live in a big city to have a job like this, using best in class tech and advising Fortune 100 clients. Nope, you can do that right here.

    Client facing and challenging analytics - You'll be prepping the data, creating models, creating insights and presentations, and you'll be delivering the results. That way, you are developing a diverse skill set and doing lots of interesting things rather than just one.


    Not always seeing the results of your work - Clients don't always listen to your recommendations. I want to build actionable insights and see the work I do create value. There is less transparency than if you were doing analytics internally.

    Heavy and light periods - I don't always have a good project because data comes in piecemeal or there is a lull in projects.

    Reasonable hours - but hey, it would be nice to have less ;)

    Not being in headquarters/ bigger company - Having an idea to implementing it, it may take a while or not happen because it may be challenging to see whether/ how your idea fits into the bigger picture of the company and other peoples' skills and roles.

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Analytic Partners Photos

Analytic Partners photo of: CU Boulder Career Fair
Analytic Partners photo of: #BeBoulder | CU Boulder Career Fair
Analytic Partners photo of: #BeBoulder | CU Boulder Career Fair
Analytic Partners photo of: #BeBoulder | CU Boulder Career Fair
Analytic Partners photo of: #BeBoulder | CU Boulder Career Fair
Analytic Partners photo of: #BeBoulder | CU Boulder Career Fair
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Analytic Partners Interviews



Getting an Interview

Getting an Interview




  1. Featured Interview


    Director Interview

    Anonymous Employee in New York, NY
    Accepted Offer
    Positive Experience
    Average Interview


    I applied through an employee referral. I interviewed at Analytic Partners (New York, NY) in July 2017.


    I had the best recruiting experience of my career with Analytic Partners and RN! Lots of communication throughout the whole process and I felt like I was the only candidate. Really refreshing!

    Interview Questions

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