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AppFolio Overview

Headquarters Santa Barbara, CA
Size 501 to 1000 Employees
Founded 2007
Type Company - Public (APPF)
Industry Information Technology
With solutions designed for law firms, property management / real estate and financial professionals, AppFolio’s award winning web-based software is used by thousands of happy customers across the country.

Mission: Our mission is to provide cloud-based software that revolutionizes the way small and medium-sized businesses operate and compete in the modern economy. Our Company Values: - Simpler Is Better - Great, Innovative Products Are Key To A Great Business - Great People ... More

Company Updates

  • We're so proud of our development process - great benefits for our customers as well as our engineering and product teams. Check out our new video - http://glassdoor.com/slink.htm?key=vI6Ex

    Behind the Scenes Look at Our Technology

    Do you ever wonder what goes into developing new features at AppFolio? We have teams of enthusiastic and innovative people that spend each day listening to customers and keeping up with industry trends to provide the best tools and experience in AppFolio Property Manager.

  • We just finished our 3rd annual AppFolio Property Manager Customer Conference and it was amazing! Lots of happy customers and AppFolians networking and learning together in beautiful Santa Barbara. http://glassdoor.com/slink.htm?key=vIpx7

    3rd Annual AppFolio Customer Conference Recap

    Last week we welcomed over 700 property managers to Santa Barbara for our 3rd annual Customer Conference. The event took place at the Fess Parker DoubleTree Resort, September 28-30, and the energy was above and beyond our expectations. Customers enjoyed a few days of informative sessions, networking, and a chance to get their support questions answered in our highly popular Genius Bar.

AppFolio – Why Work For Us?

At AppFolio we create easy-to-use, web-based software that helps small and mid-sized businesses more effectively market, manage and grow their business.

Our vision is to put exceptional quality technology—usually reserved for the largest companies with ample resources—into the hands of small and medium-sized businesses. We continue to lead the way in providing our customers with user-friendly, intuitive, and innovative solutions that help them improve their workflow and exceed their business goals.

Headquartered in Santa Barbara, California, AppFolio was founded by a team of technology leaders with proven experience creating software that businesses love to use. Our Chief Strategist, Klaus Schauser, was responsible for creating Citrix GoToMyPC and GoToMeeting—two award winning web-based collaboration solutions used across the world. Jon Walker, our CTO, is considered a pioneer in the area of data migration and was responsible for creating advanced migration software that has been deployed to over 40 million computers worldwide. This strong foundation of experience has paved the way for our success and proven expertise in the SaaS industry.

At the heart of our products and services is a talented and agile team that understands the importance of listening to our customers to provide solutions that meet and anticipate their needs. As a result, our rapid growth continues to be fueled by very happy and loyal customers. Our products include web-based property management software (AppFolio Property Manager) and web-based legal practice management software (MyCase).

Check out our open positions in Santa Barbara, Dallas & San Diego!

At AppFolio, every employee is a talented thinker with a dedication to deliver the best customer experience possible. We use an agile, customer-driven software development process and love working in small teams to create cloud-based software solutions that truly transform and simplify our customer’s business.

We’re looking for team members who thrive in a fast-paced, innovative and energetic environment. It’s important to us to have several team members meet our candidates to ensure we make the most informed decision for our team and for you. By the end of the process the candidate should have a thorough understanding of the AppFolio culture—which is all about collaboration, cutting edge technology, customer care, and of course fun! 

Check out our open positions in Santa Barbara, Dallas & San Diego!

Why AppFolio? Hear It From Our Employees


"It's a great place to work ...the people responsible for leading the company are immersed in it."

"It's a very open environment, everyone can talk to everyone else - everyone matters."

"Our engineering team is the best I've ever worked with."

"We're welcomed to be creative and free ­ people can really live up to their potential."

"They care about the employees - they keep us clothed and fed!"

"There's nothing but job growth here - more clients, more growth. It's a great feeling when there's nothing but sky ahead of you."

At AppFolio, we impatiently count the days until the next annual Hack Day. Innovation is a core principle to our success, so events like Hack Day are an important part of our culture. It’s a time for us to get creative and hopefully apply what we learn to our day-to-day work. It’s also just plain fun!

So what is Hack Day for us? It’s a full 24 hours dedicated to thinking outside the box. People get to team up with colleagues from other departments and together invent something completely unique. See more from last year’s Hack Day. There is only one rule of Hack Day: Don’t talk about Hack Day. Just kidding, we LOVE talking about it! The only rule is that you absolutely cannot work on a project you would normally work on during a typical day.

We recently celebrated our 6th annual Hack Day; and it was our largest ever with over 150 participants. This year’s theme was “Hack to the Future,” based on the second installment of the classic film  Back to the Future in which they travel to the year 2015. Anyone else still waiting for dehydrated pizza and self-tying shoelaces?

While we didn’t quite invent the hoverboard, we did create some pretty neat stuff. Here’s a look at what happens when 150 AppFolians are let loose in the wild to work on whatever they want.

AppFolio Reviews

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AppFolio President and CEO Brian Donahoo
Brian Donahoo
64 Ratings
  • Featured Review

    Helpful (1)

    SDR and loving it!

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Sales Development Representative in Santa Barbara, CA
    Current Employee - Sales Development Representative in Santa Barbara, CA
    Positive Outlook
    Approves of CEO

    I have been working at AppFolio (More than a year)


    I interviewed at quite a few places companies between Santa Barbara and San Francisco, and have to say that AppFolio beats them all. I’ve been on the SDR team for a little over a year now and have loved it. The job is hard, yes. But you have a great team around to support and motivate you. Company culture here is huge. Every week we have pod races where the winning team gets lunch at Hollister Brew Co or Bowling at Zodos, etc. You are showered with gift cards to all the best eateries in Santa Barbara. And where do they get these prize ideas? From the team! Management is always looking for new ideas from us about how things can be better. It’s a public company with a small company feel, which is invaluable. You always feel like you’re making a difference. I mean, in the mornings I get coffee with the CEO, Brian Donahoo, and talk to him about books - where else does that happen?! The small company culture goes hand in hand with opportunities for growth. If you work hard and do well, you’re recognized. You’re asked to speak at Quarterly meetings, you’re promoted to a coaching position where you can share best practices, and of course, a nice “thank you” commission check. This was my first sales job, but I am so grateful for the top-notch training I’ve received here. Keeping in mind all the fun we have here, what ultimately makes this company so successful is its structure. I get face time with my manager every day and from day one he’s worked endlessly with me to get better and better. He always makes sure that he’s available and a resource to everyone not only when it comes to everyday minutiae, but also for career advice. Every Monday morning, while everyone’s still shaking off the cobwebs, he’s booming with energy! For my birthday, he actually went to 4 different bakeries to get me the perfect vegan cupcake #dedication. There’s complete transparency about where you stand in the company and with the team. What you put in is what you get out and I’ve seen that time and time again with people that I’ve coached. I personally love this position because the learning never stops. There’s always something more you can do to and a little extra you can put in. If you want a company where you can have an impact, grow your career and make tons of friends in the process, this is the place for you.


    Since it is a growing company sometimes we run out of snacks in the afternoons. Honestly, though, no biggie. #firstworldproblems

    Advice to Management

    Keep the small company vibes no matter how big you get! Feeling like you make an impact is invaluable. It breeds loyalty and people feel personally invested.

AppFolio Photos

AppFolio Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Sales Interview

    Anonymous Interview Candidate in Dallas, TX
    No Offer
    Positive Experience
    Easy Interview


    I applied online. The process took 1+ week. I interviewed at AppFolio (Dallas, TX) in October 2015.


    About a week after submitting my application I received a phone call to schedule a phone interview with their recruiter The interview was scheduled for the following week, mid-day for 30 minutes

    Interview Questions

    • He asked what I knew about the company - my current and past jobs - whether their location worked for me We discussed where he thought I'd be best suited in the company   Answer Question

AppFolio Awards & Accolades

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  • Customer Service Department of the Year (Silver- Computer Services and Software), American Business Awards (the Stevies), 2015
  • Union of Design and Engineering, The International Design For Experience Award, 2014
  • Best Property Management Software Solution, Multi-Housing News, 2014
  • Bronze Stevie Award (Integrated Mobile Experience), American Business Awards, 2014
  • Best Property Management Software Solution, Multi-Housing News, 2013
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