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Applico Overview

New York, NY
1 to 50 employees
2009
Company - Private
Business Services
$5 to $10 million (USD) per year
Unknown
Applico helps businesses turn their products into platforms

Applico is trailblazing a new type of services firm, the platform innovation company. It is our belief that platforms are the key business model in the Connected Revolution, and as a mobile industry ... Read more

Applico Reviews

3.4
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Applico President & CEO Alex Moazed
Alex Moazed
36 Ratings
  • Helpful (1)

    "Have an impact and do good work"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Engineer
    Former Employee - Engineer
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Applico full-time (More than a year)

    Pros

    -work with enterprise clients on cool projects that will have a huge impact on their businesses
    -some startup work too that exposed me to a lot of different industry and cutting edge technologies
    -great team, fun to work with
    -work alongside entrepreneurs who have track record of success. Great experience if you want to start your own business

    Cons

    -hours can be long sometimes
    -if you don't have client-facing skills, can be a bit of a learning curve
    -roles aren't always well defined, will need to wear multiple hats sometimes

    Advice to Management

    build on core team, keep getting interesting client work to motivate them

See All 89 Reviews

Applico Photos

Applico photo of: Android mascots!
Applico photo of: Intern Project
Applico photo of: Pool table and project plans
Applico photo of: Yoga anyone?
Applico photo of: Surprise visitor
Applico photo of: Our favorite spirit animal
See All PhotosSee All

Applico Interviews

Experience

Experience
40%
18%
40%

Getting an Interview

Getting an Interview
66%
16%
8%
8

Difficulty

2.6
Average

Difficulty

Hard
Average
Easy
  1. Helpful (1)  

    Marketing Interview

    Anonymous Interview Candidate in New York, NY
    No Offer
    Negative Experience
    Easy Interview

    Application

    I applied through other source. I interviewed at Applico (New York, NY) in April 2017.

    Interview

    KEY FACT

    Someone from their team reached out to me regarding an undisclosed role in their marketing and PR team, emphasizing the "they reached out to me." We schedule a call to discuss undisclosed opportunity.

    EXPERIENCE

    1) Person was late to the call and did not apologize

    Shows a clear lack of interpersonal skills and that they do not value personal time. It also shows that they would definitely not value my personal time if I was on their team, and probably work their employees to the ground.

    2) Person proceeded to ask why I was interested in the role that had yet not been disclosed and what I could offer.

    I politely mentioned that someone on their team reached out to me and did not disclose the role or exact opportunity.

    3) Person explains that the role is for marketing and PR. I ask what the major responsibility is because I have experience in both areas and they are different skill sets.

    Person proceeds to share the responsibilities and the role is in fact business development, possibly 25% marketing.

    Note, I did my research and saw that the person was a year out of college, with less than a year of experience, and no expertise in either marketing, PR or business development.

    I tactfully explain that the role he is describing sounds sales heavy and that I have done both PR and marketing and what it sounds like they need is a business development manager.

    Person tries to unsuccessfully counter me with a defensive tone, ignoring the fact that I have significantly more amount of experience. You would think they would know this, given that again, they reached out to me. So, I would naturally assume they do homework on candidates that they'd like to bring on to grow their business.

    CONCLUSION

    After less than 10 minutes, I end the call. I thanked the person for reaching out, but it would not be a good fit. I could not and would not work alongside that person (person conducting interview would be on my team).

    RECOMMENDATION TO MANAGEMENT

    Please select carefully the person who will be responsible for hiring future talent. This person is a representation of your company's values, vision and culture.

    Is this person qualified to be interviewing potential employees? Do they have enough experience to play a role in hiring new team members?

    Word spreads fast if qualified candidates have a bad experience, especially if that person hiring isn't qualified to be part of the hiring process and/or does a poor job representing your company.

    Maybe your business isn't growing or your talent pool is lacking because the person you placed at the frontline of talent acquisition was the wrong person.

    Interview Questions

    • Why are you interested in this role? (Reminder, they reached out to me and did not share what the actual role was.)   Answer Question
See All 30 Interviews

Applico Awards & Accolades

  • Best Android Development Company, Best Web Design Agenices, 2011
  • Best iPhone Development Company, Best Web Design Agencies, 2011
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Applico Locations

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