Asbury Automotive

Career Programs & Training Courses:
Sales Training 101
Service Training 101
Finance & Insurance Training
General Manager Onboarding

Sales Training 101

Sales Training 101 is a course designed to prepare new employees with the foundation of best practices for sales consultants.

Meeting & greeting a customer
Establishing rapport
Conducting a needs analysis
Selecting and presenting a vehicle
How to do a demo drive with a customer
How to work with the service department & finance
When and how to get a manager involved

As a new employee, you will be placed in the week long course immediately after you are hired. The course will define the “12 steps of the road to the sale”. Other components of the course include working with a customer relations management (CRM) system, basic phone skills, and internet retail. Once you complete the course you will start at the dealership. One week of training is never enough; luckily we have sales trainers who will follow up with you 30, 60 and days 90 into your job to help you along the way.

Service Training 101

In a fast-paced environment it’s crucial for you to have a head-start on basics before serving customers. Service Training 101 is designed to prepare Asbury service advisors for the first day of work in the Service Department.

This course begins with an introduction to the company before moving to the expectations of the business, traits of top advisors:

Setting appointments and building value
Utilizing ADP and customer relation management systems (CRMs)
How to handle inbound calls
Following up with customers
Building rapport
Multi-point inspections
Vehicle walk-around
Maintenance/repair review
Active delivery

Finance & Insurance Training

The Finance & Insurance Training course is designed to prepare you with an understanding of the duties of an automotive financial service manager. Asbury offers its customers a variety of products that they can purchase to help further protect their vehicle. Asbury is proud to offer its customers a variety of products that they can purchase to help further protect their vehicle. As a finance manager, it’s important that our customers are educated on all of the available products:

Extended service contracts
GAP
Maintenance warranties
Tire and wheel protection
Dent protection
Protector products for the exterior
Key replacement warranties

The course will introduce you to company and state regulated polices, state regulated products, discussing paperwork with a customer, discussing APR rates, understanding bank fees, the delivery process, dealing with manufacturer and third party lenders, and giving a menu presentation. We will also teach you how to read a credit application, pull a bureau, and how to prevent fraud.

General Manager On-Boarding

(Preparing You and Your Teams for Success)

The most important role of a dealership is the General Manager, and we want to make sure our general
managers are prepared and ready to be the captain of their ship. The General Manager on-boarding program is designed to go over all of the major facets of our business. Each of our corporate director’s will discuss their specific department and give an overview.

Company history (including where we are today financially as a company)
Defining the role of a controller
Human resources
Public relations
Internal reporting
Compliance
IT help desk
Financial services
Tax & risk management
Service department
CSI/sales effectiveness
Fixed operations
Parts drilldown
Legal considerations
ADP & Elead
Marketing

Interested in running one of our dealerships? Apply now on our career’s page.

Asbury Automotive Group & Subsidiaries

In our vision to be America’s most admired auto retailer, we seek the best innovation, the best technology and the best customer experience available. Offering a comprehensive Total Rewards package to our team members is no different. In an effort to achieve our operational excellence goals, we evaluate our programs annually and are always looking to improve and expand our benefit offerings.

Here’s just a sample of the current Total Rewards you may be eligible for.

Life & Leisure

• Discounts at participating local businesses
• Discounts on vehicle purchases and services
• Wellness programs
• On-site health fairs and seminars
• Life management services
• Employee Assistance Program (EAP) on the day you are hired at no cost to you. This coverage provides you and all members of your household confidential access to unlimited phone consultations, limited private consultations for issues with drug or alcohol abuse, marital and relationship counseling, parenting issues, stress, as well as bereavement counseling, crisis intervention, financial counseling, legal counseling, discounts and referrals.

Learning & Development

• Paid training for most positions
• On-site training and online digital training programs
• Degree’s @ Work powered by Strayer University partnership for Chrysler employees only, free college tuition and e-books. *For participating Chrysler locations
• Educational reimbursement program for technicians
• College Scholarship Program is available for eligible dependents of Asbury employees
• Continuous new e-Learning opportunities
• NADA executive development program
• Asbury ethics, integrity and diversity training
• Management/leadership development
• Corporate training for corporate team members; excel, public speaking, etc.

 Recognition

• Service Anniversary Milestone Program
• Technician Guild Program
• Asbury’s Most Admired Program

 Perks

• Complimentary lunch provided at select locations at dealer discretion
• Company social events
• Mobile phone discount select positions
• Gym membership discounts
• Company demo select roles
• Employee referral program to earn additional income

 Safety

• Return-to-Work Program for workers who are injured while on the job
• Safety training that is tied to your specific position, so you get the training most pertinent to your career

*Rewards may vary by employment site and are subject to change at any time.