Athleta

Alone we are strong, united we thrive. Together we create the Power of She.

Athleta was born in Sonoma County, created by athletes (mostly women) who love the great outdoors. We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’ve seen firsthand how fitness nourishes the mind, body and heart, and opens up new worlds for us. Most importantly, what we have learned along this journey is that alone we are strong, but united we thrive. Our more than 130 stores have become hubs for their communities to meet, inspire and ignite each other into realizing their limitless potential. For all women and girls, no matter our body types or sports ability, there is no end to what is possible when we join together.

That is the Power of She.

We are B Corp Certified

We use business as a force for good. We're proud to be recongnized for putting people and planet right up there with profit. We earned B Corp Certification from the nonprofit B Lab, becoming one of the largest apparel companies in the world to certify as B Corp.  B Corp Certification requires a holistic review of a business’ social and environmental performance, accountability and transparency, and is based on a vision of creating a community of for-profit companies committed to redefining success in business.

Sustainability Sustains Us

It’s about doing the right thing, especially when it’s hard. And using the power we have as a big company to make informed decisions that improve lives—for everyone, everywhere.

Performance Empowers

We solve problems, beautifully. We do it by investing the time and technology it takes to embed innovative performance features into designs that also insist on celebrating the female form.