Attraction World Group Overview

  • Birmingham, United Kingdom
  • 51 to 200 Employees
  • 2005
  • Company - Private
  • Culture & Entertainment
  • $100 to $500 million (USD)


At Attraction World we have one vision: to connect the world's 250,000 attractions with the 100,000 travel providers, and make ‘Every Experience Amazing’. Working directly with over 20,000 tours, activities and attractions in more than 30 countries, we offer one of the largest ...
Mission: We help the world experience and smile

Attraction World Group Reviews

Recommend to a Friend
Approve of CEO
Oliver Nicholls
Oliver Nicholls
16 Ratings
Current Employee, more than 1 year

"Working at AWG"

Aug 26, 2022 - Head of Marketing
Positive Outlook
Approves of CEO


Working for Attraction World Group for the last year has been a fantastic experience and everyone is really friendly and supportive. The flexible working environment caters for each individual and


The only negative I can think of is the current workloads and some of our processes but these are already being addressed.

Advice to Management

Keep up the good work.
See All 31 Reviews

Diversity & Inclusion at Attraction World Group

(20 Reviews)

Diversity & Inclusion FAQs

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How is diversity at Attraction World Group?

...Great place for young people who still have a lot of areas to develop...Read More

Company Updates

August 16, 2021
Attraction World has been acquired by Ten Oceans Private Equity for an undisclosed sum. The private equity firm said it had bought the experiences provider after an earlier investment in Prioticket, a strategic partner of Attraction World. Attraction World chief executive Paul Stobbs is to move to an advisory role within the group while chief commercial officer Oliver Nicholls (picture left) will become chief executive. Justin Mahoney (right) will continue as chief operating officer, but takes on wider responsibility across the group. Nicholls, who joined Attraction World just under two years ago, said: “We are delighted to have secured this investment by Ten Oceans. Having navigated through the Covid pandemic, the new ownership of the group will allow us to move forward with a strong vision and to allow us to focus on the development of the group. “We have secured many new distribution partnerships over the last 18 months, some within our traditional travel agent market, but also across other markets, and the new investment will allow us to further these opportunities.
Shared image - Attraction World acquired by private equity firm | Travel Weekly
Attraction World acquired by private equity firm | Travel Weekly

Attraction World Group Awards & Accolades

  • Top 3

Attraction World Group FAQ

(18 Questions)

All answers shown come directly from Attraction World Group Reviews and are not edited or altered.

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What are perks and other benefits like at Attraction World Group?

...Great benefits...

August 11, 2022

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People Also Ask about Attraction World Group

Employees rate Attraction World Group 4.8 out of 5 stars based on 31 anonymous reviews on Glassdoor.

To get a job at Attraction World Group, browse currently open positions and apply for a job near you. Once you get a positive response, make sure to find out about the interview process at Attraction World Group and prepare for tough questions.

Overall, 98% of employees would recommend working at Attraction World Group to a friend. This is based on 30 anonymously submitted reviews on Glassdoor.

95% of employees think that Attraction World Group has a positive business outlook. This is based on anonymous employee reviews submitted on Glassdoor.

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