Working at BAO | Glassdoor

BAO Overview
Andover, MA
201 to 500 employees
Company - Private
Business Services
Unknown / Non-Applicable
BAO "By Appointment Only" is the industry leader for helping technology companies be more successful, and the place to come to turbo-charge your sales career!

BAO offers extensive professional, on-the-job training ... Read more

Company Updates

  • There may be 6 more weeks of winter but our Business Development Representatives are not letting that stop them! We had 12 Promotions and 37 employees hit goal in January! We are ready to continue that momentum into February!

  • Cheers to a Healthy 2017!!! BAO is celebrating a 0% rate increase in all plans for 2017. This caps a 6-year run during which overall health plan rates increased only 7%, as compared to an industry average of 33%. Here's to good health!

See All See All

BAO – Why Work For Us?

Who We Are

BAO is a family owned and operated business founded in 1997 by a small group of smart, passionate people. Over the last nineteen years spent pioneering the appointment setting industry, the BAO family has grown to include a team of more than 200 sales professionals. We are a dedicated and driven bunch. We work hard and play harder. We’re competitive but collaborative, aggressive but approachable, and disciples of both the latest marketing technologies and the most revered old-school sales tactics.

What We Do

We consider the work we do more of a calling than a job.  After all, there is something very powerful in knowing that, as an individual contributor, you can have a direct impact on the success of the client reps you will be working with, and, by extension, the companies they work for.  And how cool is that, given that those companies are some of the pre-eminent tech giants in the world?

What We Believe

At BAO we believe that your career is what you make it.  We provide all the training and tools you will need to succeed, but the results depend on how you leverage them for your own success.  That is why your background and your previous experience don’t matter nearly as much as your motivation and your commitment to learning and growth.   BAO has helped hundreds of individuals reinvent themselves into technology sales and marketing professionals!

If the party begins when you walk in the door, then we want to open some doors for you.

There are a few things we know for sure at BAO. We know that drive and determination go a long way towards making a great career. We know that top technology companies return to us again and again because of that drive. And we know that we need to have a little fun along the way.

That means celebrating team success. Recognizing a job well done. Knowing that your team is there for you. And it means being the kind of place where people love what they do and look forward to coming to work every day. Because together we create success, and success is fun.

At BAO, that’s who we are for every person in our organization, from sales to client services to business support roles. We’ve opened doors for fantastic people—people who may not have a traditional resume but whose positive attitude and commitment really get things done. We’ve built a culture where people create opportunities – for themselves, for our clients, for the team.

If we sound like your kind of place, check out our positions that are really something to celebrate.

When we say we deliver for our employees, we mean the whole package, providing benefits that exemplify our outstanding work environment. We make sure our people have the support they need to do their jobs with peace of mind, knowing that they can protect their families and their futures while finding a healthy work-life balance.

Our benefits package includes:

Medical Insurance Plan – Tufts Health Plan/Cigna/Carelink

BAO offers comprehensive health care coverage through Tufts Health Plan and its affiliate, Cigna/Carelink. Coverage includes chiropractic, mail-order prescriptions, and wellness programs offering discounts on gym membership, weight-loss program and acupuncture.

Dental Insurance Plan – Delta Dental

BAO recognizes that good dental care is a critical part of maintaining overall good health. Delta’s network of dentists is the largest in the nation.

Life, Disability, and AD & D Insurance

Preserving income in the event of injury, illness or loss of life is critical, and these programs offered through Mutual of Omaha help employees and their families cover their needs when the unexpected happens.

Vision Plan – VSP

This supplemental insurance program allows employees to defray much of the cost of contact lenses, glasses and frames once every 12 months.

Employee Assistance Plan

During those times when you don’t know quite where to turn for help, BAO’s Employee Assistance Plan offers confidential referrals for counseling, legal advice, financial planning and other resources.

Flexible Spending Account

To help with out-of-pocket expenses for medical, dental and child care, BAO offers an FSA that enables employees to put aside $2,500 per year for medical and dental expenses and $5,000 per year for child care on a pre-tax basis.

401(k) Plan

BAO offers a 401(k) and Roth 401(k) with 33 fund options through Nationwide Financial.

Paid Time Off

BAO believes that employees should have opportunities to enjoy time away from work to help with a healthy work-life balance. As we recognize that employees have diverse needs for time off from work, BAO has established its paid time off (PTO) policy to meet those needs. The benefit of PTO is that it promotes flexibility in how individuals choose to use their time off. In their first year with BAO, employees earn up to 15 PTO days. In year two, this increases to 17 PTO days, and in year three, the total number of PTO days is 20. PTO days are in addition to the 10 paid holidays BAO observes throughout the year.

Other awesome benefits include:

  • Employee discount programs – shopping, entertainment, and more
    • Working Advantage
    • ADP LifeMart
  • On-site amenities
  • Annual flu shots
  • Training and development
  • Work/life balance
  • Supportive team environment
  • Working with the best people on earth

If you’re great at making introductions, we want to introduce you to a few people. Starting with our inside sales team.

When you come to work at BAO as an Inside Sales Representative (ISR), we can promise you a few things. We can promise the people you work with will never be boring. We can guarantee that you’ll learn a lot. And we definitely can assure you that when you succeed—and we work to make sure that you do—there is a whole team behind you cheering you on. Because the only thing we love more than success is celebrating it.

It probably doesn’t sound like your typical sales environment, and we like it that way. Ours is an intense, high-volume sales environment wrapped in a collaborative culture in which we succeed for the client and for ourselves. It’s a formula that has helped our ISRs increase their earnings by a high percentage year over year.

If this sounds like you, then there are few things you’ll want to know about life behind the scenes here.

A Day in the Life of an ISR

When it comes to any job, how you spend your time is really what it all comes down to when deciding if the position is right for you. As an Inside Sales Representative (ISR) at BAO, you’ll work on behalf of specific clients on a dedicated basis, building true partnerships. By using target lists and viewing the calendar availabilities of his/her client representatives, BAO ISRs spend their days doing the following:

  • Dialing the phone up to 200 times per day
  • Working within BAO’s database to identify targets to call
  • Navigating organizations to find people to talk to
  • Having conversations with the wrong people to find the right ones
  • Understanding and delivering the message of our high-tech Clients
  • Writing detailed notes about the upcoming meeting
  • Confirming or rescheduling meetings to ensure that each meeting takes place
  • Talking with Client reps about the meetings and their calendar
  • Developing relationships with Client reps and becoming a true partner
  • Speaking with high-level executives about the value proposition of the Clients’ solution – and then closing that executive on a date and time to meet with the Client rep

BAO is the place to come to turbo-charge your sales career!

The compensation plan for a Business Development/Inside Sales Rep is comprised of three main components:

  • Base Salary
  • Bi-Weekly Commission
  • Monthly Bonus

The base salary increases as a BDR/ISR attains promotions based on performance:

  • Inside Sales Rep (ISR)
  • Senior Inside Sales Rep (SISR)
  • Executive Inside Sales Rep (EISR)
  • Master Inside Sales Rep (MISR)

Commission rates also increase with each level.  On average, most ISRs track to their first promotion to SISR within 18 months.

BAO Reviews

Star Star Star Star Star
Rating Trends Rating Trends
Recommend to a friend
Approve of CEO
BAO President James Higgins
James Higgins
78 Ratings
  • Featured Review

    Helpful (1)

    "I have had the pleasure of working for BAO for 4 years. I have never worked for better company in my 26 years of sales"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Executive Inside Sales in Mesa, AZ
    Current Employee - Executive Inside Sales in Mesa, AZ
    Positive Outlook
    Approves of CEO

    I have been working at BAO full-time (More than 3 years)


    The company is always looking for ways to help their employees make more money and make sure they are happy. The job takes work, but if you want to make great money at a company that respects and values you, this is the place. Clearly, the bad reviews on here were from the ones that were not a good fit or decided it was the companies fault that they were not successful. The job allows you to have an unlimited ceiling of compensation, and has bonus plans that seriously out weigh the salary, even though my base is over 55k currently ( hard to complain about that).This is a great opportunity for someone who wants to make money, in a great workplace atmosphere, and is perfect for a personable, dedicated sales professional.


    The only negative is that is still a job, it takes work, you have times when you aren't as successful you want to be, but if you are resilient you know this is not the norm, and you figure out how to correct the issue and make next month even better. In 4 years I didn't hit my goal (bonus) 4 times. Pretty great odds. The con if your a slacker or you can't come to work, you won't last....I think that's a pro, myself.

    Advice to Management

    I work for a manager that honestly cares about his team, individually knowing what each person needs to be successful, I'm not saying all managers were like that, but that's why they are gone. This company doesn't put up with bad management for long. My advice to management is continue to hire managers that consider their team their number 1 priority, and keep listening to their employees, like they do now.

See All 128 Reviews

BAO Interviews

Interview Experience

Interview Experience

Getting an Interview

Getting an Interview

Interview Difficulty


Interview Difficulty




    Accepted Offer
    Positive Experience
    Average Interview


    I applied through a recruiter. The process took 2+ weeks. I interviewed at BAO.


    The interview process is detailed and driven by the culture of the organization. They have a proven methodology and are looking for individuals that fit the team concept. I met with multiple people with different insight and influence in the organization.

    Interview Questions

    • They asked to give an example of working to achieve a goal   Answer Question
See All 25 Interviews

BAO Awards & Accolades

Let us know if we're missing any workplace or industry recognition – Add Awards

Work at BAO? Share Your Experiences

  • Star
  • Star
  • Star
  • Star
  • Star
Click to Rate