Working at BAO | Glassdoor

BAO Overview

Andover, MA
201 to 500 employees
Company - Private
Advertising & Marketing
Unknown / Non-Applicable
BAO "By Appointment Only" is the industry leader for helping technology companies be more successful, and the place to come to turbo-charge your sales career!

BAO offers extensive professional, on-the-job training ... Read more

Company Updates

  • BAO Manchester is now open!!

    —30+ days ago
    Dining & Food

    MANCHESTER - A Massachusetts company chose Manchester's Millyard over locations in three other states as the site of a new office that will employ around 50 people within 18 months. The Millyard location, including its proximity to the company's headquarters, was an advantage that helped Manchester make "the most compelling case" for Andover, Mass.-based BAO Inc.

  • BAO enjoyed a visit from NH Governor Chris Sununu today! He and his team came to welcome BAO to New Hampshire in advance of the May 2017 opening of our newest office in Manchester, NH!

    —30+ days ago
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BAO – Why Work For Us?

Who We Are

BAO is a family owned and operated business founded in 1997 by a small group of smart, passionate people. Over the last nineteen years spent pioneering the appointment setting industry, the BAO family has grown to include a team of more than 200 sales professionals. We are a dedicated and driven bunch. We work hard and play harder. We’re competitive but collaborative, aggressive but approachable, and disciples of both the latest marketing technologies and the most revered old-school sales tactics.

What We Do

We consider the work we do more of a calling than a job.  After all, there is something very powerful in knowing that, as an individual contributor, you can have a direct impact on the success of the client reps you will be working with, and, by extension, the companies they work for.  And how cool is that, given that those companies are some of the pre-eminent tech giants in the world?

What We Believe

At BAO we believe that your career is what you make it.  We provide all the training and tools you will need to succeed, but the results depend on how you leverage them for your own success.  That is why your background and your previous experience don’t matter nearly as much as your motivation and your commitment to learning and growth.   BAO has helped hundreds of individuals reinvent themselves into technology sales and marketing professionals!

                                  If the party begins when you walk in the door,                                     then we want to open some doors for you.

There are a few things we know for sure at BAO.          We know that drive and determination go a long way towards making a great career. We know that top technology companies return to us again and again because of that drive. And we know that we need to have a little fun along the way.

That means celebrating team success. Recognizing a job well done. Knowing that your team is there for you.      And it means being the kind of place where people love what they do and look forward to coming to work every day. Because together we create success, and success is fun.

At BAO, that’s who we are for every person in our organization, from sales to client services to business support roles. We’ve opened doors for fantastic people—people who may not have a traditional resume but whose positive attitude and commitment really get things done. We’ve built a culture where people create opportunities – for themselves, for our clients, for the team.

If we sound like your kind of place, check out our positions that are really something to celebrate.

If you’re great at making introductions, we want to introduce you to a few people. Starting with our inside sales team.

When you come to work at BAO as an Inside Sales Representative (ISR), we can promise you a few things. We can promise the people you work with will never be boring. We can guarantee that you’ll learn a lot. And we definitely can assure you that when you succeed—and we work to make sure that you do—there is a whole team behind you cheering you on. Because the only thing we love more than success is celebrating it.

It probably doesn’t sound like your typical sales environment, and we like it that way. Ours is an intense, high-volume sales environment wrapped in a collaborative culture in which we succeed for the client and for ourselves. It’s a formula that has helped our ISRs increase their earnings by a high percentage year over year.

If this sounds like you, then there are few things you’ll want to know about life behind the scenes here.

A Day in the Life of an ISR

When it comes to any job, how you spend your time is really what it all comes down to when deciding if the position is right for you. As an Inside Sales Representative (ISR) at BAO, you’ll work on behalf of specific clients on a dedicated basis, building true partnerships. By using target lists and viewing the calendar availabilities of his/her client representatives, BAO ISRs spend their days doing the following:

  • Dialing the phone up to 200 times per day
  • Working within BAO’s database to identify targets to call
  • Navigating organizations to find people to talk to
  • Having conversations with the wrong people to find the right ones
  • Understanding and delivering the message of our high-tech Clients
  • Writing detailed notes about the upcoming meeting
  • Confirming or rescheduling meetings to ensure that each meeting takes place
  • Talking with Client reps about the meetings and their calendar
  • Developing relationships with Client reps and becoming a true partner
  • Speaking with high-level executives about the value proposition of the Clients’ solution – and then closing that executive on a date and time to meet with the Client rep

BAO is the place to come to turbo-charge your sales career!

The compensation plan for a Business Development/Inside Sales Rep is comprised of three main components:

  • Base Salary
  • Bi-Weekly Commission
  • Monthly Bonus

The base salary increases as a BDR/ISR attains promotions based on performance:

  • Inside Sales Rep (ISR)
  • Senior Inside Sales Rep (SISR)
  • Executive Inside Sales Rep (EISR)
  • Master Inside Sales Rep (MISR)

Commission rates also increase with each level.  On average, most ISRs track to their first promotion to SISR within 18 months.

Our 2016 President's Club winners enjoying their new BAO swag. 

So, what impact does a BAO Business Development/Inside Sales Rep have? This is what a client’s prospect had to say about our ISR, “Sal Spencer”

Subject: Sal Spencer - a rare man indeed

Dear Michael,

Over the course of the weekend I thought a great deal about our conversation.

What I’d like to call out is that none of these outcomes would have happened without the extraordinary capability of Sal Spencer.  Mike, as we discussed, it’s a challenge for me to keep up with the number of product or services calls and e-mails that arrive on a daily basis.  Typically, to ensure compliance, I direct calls like this to procurement but Sal’s call was different...

What I don’t want to do here is “transactionalize” Sal’s skills by telling you that what he said or how he said it made the difference in my decision to talk with you.  What I do want to do is to tell you that Sal is an extraordinary and capable representative of your firm.  I sincerely hope that he is well taken care of financially and that he is given opportunity to mentor people if he so chooses.  From my perspective (at the top of a $49 Billion pharmaceuticals firm) there aren’t enough people like Sal in the world.   


Enterprise Head, Executive Talent Acquisition

BAO Reviews

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BAO President James Higgins
James Higgins
93 Ratings
  • Featured Review

    Helpful (2)

    "Great place to learn all about Tech, but not easy work"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Neutral Outlook
    Approves of CEO

    I worked at BAO full-time (More than 5 years)


    BAO can shine up a rock and make it into a diamond; people who have never worked in an office are somehow transformed into sales professionals. Training is extensive, ideal for career changers or folks looking to beef up their resume and crack into the Tech world.

    The people are the best part of BAO; there is always somebody available to help you or to just listen to your frustrations...of which there are many. It's sales; it's not for the faint of heart. You have to want it, whether you're on the phones, managing projects, or part of the support staff. But, that can be said for ANY sales environment. To their credit, BAO does a lot to keep it light and make it fun.

    Many ISRs have moved on to outside positions at Tech companies and done very well...yet will still spew negative things about BAO. It baffles me. I mean, move on already, it's not a good look.


    Base salaries can be quite low, but the upside WILL come if you take coaching and go after it. There are some people who are fed more attractive projects than others; that is said in many reviews and it is true, both for the callers and for those managing the Client relationships. I would not say that this is rampant, and it is fair to say that most of those who get those projects have earned their place and done their time to get them, but it's also fair to say that favoritism does win out over ability and experience often enough to be a morale problem. Also, those who have shown that hey can handle more "difficult" campaigns find themselves buried in them while "easier" campaigns are given to others who can't or won't work the harder stuff. It can be frustrating and demotivating for those whose competence and perseverance gets them rewarded with nothing but more, harder work.

    Advice to Management

    For all the ups and downs, from a macro level, BAO was great to me. I do think that recruitment and retention of female employees at all levels is a HUGE opportunity for BAO and I've recently seen those efforts step up, which is great seeing as sales is so male-dominated. But the biggest growth area I see is communication; USE your middle management. They are a smart, talented group who truly want to help advance BAO's vision. Listen to them. Encourage new ideas for project execution and service offerings. And don't expect them to YES you to death because that helps fact, beware the YESSER. The conscientious objector is sticking his/her neck out to HELP, not hurt.

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BAO Photos

BAO photo of: Some great shots of our new Manchester office!
BAO photo of: Congratulations to the May 100% club for our Mesa office. Well done everyone!
BAO photo of: Congrats to Tony on setting his 5,000th meeting!! Enjoy your new grill set!
BAO photo of: A CRE visiting the Mesa office agreed to wear a tutu for the day if both teams in Mesa hit goal. They took that challenge and here he is in his Tutu! Great way to motivate and still having fun!
BAO photo of: Congrats to everyone at our Mesa Location who hit 100% for the Month of March
BAO photo of: What better way to spend a Monday then celebrating the Red Sox opening day!
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BAO Interviews



Getting an Interview

Getting an Interview





    Insdie Sales Representative Interview

    Anonymous Interview Candidate
    Declined Offer
    Positive Experience
    Difficult Interview


    The process took 1+ week. I interviewed at BAO in September 2017.


    HR at BAO provided a rigorous yet efficient process which was very transparent and afforded me the opportunity to have my questions answered. The phone screen for this position really challenges you on your sales ability and addresses your capacity for the reality of the ISR position which is cold calling 200 times a day.

    Interview Questions

    • Why are you looking at BAO and why would you be successful here?   Answer Question
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BAO Awards & Accolades

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