Working at BAO | Glassdoor

BAO Overview

Andover, MA
201 to 500 employees
Company - Private
Advertising & Marketing
Unknown / Non-Applicable
BAO "By Appointment Only" is the industry leader for helping technology companies be more successful, and the place to come to turbo-charge your sales career!

BAO offers extensive professional, on-the-job training ... Read more

Company Updates

  • Employee appreciation event featuring Ben & Jerry's ice cream, Norwood - double YUM!

  • Employee appreciation event featuring Ben & Jerry's ice cream, Manchester - YUM!

See AllSee All

BAO – Why Work For Us?

Who We Are

BAO is a family owned and operated business founded in 1997 by a small group of smart, passionate people. Over the last nineteen years spent pioneering the appointment setting industry, the BAO family has grown to include a team of more than 200 sales professionals. We are a dedicated and driven bunch. We work hard and play harder. We’re competitive but collaborative, aggressive but approachable, and disciples of both the latest marketing technologies and the most revered old-school sales tactics.

What We Do

We consider the work we do more of a calling than a job.  After all, there is something very powerful in knowing that, as an individual contributor, you can have a direct impact on the success of the client reps you will be working with, and, by extension, the companies they work for.  And how cool is that, given that those companies are some of the pre-eminent tech giants in the world?

What We Believe

At BAO we believe that your career is what you make it.  We provide all the training and tools you will need to succeed, but the results depend on how you leverage them for your own success.  That is why your background and your previous experience don’t matter nearly as much as your motivation and your commitment to learning and growth.   BAO has helped hundreds of individuals reinvent themselves into technology sales and marketing professionals!

                                  If the party begins when you walk in the door,                                     then we want to open some doors for you.

There are a few things we know for sure at BAO.          We know that drive and determination go a long way towards making a great career. We know that top technology companies return to us again and again because of that drive. And we know that we need to have a little fun along the way.

That means celebrating team success. Recognizing a job well done. Knowing that your team is there for you.      And it means being the kind of place where people love what they do and look forward to coming to work every day. Because together we create success, and success is fun.

At BAO, that’s who we are for every person in our organization, from sales to client services to business support roles. We’ve opened doors for fantastic people—people who may not have a traditional resume but whose positive attitude and commitment really get things done. We’ve built a culture where people create opportunities – for themselves, for our clients, for the team.

If we sound like your kind of place, check out our positions that are really something to celebrate.

If you’re great at making introductions, we want to introduce you to a few people. Starting with our inside sales team.

When you come to work at BAO as an Inside Sales Representative (ISR), we can promise you a few things. We can promise the people you work with will never be boring. We can guarantee that you’ll learn a lot. And we definitely can assure you that when you succeed—and we work to make sure that you do—there is a whole team behind you cheering you on. Because the only thing we love more than success is celebrating it.

It probably doesn’t sound like your typical sales environment, and we like it that way. Ours is an intense, high-volume sales environment wrapped in a collaborative culture in which we succeed for the client and for ourselves. It’s a formula that has helped our ISRs increase their earnings by a high percentage year over year.

If this sounds like you, then there are few things you’ll want to know about life behind the scenes here.

A Day in the Life of an ISR

When it comes to any job, how you spend your time is really what it all comes down to when deciding if the position is right for you. As an Inside Sales Representative (ISR) at BAO, you’ll work on behalf of specific clients on a dedicated basis, building true partnerships. By using target lists and viewing the calendar availabilities of his/her client representatives, BAO ISRs spend their days doing the following:

  • Dialing the phone up to 200 times per day
  • Working within BAO’s database to identify targets to call
  • Navigating organizations to find people to talk to
  • Having conversations with the wrong people to find the right ones
  • Understanding and delivering the message of our high-tech Clients
  • Writing detailed notes about the upcoming meeting
  • Confirming or rescheduling meetings to ensure that each meeting takes place
  • Talking with Client reps about the meetings and their calendar
  • Developing relationships with Client reps and becoming a true partner
  • Speaking with high-level executives about the value proposition of the Clients’ solution – and then closing that executive on a date and time to meet with the Client rep

BAO is the place to come to turbo-charge your sales career!

2017 Earnings

2016 Earnings

The compensation plan for a Business Development/Inside Sales Rep is comprised of three main components:

  • Base Salary
  • Bi-Weekly Commission
  • Monthly Bonus

The base salary increases as a BDR/ISR attains promotions based on performance:

  • Inside Sales Rep (ISR)
  • Senior Inside Sales Rep (SISR)
  • Executive Inside Sales Rep (EISR)
  • Master Inside Sales Rep (MISR)

Commission rates also increase with each level.  On average, most ISRs track to their first promotion to SISR within 18 months.

Our 2016 President's Club winners enjoying their new BAO swag. 

So, what impact does a BAO Business Development/Inside Sales Rep have? This is what a client’s prospect had to say about our ISR, “Sal Spencer”

Subject: Sal Spencer - a rare man indeed

Dear Michael,

Over the course of the weekend I thought a great deal about our conversation.

What I’d like to call out is that none of these outcomes would have happened without the extraordinary capability of Sal Spencer.  Mike, as we discussed, it’s a challenge for me to keep up with the number of product or services calls and e-mails that arrive on a daily basis.  Typically, to ensure compliance, I direct calls like this to procurement but Sal’s call was different...

What I don’t want to do here is “transactionalize” Sal’s skills by telling you that what he said or how he said it made the difference in my decision to talk with you.  What I do want to do is to tell you that Sal is an extraordinary and capable representative of your firm.  I sincerely hope that he is well taken care of financially and that he is given opportunity to mentor people if he so chooses.  From my perspective (at the top of a $49 Billion pharmaceuticals firm) there aren’t enough people like Sal in the world.   


Enterprise Head, Executive Talent Acquisition

BAO Reviews

Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
BAO President James Higgins
James Higgins
112 Ratings
  • Featured Review

    "Winners Train and losers Complain"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Inside Sales Representative in Mesa, AZ
    Current Employee - Senior Inside Sales Representative in Mesa, AZ
    Positive Outlook
    Approves of CEO

    I have been working at BAO full-time (More than 3 years)


    The people you work with are awesome and there are numerous tools the company provides to get you to the level of ISR you want to be, but it REQUIRES you to work hard and to actually use the resources available to you. No on is going to babysit you. When I was a child my coach would always say winners train and losers complain. You have to want to win AND BE WILLING TO WORK ON YOURSELF TO GET THERE.
    People who fail always blame someone and/or something else. It’s easier then owning your your results. The bottom line is anyone with determination, hard work and complete ownership can make very good money here.


    This is a sales job, You need to keep your foot on the gas. The constant push to perform can be mentally exhausting. If you don’t want do what it takes (work hard) to improve the quality of life for you and your family, this job isn’t for you. You also need to look to yourself to make things change.

    Advice to Management

    I am grateful to BAO’s for providing a vehicle by which I can control my income. Communication with the ISR’s from management is one area that can be improved. Great Business model and a great place to work.

See All 176 Reviews

BAO Photos

BAO photo of: Foosball Tournament
BAO photo of: Foosball Tournament
BAO photo of: Third annual Reindeer Games!
BAO photo of: Third annual Reindeer Games!
BAO photo of: Our 7th year of spreading holiday cheer to local families through Lazarus House!
BAO photo of: At BAO, we can make a contest out of anything! Congrats to the Warriors and their competitive food drive for the Haven For Hunger in Peabody.
See All PhotosSee All

BAO Interviews



Getting an Interview

Getting an Interview





    Corporate Recruiter Interview

    Anonymous Employee in Andover, MA
    Accepted Offer
    Positive Experience
    Difficult Interview


    I applied through a recruiter. The process took 1+ week. I interviewed at BAO (Andover, MA) in May 2011.


    Recruiter was thorough in the veeting process, focused on really getting to the skills sets and experience. No hiding in the weeds, The people were through and prepared for the interview and expected me, receptionist was pleasant and professional, Office environment was clean and professional, built as a high end call center, lightee, bright, answered all my questions and were concerned about my career aspirations

    Interview Questions


    No, they gave best offer which was fair

See All 41 Interviews

BAO Awards & Accolades

Let us know if we're missing any workplace or industry recognition – Add Awards

Work at BAO? Share Your Experiences

  • Star
  • Star
  • Star
  • Star
  • Star
Click to Rate