Working at BDS Marketing | Glassdoor

BDS Marketing Overview

Irvine, CA
1001 to 5000 employees
Company - Private
Advertising & Marketing
$100 to $500 million (USD) per year
BDSmktg is a retail marketing and sales solutions agency, known for powering sales by influencing purchase decisions throughout the customer buying journey. We partner with Fortune 100 companies to create custom programs that increase brand awareness, ensure products are ... Read more

Mission: Spread brand enthusiasm, connect people and products, and simplify the sale.

Company Updates

  • We are hiring! See and apply to all our exciting job at the following link.

    Career Center | BDSmktg

    BDS Marketing is the marketing agency that delivers sales. We offer customized solutions that work for you and are personalized to your brand.

  • We have an exciting full time opportunity at our Irvine HQ as a Sales Support Administrator working with a fast paced team, creative, smart team who wins business with Fortune 50 companies -

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BDS Marketing – Why Work For Us?

When you meet the BDS team, you might feel like you’re meeting a family. And that’s because you are. We embrace everyone, from our clients to our employees, with open arms. As a family, our ‘work hard, play hard’ mentality is woven into everything we do. Take a look around and you’ll start to understand what being a “BDSer” is all about.

Our Story

In 1984, BDSmktg was originally founded as a field marketing agency. Our founder, Mark Dean, had a vision to provide an excellent working environment for employees, and believed that by focusing on putting employees first, they would in turn take great care of their clients. With two other founders, BDS was born in Mark’s garage, and the group of three formed BDS: Baker, Dean and Sherwood. The rest was history.

In the early years, BDS was a boutique agency that ran customer promotions and sampling events for a few clients. Since then, we have grown to be the leading, privately-held, retail marketing agency in the U.S. We support world-class brands, manufacturers, and retailers with a streamlined suite of integrated sales and marketing solutions, 18 specialized services, award-winning in-house experts, and a field team of over 7,000 representatives. To get where we are today, we made a number of partnerships and acquisitions throughout the years that allowed us to meet our clients’ needs and service the entire retail value chain.

The first major addition to the BDS family was in 2006, when we acquired Channel Partners to enrich our Training, Assisted Sales and Product Launch offerings. The following year, Keystone Marketing Specialists was purchased, which added the Flex Force shared model, along with the Retail Access training platform, into our mix of capabilities. In 2013, BDS brought RMSe on board to offer retail installation and construction services as an in-house capability, furthering expanding the retail value chain to include retail environments. Most recently in 2016, BDS partnered with Apollo Retail Specialists and its equity partners to form BDS Solutions Group, LLC, a platform organization that has allowed us to significantly expand our field team and service offerings to further influence purchase decisions throughout the entire customer shopping journey.

While the agency has evolved over the years, one thing has never changed: our culture. Throughout all these years, we continue to have a ‘work hard, play hard’ mentality. On top of that, we are proud to staff an amazing team of people who we call co-workers and friends. We’ve worked our fair share of late nights, weekends and client emergencies, and we have lots of great stories. Just ask any BDSer. Better yet, let’s create a new story together!

BDS is more than just a place to work; it's a place where co-workers build strong and lasting relationships. At BDS we celebrate each other’s professional and personal achievements. See what working at BDS is all about.


We have a ‘work hard, play hard’ mentality that is infused in everything we do. Our “Straight Talk” sessions and Field Advisory Board ensure that our culture extends far beyond the walls of our corporate office, keeping our field teams engaged.


Our BDS University training platform gives employees the opportunity to grow their personal strengths as well as develop new skills.


We value Authenticity, Agility and Achievement. Our values shape our actions every day and provide direction for each employee.


We stimulate, encourage and nurture creativity in an environment that allows employees to think outside-the-box in order to do what’s best for each client.


There are many people who have been working for BDS for 10, 15, and even 25 years. Our “boomerang” employees are people who just couldn’t stay away!


With full-time and part-time options, we are able to offer positions nationwide to fit a variety of schedules and backgrounds.

BDS Marketing Reviews

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Mike Sunderland
36 Ratings
  • "A Great Place To Work"

    • Work/Life Balance
    • Culture & Values
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    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Positive Outlook
    Approves of CEO

    I have been working at BDS Marketing full-time


    A supportive manager who is very responsive


    I have no cons to report

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BDS Marketing Photos

BDS Marketing photo of: HQ in Irvine
BDS Marketing photo of: Training in Action
BDS Marketing photo of: Assisted Sales in Action
BDS Marketing photo of: Training Event in Action
BDS Marketing photo of: Meeting in the Boardroom
BDS Marketing photo of: Merchandising in Action
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BDS Marketing Interviews



Getting an Interview

Getting an Interview





    Accepted Offer
    Positive Experience
    Average Interview


    I applied through a recruiter. The process took a week. I interviewed at BDS Marketing.


    I was approached by a recruiter who had found me on one of the job sites. She said my skilled matched what they were looking for and would I be interested in having an interview. The interview was via Skype with the district manager.

    Interview Questions

    • Sorry, I don't remember specific questions but a lot of it revolved around my past experiences with retail and electronics in general.   Answer Question
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BDS Marketing Awards & Accolades

  • Human Resources Department of the Year(Gold), The Stevie Awards, 2013
  • Executive of the Year(Bronze - Advertising, Marketing & Public Relations), American Business Awards (the Stevies), 2015
  • American Business Award Silver Winner for “Fastest Growing Company of the Year (2,500 or More Employees)”, American Business Awards (the Stevies), 2016
  • American Business Award Silver Winner for co-submission with Cigna for “Brand Experience of the Year (Consumer), American Business Awards (the Stevies), 2016
  • Company of the Year in Advertising, Marketing, and Public Relations(Gold), The Stevie Awards, 2012
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