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BMW of North America Overview

Headquarters Woodcliff Lake, NJ
Size 1001 to 5000 Employees
Type Subsidiary or Business Segment
Industry Manufacturing
Revenue $100 to $500 million (USD) per year
A subsidiary of BMW, BMW of North America provides marketing, sales, and financial services through almost 900 dealerships and motorcycle retailers. The company imports and manufactures BMW brands, such as the 1, 3, 5, 6, 7 Series; the X5, X6, and 24M models; and the MINI and ... More

BMW of North America – Why Work For Us?


Welcome to BMW of North America

BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack. In order to continuously create ultimate driving machines, we drive our growth and design excellence by staffing our teams with individuals who are innovative and always looking for the next great idea. If you share our vision and view yourself as an independent, creative thinker, we invite you to join our team in our exceptional roles.

If you'd like more information about working at BMW, or if you'd like to apply for a position, you can do so here.
We will ensure that the BMW Group is the leading provider of premium products and premium services relating to individual mobility.  

Our twelve basic principles: The basis of our work - the basis of our success.
  • Customer orientation
    Our customers are at the heart of everything we do.
  • Peak performance
    We aim to be the best - a challenge to which all of us must rise.
  • Responsibility
    Every associate has the personal responsibility to ensure the company's success. We have a responsibility to each other - in the interest of our company.
  • Effectiveness
    The only results that count are those with a lasting effect.
  • Adaptability
    To ensure long-term success, we must adapt to new challenges with speed and flexibility.
  • Dissent (Frankness)
    As we strive to find the best solution, our associates are encouraged to express opposing opinions, if they wish.
  • Respect, Trust, Fairness
    We treat each other with respect. Leadership is based on mutual trust. Trust is rooted in fairness and reliability.
  • Associates
    Our associates are the strongest factor in our success.
  • Leading by example
    Every manager must lead by example.
  • Sustainability
    In our view, sustainability refers to our business success, which is the basis for the fulfillment of our ecological and social responsibility.
  • Society
    Social responsibility is an integral part of our corporate self-image.
  • Independence
    We are securing the corporate independence of the BMW Group through sustained profitable growth.


BMW's benefits program is both competitive and employee-focused. The comprehensive program provides associates with an extensive level of coverage emphasizing wellness and healthy lifestyles. 

BMW associates enjoy a high-performance benefits package which includes:
- Medical, Dental, Prescription and Vision coverage
- Paid time off
- 401(k) plan with company matching policy
- Life Insurance 

Car Program
BMW desires to have its employees reflect a pride in, and a working familiarity with, the BMW Group's products. BMW associates may access company vehicles through assignment and lease programs. The company vehicle program is designed to ensure that employees properly reflect and enhance BMW's image to the public and develop a thorough understanding of, and appreciation for, the quality BMW products.

BMW of North America Reviews

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Recommend to a friend
Approve of CEO
BMW of North America President Ludwig Willisch
Ludwig Willisch
16 Ratings
  • Featured Review

    #6 Best Auto Companies

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Client Advisor in Tampa, FL
    Former Employee - Client Advisor in Tampa, FL
    Positive Outlook

    I worked at BMW of North America full-time (More than 10 years)


    Strong name recognition on future résumés. Many employees have flexible work schedules. Lease discounts for cars.


    Don’t hold your breath waiting for a promotion. Luxury automobiles remain an uncertain market while the global economy is sputtering.

    Advice to Management

    There's a reason that BMW is the number one company in the luxury car market, and there's a lot more than just a salary to be gained by working for the firm.

BMW of North America Photos

BMW of North America Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Software Engineer Interview

    Anonymous Interview Candidate
    No Offer
    Neutral Experience


    Came as surprise with no email in advance with questions like: Describe the process you use for writing a piece of code, from requirements to delivery. What is the difference between re-engineering and reverse engineering? What type of language do you prefer for writing complex algorithms? How do you design scalable applications?

    Interview Questions

    • How to build group of test cases. Whene to build test case fornew code.   Answer Question

BMW of North America Awards & Accolades

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