Balsam Brands

Pros

- Full of ambitious, intelligent, and caring employees: this starts at the top with extremely approachable upper management who care about those they work with, not just the bottom line.
- Fun & fast environment: with such a seasonal business there is definitely a 'try to keep up' pace at certain times of year, but the culture shines in these moments. The team keeps it lighthearted & provides extra perks/events to balance the seasonality.
- Excellent CEO: Extremely smart & humble, genuinely gets to know you, & goes out of his way to help those around him be fulfilled working for Balsam.
- Growing quickly: growth has been swift, both in the size of the business & the employee count. The direction of the business is clear, and care is taken to maintain the vibrant culture (although there are naturally growing pains!).
- Talented, likeminded coworkers: the hiring standard is very high, both from a skillset and cultural fit perspective. It's very easy to collaborate cross functionally - employees are down to earth but very talented at what they do.

Advice to Management

- Spend the necessary time & resources growing the skillsets and modernizing the practices for each functional team within the company.
- Prioritize a more philanthropic customer-facing brand mission for employees to be invested in & working towards.
- Don't just seek to "maintain" the great culture as Balsam scales - look for more ways to adapt and grow the culture in new ways.