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Bridgeline Digital Overview

Burlington, MA
51 to 200 employees
Company - Public (BLIN)
Information Technology
$10 to $25 million (USD) per year
Bridging the gaps between marketing, content, commerce, social & insights, Bridgeline Digital provides innovative solutions that transform how brands interact with their customers.

The Bridgeline platform powers websites, online stores ... Read more

Mission: Our Mission
The Bridgeline mission is to enable marketers to deliver exceptional customer experiences on their unified product suite. Engage prospects and build customer relationships across multiple channels – empowering you to: attract, engage, nurture ... Read more

Company Updates


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Bridgeline Digital – Why Work For Us?

The Bridgeline Difference

It’s clear. The success of your business is directly linked to the effectiveness of your web assets. Your websites, online stores, intranets, extranets, and portals are your hardest working employee and the most powerful marketing and operational tool available to you today.

But even the most accomplished websites can lose their leading edge. How do you ensure that your online efforts attract visitors, keep them engaged, convert them to customers, and maximize your revenue every single day? How do you ensure that you streamline your operations and reduce your overhead every single day?

With award-winning interactive technology solutions from Bridgeline Digital,recognized for four consecutive years as one of the top U.S. interactive technology companies by BtoB Magazine, your business can swiftly enhance and optimize its web properties – and keep them delivering maximum returns.

At Bridgeline, we believe that knowledge is power. And when your web applications are unified and deeply integrated, you can more effectively harness that power through optimized business processes, enhanced user adoption and user experiences, improved business efficiencies and data integrity, and ultimately a higher ROI. KMWorld Magazine agrees, naming Bridgeline as one of the "100 Companies That Matter in Knowledge Management" for 2012.

At the heart of our technology portfolio is the award-winning Bridgeline Unbound Product Suite (formerly iAPPS), an innovative, feature-rich digital engagement management platform that unifies web Content Management, Web Analytics, eCommerce, and eMarketing capabilities. The platform provides deep, integrated, and powerful capabilities that can propel your web assets to a whole new level. The product architecture is flexible, highly scalable, and can be installed as a traditional perpetual license or through a SaaS monthly subscription fee.

undefinedOur process drives your progress

Over the last decade Bridgeline has developed 6dm, our proprietary delivery and development methodology. Rapid and iterative, 6dm strives to maximize the potential of your project while meeting your requirements and budget.

6dm begins with Discovery and guides the project all the way through Deployment and Optimize. With a thorough understanding of your business, the Bridgeline team translates functional and business requirements into detailed project plan documents that leverage best-of-breed interactive technologies. Our technology and business strategists, programmers, architects, and interface designers work with your team to create and implement a comprehensive technical and creative blueprint.

Our online project center provides you with a 24/7 customer extranet. Password protected, the project center provides you with access to your project timeline, status reports, documentation, graphic design review, team contacts, and staged versions of your site while the project is under development.

undefinedExclusive Development Process

The Bridgeline Digital 6dm process is a phased implementation methodology that provides comprehensive guidance for defining and meeting all necessary requirements and milestones. We ensure success from the initial meeting with your business through the successful delivery, launch and maintenance of your Web application. The six stages of 6dm are:

  • Engage: Assess the customer needs, assure match to Bridgeline's abilities
  • Discovery: Envision the solution, define what Bridgeline Digital will develop
  • Design: Crystallize the idea, define how Bridgeline Digital will develop it
  • Develop: Execute the project through successful completion
  • Deploy: Implement the solution on-time, on budget and on-spec
  • Optimize: Identify ways to improve the solution and the process

At Bridgeline Digital we realize that project success is not a function of technology or artistic Web design, but of a solid development and delivery process. According to data from International Data Corporation below, the rate of delivery for developing and delivering Web applications on-time, on-budget, and on-spec is very poor.

  • Almost 70% of Web applications developed will never reach completion or launch.
  • 50% of Web applications developed will not match the original specifications or vision.
  • Web application projects can average 180% over their original budget - and take twice as long to deliver as originally planned.


Our Vision

  • To be perpetually positioned on the leading edge of innovation thereby enabling our customers to maximize the asset value of their web properties through the development of a state-of-the-art web experience product suite and quality Interactive Technology solutions.

Our Mission

  • To develop a cost-effective web experience management product suite and quality Interactive Technology solutions of the highest quality and innovation.
  • To expand web applications with our proprietary knowledge of all aspects of the World Wide Web.
  • To operate the Company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our quality employees.
  • To remain committed to an entrepreneurial spirit that does not tolerate waste or bureaucracy and rewards achievement.

Our Core Values

  • Customer First - We focus our efforts on building and growing customer relationships, working relentlessly to understand their needs, delivering excellence and exceeding their expectations, thereby, becoming indispensable and dependable partners.

  • Collaboration & Teamwork - We are committed to team goals through positive attitude and cooperation, always putting the success of the team and our customers above personal interests and exhibiting objectivity and openness to others’ views.

  • Creativity & Innovation - We continuously generate innovative solutions for ourselves and our customers, question conventional methods, embrace new ideas and think non-traditionally.

  • Continuous Improvement - We continually seek to improve all that we do. We are committed and hold ourselves accountable for personal and organizational excellence. We are self-critical and driven by a sense of urgency and the search for ever-increasing efficiencies.

Bridgeline Digital Reviews

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Ari Kahn
2 Ratings
  • "Nice company to work with"

    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Bridgeline Digital full-time


    Had a good product, good leadership and hard working staff


    It is in a very competitive industry, so need to stay on top of the game.

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Bridgeline Digital Photos

Bridgeline Digital photo of: Welcome to Bridgeline Digital
Bridgeline Digital photo of: iAPPS demo
Bridgeline Digital photo of: iAPPS Commerce Launch
Bridgeline Digital photo of: UPS Logistics selects iAPPS Commerce for Total eCommerce Fulfilled
Bridgeline Digital photo of: iAPPS Rocks!
Bridgeline Digital photo of: Happy St. Patrick's Day
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Bridgeline Digital Interviews



Getting an Interview

Getting an Interview





    Vice President Business Development Interview

    Anonymous Employee in Chicago, IL
    Accepted Offer
    Positive Experience
    Average Interview


    I applied through a recruiter. The process took 4+ weeks. I interviewed at Bridgeline Digital (Chicago, IL) in December 2015.


    Multiple phone calls, a sales skills document, face to face interviews with key stakeholders. writing self-assessment. My whole process started with an recruiter screen, submission of resume, and then three additional phone screens from the CEO, to Senior Vice President of Business Development and HR. Communication through the process was excellent and the process went fairly quickly. It was a good experience.

    Interview Questions

    • Sales philosophy and process were important, background and experience in digital marketing are key. Ability to establish executive rapport, and understand a complex sales process are key.   Answer Question
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Bridgeline Digital Awards & Accolades

  • WebAward: Outstanding Achievement in Web Development, Web Marketing Association, 2013
  • Interactive Media Award, Interactive Media Awards, 2013
  • Horizon Interactive Award, Horizon Interactive Awards, 2013
  • Best Web Content Management Product, SIIA CODiE Finalist, 2013
  • Best Electronic Commerce Solution, SIIA CODiE Finalist, 2013
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