Success Through Loyalty
Brierley+Partners has an unmatched history when it comes to creating popular and measurable loyalty programs. As a true industry leader, we've been Advancing Loyalty® for our clients with some of the most popular loyalty programs in the world. This is due in large part to our firm commitment to Brierley’s own Relationship Management® principles.
Over the years, we’ve created, managed, and supported loyalty and CRM programs with unparalleled success for some of the most globally recognized companies around. Planting our roots firmly in the travel industry and working with industry-leading airline and hotel brands such as Hertz and Hilton, we’ve since grown to serve over 250 clients across an amazingly broad spectrum of industries.
Innovation & Recognition
More recently, Brierley+Partners has helped completely reshape loyalty in the retail industry, launching programs that have revolutionized loyalty cadence, technology, and member communications. While leading loyalty and sophisticated CRM innovation for decades, Brierley has maintained a singular mission: making our clients’ customer relationships dramatically more profitable.
In 2015, Nomura Research Institute, Japan’s premier IT Solutions and consulting company, acquired Brierley+Partners. With this acquisition, we are able to bring industry-leading loyalty and CRM innovation to NRI’s global clientele more efficiently than ever before.
At Brierley, we are just as defined by our culture as we are by our years of expertise or countless industry innovations. Our culture is founded on the principles of celebrating our clients, giving back to our community, and never taking ourselves too seriously. We stay innovative by not always focusing on the work, and instead focusing on what makes Brierley truly unique: our team and our clients.
We strive to consistently get the most out of each and every relationship we have at Brierley. Whether it’s the relationship between our company and our employees, between each of our team members, or between our team and our clients; we are constantly looking for ways to enhance each & every relationship. This is evident through countless things we do and the actions we take.
Our Core Values
• b-a trusted advisor
• b-relationship focused
Brierley Gives Back
One of the relationships we feel strongest about is our relationship with our community. As a company, we owe a debt of gratitude to those around us, and choose to give back through fun, impactful acts of charity. At any given time, you’ll see members of the Brierley team working at Minnie’s Food Pantry, volunteering for Toys For Tots, or donating towards a company-sponsored Make-A-Wish® event.
We’re Loyal To Fun
One of the things most businesses overlook is plain old fun. At Brierley, we make sure that our team never loses their fun-loving side. If you take a stroll through our office on Cinco de Mayo, for example, you may see more than a few sombreros and margaritas. And we certainly don’t let a major sporting event pass by without a company watch party. Sometimes the best thing to keep your business healthy is to let your team take a break from business!
We Celebrate As A Team
A company that doesn’t celebrate team victories is a company with a culture problem. Whether we’re celebrating corporate milestones, team birthdays, or this week’s made-up holiday, we always take the time to give each moment its obligatory salute. Even a normal day can become a celebration when you’ve got the Brierley beer cart, and free snacks & soft drinks daily!
In the loyalty business, creating events that stakeholders enjoy is a key aspect to retaining loyal customers. The same goes for generating a healthy culture. To that end, being a member of the Brierley team means having an open invitation to a laundry list of company events. These include our annual golf tournament, our company-sponsored sports teams, sporting event suites, discounted event tickets, our annual Amazing Race, and much more.
Defined By Our Mission...
to Make Our Clients’ Customer Relationships Dramatically More Profitable. Our mission statement in practice is overtly evident through our services, products, and partnerships, but our mission also permeates throughout our corporate culture. Specifically, in terms of how the Brierley team interacts with our clients. We’re extremely proud of our partnerships, and sincerely believe that our approach to client relationship building is the best in the business.
Quality Time With Clients
Far too many businesses have a no-nonsense approach to client relationships. At Brierley, we think a touch of nonsense only serves to enrich the relationship we have with our partners. We put in extra time with our clients to attend concerts with them, lend a hand at industry trade shows, spend time at their headquarters to get a feel for their culture, and have themed days centered around our clients’ products and/or services. By having this personal, meaningful relationship with our clients, we can understand their needs better than anyone else. And with that understanding, we enhance their relationship with their stakeholders in very profitable ways.
We Become A Customer
It’s one thing to listen and research the behaviors of our clients’ customers, but it’s another thing entirely to spend a day in their shoes. At Brierley, we believe that there is nothing more revealing than becoming a customer. To achieve this, and add value to our client's relationships with their customers, we spend significant time essentially method acting a day in the life of our client's customers. This is as fun for us as it is informative, and lends extra insight that informs our strategic decisions.
Our Team Celebrates Client Success
We believe sincerely that it’s not just our company’s victories that we should be celebrating. Part of engaging in a partnership, according to our culture, means knowing what success looks like to you, and celebrating those successes with you. Whether we’re enjoying a joint-team lunch, or having a celebratory toast, we know exactly how to honor your successes.
I have been working at Brierley & Partners full-time (More than a year)
Company is growing and has exciting clients in the pipeline. Analytics team is very strong - both in terms of technical ability and understanding of business needs. Heads of company believe strongly in continued professional development (project based and new programming languages) and provide opportunities to improve skill set.
As an agency, at beck and call of client - can be quite stressful at times. This is the nature of the business though.
Advice to Management
Start: working more with analytics team for product development.
Stop: Allowing upper management resistant to 21st century needs to stay a part of such a fast paced business
Continue: Fun events that keep attitude of “employees first”!
I applied through a recruiter. The process took a week. I interviewed at Brierley & Partners (Plano, TX) in August 2017.
I spoke to someone on the phone for about 20 minutes and was immediately asked to come in for an interview. Within a week's time I had a face to face with the person I spoke with and two of their business analysts.
Let us know if we're missing any workplace or industry recognition –