Working at Broadway Automotive | Glassdoor

Broadway Automotive Overview

Green Bay, WI
201 to 500 employees
Company - Private
Vehicle Dealers
Unknown / Non-Applicable
Broadway Automotive is a family owned and operated automotive dealership group which has proudly served the families and communities of Northeastern Wisconsin since 1916. Broadway recognizes that its success and growth over the years is due to the outstanding commitment and ... Read more

Mission: Broadway Automotive will deliver award winning customer service at a competitive price. We will provide a positive work environment for our Team and strongly support the community through our charitable actions. Our genuine care and attention to detail will leave you feeling ... Read more

Company Updates

  • Ever wonder what it would be like to be in Automotive Sales? See what our Sales Consultants have to say about their experience!

  • See what our Detailers have to say about working at Broadway Automotive!

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Broadway Automotive – Why Work For Us?


Broadway Automotive has been around the block when it comes to the automotive industry in Green Bay. We were helping bring cars to the masses all the way back in 1916, and we are still here today ready to give you the quality customer service that you can only really expect from a family owned dealership. We know that quality service is the best way to create lasting customers. That is really what we are interested in here. We want to be here for you every time that you are looking for a vehicular upgrade or when you are looking for service on the vehicle that you already own. We could not be happier to be a part of the Green Bay community, and now we are entering into our third generation of family ownership in the careful hands of David, Michael, and Casey Cuene.


Broadway Automotive will deliver award winning customer service at a competitive price.

We will provide a positive work environment for our Team and strongly support

the community through our charitable actions.

Our genuine care and attention to detail will leave you feeling that

Broadway is the best way!


You cannot build a dealership to last 100 years without always maintaining a team of experienced professionals who not only know their business, but also know how to treat their customers. Many of our employees are award winners and have been recognized, even outside our dealership, for their amazing customer service. For example, many of our team members have been awarded the prestigious Ford Employee Excellence Award. We are grateful to have such a wonderful team working in our facilities, and we are glad that they are being recognized for the work that they do.


This is not your ordinary organization; we are award winners. We have always sought to fight for our cusotmers and as a result we have been rewarded for our hard work.Broadway Automotive will soon celebrate its 100th year of service in Wisconsin! We take personal development seriously, from paid training to ongoing training and leadership development with our frontline Leadership Team. Attracting great people, and keeping them, is essential to the strategy of a successful company. Our vitality depends on the quality of our staff. We have to make sure that we attract talented, qualified professionals and provide them with opportunities for advancement in all aspects of their professional lives.

We take pride in our Associates as they are the reason we have earned various manufacturer and local awards, most recently including:

  • Ford President's Award (5 consecutive wins!)
  • Chevrolet Mark of Excellence Award (4 out of the last 5 years!)
  • Volkswagen Customer First Club Award (4 years in a row!)
  • Hyundai President's Award (Top 1% of ALL Hyundai dealerships in the Nation!)
  • 2017 Best of the Bay Winners for: Best New Car Dealership, Best Used Car Dealership Best Service and Best Auto Body Shop
  • Winner of Northeast Wisconsin Family Business First Award
  • AND, we've been recognized as Wisconsin's #1 Ford Dealership 

Not to mention, many of our employees have received their own fair share of awards over the years. However, we are not looking to rest on our accomplishments, and we are always looking toward the future. 

Broadway Automotive Reviews

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Recommend to a friend
Approve of CEO
(no image)
Michael Cuene, David Cuene and Kevin (Casey) Cuene
8 Ratings
  • "A Place to Grow!"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Financial Controller in Green Bay, WI
    Current Employee - Financial Controller in Green Bay, WI
    Positive Outlook
    Approves of CEO

    I have been working at Broadway Automotive full-time (More than 10 years)


    This year I will be celebrating my 21st anniversary with Broadway. I have been given many opportunities to grow within the company at several different locations. Truly, the only thing that will hold you back from growing here is yourself.


    I can't think of any negatives to add here. Every day brings new challenges, but I like that.

    Advice to Management

    Thank you for recognizing that family life and employee satisfaction are so important. Lots of employers don't keep that in the forefront.

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Broadway Automotive Photos

Broadway Automotive photo of: Broadway Chevrolet
Broadway Automotive photo of: #1 Service Satisfaction Hyundai Dealer
Broadway Automotive photo of: Ping Pong for a purpose
Broadway Automotive photo of: 42 years! Retirement!
Broadway Automotive photo of: WALK AROUND CHAMPS! Congrats to our vehicle walk around champs, as voted by their team members,
Broadway Automotive photo of: Wellness Program Grand Prize Drawing 2017
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Broadway Automotive Awards & Accolades

  • Ford President's Award, Ford Motor Company, 2017
  • Best of the Bay, Green Bay Press Gazette, 2017
  • Mark of Excellence Award, General Motors, 2015
  • Volkswagen Customer First Club, Volkswagen, 2015
  • Hyundai President's Award, Hyundai Motor Company, 2013
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