Working at Captora | Glassdoor

Captora Overview

Mountain View, CA
1 to 50 employees
2013
Company - Private
Information Technology
$1 to $5 million (USD) per year
Founded in 2012, Captora enables its customers to target and launch high-performing Top-of-Funnel marketing campaigns at scale and intelligently optimize campaign portfolios across search, advertising and social channels.

Captora's patented ... Read more

Mission: We are an independent company that customers can't live without and is built to continually improve marketing, enduring multiple market/tech cycles and generations.

Company Updates

  • We've moved into a larger, more modern space in Mountain View and we love it! See pictures of the new office in our Photos section.

  • Captora has won its second CODIE award -- Best Content Marketing Solution. This follows up the Best Digital Marketing Solution award we won in May. Great people and great technology!!

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Captora – Why Work For Us?


 

Capture New Buyers Before Your Competition!
 

Captora came into being when three entrepreneurs with diverse experiences saw a big opportunity to improve the way modern marketers scale demand. We had a vision of technology innovation that could unlock the possibilities and revolutionize top-of-funnel marketing, an area of marketing that had yet to be tapped by modern technologies.

PROBLEM: ‘BEST GUESS IS NOT A ToFu STRATEGY

Marketing today is no longer a cost center, but a revenue generator, often responsible for over 50% of bookings, so ‘Best Guess’ is not a viable Top of Funnel strategy. However, many marketing departments today lack the clarity to know what resources, activities and investments to prioritize for the best results. They also have no way of knowing which content will engage with prospects to drive conversions, and yet they are under tremendous pressure to scale Top of Funnel activities to meet the revenue numbers.

PROMISE: ACCELERATE GROWTH AT SCALE

We help our customers understand, with confidence, which opportunities, content and channels drive the best conversions. Marketing teams can launch and optimize one-on-one campaigns at scale, and deliver optimal content to maximize conversions. They are able to demonstrate success by speeding high-quality, cross-channel leads through the funnel, and accelerate growth—at scale.

SOLUTION: CAPTORA ToFu MARKETING

Captora Top of Funnel marketing helps customers target and launch high-performing campaigns at scale, and intelligently optimize campaign portfolios across search, advertising, and social channels.

 WHAT SETS CAPTORA APART

Three key capabilities set the Captora solution apart:

  • SEE - identify and prioritize the best content and conversion opportunities.
  • DO - build, launch and optimize your digital campaign portfolios at scale, so even a small team can easily launch and optimize 100s of one-to-one campaigns.
  • WIN - report your success, measure ROI, and accelerate growth across the entire funnel.

 WHY CAPTORA

Captora is a single automation platform that uses extensive technology depth and deep domain expertise, combined with market intelligence, data science, and best practices, to deliver optimal Top of Funnel results—at scale.

Companies like DocuSign, Marketo, ServiceMax, Innotas, and Host Analytics are leveraging Captora to significantly scale new revenue and conversion rates across search, advertising, and social channels.

 

We want to change the future of marketing using advanced big idea data technology and automation for customer acquisition. We are looking for exceptional people to take on this challenge.

Located in the heart of Silicon Valley, we offer competitive salaries, comprehensive benefits and perks coupled with an energetic, achievement oriented working environment that fosters innovation, collaboration and career growth.  If you want to make a difference and thrive in a positive, supportive start-up environment, then consider Captora.

Captora Perks

  • Compensation & Rewards – Competitive pay, equity, and referral bonuses
  • Healthcare Coverage – Startup life, enterprise- class healthcare
  • Great Location – Mountain View office is in the heart of Silicon Valley

Culture FI2RST!

Our values embody who we are and what guide us on our journey to achieve market leadership, success and fulfillment as a company.  They exemplify the way we work with our customers, our communities and ourselves.  We aim to build and maintain a model company where people can learn, thrive in a challenging and supportive environment and are recognized for their achievements and contributions.

Fearless/Fun

  • We are passionate about all that we do, enabling us to always meet our commitments and to celebrate our successes.

  • We promote a positive, energizing, optimistic and fun environment.

  • We embrace and reward creative, innovative and data driven risk taking as part of our secret sauce.  

Integrity

  • We are committed to earning the trust and confidence of our teammates through candid, open and honest interactions; and to always act for the absolute good of the whole.

  • We are authentic and humble; we admit when we don’t know; we take the high road no matter how difficult; we seek the truth rather than win an argument.

  • We have the courage to make tough decisions, to discuss our mistakes and to use these as opportunities for continuous improvement.

Innovation

  • We are modern, forward-thinking thought-leaders who think big and are are open to different approaches.  

  • We value learning and provide an environment that supports personal growth and professional development.

  • We empower employees to transform individual effort into high performing teams to prepare them for expanding roles and challenges.

Results-focused…Get things done!

  • We are driven to deliver superior and enduring impact.  

  • We set extraordinary expectations and goals, communicate them and believe in the joy of achieving success for our customers and for our company.

  • We provide context to our commitments, actions behind our decisions and enthusiastic accountability throughout our execution.

Simplicity

  • We maintain simplicity in our internal processes and structures with objectives that are succinct, quantitative and time bound.

  • We work across our own boundaries and levels to diligently break down internal barriers.  

  • We have the courage to walk away from complexity.

Teamwork

  • We are all leaders who articulate and demonstrate our shared vision, values and goals through our every day actions and derive personal success through team achievements.

  • We lead with humility and a spirit of service, collaborating with compassion, empathy and confidence as we maintain good relationships across all teams including fellow Captorians, our customers and the communities in which we work.

  • We value others’ time and attention by being flexible with ours and we actively listen to feedback from any team member regardless of their level in the organization.


Captora is honored to win the 2015 SIIA Software CODiE Award for Best Digital Marketing Solution! 

Hear what Jon Miller, CEO of Engagio and Co-founder of Marketo, has to say about Captora!


Captora Reviews

2.5
StarStarStarStarStar
Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
Captora CEO Paul Albright
Paul Albright
42 Ratings
  • Featured Review

    "Nice product, good management, exciting job"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Software Engineer in Mountain View, CA
    Current Employee - Software Engineer in Mountain View, CA
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Well defined road map for product and team
    Fair, ucderstanding and transparent management
    Nice Compensations and PTOs
    Very flexible working hours
    Nice office
    Smart people

    Cons

    Some people take advantage to unlimited PTOs
    High bars to hire people
    I wish it could grow faster.

    Advice to Management

    You are well respected management and honestly you guys deserve it. I am very grateful to work for Captora and hopefully I can add value to the overall culture of the company and its products.

See All 53 Reviews

Captora Photos

Captora photo of: New Location! 488 Ellis Street
Captora photo of: Celebrating Birthday #3
Captora photo of: Going Green on St. Patrick's
Captora photo of: Welcome to Captora
Captora photo of: Hang out and All-Hands area
Captora photo of: Captora's Mission & Value Proposition
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Captora Interviews

Experience

Experience
75%
0%
25%

Getting an Interview

Getting an Interview
60%
20%
20%

Difficulty

3.0
Average

Difficulty

Hard
Average
Easy
  1.  

    Technical Consultant Interview

    Anonymous Employee in Mountain View, CA
    Accepted Offer
    Positive Experience
    Average Interview

    Application

    I applied through an employee referral. The process took 2 weeks. I interviewed at Captora (Mountain View, CA) in November 2016.

    Interview

    Started with recruiter screen, then a technical phone screen with an engineer. If all goes well, they will bring you on-site interview with 3-4 people to assess team and cultural fit. There's also a personality test.

    Interview Questions

    • What would you do differently if you were not able to get your point across initially?   Answer Question
See All 5 Interviews

Captora Awards & Accolades

  • CODiE Award - Best Digital Marketing Solution, Software & Information Industry Association (SIIA), 2015
  • "Super Nova" Award - Digital Marketing Transformation, Constellation Research, 2014

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