Increasingly, media is disrupting our clients’ business models, challenging the way they have historically achieved value through media.
Our purpose is to redefine how we collaborate with clients, colleagues and external media partners.
This means continually challenging the media status quo; seeking to reinvent legacy media models; looking to do things differently in media, to do them better.
We have never been tied to the conventions of traditional advertising agencies, which has afforded us a level of agility and independent thinking in responding to people’s rapidly evolving communication behaviours.
Carat’s mission is to Redefine Media.
Carat creates better business outcomes for clients through our command of media convergence. Consistently at the top of RECMA's Global Qualitative Evaluation Ranking, we service clients in 150 countries via a network of more than 10 000 talented staff.
We are uniquely designed to combine strategy with expert specialist execution, to deliver integrated solutions for our clients – from integrated media ecosystems reflective of culture, to data-enabled content delivered programmatically and optimised continuously.
We are redefining media in four ways: redefining insight, redefining planning, redefining investment and redefining business outcomes.
Our network attracts media and marketing professionals who are brave; who want to challenge what has gone before; people who want to be the catalysts for change for our clients.
We leverage the unique Operating Model of our holding company, Dentsu Aegis Network, in each and every market. Our single P&L structure allows us to draw on the capabilities of our sister companies, including dedicated Out Of Home, Digital Performance, Marketing Effectiveness and Creative agencies, to access world-class specialisms and create bespoke teams to meet specific client needs.
We are scalable, specialist and integrated.
COMMUNICATIONS STRATEGY & PLANNING
Our unique Convergence Planning approach delivers comprehensive ecosystem plans that integrate relevant channels, effective content and valuable experience across Bought, Owned and Earned Media. With strategy at the heart of our real-world approach, we have designed a process that allows our clients to navigate complex media ecosystems seamlessly.
We create bespoke consumer behaviour insights based on our market-leading proprietary survey CCS and other proprietary research tools. We provide sophisticated market analysis and strategic recommendations, including clusters, industry and geographical segmentations.
Our mission is to reinvent the supply side. We create innovative, consistent and scalable buying and investment capabilities and media owner partnerships on a global scale, delivering a demonstrable uplift in media performance and a positive impact on business outcome for clients.
GLOBAL MEDIA PARTNERSHIPS
Because we have a complete understanding of our clients’ business and their relationship with media, we can ensure maximum benefits for both parties. By being flexible and very specific for each client, we have set new standards in delivering global media partnerships.
BRANDED CONTENT & PRODUCT PLACEMENT
We design, plan and execute bespoke on- and offline branded content platforms and productions as part of integrated communications strategies. We plan and negotiate long-term partnerships and placement based on brand values and strategy.
We develop content strategies that help accelerate business and brand value throughout our clients’ integrated media ecosystems, and oversee their delivery, often in close conjunction with internal and external agencies and partner stakeholders.
In an increasingly converged world, we optimise campaigns based on how consumers use mobile devices. By identifying gaps in existing strategies we create content to drive relevant traffic and optimise existing platforms from a conversion and SEO perspective and tweak paid campaigns to ensure they drive maximum value. Carat has a track record of delivering outstanding work in the mobile space.
SEARCH ENGINE MARKETING
We work with iProspect to deliver cross-channel expertise, advanced analytics and home-grown technologies that ensure you receive advice and execution tailored to your specific needs. We provide bespoke solutions that guarantee improved performance across the largest, most complex search programmes and increase ROI while freeing up resources for strategy and planning.
We design, create and manage fully integrated social media platforms, online PR strategy and campaigns for our clients, with the ability to analyse, monitor and optimise brand presence and reputation online. We moderate and monitor social media conversations inside the largest online communities to drive engagement.
SPONSORSHIP & EXPERIMENTAL
We plan, create and negotiate unique media and event sponsorship deals and programmes, making proactive recommendations to our clients. We also design and project manage bespoke elements; negotiate and organise unique venues and partnerships; and design, plan and execute multi-market event programmes. Working with our sister agency, psLIVE, we create brand experiences that are rooted in the physical world and amplified throughout the digital space.
Web analytics is critical to any business’ understanding of their media campaigns. We can maximise data management and efficiency to ensure clients profit from meaningful and relevant insight.
DIRECT MARKETING & CRM
We design and create everything from basic campaigns to full CRM systems, including customer platforms and communication systems, both on- and offline.
Why join Carat? As a global leader in the fast-evolving world of advertising and media communications, Carat offers many exciting opportunities for bright and talented people. We truly value our staff and if you were to join us we would support your professional growth through providing a vibrant and pioneering culture; a range of training courses including our career acceleration programme Route 500; career planning and development which includes opportunities for an international career and global mobility; and of course the chance to work with inspiring, like-minded team members and business leaders with whom you can collaborate and learn from on a daily basis.
“Carat is a fast moving and dynamic business and I’m inspired by my colleagues as they all want to do great work, find the new ground and keep winning together.” Euan Jarvie, Executive Director, Carat Global
What do we know about you? We have a dedicated team of in-house recruitment professionals who have an in-depth knowledge of the media communications industry; a deep understanding of the Carat business including team structures and operations; and who also specialise in identifying and attracting the best talent into our company and placing them into roles within client leadership, digital, data and analytics, strategy, planning, new business, research and insight, and support roles.
This specialist recruitment knowledge means that we know a little bit about you. Whatever you’re specialism, we know that you’re smart and ambitious; you have strong personal values; you question everything; and you’re forward-thinking and want to know where your career path is going over the next few years. We also know that you’re keen to learn and grow and be the best version of you; and you’re looking for more from your employer so that you can achieve your goals.
So what makes us different and better? At Carat, we operate within a clearly defined framework of living values where we are agile, pioneering, ambitious, responsible and collaborative. These steer our behaviour and are consistently demonstrated in the ways we work with our global clients; associates across Carat and Dentsu Aegis Network; affiliates; suppliers; and also with each individual employee.
Through promoting a values-based leadership style, Carat has effectively established a vibrant and pioneering culture which in turn has informed and driven our business strategy and operations. We feel this agile spirit is essential to our business as we continue to evolve in a rapidly changing world fuelled by mass digitalisation, and as we proactively redefine the business value of media for our clients through our command of media convergence.
The result is that our teams feel empowered and inspired to achieve different and better outcomes through creating and delivering the best and most innovative media solutions for our global clients. And more importantly, in the process of adding value, our people feel valued both professionally and personally.
“On a professional level, working within the Global team has given me a new perspective and required set of skills to begin developing. On a personal level, I have started another journey since arriving back in the UK as a working mother and so far, the business has been supportive of this.” Katie Atkinson, Digital Partner, Carat Global
How can I become a part of Carat? We have a number roles open across many disciplines based in London and also across the globe. To find out more about our vacancies around the world, please visit the Dentsu Aegis Network career's page by clicking here. We very much look forward to hearing from you.
I have been working at Carat full-time (Less than a year)
This is an innovation ad agency, one of the best in the business
None that I can think of
The process took 4+ weeks. I interviewed at Carat.
First interview was a quick 20 minute phone conversation. The recruiter explained the position, and he seemed very professional. I went in for a second and interview with two directors. It was terrible. The first acted like she was on something and interrupted me the entire time. She was way too casual for an interview. The second was the opposite. She asked very straight forward questions. Had a condescending attitude towards me. I never heard back from the recruiter. He didn't even reach out after I sent a couple follow up emails. He was very, very unprofessional and lazy. It really shows a lot about the company and I would never suggest anyone go through the process. Terrible experience.
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