Working at | Glassdoor Overview

Waltham, MA
501 to 1000 employees
Company - Public (CRCM)
$100 to $500 million (USD) per year's premise is simple: Our consumer matching solutions allow families to search for, qualify, vet, connect with, and ultimately select caregivers in a low-cost, reliable and easy way. Our platform also provides caregivers with solutions to create personal ... Read more

Mission: At, There for You isn't just our mission, it's our passion. As a one-stop-shop for families to meet all their care needs, we understand that one size doesn't fit all. Our goal is to provide families with as many options ... Read more

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See AllSee All – Why Work For Us?

Care is a global need without geographic or demographic boundaries.  At some point, every person and every family will have care needs, whether for children, seniors, pets or even homes.  Our mission is to be there to help families find quality care solutions that meet their unique needs and for caregivers to find meaningful work.

Founder and CEO Sheila Lirio Marcelo had a goal of transforming the way families and businesses around the world address their care needs. launched in the U.S. in 2007 and today, as the largest online care destination in the world with more than 8 million members across 16 countries, we are making that goal achievable.’s premise is simple:  families looking for care post job descriptions and/or search our extensive database of providers to find their perfect match and care providers post their profiles highlighting their skills and expertise, while also searching jobs that have been posted.  For families seeking other options such as day care, nanny and home care agencies, or tutoring centers, businesses in the care space are also accessible on the site. 

We understand that care is an exceptionally personal matter and impacts the most important aspect of families’ lives which is why we provide an array of services and resources to help families make safer and more informed hiring decisions.  The Safety Center offers a comprehensive Safety Guide, which details numerous tools, resources and tips to assist families through the search and hiring process. Through a third-party, we also offer three tiers of background checks which vary in comprehensiveness.  

The growth of’s global footprint began in 2012 when we launched in the UK and Canada, followed by the acquisition of Berlin-based Besser Betreut, the largest online care portal in Europe.  In every territory in which we operate, the fundamental service remains the same but is tailored to meet the unique cultural needs of its membership.

As has grown, so has the scope of the products and services we offer.  Through our Workplace Solutions business, approximately 150 companies and institutions, including Fortune 500 companies and businesses spanning a variety of industries, currently offer our services to employees as part of their benefit packages. HomePay SM, offered by Breedlove & Associates, which we acquired in 2012, allows our members to access the nation’s largest provider of comprehensive household payroll services.  In-home back-up care – a growing segment of the care space for consumers and for employers corporations as an employee benefit through our Workplace Solutions business – is now available on our site through the experts at Parents in a Pinch, which we also acquired in 2012.  And, ever mindful of the businesses that employ care professionals, in 2012, we launched Recruiting Solutions, a first-of-its-kind recruiting platform for the care industry.

At, There for YouSM isn’t just our mission, it’s our passion.  As a one-stop-shop for families and businesses to meet all their care needs, we understand that one size doesn’t fit all. Our goal is to provide as many options as possible so everyone can find the care that best fits their unique needs.

10/2006 – is founded by Sheila Lirio Marcelo and Co-founders Dave Krupinski, Donna Levin and Zenobia Moochhala

10/2006 –  The Company closes its $5 million Series A financing round, led by Matrix Partners

5/2007 – launches in the U.S. with child care, senior care, pet care and tutoring

2/2008 – The Company closes its $10 million Series B financing round, led by Trinity Ventures

3/2008 – services expand to include housekeeping

12/2008 – Services expand to include care for special needs children and adults

8/2010 –  Workplace Solutions is launched to serve corporate clients

10/2010 – The Company closes its $20 million Series C financing round, led by NEA

4/2011 – Services expand to include care for the unique needs of military families

9/2011 – The Company closes its $25 million Series D financing round, led by USAA

4/2012 – UK launches, marking the Company’s foray into international markets

6/2012 –Boston Business Journal names among the “Best Places to Work”

7/2012 – Berlin-based Besser Betreut GmbH is acquired, making the largest online care destination in world

7/2012 – Global expansion continues with the launch of Canada

8/2012 – The Company closes its $50 million Series E financing round, led by IVP

8/2012 – Breedlove & Associates is acquired, making HomePay services the largest comprehensive household payroll, tax and compliance service in the country

11/2012 – The Boston Globe names among its “Top Places to Work”

12/2012 – Recruiting Solutions, a first-of-its-kind recruiting platform for the care industry, is launched

12/2012 – Parents in a Pinch is acquired, adding industry-recognized leadership and expertise in in-home back-up care

3/2013 –  BostInno names to the “50 on Fire” list

6/2013 – and Knowledge Universe join forces to offer the most comprehensive package of back-up care solutions available

How it Works

In helping our members find their ideal care solutions, we hope to make life simpler for families everywhere so using our service needs to be simple too.

Basic Membership is free and allows families to view and post jobs, receive newsletters full of expert tips and advice, and access a wealth of content on all things care-related. Premium Members, who pay a monthly, quarterly or annual fee, enjoy all these services, plus the ability to view contact details, purchase background checks, and access references for providers.

Again, we strive to make our service easy-to-use.  Families simply log in, visit our “Post a Job” page, choose a service, and fill in the form with the job details. We provide help along the way to insure that each job posting is as thorough as possible so that members get the best possible matches.  Members then submit their job and wait for caregivers to respond and/or start perusing provider profiles on their own. We also offer tools and resources to help families make more informed hiring decisions.  These include a comprehensive Safety Guide with numerous resources, as well as, three tiers of background checks, varying in comprehensiveness, offered through a third-party.

Care providers create a profile outlining their expertise, special skills, education and references.  From there, they select the type of job they seek, the distance they’re willing to travel, and their ZIP code, and jobs meeting those parameters are curated for them to see.  Job results can also be searched in a variety of ways (e.g. job title, city, etc.)  Applying for jobs of interest requires a simple click on the posting, a brief note to the prospective family, and a click to submit the application.

In addition to our core care services, we offer an array of value-added products and services for families, care providers, and businesses.  These include:

Workplace Solutions

Families are more challenged than ever balancing the demands of work and home.  Absenteeism, shortened work days, and lack of focus due to the stress of care situations are having a meaningful impact on companies across industries.  Employers are looking for ways to support their employees and more and more are turning to Workplace Solutions for help.  Our team provides customized, cost-effective programs that make our suite of care services available to client company employees.  Each program is tailored to the specific needs of an employee base and can therefore range from the most basic level of services to back-up care to Senior Care Planning to one-on-one support in establishing care networks for relocating executives.  Workplace Solutions’ global client roster currently includes approximately 150 clients representing more than 600,000 employees.  Visit our Workplace Solutions site for more information. HomePaySM managed by Breedlove &Associates

When you hire someone to perform services in your home and you have control over how the work is performed, the IRS deems you a household employer.  If your employee earns more than $1,800 a year from you, you have certain tax and compliance obligations as their employer. HomePaySM, managed by Breedlove & Associates, handles these obligations for tens of thousands of busy families.  The largest comprehensive household payroll, tax and compliance service in the U.S., the HomePay team is the expert in the tax, legal and HR aspects of being a household employer.  Our August 2012 acquisition of Breedlove brought this service and its experts to our online membership. HomePaySMis available to all members, excluding corporate clients.  Additionally, families who are not members of are and can continue to become clients of Breedlove.  Learn More

For household employees, including nannies, assistants, drivers, and cooks, among others, being paid legally is important on multiple levels.  It’s not just the right thing to do; it acknowledges that the caregiver is a professional, establishes a credit history and provides access to a range of benefits, including Social Security, Unemployment Insurance, and Disability, to name just a few.  Our HomePay team helps household employees understand what compliance truly means for them and provides tips and guidance to help initiate the discussion with their employers.

Senior Care Planning

The scope of needs when caring for seniors can be broad, complicated, and often changing.  Identifying exactly what a loved one needs, what the options are, what it costs, and what services are locally available is daunting at best.  Our Senior Care Planning team of senior care experts works one-on-one to custom-design a care plan of action that works for each member’s needs.  Accessible to any member family needing a deeper level of support, this team also works to meet the growing demands of our corporate clients, helping their employees reduce stress, stay focused and save time.  Learn More

HomeBase™ Senior Solutions

As the senior population grows, more and more adult children find themselves seeking ways to enable their senior loved ones to maintain their independence while getting the assistance they need.  That’s why we created HomeBase™ Senior Solutions, where our senior care advisors help connect members to local services, including caregivers, transportation, and safety monitoring.

Recruiting Solutions™

Care-related businesses such as day care centers or senior living facilities compete for the same pool of talent, which can be hard to find.  So in 2012, we launched Recruiting Solutions, the first recruiting platform dedicated to the care industry.  Subscribing businesses in any aspect of the care space can post job opportunities and access our multi-million member care provider database to find top talent. Learn More

Business Marketing Services

Not everyone seeks a 1:1 care solution such as a nanny or a tutor.  Many prefer group-based options such as day care centers, senior care living facilities or pet care businesses.  Launched in 2011, our Business Marketing Services provides an online platform for care businesses to acquire new customers, recruit and hire employees, and raise brand visibility.  Local and national businesses with an aggregate of approximately 10,000 locations, including national companies such as KinderCare® Learning Centers, Knowledge Beginnings®, Childcare Network, Sylvan Learning, Club Z!, FirstLight HomeCare, and Senior Helpersactively use our platform to attract clients. Learn More

Care With Care Diplomat

Families in the Foreign Service are relocated every two years which means re-establishing a care network over and over again.  Care With CareDiplomat eases this challenge by offering high-quality, reliable and comprehensive care solutions to help solve child care, special needs, senior care, pet care and household needs around the world.

Regardless of the need -- nannies, senior caregivers, part-time help or live-in care -- our team connects families to pre-screenedcaregivers that match their unique needs.  We also offer emergency back-up services, relocation care, household payroll services and even cultural adjustment support. Learn More

100 Most Intriguing Entrepreneurs, Goldman Sachs

Sheila Lirio Marcelo, Founder & CEO

Outstanding Asian American In Business, Asian American Business Development Center

Sheila Lirio Marcelo, Founder & CEO

Webby Award, The 17th Annual Webby Awards Application: Karoo

50 on Fire Healthcare, BostInno

100 Most Innovative People, Boston Globe

Sheila Lirio Marcelo, Founder & CEO

Academy of Women Achievers, YW Boston

Sheila Lirio Marcelo, Founder & CEO

Women of Excellence, National Council on Aging

Sheila Lirio Marcelo, Founder & CEO

Seal of Distinction, Alliance for Work-Life Progress

Emerging Executive Pinnacle Award, Greater Boston Chamber of Commerce

Zenobia Moochhala, Co-Founder & VP, Consumer Marketing

Top Places to Work, Boston Globe

Best Places to Work, Boston Business Journal

100 Most Intriguing Entrepreneurs, Goldman Sachs

 Sheila Lirio Marcelo, Founder & CEO

10 Most Powerful Women in Tech, Boston Globe

Sheila Lirio Marcelo, Founder & CEO

Leader in Diversity, Boston Business Journal

Sheila Lirio Marcelo, Founder & CEO

Tech Luminary – Innovation All Stars, Boston Business Journal

Sheila Lirio Marcelo, Founder & CEO

Boston Business Hall of Fame, Junior Achievement New England

Technology Innovation Award, Accenture & Junior    Achievement New England

40 Under 40, Boston Business Journal

Zenobia Moochhala, Co-Founder & VP, Consumer Marketing

Fast 50 Asian American Business, USPAACC

Parenting & Family Webby, 14th Annual Webby Awards

Parent Tested, Parent Approved

Entrepreneur of the Year – New England, Ernst & Young

Sheila Lirio Marcelo, Founder &CEO

Top 10 Women Entrepreneurs, Fortune’s Most Powerful Women

Sheila Lirio Marcelo, Founder & CEO

40 Under 40, Boston Business Journal

 Sheila Lirio Marcelo, Founder & CEO

Best New Company of the Year, Stevie Award for Women in Business

Our founders are a diverse group of women and men with a mission to create a strong open culture supporting our mission to serve families.

Our core values intentionally include Respect for each other and for our member families and partners.

Innovation at is fed by diversity of people, styles and thoughts - we attribute some of our product innovation and growth to our diverse leadership and employees, and to living our core values.

Our employees can be themselves, bring fresh ideas, and share their voices in how we grow our company.  We value individuality and the unique gifts that every member of our team brings to this enterprise.

Born from diverse perspectives and cultures, supports families of all types and employs people who are just as diverse. What you¹ll find here is a passionate culture focused on mutual respect and community. Reviews

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Approve of CEO Founder & CEO Sheila Lirio Marcelo
Sheila Lirio Marcelo
71 Ratings
  • "SDR"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Positive Outlook

    I have been working at full-time


    Amazing Corporate Culture, friendly and outgoing employees, high retention rate, great benefits


    No cons thus far. Love everything about this place

    Advice to Management

    Keep up the hard work

See All 120 Reviews Photos photo of: Members from our San Francisco team having a fun and spooky Halloween in the office! photo of: Members from our San Francisco team having a fun and spooky Halloween in the office! photo of: Our HR team wishes you all a safe and spooky Halloween! Want to join this great work "force", see what we did there? Check us out at: photo of: Some employees in our San Francisco office having some foosball fun! photo of: Some employees in our San Francisco office having some foosball fun! photo of: Some employees in our San Francisco office having some foosball fun!
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Getting an Interview

Getting an Interview





    Accepted Offer
    Positive Experience
    Average Interview


    I applied through a recruiter. The process took a week. I interviewed at


    One HR phone screen, one technical phone screen, two (approx 4 hours each) on-site interviews. One of the two on-site interviews was a series of individual technical interviews. The second one was a system design interview.

    Interview Questions

    • Many technical questions - most to be answered verbally. Couple of relatively straight forward coding challenges. One large system design problem to solve. The problem was pretty straight forward - you're given an hour to design it yourself and then you present the solution to a team who pokes holes in it and changes some requirements to see if you can handle the changes.   Answer Question
See All 77 Interviews Awards & Accolades

  • Work-Life Seal of Distinction, Alliance for Work-Life Progress, 2013
  • Work Life Seal of Distinction, Alliance for Work-Life Progress, 2014
  • 50 Best Large Workplaces in Europe, Great Place to Work Institute Europe, 2008
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