Working at Catalina | Glassdoor

Catalina Overview

Saint Petersburg, FL
1001 to 5000 employees
Company - Private
Advertising & Marketing
$500 million to $1 billion (USD) per year
Catalina pioneered the world’s first one-to-one marketing services platform to influence consumer preferences and purchases by delivering the right message to the right audience in the right environment. Today Catalina stands at the intersection of marketing ... Read more

Mission: Catalina converts shoppers to buyers and buyers to loyal fans.

Company Updates


    Catalina turns laser focus to data as it personalizes the shopping experience

    Catalina, a St. Petersburg-based digital marketing firm, knows what you like to buy and why you like to buy it. The company, once known best for the printed coupons handed to a shopper at check-out in the grocery store or drug store, has transformed into a big data operation, with two years of purchase history [...]


    Rightsizing data science: How to architect analytics around the business need

    Large, successful companies are increasingly embracing the value of the data science function and its potential to deliver powerful insights, better outcomes and personalized customer experiences. Growth in the application of data science is evident in new hiring trends, increased spending in areas like technology and data science, as well as an overall cultural shift and recognition of the need for data-inspired decision making at the highest levels of leadership for critical strategic direction.

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Catalina – Why Work For Us?

We are reinventing Catalina as a digital and data product company by extending our products and services across all channels via in-store and digital devices. 

Our focus is helping retailers and CPG brands FIND, UNDERSTAND, ENGAGE, and MEASURE THE BEHAVIOR OF BUYERS to improve efficiency, build their brand and drive loyalty.

We are looking for innovative leaders who are curious, creative, and analytical problem solvers. We are driven by being indispensable partners in growing our customers' businesses, and we need you to help us pioneer smarter ways of connecting consumers across the globe with the brands and retailers they love.

Come join a team of bright, bold people and help us fuel the innovation that changes a global marketplace!

Backed by unrivaled intelligence, we unlock each shopper’s unique DNA Profile at scale to convert them into the most valued buyers. We do this by providing the most advanced behavioral-based data tools and insights to craft customized audiences for brands – and activate against them – in a real-time environment.

With a 35+ year history of providing highly personalized, 1:1 offers based on buyer behavior, Catalina delivers specific, targeted AND measurable messages in real time - with further advances underway.

We offer so much more than just your take-home pay. Catalina provides a suite of competitive benefits and programs to help you achieve your professional, financial, and personal goals to support your well-being.

- Medical, Dental, and Vision
- Flex Spending and Health Savings Accounts
- Matching 401(k)
- Flexible Time Off
- Incentive Compensation Plans
- Charitable Donation Matches
- Tuition Reimbursement
- Volunteer Time Off

All regular full-time employees who work 30+ hours a week are eligible for participation on their date of hire. 

We are proud of our company’s employee-led legacy of giving!

Catalina team members are active supporters of charities that are meaningful to them, and our Foundation provides financial support to a variety of local charities on their behalf. Focus areas include Health, Human Services, Animal Services, Environmental Education/STEM.

With the support of our CARE Team (Community Awareness & Response Effort), Catalina's Charitable Foundation has contributed more than $3.5 million to local charities over the years.

 To recognize and support our employees’ public service efforts, we offer:

- Community Service Day 

- $500 Annual Charitable Matching Gift 

- CARE Team Pop-Up Events 

- Annual Scholarship Program 

Catalina Reviews

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Jerry Sokol
12 Ratings
  • Featured Review

    Helpful (3)

    "Great place for data analysis and systems working at scale"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Catalina full-time


    - Access to an incredible amount of data for those who are interested in big data
    - Company transitioning to a modern architecture, opening up lots of learning opportunities


    - Slow to move to digital channels

See All 325 Reviews

Catalina Photos

Catalina photo of: Catalina HQ
Catalina photo of: Video Conference Room
Catalina photo of: Break Area
Catalina photo of: Meeting Room
Catalina photo of: Outdoor Lunch & Meeting Area
Catalina photo of: Collab Space
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Catalina Interviews



Getting an Interview

Getting an Interview




  1. Featured Interview


    N/A Interview

    Anonymous Employee in Saint Petersburg, FL
    Accepted Offer
    Positive Experience
    Average Interview


    I applied online. I interviewed at Catalina (Saint Petersburg, FL) in March 2017.


    There was a phone interview with a recruiter, a second phone interview with the manager, and then an onsite meeting with 4-5 individuals. I met with everyone one at a time.

    Interview Questions

    • Tell me about your experience.   1 Answer
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Catalina Awards & Accolades

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