Catalina Careers | Glassdoor

Catalina Overview

Saint Petersburg, FL
1001 to 5000 employees
Company - Private
Business Services
$500 million to $1 billion (USD) per year
Catalina pioneered the first one-to-one marketing network, and today is the CPG market leader with global reach, the world's largest shopper history database, and, at our core, a passionate focus on being indispensable partners to the retailers and brands we ... Read more

Mission: Power results that matter most to our CPG brand and retail partners by delivering meaningful value to the world's consumers

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Catalina – Why Work For Us?

CATALINA. Bringing science to the art of marketing.

Curiosity, creativity and analytical problem-solving abound at Catalina, and nothing drives us more than being indispensable partners in growing our customers' business. We pioneer smarter ways of connecting consumers across the globe with the brands and retailers they love - anytime, anywhere. Catalina's marketing solutions are powered by the world's largest consumer purchase database - and the bright, bold, values-driven people who bring them to life!

Looking to make your mark with a respected industry leader that's continuously evolving?

Enjoy diving deep into a gold mine of data to retrieve actionable insights?

Inspired by an entrepreneurial, tech-forward approach to innovation?

Energized by forging product solutions that power marketing performance?

Passionate about making a difference in your local community?

Catalina is where you should be!

Catalina's vision is to revolutionize marketing performance by pioneering breakthroughs in media and insights that engage every consumer everywhere.


Only Catalina knows the evolving purchase history and individual needs of more than three-quarters of American shoppers. We use that insight to create personalized, measurable promtional and advertising solutions that motivate high-value consumers to try new products, increase consumption, and stay loyal to CPG brands and retailers.


Catalina helps CPG brands build consumer loyalty, drive efficient volume and increase market share. Our personalized promotion and advertising solutions engage customers via mobile, online and in-store with the largest addressable media network for CPG.


Catalina is a trusted partner for the world’s leading food, drug and mass retailers. Together, we drive repeat store trips and increased baskets during each trip. The net result is stronger shopper loyalty and increased sales, driving topline lift of 1% or more.


Catalina helps agencies maximize their clients’ advertising and promotional campaigns, leveraging personalization and closed-loop reporting based on actual purchases. We enable them to reach and influence consumers at each stage of the awareness and buying cycle. 


When asked during my first few months on the job why I decided to join Catalina, I consistently replied that it was the easiest decision I ever made. We have an enormous opportunity to help our customers efficiently drive revenue growth in a very difficult environment. Collaboration, transparency, objectivity and innovation are required, and our company is up to the challenge.

I want to begin the year, our 35th in business, by thanking our customers, on behalf of the entire Catalina team, for your commitment to our partnership. There’s $750 billion running through our network annually, generating 8 billion messages - 2 billion digitally - to 300 million shoppers. We treat this responsibility with the utmost care.

Every one of our 1,300 team members gets stoked when we talk about evolving our culture to become more innovative and customer-centric. We are approaching 2017 with a renewed focus and commitment – at every level of our organization - to being an indispensable business partner. Nothing is more important to us than driving results for your business.

Catalina’s mission is to power results that matter most to our CPG brand and retail partners by delivering meaningful value to the world’s consumers. We take this aspiration seriously and have invested significantly to bring new capabilities to life. While we continue to optimize our business, our team has achieved significant milestones over the last year. I say that with no pride given my limited time on the job.

The competitive landscape is fierce for both of us. Catalina’s differentiation comes in the form of omni - a term we do not take lightly despite its over-use. The programs that have captured our most significant investment are ready for primetime.

Our new marketing services platform enables our customers to execute omni campaigns to more seamlessly connect with consumers anytime, anywhere. By the end of 2017, every message in our system will have omni capability and every consumer insight will be captured in real time. Our team converted the data capture system in 2016, significantly improving quality and security without the fanfare often associated with major system conversions. You will see the difference.

I am committed to building this business into one of our industry’s most admired workplaces with a raving fan base of employees and customers. Catalina has built a wonderful foundation that is powering us toward a new horizon: world-class consumer insights that are objective and focused solely on giving you the information you need to profitably grow your business. Our work approach will be exceptionally collaborative. Our commitments to customers will be the lifeblood of our company. Our culture will set us apart, and I hope you treat this letter as an invitation to expect nothing less.

Together, we can deliver unparalleled value to consumers, efficiently leverage marketing dollars, and achieve unparalleled results measured by one version of the truth. I greatly look forward to connecting with you to strengthen our partnership and ensure your satisfaction with Catalina is both exceptional and enduring.

My best,

Andy Heyman, Catalina CEO


(Nov. 2016) - Catalina, the personalized digital media company, announced today that Andy Heyman has been appointed Chief Executive Officer. Mr. Heyman previously held the position of senior vice president and president of NCR Financial Services for NCR Corporation, a global leader in omni-channel solutions that enable more than 550 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business.

“Andy is a proven leader in executing transformational change,” said Josh Lutzker, chairman of Catalina’s board of directors. “Andy’s track record of delivering sustainable performance and his deep expertise in technology make him a perfect fit for Catalina as it leverages its platform to deliver unparalleled consumer insights that power profitable growth for our customers.”

Mr. Heyman joined NCR after it acquired Radiant Systems in 2011, where he served as chief operating officer. While at NCR, he first led the successful integration of Radiant Systems before being named President of Financial Services, NCR’s largest division, in 2013. While at Radiant Systems, he served in a variety of leadership positions before becoming COO, including president of the Hospitality and Retail divisions; vice president of the Convenience Store Division; and managing director of Radiant Solutions Group. Prior to Radiant, he spent eight years as a senior manager with Accenture. Mr. Heyman holds an M.S. degree in computer information systems from Georgia State University and a B.B.A. in finance from the University of Georgia.“I am honored to join Catalina at this exciting point in its evolution,” said Heyman.

“Our teams have built amazing capabilities over the last several decades. We deliver unique insights to our customers and help them execute marketing programs that significantly improve their businesses. I am passionate about working with our teams all over the world to help Catalina on its next phase of growth,” said Heyman.

Mr. Heyman replaces interim CEO Greg Delaney, who will resume his responsibilities as a member of Catalina’s board of directors.“On behalf of the board, we thank Greg for his leadership over the past six months. He has been instrumental in operationalizing Catalina’s strategy for the future and driving continued momentum on a number of key initiatives. We are delighted that Greg will continue to provide insight and counsel as a board member,” said Lutzker.

Catalina’s personalized digital media drives lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, Florida, with operations in the United States, Europe and Japan. To learn more, please visit or follow us on Twitter @Catalina.

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(Oct. 2016) - Catalina, the personalized digital media company, today announced a new Flexible Time-Off policy giving employees more freedom and encouraging a strong work-life balance. Instead of balancing a predetermined set of vacation days each year, employees will now have the opportunity to manage their personal time off in partnership with their manager.

This progressive new policy was introduced as a way to enhance the benefits for current U.S. employees and to attract new talent. Catalina recognizes that work styles and personal lives differ, and our Flexible Time-Off program gives employees the freedom to adapt their time-off to their unique circumstances. As a high-performance culture, Catalina’s employees are focused on delivering the results our customer needs, while having the flexibility to regulate their personal lives without worrying about losing vacation time under a one-size-fits-all policy. On top of the new program, Catalina will continue to offer sick days, a community service day, and nine paid holidays.

“Catalina believes in a culture of mutual trust, which is why we are adopting a flexible approach to vacation time for our employees,” said Ray Lewis, Catalina’s interim CHRO. “This approach reflects our commitment to providing employees with opportunities for rest, rejuvenation and personal pursuits, and is in line with our focus to attract the best and brightest talent.”

The new Flexible Time-Off program promotes open communication between employees and their managers around expectations for work performance and time away from the office. In return for flexibility, Catalina believes that employees will continue to invest in the company’s mission, ensuring their work is done well, so customers are supported. With this new approach, Catalina believes the organization can thrive as employees are able to better balance their work and personal lives.

About Catalina

Catalina’s personalized digital media drives lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit or follow us on Twitter @Catalina.

Catalina Reviews

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Andy Heyman
15 Ratings
  • Helpful (2)

    "In Transition - Lots of Promise!"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - IT Senior Project Manager in Saint Petersburg, FL
    Current Employee - IT Senior Project Manager in Saint Petersburg, FL
    Positive Outlook
    Approves of CEO

    I have been working at Catalina full-time (Less than a year)


    Great NEW management and resources being brought in to turn things around. Dedicated to expanding into newer technologies and products. Good work-life balance, and level of respect between employees and management. Management is hiring good talent and genuinely wants their input.


    For too long, the company operated without processes or controls. Starting to turn around, but there's a long way to go.

    Advice to Management

    Work together (across Product, Sales, Tech...) to figure out where the issues are and be accountable for fixing them.

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Catalina Photos

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Catalina Interviews



Getting an Interview

Getting an Interview





    Senior Recruiter Interview

    Anonymous Interview Candidate in Saint Petersburg, FL
    No Offer
    Negative Experience
    Average Interview


    I applied through other source. I interviewed at Catalina (Saint Petersburg, FL) in June 2017.


    4 phone interviews. In-person interview @ HQ in St. Petersburg, FL. Have yet to receive follow up with a official decline, thank you for your time we have selected someone else or areas where I did not meet expectations. Received multiple emails delaying decision. Yet no finality. Poor candidate experience. Something they admit to having yet continue to do. Will not recommend to anyone in my network or consider in the future.

    Interview Questions

    • "Tell me about a situation when, not that it happens here, but"......yada yada yada. It was so vague and inapplicable that I do not recall the exact question.   1 Answer
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Catalina Awards & Accolades

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