Working at Catalina | Glassdoor

Catalina Overview

Saint Petersburg, FL
1001 to 5000 employees
Company - Private
Business Services
$500 million to $1 billion (USD) per year
Catalina pioneered the first one-to-one marketing network, and today is the CPG market leader with global reach, the world's largest shopper history database, and, at our core, a passionate focus on driving lift and loyalty for our retail and brand ... Read more

Mission: Power results that matter most to our CPG brand and retail partners by delivering meaningful value to the world's consumers

Company Updates



    Catalina, the personalized digital media company, announced today that Andy Heyman has been appointed Chief Executive Officer. Mr. Heyman previously held the position of senior vice president and president of NCR Financial Services for NCR Corporation, a global leader in omni-channel solutions that enable more than 550 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business.



    Catalina, the personalized digital media company, today announced a new Flexible Time-Off policy giving employees more freedom and encouraging a strong work-life balance. Instead of balancing a predetermined set of vacation days each year, employees will now have the opportunity to manage their personal time off in partnership with their manager.

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Catalina – Why Work For Us?


Our vision is to revolutionize marketing performance by pioneering breakthroughs in media and insights that engage every consumer everywhere.

Catalina's personalized digital media connects shoppers to the brands we know they want. We do this by delivering only the most relevant ads and offers from home to the shopping aisle.

Only Catalina knows the evolving purchase history and individual needs of more than three-quarters of American shoppers. We use that insight to create personalized, measurable promtional and advertising solutions that motivate high-value consumers to try new products, increase consumption, and stay loyal to CPG brands and retailers.


Catalina helps CPG brands build consumer loyalty, drive efficient volume and increase market share. Our personalized promotion and advertising solutions engage customers via mobile, online and in-store with the largest addressable media network for CPG.


Catalina is a trusted partner for the world’s leading food, drug and mass retailers. Together, we drive repeat store trips and increased baskets during each trip. The net result is stronger shopper loyalty and increased sales, driving topline lift of 1% or more.


Catalina helps Agencies maximize their clients’ advertising and promotional campaigns, leveraging personalization and closed-loop reporting based on actual purchases. We enable them to reach and influence consumers at each stage of the awareness and buying cycle. 


Want to be a part of a growing industry leader focused on driving lift and loyalty for the world’s top CPG retailers and brands?

At Catalina, the entrepreneurial and innovative spirit that’s been part of our DNA for 30 years is what we look for in the talented individuals we hire. We employ some of the Consumer Packaged Goods (CPG) and retail industry’s most inspiring and experienced leaders, who will ignite your creativity and tap into your passion for delivering shopper insights and personalized digital media in today’s omnichannel marketplace.


Catalina Reviews

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Andy Heyman
6 Ratings
  • "Analyst"

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    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Negative Outlook

    I worked at Catalina full-time


    innovative place, good smart people


    The benefits are not great

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Catalina Interviews

Interview Experience

Interview Experience

Getting an Interview

Getting an Interview

Interview Difficulty


Interview Difficulty




    Senior Analyst Interview

    Anonymous Interview Candidate
    No Offer
    Negative Experience
    Easy Interview


    I applied online. I interviewed at Catalina.


    Had an initial phone screening. Then a short personality/semi technical interview. It went generally ok.
    Then the next step was a very time consuming take home case. Was pretty sure I did really well;however, I sent it along to never hear a word again. I would recommend avoiding this place; since, the take home case is very time consuming , you are better off focusing your energy pursuing other opportunities.

    Interview Questions

    • The take home case involves building a predictive model.   Answer Question
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Catalina Awards & Accolades

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