Mission: To become the most widely used media automation and intelligence platform in the world with the highest customer satisfaction.
“Audience extension was predicated on publishers offering a deep understanding of audiences, and so could easily find any type of customer not only on their owned and operated sites, but on other sites. The model today includes multiple tactics and channels including mobile sites and apps, video inventory, real-time bidding (RTB), and private marketplaces (PMPs)… But to truly “level up” their audience extension game and diversify monetization strategy in an organized fashion, I recommend these strategies for publishers.”
Read more about audience extension trategies from Centro’s John Hyland in EContent: http://glassdoor.com/slink.htm?key=vMXi1.
What does it take to market and sell technology? Centro’s Katie Risch provides insight on how the company launched its software, Basis, and gained adoption among agencies. She discusses the importance of personalization and customer education in introducing your product to customers and getting them to sign on. Read more of her interview in SalesTechStar.
We are good people who do great work and, every day, we aspire to be better people and do better work. We are a culture grounded by personal growth and well-being. We have a strong moral compass and know the diﬀerence between right and wrong. We check our egos at the door and believe we can make the world a better place. We roll up our sleeves, work hard and move fast. We hold each other accountable and solve problems. We care about each other, ourselves, our communities and the environment which we live in. We create raving fans of our customers and have a lot of fun along the way.
People are at the heart of everything we do. It should come as no surprise that our employees are our greatest asset. So to truly see who we are as a company, you need to take a look at who we are as individuals. We expect these principles from each of our peeps:
Lasting happiness is achieved through continuous personal growth and self-improvement. We are committed to continuous investment in the growth of our team members while, at the same time, requiring each team member to actively take responsibility for their own self-development and well-being.
Do the Right Thing
We are guided by our moral compasses, which innately know the diﬀerence between right and wrong. We never compromise our integrity. We stand for what is just and right and hold ourselves to a high level of ethical standards,
Cultivate Raving Fans
We create Raving Fans of our customers and of each other. Doing this requires a constant commitment to the service, happiness, and satisfaction of others.
If our customers aren’t raving about our people and our products, we have not achieved the level of customer happiness
we strive for.
Change is the only constant. In a fast-moving world and industry, we seek, embrace and get comfortable that if we’re not continuously
changing, evolving and improving, we’re falling behind. No two years will ever look the same at Centro.
Believe Impact is Possible
We create lasting and positive impact in the communities and industries in which we operate. When we work hard, stay focused and act in service to others, we believe anything and everything is possible. We are limited only by our imaginations and our eﬀort
We recognize there is no such thing as “individual success” in life. We are
magnanimous in victory and acknowledge those who have helped us along the way. Healthy team chemistry, creativity and collaboration is critical to achieving our goals. We check our egos at the door
Support Each Other
We are committed to building an encouraging, caring, and supportive environment. We share a responsibility to help our team members and do what we can to help support them and enrich their lives.
Work Ethic Wins
We hire the best and brightest minds in the industry. But we also know that intelligence means nothing unless it’s paired with incredible eﬀort and a strong work ethic. The teams and companies willing to put in the extra eﬀort, go the extra mile and be held accountable will be the ones who see their visions and dreams realized.
Working hard, building amazing products, and achieving success is an exhilarating and exciting way to live life. However, we also recognize the importance of keeping life in perspective. Making sure we’re consistently finding peace and joy along our journey is an invaluable component
to sustainable and lasting success.
Besides the challenging work and amazing friends we have in the office, Centro also provides the below opportunities for us to focus on our well-being and work-life blend.
Celebrate Each Other
Focus on Healthy Habits
Support for our Personal Goals
Support for our Well-Being
Support for Others
A Vision for Digital Media
We despise inefficiency because it wastes our most precious asset: time. Centro is on a mission to change the way digital media is done. We created the most comprehensive media automation and intelligence platform in the industry that improves the lives of people working in advertising and drives optimum business operations and marketing performance for agencies and brands.
Decision Intelligence and Data Science
Centro maintains a granular historical record of every campaign we've executed since 2007. That data, and associated meta-data, play a central role in the software we build. Our goal is simple: turn the raw data into actionable information and intelligence. The end result is even simpler: more effective campaigns for your advertisers and agencies.
Technology and Engineering
Built on the twin pillars of Ruby on Rails and Java, Centro software leverages a modern SaaS 2.0 tech stack, a service-oriented architecture and machine learning. Our product suite is a marvel of efficient, high-performance, high-throughput software and systems engineering processing tens of billions of transactions per day at sub-10 millisecond latencies. These transactions are closely analyzed by Hadoop, Pentaho, neo4Js, R and some proprietary technologies that turn data into actionable insight. With RESTful APIs, we empower customers and partners and expand our ecosystem.
I have been working at Centro full-time (More than 3 years)
The people at Centro are what make this company incredible. From our Founder and CEO Shawn, to our interns we call Centerns - everyone I've interacted with at Centro is kind, respectful, intelligent, driven and quirky. This is not by accident; everyone who works at Centro is carefully vetted, not only to determine if he or she is a good fit for the position, but most importantly, to determine if he or she is a good fit for Centro. Each new employee is sent to our Chicago headquarters for New Hire Orientation to not only learn about the company's mission and values, but also to be welcomed into the family. Speaking of family, Centro truly does feel like a big blended family of sorts. It's insane how much the executive team truly cares about us, and how much we care about each other. Recently, my family experienced a major tragedy, and several members of the executive team reached out to me personally to ask how I was doing. Centro went above and beyond in so many ways and I felt (and continue to feel) completely supported and cared for.
Aside from the people, we have incredible benefits at Centro (our paid time off and maternity/paternity leave policies could not be better in my opinion), and the company is extremely dedicated to the personal and professional growth of its employees. For example, managers are frequently educated on conscious leadership principals to set them and their teams up for success. One thing I love most about Centro is our foundation in gratitude; it's common to see the words "I appreciate you" in an email from a colleague, and we even have a "Raving Fan" program that recognizes Centrons who go above and beyond their day to day job descriptions. This all creates contagious positive energy throughout our offices, which happen to be located in the best locations within each city. Humor is also a theme at Centro - we laugh together often, and we enjoy having fun with each other. For example, employees who leave the company and return after a few months or years receive Centro-branded boomerangs. It's amazing to see a relatively large company operate so succinctly, and I'm just happy to be a part of it.
I haven't noticed any cons to working at Centro. I've heard that other companies in the industry might pay higher salaries; however, I imagine those companies' cultures and benefits do not remotely compare to Centro's.
I applied online. The process took 3 weeks. I interviewed at Centro (Chicago, IL) in August 2015.
I applied online and received an email back from a recruiter within the hour and had a short phone screen with that recruiter a couple of days later. The day of the phone screen they emailed asking me to set up a technical phone interview which I did the following week The day after the technical phone interview they offered to fly me in for an on-site interview which I schedule for the following week. The on-site interview took a few hours and consisted of technical challenges as well as the standard interview questions. I was impressed with their promptness throughout this process.