Working at Certona | Glassdoor

Certona Overview

San Diego, CA
51 to 200 employees
Company - Private
Information Technology
Unknown / Non-Applicable
Certona is the leading omnichannel personalization provider utilized by the world’s most popular retailers and brands to create individualized shopping experiences.

Trusted by more than 800 top ecommerce sites, Certona’s cloud-based ... Read more

Certona – Why Work For Us?

The workplace reimagined! Not only do we encourage writing on the walls but we collaboratively work together to create innovative Personalization solutions (there are no bad ideas!). We're an organizational family who believes in working hard and playing hard.

Our exciting culture includes:

  • Fun teams! - Monthly company-wide events
  • Freedom to make your workspace as unique as you
  • Monthly birthdays celebration
  • Daily Food Trucks
  • Gym Membership
  • Weekly Farmer's Market
  • Weekly onsite auto-detailers
  • Stocked breakroom with complimentary coffee, teas, fresh fruit, and various snacks. Plus, the many free lunches throughout the year!


Powered by a sophisticated blend of continuous profiling and real-time targeting, the Certona personalization platform augments behavioral profiles with every interaction. This develops customer insights that fuel intelligent predictions to deliver increasingly individualized experiences as customers engage across touchpoints.

The perks at Certona are more than just great benefits. We place an emphasis on our employees, truly believing in order to create the best technology we need to be the best place to work first.

Certona Perks Include:

  • Full health, dental, and vision insurance
  • Paid vacation and time off. Automatic enrollment in our Vacation Accrual Program
  • Matched SIMPLE IRA plan
  • New hire training program

Our team has over 12 decades of combined experience in developing and delivering state-of-the-art personalization solutions and software applications for today’s leading businesses and enterprises.


Meyar Sheik


Meyar Sheik is a seasoned software industry executive with 25 years of experience. Since 2000,
Meyar has been a web analytics pioneer working with some of the largest sites on the Internet such as Staples, ESPN, Fox, Sony, Best Buy, Disney, CBS and many other leading brands, in the areas of web analytics, personalization and real-time content optimization. Prior to Certona, Meyar was the CMO and COO of web analytics leader, WebSideStory (now part of Omniture/Adobe). Before joining WebSideStory, Meyar was the Vice President of Worldwide Marketing and Strategic Alliances for the Enterprise Application Integration (EAI) software vendor SuperNova, Inc., Earlier in his career, Meyar held senior sales management positions in Analytics and Security software products companies. Since 2004, Meyar and the Certona team of predictive analytics experts have been focused on applying Certona's innovative, real-time behavioral targeting, optimization and adaptive personalization technologies to generate more revenue and higher conversion rates for online retailers and other multi-channel businesses. Meyar has a BS in Electrical Engineering from New York Institute of Technology and an MBA from Rochester Institute of Technology.

Geoffrey Hueter, Ph.D.


Dr. Hueter leads the invention of Certona's innovative proprietary technologies. Dr. Hueter holds a Ph.D. in Physics from the University of California at San Diego, where he was part of the team that developed the Gamma Ray Observatory. Prior to founding Certona, Dr. Hueter was the president of Far Point Technology, which provided software design and development services. Before joining Far Point, Dr. Hueter was a staff scientist and director of automated inspection at HNC Software, Inc., where he managed the development and commercialization of QualityPlus™, an intelligent machine vision system. Dr. Hueter also managed several other analytics projects, including several Department of Defense Small Business Innovation Research (SBIR) programs for neural network control systems. While at UCSD, Dr. Hueter studied neural networks with industry pioneers Robert Hecht-Nielsen and Bart Kosko. Dr. Hueter is the author of over a dozen papers on astrophysics, neural networks, and numerical modeling.

Brian Rauls


Brian Rauls is an innovative, strategy oriented executive that has been working in the financial industry for over 19 years. In his current role as CFO of Certona, a position he has held since 2008, Brian oversees all of Certona’s finances and aids in the identification of critical issues and solutions that can be enacted quickly and decisively. Maintaining a high level of professional ethics and personal integrity is imperative in how Brian operates both in and outside of Certona. Prior to Certona, Brian started BMR Financial Services, an independent financial and operations consulting firm which he still runs. He also served as VP, Corporate Finance with New Century Mortgage after spending seven years as an independent consultant who specialized in dealing with companies operating under Chapter 11 bankruptcy as well as start-up companies working through the challenges related to growing a new company. Brian received his BA in Operations Management, Product and Inventory Control from California State University Fullerton.


We’re Hiring!

Certona is the fastest growing of all vendors in terms of adding new clients in the Internet Retailer Top 1000 and has been selected as the Top Personalization Leader for the Internet Retailer Top 500 for 7 consecutive years!

Based in beautiful, sunny San Diego, Certona is a dynamic company that’s shaping the world of personalized customer experiences for mobile, social, eCommerce and in-store applications. Our employees love working here, mostly for the fast pace, rapid growth, fun people, and great benefits.

Certona Reviews

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Certona Co-Founder & CEO Meyar Sheik
Meyar Sheik
22 Ratings
  • Helpful (1)

    "Friendly with an excellent work life balance"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in San Diego, CA
    Former Employee - Anonymous Employee in San Diego, CA
    Positive Outlook
    Approves of CEO


    This is a company that really cares about its employees. While we worked hard, made our deadlines, and delivered on a great product, management is flexible and attentive. You'll find friendly people who are focused on doing great things for its clients and their customers. The product offering is solid and the best in the industry. If you're interested in bid data projects, Certona has huge amounts of data from which it discerns and creates customer value.


    Reviews are sometimes late at Certona and yet I was never under-appreciated by management for my contribution.

    Advice to Management

    Perhaps rebalance the staffing of the organization. It seemed a bit heavy on the services side. I think too a review of market salaries and comparison would be helpful for retention.

See All 32 Reviews

Certona Interviews



Getting an Interview

Getting an Interview





    Client Support Specialist Interview

    Anonymous Interview Candidate in San Diego, CA
    No Offer
    Positive Experience
    Average Interview


    I applied online. I interviewed at Certona (San Diego, CA) in June 2017.


    4 rounds in 5 weeks. 2 phone and then 2 on site. The entire process took a long time especially because the number of people you're expected to meet. Many questions revolves around how much and well have you done that is relevant to the job description. Manager seems to look for personality fit as well. At the end, the decision seems to still be based on how well you seem to be able to do the job.

    Interview Questions

    • Technical questions and background questions   1 Answer
See All 6 Interviews

Certona Awards & Accolades

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