Mission: When creativity, strategy and data meet, great things happen.
Our goal is to provide our team with a collaborative, stimulating environment to foster that meeting. We deliver results for our clients – and we have some fun doing ...
Chances are if you ask most people about loyalty programs, what comes to mind is points.
Traditionally, that’s what loyalty programs have looked like. And just about every retailer invests millions of dollars into loyalty programs that all look very similar – points, discounts, transactional benefits.
But do these programs build true loyalty? Do they really capture peoples’ hearts and wallets?
There's something missing.
It seems like the holidays were so long ago, but it's only been a couple of weeks.
That's why we put together one last holiday blog post which recaps some of the fun we've had in the office over the last month.
Our Mission at Clarus Commerce is to create great products that strengthen our client’s business, build brand loyalty, and foster long-term, profitable relationships by enhancing the lives of the people who use them.
Thanks to the rise of Internet commerce, today’s marketplace is essentially limitless: With the click of a mouse, you can literally shop the world over. Unfortunately, laying your hands on what you’ve bought isn’t always as quick, easy, or inexpensive as making the purchase is; too often, larger orders and longer transit distances mean higher shipping costs.
In 2001, Vin Villano, our founder, saw the e-commerce revolution unfolding and thought, “Shouldn’t someone ease the growing pain of shipping costs?” So he founded Clarus Marketing Group and bought a URL, FreeShipping.com, and thus was born an idea whose time had come.
Vin spent the next 10 years growing the product and the company. Norwest Venture Partners (NVP) took note of his success, saw the potential for even more, and, in January 2011, made an investment in the company to help fuel its continued growth. Shortly thereafter, Clarus Commerce moved to its current home office in Middletown, Connecticut. Vin Villano joined Clarus’s Board of Directors, and Tom Caporaso was named the new CEO, taking the day-to-day reins of the company.
Rather than simply build on what we already have, we’ve made a commitment to expand our subscription commerce, now and in the future. Among our recent innovations:
We know that good ideas can come from anywhere and anyone, which is why we’ve recruited specialists from outside industries to help us anticipate new opportunities. We’ve hired top-notch talent in the fields of IT, customer service, client services, creative, and marketing optimization to expand our subscription commerce capabilities, develop state-of-the-art technologies, and provide our clients and consumers the savings, services, and mobility they expect and deserve.
Our product-building philosophy is simple: We create and deliver products according to the goals and timeframes of our clients:
Whatever your needs and objectives may be, Clarus Commerce is here to help you every step of the way, and we’re committed to offering you the highest-quality products and services. We achieve that by building a high-performance team of people who know the industry and its possibilities better than anyone else does.
Clarus Commerce is leading a loyalty revolution.
Consumer shopping habits have changed and they are less loyal than ever before. Why hasn’t loyalty changed with them?
That's why at Clarus Commerce, we build, run, and optimize premium loyalty programs for retailers.
What is a Premium Loyalty Program?
When you think of the word “premium”, what comes to mind?
A premium might be some type of prize or incentive offered by a business. It could be a gift or bonus. In the insurance world, it’s the installment amount paid by the policyholder for coverage.
As an adjective, it’s something of exceptional quality or greater value than others of its kind.
In the loyalty space, a premium loyalty program is simply a program where members pay a recurring fee for benefits they can use right away. (Think Amazon Prime!)
A premium loyalty program gives the consumer the benefits upfront, rather than transactions first and rewards later.
That means they'll shop with a retailer more often, and spend more when they do.
Giving Back. At Clarus Commerce, we believe that companies, like individuals, can and should be measured by the commitments and contributions they make to the communities around them.
That’s why we created Clarus Cares: To provide opportunities for our employees to lend a collective hand to people, causes, and organizations in the cities and towns around us.
Whether it’s providing our time and skills to help organize a walk in support of the Connecticut chapter of the National Multiple Sclerosis Society … gathering pledges and straining leg muscles in a stair climb to raise funds for the American Lung Association … or collecting and donating toiletries to The House of Bread, a housing charity in the Greater Hartford area … Clarus Cares is our way to give something back to the people and charities near and dear to us.
At Clarus, we pride ourselves on offering an employee-friendly, fun culture where hard work and collaboration are rewarded. From our free bagel Friday, quarterly outings (like Whirllyball) to our casual dress code, we're proud of the fact that Clarus continues to be a place that people actually enjoy working!
We are very proud of the fact that Clarus has won Top Workplaces in CT 3 years in a row (2013, 2014 & 2015), which demonstrates how our employees feel about our very special culture.
Clarus Classroom is a monthly segment that allows leaders in each department to educate other Clarus employees on their day-to-day tasks. This year, our Clarus Classrooms have covered topics like Quality Assurance, IT Support, Interview Skills, Paid Placement and Product 101. Clarus employees always look forward to gathering and listening to what their colleagues have to say about the work they do.
Clarus Commerce is proud to have been placed on the Hartford Courant's list of Top Workplaces since 2013. This past year, nearly 1,000 nominations were submitted, and only 61 companies made the list! We've also been placed on Entrepreneur's list of Top Company Cultures in 2017, and won the bronze 2017 Stevie Award for Sales and Customer Service!
I have been working at Clarus Commerce full-time (More than a year)
- The team is friendly and supportive.
- New hires are vetted just as much on personality as they are on experience and skills.
- Fast-paced yet casual culture.
- The job you were hired for is the job you'll do (unless you get promoted or want to try something else; I've been "baited and switched" at other companies).
- Encouragement and support to learn new things and build skills (training budget for each employee, opportunities to attend conferences, etc.)
- Great extra benefits (generous work from home policy, summer Fridays, company outings, bagel Fridays, etc.)
- Voted a Top CT Workplace 5 years in a row and for good reason!
- Some of the typical growing pains of a growing company (but they are always hiring new talent to fill gaps).
Advice to Management
Continue to listen to team feedback and make good hiring decisions. We're at a pivotal point of growth, so bringing the right talent on board is crucial. Keep the lines of communication open. Don't lose the small company feel as the company grows. So far so good. Just keep up what we have going on now.
I applied online. I interviewed at Clarus Commerce.
Went in for a first interview with the director as well as some of the managers for a lengthy interview process. Heard back about a week later and went in for a second interview with directors from different departments and the CEO.