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Clarus Commerce Overview

Rocky Hill, CT
51 to 200 employees
Company - Private
Enterprise Software & Network Solutions
Unknown / Non-Applicable
Clarus Commerce builds and maintains premium loyalty programs for retailers.

(Think Amazon Prime, but white labeled for other brands.)

We combine decades of human experience, repeatable best practices, a modern technology platform ... Read more

Mission: When creativity, strategy and data meet, great things happen.

Our goal is to provide our team with a collaborative, stimulating environment to foster that meeting. We deliver results for our clients – and we have some fun doing ... Read more

Company Updates

  • When we think of loyalty programs, we often don't think of customer service.

    That's because with most traditional free loyalty programs, we're simply asking someone to sign up in exchange for an email address or contact info.

    Then, points are accrued and discounts are given automatically.

    But when it comes to premium loyalty, customer service plays are a critical role.

    In his recent blog post, our Customer Service Manager Michael Procaccini explains why.

    Why Premium Loyalty Customer Service is So Important

    When we think of loyalty programs, we don't immediately think of customer service. We think of making sure that in-store associates know how to get people to sign up for a free loyalty program. But there's much more involved with a paid program.

  • Who doesn't love helping our furry friends?

    As part of our ongoing Clarus Cares events, we recently ran a pet food and supply drive for the CT Humane Society.

    See what we were able to collect over the past month and let us know if you have any ideas for future Connecticut non-profits we can help!

    Clarus Cares: Connecticut Humane Society Pet Supply Drive - Clarus Commerce

    Who doesn't want to help out our furry friends? Our latest Clarus Cares initiative was a pet food/supply drive for the CT Humane Society.?CHS is?the oldest and most comprehensive animal welfare organization in the state and helps thousands of pets every year.?They are?an independent nonprofit organization that relies solely on the generosity and support of donors and...

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Clarus Commerce – Why Work For Us?

Our Mission at Clarus Commerce is to create great products that strengthen our client’s business, build brand loyalty, and foster long-term, profitable relationships by enhancing the lives of the people who use them.

Thanks to the rise of Internet commerce, today’s marketplace is essentially limitless: With the click of a mouse, you can literally shop the world over. Unfortunately, laying your hands on what you’ve bought isn’t always as quick, easy, or inexpensive as making the purchase is; too often, larger orders and longer transit distances mean higher shipping costs.

In 2001, Vin Villano, our founder, saw the e-commerce revolution unfolding and thought, “Shouldn’t someone ease the growing pain of shipping costs?” So he founded Clarus Marketing Group and bought a URL,, and thus was born an idea whose time had come.

Vin spent the next 10 years growing the product and the company. Norwest Venture Partners (NVP) took note of his success, saw the potential for even more, and, in January 2011, made an investment in the company to help fuel its continued growth. Shortly thereafter, Clarus Commerce moved to its current home office in Middletown, Connecticut. Vin Villano joined Clarus’s Board of Directors, and Tom Caporaso was named the new CEO, taking the day-to-day reins of the company.

Rather than simply build on what we already have, we’ve made a commitment to expand our subscription commerce, now and in the future. Among our recent innovations:

  • We’ve introduced a new travel product, Travel Plus, which offers consumers savings on their travel plans, relief from those pesky, all-too-common travel-related expenses, and more
  • We’ve created customized loyalty programs to help our clients build and retain a loyal audience base
  • We’re developing pre-paid shipping services tailored to individual e-commerce websites, which will allow our clients to provide free shipping to their customers while replicating the proven success of similar programs already in use at top e-commerce portals

We know that good ideas can come from anywhere and anyone, which is why we’ve recruited specialists from outside industries to help us anticipate new opportunities. We’ve hired top-notch talent in the fields of IT, customer service, client services, creative, and marketing optimization to expand our subscription commerce capabilities, develop state-of-the-art technologies, and provide our clients and consumers the savings, services, and mobility they expect and deserve.

Clarus marketing team member showing loyalty mock up diagram.Our product-building philosophy is simple: We create and deliver products according to the goals and timeframes of our clients:

  • Want to increase your revenues quickly? We can go live with one of our Clarus Direct brands within two weeks.
  • Hoping to establish long-term relationships with your customers through a loyalty-building customer solution? Clarus Loyalty can help you form an enduring, branded, customized bond with your audience.
  • Looking for a pre-paid shipping program to expand your customer base and build repeat business? Clarus Shipping will help keep your customers coming back again and again.

Whatever your needs and objectives may be, Clarus Commerce is here to help you every step of the way, and we’re committed to offering you the highest-quality products and services. We achieve that by building a high-performance team of people who know the industry and its possibilities better than anyone else does.

Clarus Commerce is leading a loyalty revolution.

Consumer shopping habits have changed and they are less loyal than ever before. Why hasn’t loyalty changed with them?

That's why at Clarus Commerce, we build, run, and optimize premium loyalty programs for retailers.

What is a Premium Loyalty Program?

When you think of the word “premium”, what comes to mind?

A premium might be some type of prize or incentive offered by a business. It could be a gift or bonus. In the insurance world, it’s the installment amount paid by the policyholder for coverage.

As an adjective, it’s something of exceptional quality or greater value than others of its kind.

In the loyalty space, a premium loyalty program is simply a program where members pay a recurring fee for benefits they can use right away. (Think Amazon Prime!)

A premium loyalty program gives the consumer the benefits upfront, rather than transactions first and rewards later.

That means they'll shop with a retailer more often, and spend more when they do.

undefinedGiving Back. At Clarus Commerce, we believe that companies, like individuals, can and should be measured by the commitments and contributions they make to the communities around them.

That’s why we created Clarus Cares: To provide opportunities for our employees to lend a collective hand to people, causes, and organizations in the cities and towns around us.

Whether it’s providing our time and skills to help organize a walk in support of the Connecticut chapter of the National Multiple Sclerosis Society … gathering pledges and straining leg muscles in a stair climb to raise funds for the American Lung Association … or collecting and donating toiletries to The House of Bread, a housing charity in the Greater Hartford area … Clarus Cares is our way to give something back to the people and charities near and dear to us.

At Clarus, we pride ourselves on offering an employee-friendly, fun culture where hard work and collaboration are rewarded. From our free bagel Friday, quarterly outings (like Whirllyball)  to our casual dress code, we're proud of the fact that Clarus continues to be a place that people actually enjoy working!

Clarus Culture 2015 from Clarus Commerce on Vimeo.

We are very proud of the fact that Clarus has won Top Workplaces in CT 3 years in a row (2013, 2014 & 2015), which demonstrates how our employees feel about our very special culture.

Clarus Classrooms

Clarus Classroom is a monthly segment that allows leaders in each department to educate other Clarus employees on their day-to-day tasks. This year, our Clarus Classrooms have covered topics like Quality Assurance, IT Support, Interview Skills, Paid Placement and Product 101. Clarus employees always look forward to gathering and listening to what their colleagues have to say about the work they do. 

Clarus Commerce is proud to have been placed on the Hartford Courant's list of Top Workplaces since 2013. This past year, nearly 1,000 nominations were submitted, and only 61 companies made the list! We've also been placed on Entrepreneur's list of Top Company Cultures in 2017, and won the bronze 2017 Stevie Award for Sales and Customer Service! 

2017 Bronze Stevie Award - Sales & Customer Service

Top Workplaces 2016

Top Workplaces 2015

Top Workplaces 2014

Clarus Commerce Reviews

Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
Clarus Commerce CEO Tom Caporaso
Tom Caporaso
8 Ratings
  • Helpful (1)

    "The Best Place I've Worked"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Positive Outlook
    Approves of CEO

    I have been working at Clarus Commerce full-time (More than a year)


    - The team is friendly and supportive.

    - New hires are vetted just as much on personality as they are on experience and skills.

    - Fast-paced yet casual culture.

    - The job you were hired for is the job you'll do (unless you get promoted or want to try something else; I've been "baited and switched" at other companies).

    - Encouragement and support to learn new things and build skills (training budget for each employee, opportunities to attend conferences, etc.)

    - Great extra benefits (generous work from home policy, summer Fridays, company outings, bagel Fridays, etc.)

    - Voted a Top CT Workplace 5 years in a row and for good reason!


    - Some of the typical growing pains of a growing company (but they are always hiring new talent to fill gaps).

    Advice to Management

    Continue to listen to team feedback and make good hiring decisions. We're at a pivotal point of growth, so bringing the right talent on board is crucial. Keep the lines of communication open. Don't lose the small company feel as the company grows. So far so good. Just keep up what we have going on now.

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Clarus Commerce Photos

Clarus Commerce photo of: 2016 Clarus Commerce Holiday Party
Clarus Commerce photo of: Clarus Office Holiday Party 2016!
Clarus Commerce photo of: Clarus Office Holiday Party 2016!
Clarus Commerce photo of: Clarus Office Holiday Party 2016!
Clarus Commerce photo of: Clarus Office Holiday Party 2016!
Clarus Commerce photo of: Clarus Office Holiday Party 2016!
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Clarus Commerce Interviews



Getting an Interview

Getting an Interview





    Account Manager Interview

    Anonymous Interview Candidate
    No Offer
    Positive Experience
    Average Interview


    I applied online. I interviewed at Clarus Commerce.


    Went in for a first interview with the director as well as some of the managers for a lengthy interview process. Heard back about a week later and went in for a second interview with directors from different departments and the CEO.

    Interview Questions

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Clarus Commerce Awards & Accolades

  • Entrepreneur Top Company Culture Award, Entrepreneur, 2017
  • Top Workplaces, Hartford Courant/Fox CT, 2016
  • Top Workplaces, Hartford Courant/Fox CT, 2015
  • Top Workplaces, Hartford Courant/Fox CT, 2014
  • Top Workplaces, Hartford Courant/Fox CT, 2013
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