Mission: Our mission is to create experiences that improve customers’ lives. For nearly two decades, Critical Mass has been designing meaningful customer experiences in the digital space that transform our clients’ businesses through interactions that are convenient ...
I worked at Critical Mass full-time (More than a year)
Critical Mass's Cupertino office (which is actually based in Sunnyvale) works directly on site at Apple. The projects you're working on are exciting and impactful. Employees get to take advantage of many Apple perks, such as subsidized cafeterias and coach buses for commuters. Apple can feel large and disorienting when you first start, so it's nice to feel like part of an agency team that has its own culture within it. The people are friendly and dedicated.
The inherent secrecy of the projects often leads to scenarios where your manager isn't allowed to know what you're actually working on, which makes career conversations and seeking advice difficult. You are expected to hit the ground running (I didn't receive any training or onboarding from the agency, but I think it varies from team to team), so it's not a good fit for people who need a lot of direction or thrive on feedback.
Advice to Management
Continue to invest in creating a strong culture and sense of community within Apple, because that's what sets the agency apart.
I applied through college or university. I interviewed at Critical Mass (Chicago, IL) in April 2017.
It's a Phone Interview, and the lady over the phone asked me 7 or 8 questions. Not hard if you get prepared. I've got over nervous when talking. I realized she didn't follow what I am saying, which made me felt even worse.