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Critical Mass Overview

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Calgary, AB (Canada)
501 to 1000 employees
1996
Company - Private
Advertising & Marketing
$100 to $500 million (USD) per year
Digitas, Huge
Critical Mass is a Digital Experience Design Agency with a relentless focus on the customer. We design meaningful customer experiences that help transform our clients’ business. Today we’re 700 people in 10 offices on 3 continents. We’re thinkers ... Read more

Mission: Our mission is to create experiences that improve customers’ lives. For nearly two decades, Critical Mass has been designing meaningful customer experiences in the digital space that transform our clients’ businesses through interactions that are convenient ... Read more

Critical Mass Reviews

2.9
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Critical Mass CEO Dianne Wilkins
Dianne Wilkins
101 Ratings
  • "Review for Cupertino"

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    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Sunnyvale, CA
    Former Employee - Anonymous Employee in Sunnyvale, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Critical Mass full-time (More than a year)

    Pros

    Critical Mass's Cupertino office (which is actually based in Sunnyvale) works directly on site at Apple. The projects you're working on are exciting and impactful. Employees get to take advantage of many Apple perks, such as subsidized cafeterias and coach buses for commuters. Apple can feel large and disorienting when you first start, so it's nice to feel like part of an agency team that has its own culture within it. The people are friendly and dedicated.

    Cons

    The inherent secrecy of the projects often leads to scenarios where your manager isn't allowed to know what you're actually working on, which makes career conversations and seeking advice difficult. You are expected to hit the ground running (I didn't receive any training or onboarding from the agency, but I think it varies from team to team), so it's not a good fit for people who need a lot of direction or thrive on feedback.

    Advice to Management

    Continue to invest in creating a strong culture and sense of community within Apple, because that's what sets the agency apart.

See All 167 Reviews

Critical Mass Photos

Critical Mass photo of: Front desk
Critical Mass photo of: CM NY
Critical Mass photo of: Studio
Critical Mass photo of: Seymour
Critical Mass photo of: Presentation
Critical Mass photo of: New Camera!
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Critical Mass Interviews

Experience

Experience
59%
32%
9%

Getting an Interview

Getting an Interview
35%
16%
16%
11
11
11

Difficulty

2.8
Average

Difficulty

Hard
Average
Easy
  1.  

    Marketing Science Interview

    Anonymous Interview Candidate in Chicago, IL
    No Offer
    Neutral Experience
    Average Interview

    Application

    I applied through college or university. I interviewed at Critical Mass (Chicago, IL) in April 2017.

    Interview

    It's a Phone Interview, and the lady over the phone asked me 7 or 8 questions. Not hard if you get prepared. I've got over nervous when talking. I realized she didn't follow what I am saying, which made me felt even worse.

    Interview Questions

    • What makes you different from all the candidates?/ Why do you think you are qualified?   Answer Question
See All 22 Interviews

Critical Mass Awards & Accolades

  • Uma Arvore, Uma Voz- Unilever with In Press Porter Novelli, SABRE Awards, 2017
  • Finalist, Shorty Awards, 2017
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