Dan Klores Communications Career Overview | Glassdoor

Dan Klores Communications Overview

New York, NY
201 to 500 employees
1991
Company - Private
Business Services
$25 to $50 million (USD) per year
Established in 1991, DKC is one of the top 10 independent firms in the U.S. by fee revenue. Based in New York City with offices in Los Angeles, San Francisco, Chicago and Washington, DC, DKC is a full service public relations, marketing and government affairs company, providing ... Read more

Company Updates

  • DKC's own Molly Loven, vice president of influencer relations, weighs in on the power of social audiences and authentic influencer marketing via WWD! http://glassdoor.com/slink.htm?key=vQlnH

    Think Tank: The Power of Social Audiences on Fashion and Beauty Brands

    It's a sunny Saturday morning in July, and the sidewalks of downtown NoLIta in New York are heaving with a sea of people that snakes around four blocks. YouTube sensation Logan Paul is making an appearance at a pop-up shop on Mulberry Street, and Paul's devoted fans are waiting hours for a photo with the social media star, and an opportunity to snap up some Maverick fashion merchandise.

  • All smiles launching HOKA ONE ONE’s Clifton 4 with Mrs. Sweet Cushion! #timetofly

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Dan Klores Communications – Why Work For Us?


25 YEARS OF CREATIVITY, EXPERIENCE & INNOVATION

We are a smart, aggressive and inventive team that brings a unique mix of creativity, drive and business acumen to a diverse array of clients.

We break the mold of a traditional public relations firm to create a bold new hybrid that combines the creativity, expertise and senior level engagement of a boutique agency with the strategic abilities, intellectual capital and scale of a large corporation. It’s a unique combination that produces demonstrable results.

With experience that cuts across nearly every industry and geographic region, we create thorough, effective and all-encompassing communications programs that connect clients to the audiences important to them and enliven brands.

DKC has gained a national reputation for strategic thinking, creativity and expert media relations, along with superior client service and our innovative approach to practicing public relations and integrated marketing. DKC was founded under the philosophy of aggressive media outreach and building the best journalist relationships in the business, and we operate on the principle that strategic public relations requires a thorough understanding of the media.

We specialize in helping our clients achieve their business objectives by strategically shaping and impacting the news cycle. We know how to craft a story to suit the media outlet; we are always searching for the unique idea, the different angle, and the fresh take on a familiar story.

We are strategists and storytellers, using our passion and deep knowledge of our clients’ industries and the media landscape to deliver coverage well beyond the typical news stories. We are focused on providing results that impact our clients’ businesses, and are driven by our ability to create connections between our clients and the audiences important to them.

  • ADVERTISING
  • ARCHITECTURE, REAL ESTATE AND DESIGN
  • THE ARTS
  • BEAUTY
  • COMMUNITY ENGAGEMENT
  • CONSUMER PRODUCTS
  • CORPORATE REPRESENTATION
  • CREATIVE PROPERTIES
  • DIGITAL CONTENT
  • EDUCATION
  • ENTERTAINMENT
  • FASHION
  • FOOD & BEVERAGE
  • HEALTH & WELLNESS
  • HEALTHCARE AND ACADEMIC MEDICINE
  • HOSPITALITY & TOURISM
  • INTERACTIVE ENTERTAINMENT & VIDEO GAMING
  • LUXURY
  • MEDIA BUSINESS
  • MILITARY AND VETERANS AFFAIRS
  • MULTICULTURAL EXPERTISE
  • MUSEUM & CULTURAL INSTITUTIONS
  • MUSIC
  • NON-PROFIT
  • PROFESSIONAL SERVICES
  • PUBLIC SAFETY
  • SPORTS MARKETING
  • STARTUPS
  • SUSTAINABILITY
  • TECHNOLOGY
  • TELEVISION

STRATEGIC MEDIA RELATIONS

DKC knows how to make news and generate high-impact press coverage that builds brands, placing our clients in unexpected, non-traditional media outlets. Our strategic media relations agency includes former journalists, writers, television producers and bloggers.

Due to our unmatched knowledge of the multi-platform media landscape, DKC also has significant experience representing some of the nation’s most prominent news organizations and media outlets.

INTEGRATED MARKETING

We understand the power of shared brand equity and are deft at creating buzz-worthy partnerships and promotional initiatives that generate positive word-of-mouth and brand perception.

Our extensive portfolio of clients means we have relationships across many industries as well as knowledge of how different brands can work together synergistically.

PUBLIC AFFAIRS

Our powerful mix of consumer marketing and media relations expertise combined with unsurpassed knowledge of government relations and news results in high-impact public affairs campaigns.

Our media and political contacts are among the strongest in the nation, allowing us to create discussions and events that garner national attention.

We specialize in issue-based campaigns that influence policy-makers in Washington while impacting public opinion across the country.

EXECUTIVE POSITIONING

From Fortune 500 companies to startup entrepreneurs, DKC places experts at the center of national conversations. Through smart ideas and discipline, we secure leading executives in media appearances, conferences and byline articles, positioning them as experts, influencers and thought leaders.

CRISIS COMMUNICATIONS

Foremost experts in crisis management, DKC manages internal and external communications, B2B and B2C crises.

We can help you prepare for a crisis and help you respond when the unexpected happens, formulating and implementing strategies that defuse negative publicity and stabilize a client’s public persona, image and reputation.

CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility helps an organization’s mission while simultaneously displaying what the company stands for and will uphold to its consumers.

At DKC, our approach involves philanthropy, including communications programs to support monetary donations and aid given to local and non-local nonprofit organizations and communities, in areas such as the arts, education, housing, health, social welfare and the environment.

ANALYTICS

The value of even the most powerful content can be amplified by finding the exact right audience, and delivering it through the best medium. The data revolution has captured the public’s imagination, and rightly so. The availability of targeting and analysis tools, tactics, and methodology has completely changed the game. Our team combines cutting edge data science, technology, and proprietary tools to help you target and engage communities of reporters, influencers, advocates, consumers, or donors. From measuring the impact of a publicity effort, to message testing, to full-scale modeling and audience development efforts, DKC Analytics can give you a critical edge.

DKC VIDEO PRODUCTIONS

We produce branded video content that attracts the attention of target audiences and creates connections with consumers. Using our in-house capabilities, our video production agency is able to enhance online engagement through compelling, original content while leveraging our social media and PR teams for message development and widespread distribution. We determine the type of video content your brand needs to make the biggest impact, including brand video, narrative video, behind the scenes, documentary, event coverage, interview or sizzle reel.

EVENT PUBLICITY

DKC has an established excellence in conceiving, organizing and managing large scale, strategic special events.

We execute events that garner media attention and reach target audiences directly and virally.
We have extensive experience in event marketing, including product launches, concerts, premieres, fashion and trade shows, red carpets, junkets, conferences, political, marketing and community outreach events.

MINDSET

DKC Mindset provides individualized media training aligned to our clients’ core objectives + messaging and honed to specific media outlets/ platforms/journalists

Sessions are focused on:

  • Understanding the media
  • Message development
  • Preparation and execution, including on-camera mock interviews, playback with review, post-session comments and analysis.

The MINDSET team includes many former high-level print/digital/broadcast journalists and political strategists with more than a century of collective experience, giving clients the edge to powerfully communicate across multi-platform media.

SPEAKER PLACEMENT

Speaking programs are a great complement to a larger communications campaign, helping position executives as thought leaders and experts in their industries, while providing a platform to make news and convey key messages. Capabilities include: targeted research, drafting and submitting proposals and confirming relevant, high-profile and newsworthy speaking engagements.

INVESTOR RELATIONS

Through a partnership between DKC and JCIR – a leading investor relations and financial communications firm – we are able to provide clients with investor relations counsel in a holistic approach to delivering fully integrated corporate communications programs. The JCIR/DKC team leverages their joint expertise – including extensive capital markets and corporate communications experience – to develop full-service strategic programs that exceed client expectations.

DKC CONNECT

Our expert strategists and social media managers take a research-based approach to create online communications strategies unique to each client’s need that integrate new technologies and complement offline efforts to create a seamless campaign with measurable results.

Digital capabilities include: social media monitoring, influencer identification, strategic counsel, social media marketing, website development, applications, online reputation management and in-house video production.

Dan Klores Communications Reviews

3.8
StarStarStarStarStar
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Recommend to a friend
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Sean F Cassidy
42 Ratings
  • Featured Review

    Helpful (3)

    "Great place to start a career"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in New York, NY
    Former Employee - Anonymous Employee in New York, NY
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Dan Klores Communications full-time

    Pros

    DKC was a great place to start my career. I learned a ton while working here and really respect everyone I worked for and with. My team was filled with talented and inspiring PR professionals, and I loved spending time with them in and out of the office. The client roster here is really impressive and I was able to work with clients I truly cared about.

    Cons

    I didn't have any specific negative experiences. DKC is a great place to start off if you are looking for a career in PR but obviously it is hard to be the lowest person on the team, so I appreciated that there was a clear path to growth, especially if you work hard and demonstrate your value to the team.

    Advice to Management

    The work you have done to engage and develop younger employees has not gone unnoticed, keep it up.

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Dan Klores Communications Photos

Dan Klores Communications photo of: DKC Chicago
Dan Klores Communications photo of: Chicago Celebrates National Fry Day
Dan Klores Communications photo of: DKC Softball
Dan Klores Communications photo of: DKC Gives Back
Dan Klores Communications photo of: DKC Gives Back
Dan Klores Communications photo of: President Sean F. Cassidy
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Dan Klores Communications Interviews

Experience

Experience
66%
16%
16%

Getting an Interview

Getting an Interview
50%
20%
20%
10

Difficulty

2.4
Average

Difficulty

Hard
Average
Easy
  1.  

    Publicity Assistant Interview

    Anonymous Employee in New York, NY
    Accepted Offer
    Positive Experience
    Average Interview

    Application

    I applied through other source. I interviewed at Dan Klores Communications (New York, NY) in June 2017.

    Interview

    Met with basically the entire team before being offered there position. It was great to get to know everyone I would be working with prior to making my decision. However, I accepted an offer elsewhere. The company seemed like a great atmosphere.. except the NY office was a bit dated.

    Interview Questions

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Dan Klores Communications Awards & Accolades

  • Best Use of Video in a General Social Media Campaign, The Telly Awards, 2017
  • Best Use of Video in a General Non-Profit Campaign, The Telly Awards, 2017

Dan Klores Communications Locations

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