Working at Diamonds Direct | Glassdoor

Diamonds Direct Overview

Charlotte, NC
201 to 500 employees
Company - Private
Other Retail Stores
Unknown / Non-Applicable
Founded in 1995 by former diamond wholesalers, Diamonds Direct is part of a generations old tradition of eliminating the middlemen and sourcing direct from the world’s best mines and best diamond cutters. By maintaining involvement in the entire lifecycle of a diamond ... Read more

Mission: Our Mission is to create a rare experience and to continue building a customer service-driven culture.

Our Vision is to continue to duplicate the Diamonds Direct philosophy to more secondary markets in the US and to be the dominate player in each market in ... Read more

Company Updates

  • A friendly reminder: Valentine's Day is right around the corner! #DDRhinos

  • Happy #NationalHaveFunatWorkDay!! Our rhinos have fun at work everyday - but today we actually were able to capture some of it on camera!! #DDRhinos #FriYay

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Diamonds Direct – Why Work For Us?

For decades, the diamond has been a symbol of love and commitment. The gift of diamond jewelry acts as a beautiful metaphor, setting your love in stone. It is timeless, steadfast and sparkles with the eternal flame of your love for one another. Love, passion, and commitment are also the reasons our founders dedicated more than 30 years of diamond manufacturing expertise into developing the Diamonds Direct experience. As diamond manufacturers and wholesalers, our founders were passionate about the quality of the stones they were cutting and selling to jewelry stores. In December of 1995, they saw an opportunity to completely change the landscape of fine jewelry retail by eliminating the middleman and selling diamonds directly to the end consumer. This novel business model allowed our founders to sell the same precious diamonds to the end customer at prices that were far below traditional jewelry store pricing. And thus, Diamonds Direct was born.

To our founders, it was supremely important that the customer celebrate their love with the best resources possible. Their philosophy of guidance, education, selection, and value was built to enhance the shopping experience for customers. Our founders knew the customers would come to Diamonds Direct because of the pricing and selection, but ultimately buy because of our passion, commitment, and personal relationship built with each customer.

Our direct approach quickly made an impact on the industry. By empowering customers with the intricate knowledge of how the diamond industry worked, we eliminated any confusion or pressure on the end consumer. For the customer, with empowerment came confidence and pride in their individual purchase. Our founders model allowed each customer to uniquely select a high quality diamond and present it as a symbol of their affection for to their loved one.

Savvy shoppers quickly embraced the Diamonds Direct concept and today, we are one of America’s largest and most successful independent jewelry companies. Though the company has grown, each location upholds the same values instilled by our founders in 1995- education, value, selection, guidance and above all, passion. Diamonds Direct’s brick and mortar locations can be found across the south and are accompanied by a personally curated online shopping experience that has been developed to deliver the same phenomenal customer service and quality synonymous with the Diamonds Direct name. Diamonds Direct further promotes their mantra of spreading love through the Diamonds Direct Foundation. Welcome to Diamonds Direct, where your love is celebrated through our passion for diamonds.

So, you want to be a rhino? Being a rhino is not for everyone. Rhinos are ambitious, dedicated creatures that never give up and don't let anything stand in their way. Rhinos don't wait to accomplish something, they hit it head on. This doesn't mean that rhinos work alone. Teamwork is very important to us. But a rhino knows when to ask for help, or when to jump in to help someone else to get the job done. Rhinos are resourceful. They will assess all available resources to accomplish their goal and if the resources are not available, they will create them in order to deliver the Diamonds Direct experience to our customers. Are you sensing a theme?

To sum it up; we are not looking for people who just want a job. We are looking for people that want a job with us, because they care about our customers, our mission and our company and are just as dedicated, passionate and ambitious as we are. So don't apply for a job with us lightly. Understand the expectations we will have of you and that you must do it all while having fun! We are a family and we will treat you like family. We just ask that you demonstrate the same passion for us and our customers as we have for you!

We are always looking for dedicated, high-energy Diamond Experts (Sales) who have the passion, motivation and energy to succeed with a fast-growing, industry-leading company. In true rhino spirit, you must be eager to exceed all customers' expectations and ensure their experience is unforgettable, all while working in a high-volume retail sales environment. Diamonds Direct prides itself on developing and maintaining the relationship with each customer. This is a Diamond Expert's number one priority. Experience in the bridal industry and bridal jewelry is a plus! Other qualifications include:

  • Well-organized
  • Driven and goal-oriented
  • Able to work a flexible schedule
  • Enjoy working in a fast-paced environment
  • Excellent time management and multitasking skills
  • Previous diamond sales experience is preferred, but not required.

Diamonds Direct is the fastest growing jewelry company in the nation and we are looking for passionate, energetic, ambitious and creative leaders to help lead our fantastic teams as we open new locations. The good news is that there are plenty of possible locations to go. You will train at one of our established locations for a year and then relocate to your predesignated area to lead your own store.

We have a very unique culture here at Diamonds Direct. It's a rhino culture. We can sum it up as being passionate about what we do and not letting anything stand in our way to accomplishing our goals. To be successful you have to have pride in your ownership of the company and demonstrate the passion that you want your team to have.

To be a Leader at Diamonds Direct you have to have certain attributes that contribute to our culture and ensure that the experience that sets us apart from our competitors is the experience that customers get every time they enter any of our locations. It's the Diamonds Direct way. As a leader you will be responsible for the overall operations and strategic initiatives of your assigned location.

The most ideal candidates will have the following attributes:

  • A positive attitude
  • Energetic
  • Ambitious
  • Motivational leadership skills
  • Exemplary customer service
  • Business acumen
  • Creative, solution-driven mindset

Qualifications are as follows:

  • Bachelor's degree (B. A.) from four-year college or university; or a minimum of three years related experience and/or training; or equivalent combination of education and experience.
  • Experience in a luxury service culture preferred.
  • GIA and/or GG education is an advantage

Diamonds Direct Reviews

Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
(no image)
Itay Berger
16 Ratings
  • "Best Job Ever"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Front Office Receptionist in Dallas, TX
    Current Employee - Front Office Receptionist in Dallas, TX
    Positive Outlook
    Approves of CEO

    I have been working at Diamonds Direct full-time (Less than a year)


    Great, positive environment, wonderful benefits, and management cares about their staff, no matter what level in the company.


    They need more stores nationwide. The experience working here is amazing, and needs to be shared with more people.

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Diamonds Direct Photos

Diamonds Direct photo of: Rhinos Get It Done!
Diamonds Direct photo of: National Ugly Sweater Day
Diamonds Direct photo of: Best of Birmingham 2017
Diamonds Direct photo of: Charity Function in Austin, TX
Diamonds Direct photo of: Charity Function in Birmingham, AL
Diamonds Direct photo of: Charity Function in Charlotte, NC
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Diamonds Direct Interviews



Getting an Interview

Getting an Interview




  1. Helpful (4)  

    Sales Associate Interview

    Anonymous Interview Candidate in San Antonio, TX
    No Offer
    Positive Experience
    Average Interview


    I applied in-person. The process took 4 weeks. I interviewed at Diamonds Direct (San Antonio, TX) in January 2017.


    Diamonds Direct is a very profesional company. Right from the start I was greeted and well attended by the hieing manager. Both the Hiring manager as the person who interviewed me were very responsive to my questions and concerns.

    Interview Questions

    • I was asked why I would be the right person for the position.   Answer Question
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Diamonds Direct Awards & Accolades

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