Digitas Health with Shire plc Produces “in my bag,” a Reality-Based Video Series for eyelove®, Debuting on Facebook and Twitter. http://glassdoor.com/slink.htm?key=vQuz4
"What will never change is that moment between the patient and his or her healthcare professional. Everything else will evolve"
Matt McNally, President, is featured in PharmaVOICE's September issue.
Our staff of physicians, musicians, parents, activists, and filmmakers spend their days as programmers, strategists, engineers, accountants, marketers, writers, and designers. They collaborate in all aspects of production from project management and application development to copywriting and graphic design.
We are dedicated to providing a challenging and rewarding experience for all Digitas Health LifeBrands employees.
If we sound like the kind of people you would like to work with, then we’d like to hear from you.
We believe that healthcare marketing is in the midst of an exciting and powerful transformation. As people continue to exert greater and greater control over their own treatment decisions they are changing the landscape of healthcare marketing. We are a creative brand agency dedicated to helping our clients build brands for this new marketing landscape.
At the heart of our approach is the belief that confident, empowered patients are the key to driving brand success. This shift from product-focused brand building to people-focused brand building requires a unique mix of skills, experience, and partnerships currently unmatched in our industry.
What We Do
Digitas Health is a creative agency purpose built to connect health and wellness brands with peoples’ deep desire to make healthy, confident choices for themselves and for their loved ones.
With new ways of developing customer insights, a unique mix of creative talent, the integration of media and search, and advanced analytics, we are an agency purpose built to help our clients build brands that fit meaningfully into peoples’ lives.
What We Value
As an MM&M Agency Of The Year, we’re very proud of the change-creating work we do for clients and the people they help. We’re also humbled and thankful when our peers and our industry notice this effort.
Helping people make more confident healthcare decisions requires a passionate and tenacious desire to understand the very real and lived experiences of the people we are trying to help.
Here are some of the tools we use to drive creativity and innovation.
In a fragmented, customer-driven world brands must be relevant to people’s needs, desires, and media diet. We build brands that fit into people’s lives now. By aligning value to the customer with value to the business, BrandFit lays a foundation for people, brands and businesses to thrive.
It starts from the fundamental premise that the most powerful communications ideas are born with a central human reality. Informed and shaped by the cultural, media, brand, and category realities, this framework embodies our strongly-held belief in “Helping, Not Selling,” which transforms our clients’ marketing philosophy from one of selling features and benefits to one of truly empowering consumers and patients.
Our blend of “CREative And Media” generates ideas and strategies that mix content and media partnerships that deliver efficiencies for clients and real value for their customers. The result rarely molds to the traditional definition of “healthcare advertising,” and, in fact, is much more closely tied to the content that people truly want and need to make better decisions and live healthier lives.
Integrated Brand Performance Management
This approach uses multichannel, multi-audience brand performance management and continuous optimization to leverage the power of big data. By aligning brand value with customer value, we create synergy across touch points to drive customer and brand outcomes.
Global Social Video Network
We use the latest in today’s video chat technology to provide lightning fast insight mining on a global scale. This means real-time social conversations on new therapeutic areas, products and brand ideas. In the end, you have powerful customer portraits and real-time insights to drive strategic and creative development.
Talent Engagement & Inclusion At Publicis Groupe
Égalité (French for Equality and pronounced eh-gah-lee-tay) is Publicis Groupe’s BRG for lesbian, gay, bisexual and transgender (LGBT) professionals and their allies. The group is committed to enhancing the company’s reputation as an employer of choice for LGBT employees and their allies by promoting equality in the workplace, supporting the LGBT community and helping to develop leaders who can elevate our clients’ brands within the hearts and minds of the LGBT community. Égalité’s programming is focused around four pillars: advocacy, educations, community outreach and business development.
Chapters: Atlanta, Chicago, Indianapolis, Los Angeles, New York, Philadelphia, San Francisco, Seattle, Washington DC.
Facebook: Égalité – Publicis Groupe
Publicis Connects is Publicis Groupe’s business resource group (BRG) for recruiters, HR professionals and resource managers from across the agency network. Members of Publicis Connects come together to share best practices, processes and candidates all to make Publicis Groupe stronger and more competitive. We are passionate about recruiting, people and our brands and further believe that recruiting is more than looking for the “right” candidate; we are career counselors, life coaches, and connectors.
Chapters: New York
Facebook: Publicis Connects – Publicis Groupe
MOCA (Men Of Color Alliance) is Publicis Groupe’s BRG for men of color and their allies that adds perspective, guidance and resources to increase the visibility and participation of men of color in the marketing and communications industry. MOCA’s programming is focused around four pillars: recruiting, acclimation, retention and business development.
Chapters: Atlanta, Chicago, Los Angeles, New York
Facebook: MOCA – Publicis Groupe
VivaWomen! is Publicis Groupe’s BRG for women and their allies. The group was founded in Paris and today is Publicis Groupe’s only BRG with a truly global presence. The group is dedicated to the cultivation, collaboration and advancement of its members, all while helping to position Publicis Groupe as an employer of choice for women. VivaWomen’s programming is centered around mentorship, leadership, professional development and career navigation.
Chapters: Atlanta, Boston, Chicago, Detroit, Los Angeles, Philadelphia, New York, San Francisco, San Luis Obispo, Seattle, Washington DC
Facebook: VivaWomen Global – Publicis Groupe
VivaMama, a sub-group of VivaWomen!, is Publicis Groupe’s BRG for working mothers in all stages of motherhood and their allies. The group is particularly focused on the crucial transitional periods for women in their careers as they become mothers and then have to navigate a successful return to work, all while balancing changes and demands at home. VivaMama has positioned itself as a partner to Publicis Groupe's agencies by providing them with counsel and insight about how to make the transition back to work life more appealing, so that more women will remain in the workforce and continue to access more positions of leadership across the Publicis Groupe network.
Chapters: The group is virtual, please join the community on Facebook: VivaMama – Publicis Groupe
VivaWomen of Color, a sub-group of VivaWomen!, is Publicis Groupe’s BRG for women of color and their allies. VivaWoman of Color was founded in the US out of necessity to help retain, inspire and engage women of color within the network. The group is dedicated to the cultivation, collaboration and advancement of its members, all while helping to position Publicis Groupe as an employer of choice for women of color.
Chapters: Chicago, New York
Facebook: VivaWomen of Color – Publicis Groupe
VivaTech is a subgroup of VivaWomen! and is Publicis Groupe’s BRG for women in technology and digital-related fields and their allies. With the ever-changing technology landscape, VivaTech
looks to provide it members with ongoing learning opportunities, career opportunities, and executive coaching. In addition to partnering with external organizations that focus on women and/or technology, VivaTech also organizes a variety of internal events and keeps its
members connected through one-on-one discussions, small meet-ups, and social media.
Chapters: Atlanta, Chicago, Los Angeles, Miami, New York
Facebook: VivaTech – Publicis Groupe
I worked at Digitas Health full-time
Great, highly diverse group of people who produce great work. Lots of perks (good benefits, beer fridays, etc.)
Growing pains from a smaller company to a larger, corporately-held company. They do a good job of trying to maintain the small agency feel but it's tough.
Advice to Management
Diversify further out of pharma only - something in progress already but needs to be accelerated.
I applied through other source. I interviewed at Digitas Health (Philadelphia, PA).
Spoke several times with different HR reps, took a couple of editing tests, met with the manager to whom the position would report, and came in for a series of one-on-one interviews with representatives from the Editorial, Design, and Project Management departments.
Reasons for Declining
Digitas's culture and people were very much in the company's favor, and the position in some ways seemed like a uniquely good fit. Ultimately, my decision was dictated by two factors: (1) the salary and benefits were good but not enough of a net increase over my current position to warrant making a move--all the more so given that there was (2) a surprising lack of work schedule flexibility. I say "surprising" because Digitas had impressed me as being a progressive employer and not likely one to be yoked to the conventional 9:00-5:00 (and probably more like 8:30-6:30 as I read their level of busy-ness) framework. I expected and was willing to trade away some of the flexibility of the position I would have been leaving, but where I was and where Digitas was on the schedule spectrum were just too far apart to reconcile.
Another thing that surprised me was how abruptly the discussions ended. I indicated my general concerns about the offer to the HR rep I was working with at that point, and given how involved and extensive the discussions had been to that point I expected that there might be some back-and-forth negotiation, or at least more questions about what I was looking for. But there wasn't. This may well be on me and how I presented my concerns, though I didn't think I presented them with any hard finality.
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