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DigitasLBi Overview

Boston, MA
5001 to 10000 employees
Publicis
1980
Subsidiary or Business Segment
Advertising & Marketing
Unknown / Non-Applicable
DigitasLBi is a data-inspired lead agency. We fuse creativity, data, and technology to help our clients transform their business.

Mission: A top-ten global marketing and technology agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is part of Publicis.Sapient, a Digital Transformation Platform purpose-built to solve for the challenges of ... Read more

DigitasLBi – Why Work For Us?





 

WE ARE

WHAT’S

NEXT


We are a global marketing and technology agency that transforms businesses for the digital age. We exist to helpbrands embrace the creative and technological changes revolutionising all aspects of their business. 

Our expertise across insight, brand building, creative storytelling and real-time distribution enables brands to get fit for the future, no matter where we join them on their digital journey.

To do this requires a unique culture capable of supporting diverse talent. We call our collaborative way of working blending, and it’s central to everything we do – allowing us to take ideas from strategy and concept to launch and evaluation as quickly and effectively as possible.

Whether in a single room or across our 40 offices worldwide, blending lets us cast the right people for the challenge. The perfect blend takes our clients further and faster on their digital journey, delighting customers on the way.

This approach embraces the creative tension between left brain and right brain. We believe that when you combine data and storytelling – when mathematicians and poets join forces – you get more powerful results.

All this means we’re well-equipped to meet the challenges of marketing to today’s sophisticated audiences. We help companies of all shapes and sizes decide What’s Next ... and then we take them there.






The stars of tomorrow


A big part of nurturing a vibrant culture is looking after our talent. It helps keep us on our toes. We have a thriving grad and intern culture around the globe, and they do much more than make the coffee. We ensure all our young team members get to work on exciting projects and gain valuable experiences from their time with us.











Brain Food



In our line of work nothing ever stands still. It’s our priority to be thought-leaders and spark interesting conversations. We’re committed to continually learning, staying inspired and inspiring others.









Our culture

We’ve developed a culture we’re incredibly proud of. Our talented teams look after each other like family, their hard work and play helping to create a place like no other.







Great work demands more than making things pretty and shiny. We use data and meaningful insights to really fire up the creative process. We understand that powerful storytelling is the best way to motivate behaviour, and that data and analytics can help us get under the skin of that behaviour. Simply put, we connect data with storytelling.

To ensure people are at the heart of the brand stories we tell, we’ve organised everything we do for our clients into three main areas:


Insight

Insight


For us, insight means never relying on assumptions or generalisations. It means understanding how people really interact with content, across the full spectrum of media channels. We use these unique insights to inform our ideas, personalise our messages and reach people at the right moment, in the way that feels most natural. This is when real magic happens.

Creativity

Creativity


We believe in blending strategy, creativity, media and technology. Our experts work closely together to solve our clients’ business problems in compelling, innovative ways. We develop big and small ideas that bring brands alive whether they exist as services, stories or campaigns.


Distribution

Distribution


Our holistic view of the relationship between owned, earned and paid media means we can create connections that count at every stage of the customer journey. We’re experts at designing for all kinds of digital platforms, harnessing the power of digital media to engage people in unexpected ways – and increase conversations about our clients’ brands.


Design & buildDesign & build
Huge audiences, high stakes. Crafting cutting-edge web portals from scratch is our speciality – and we do it for some of the world’s biggest brands.
Affiliate marketingAffiliate marketing
Word is, there’s nothing like word of mouth. We’re not just experts at generating it – we can make it count towards your bottom line.
Creative Creative
In this high-tech world of ours, one thing hasn’t changed. The idea is everything. Our creative team generates, refines and delivers ideas that change the way people think about brands.
Branded contentBranded content
We create content that embodies the values of your brand, whether it’s a film or animation with killer production values, or editorial that resonates with your audience.
Content strategyContent strategy
Content is king, goes the saying. We couldn’t agree more. But creating great content requires the right conditions – something our content strategy team can work with you to create.
User experienceUser experience
Whether plotting user journeys or diving into the details, our UX team puts the user first. That results in smoother navigation, greater relevancy, and increased engagement.
MobileMobile
Whether it’s the latest responsive technique or a lush app you’re after, we deliver pocket perfection.
Social media Social media
Since sharing is caring, we’ve embedded social expertise within every department. We’ve found that having social at the heart of everything we do results in work that’s far more shareable.
CRMCRM
Laying the groundwork for meaningful interactions between you and your customers, we plan, manage and measure brand conversations – wherever they take place.
Managed servicesManaged services
We don’t just design and build websites – we host and manage them too. Business-critical services with 24/7 support have been a core offering from our very inception.
AnalyticsAnalytics
Data reveals all – but only if you know how to read it. Our dedicated analytics team can discern what the numbers are really saying, and spot the small changes that make a big difference.
SEO SEO
Seek and ye shall find. Search is a little more complicated than when that line was penned, but we have the expertise to ensure you come out on top.
PPCPPC
We believe pay-per-click is a crucial part of the marketing mix. The secret is in using it elegantly, as part of a wider media strategy. We can help you with the plan, the media and the execution.
User researchUser research
Whether meeting your audience, or field testing our solution with the people that will actually use it, we’re always out in the field, informing our work with a better understanding of the people you really do business with.
Social business designSocial business design
Making the most of today’s opportunities requires a fresh approach. We can help you make the changes necessary to manage conversations, lead audiences, and get more likes than you know what to do with.
Media planning and buyingMedia planning and buying
Having our own in-house media team lets us deliver smoother, smarter campaigns from end to end.
Technology Technology
The latest. The greatest. No matter the tech, our tech-bods are on it. So when a technological hurdle presents itself, we’re ready to jump.
What's Next ...What's Next ...
We’re thirsty for the next innovation. So very thirsty. Whatever possibilities present themselves as our fantastic industry develops, you can be sure we’ll be all over them.

Can brands create culture?

This is the question some of the UK’s leading creative thinkers, innovators and disruptors will be wrestling with at the inaugural DigitasLBi UK NewFront on Monday 13th October.

Sign up here:

http://www.iabuk.net/events/library/digitaslbi-upfronts-eventundefined

DigitasLBi Reviews

3.5
StarStarStarStarStar
Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
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Arthur Sadoun
8 Ratings
  • "Brand Strategist"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Digital Campaign Manager in Boston, MA
    Former Employee - Digital Campaign Manager in Boston, MA
    Recommends
    Neutral Outlook
    No opinion of CEO

    I worked at DigitasLBi full-time (Less than a year)

    Pros

    smart people, low-formality but still highly professional, good energy, room to advance, excellent external reputation

    Cons

    Agency more often is secondary on the account and executes another firm's vision. Consumer insight and brand strategy are under-valued in favor of analytics and quantitative analysis, which are not a substitute. Planning/strategy are given short shrift and do not have a prominent seat at the table internally and with clients.

See All 468 Reviews

DigitasLBi Photos

DigitasLBi photo of: NYC
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DigitasLBi photo of: London
DigitasLBi photo of: London
DigitasLBi photo of: London
DigitasLBi photo of: London
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DigitasLBi Interviews

Experience

Experience
67%
12%
20%

Getting an Interview

Getting an Interview
28%
22%
22%
21
2
1
0

Difficulty

2.7
Average

Difficulty

Hard
Average
Easy
  1.  

    Analyst, Data & Analysis Interview

    Anonymous Employee in Boston, MA
    Accepted Offer
    Positive Experience
    Average Interview

    Application

    I applied through college or university. The process took 2+ months. I interviewed at DigitasLBi (Boston, MA) in November 2017.

    Interview

    Everyone was super friendly and it was a very chill atmosphere. They seemed to be excited and really showed their enjoyment of being at DigitasLBi and were interested in what I had to say. Honestly, it was actually quite fun and engaging. The only con was there was no reimbursement for anything.

    Interview Questions

    • Typical behavioral (i.e. explain a time you had to deal with a difficult situation, why did you choose your major, why Boston)   Answer Question
    • Longer business case (explained business situation, asked a market segmenting question, gave info about clicks and engagements etc and asked about most efficient methods, asked for suggestion on what company should do, and so on). What is the potential market for mountain bikes in the US?   1 Answer
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DigitasLBi Awards & Accolades

  • Atlanta's Top 50 Advertising and Marketing Firms, Atlanta Business Chronicle, 2016
  • 2016 Working Mother 100 Best Companies, Working Mother, 2016
  • 2016 Best Companies Winners, New York State SHRM and the Business Council of New York State, 2016
  • Chicago's Best Places to Work 2016, Crain's Chicago Business, 2016
  • 75 Cool Places to Work, Crain's Detroit Business, 2016
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