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Driscoll’s Overview

Watsonville, CA
1001 to 5000 employees
Company - Private
Food Production
$2 to $5 billion (USD) per year
Driscoll’s is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll’s is passionate about growing great tasting ... Read more

Mission: To continually delight Berry Consumers through alignment with our Customers and our Berry Growers.

Company Updates

  • J. Miles Reiter Returns As Driscoll's Chief Executive Officer

    WATSONVILLE, CALIF., November 30th, 2018 – J. Miles Reiter has reassumed the position of Chief Executive Officer for Driscoll’s, the market leader of fresh berries, as part of planned leadership restructuring announced today. This restructuring supports Driscoll’s mission to delight berry consumers through alignment of its customers and network of independent growers.

    Family owned-and-operated for more than 100 years, Driscoll’s is positioned for future global brand expansion with this organizational announcement. As a fourth generation grower and the grandson of one of Driscoll’s founders, Reiter will continue to serve as Driscoll’s Chairman, a role he has held for more than 30 years.

    Kevin Murphy, who was named CEO in 2015 after serving as President and Chief Operating Officer, will leave this position by the end of the year.

    Full Article:

    J. Miles Reiter Returns As Driscoll's Chief Executive Officer

    WATSONVILLE, CALIF., November 30th, 2018 - J. Miles Reiter has reassumed the position of Chief Executive Officer for Driscoll's, the market leader of fresh berries, as part of planned leadership restructuring announced today. This restructuring supports Driscoll's mission to delight berry consumers through alignment of its customers and network of independent growers.

  • | Driscoll's boosts proprietary blueberry plantings in Chile, Peru

    California-based multinational Driscoll's is set to have finished planting more than 500 hectares of proprietary blueberry varieties in South America by the end of 2016, according to a company representative. Speaking to, general manager for South America, Brie Reiter Smith, said planting of the varieties began three years ago in Chile and Peru and the first exports were carried out two years ago.

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Driscoll’s Video

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Driscoll’s – Why Work For Us?

Driscoll’s is the global market leader of fresh strawberries, blueberries, raspberries and blackberries.  With more than 100 years of farming heritage and 700 independent growers around the world, Driscoll’s is passionate about growing great tasting berries. Driscoll’s exclusive patented berry varieties are developed through years of research using only natural breeding methods and NO GMOs.  Driscoll’s is the trusted brand for Only the Finest Berries ™.

In the last 20 years we have experienced significant operational and market growth doubling in size every 5 years. Our unique company culture fosters innovation, excellence and collaboration as we continue to expand in other parts of the world.  We offer a variety of career opportunities in R & D, IT, Supply Chain, Human Resources, Marketing, Sales, Production and many more.

Our Mission and Values of Passion, Humility and Trustworthiness are core to the character of the company and how our employees work and interact with each other, our customers, Business partners and our berry consumers.

Our Mission:
To continually delight Berry Consumers through the alignment with our Customers and our Berry Growers.

Our Values:
The nature of our very competitive business demands a lot from the people committed to it. There are three traits we prize most highly in our collective effort to create a special future:

        The passion to excel and accomplish great things.

        The humility to respect and learn from our colleagues and competitors.

        The trustworthiness that transforms our dependence upon one another into our greatest strength.

Driscoll’s is Family:
Our employees consider Driscoll’s the best place to work because of the caring culture, family oriented team environment and Individual respect and appreciation that is core to our  company.  People are proud of the product and the company.  Working at Driscoll's is rewarding and challenging. And as a little secret, we have a lot of fun too!

  • Driscoll’s cares about its people
  • People feel connected to each other
  • Employees believe in the company’s Mission and Values
  • The work environment is flexible
  • People are proud of the product and the Company
  • Working at Driscoll’s is fun! Driscoll’s is Family


Growing the finest berries begins with Driscoll’s commitment to research and development. Our experts use natural breeding methods, as well as extensive in-field testing, to create our patented varieties. Driscoll’s berries deliver a truly delightful eating experience in terms of flavor, color, texture, shape and aroma.

Growing Better Berry Varieties… Naturally

Better varieties mean better berries, and this is what sets Driscoll’s apart from our competitors. Our commitment to natural breeding programs began in the 1940’s. Naturally, the first thing we look for is flavor. We rely on natural cross-pollination techniques to continually improve Driscoll’s berries. We never genetically modify our plants or use irradiation. Every season, we flavor test more than 500 selected varieties from our test plots around the world and rate them on a hedonics scale. Every Driscoll’s berry must be flavorful, gorgeous in appearance, resistant to disease, and hardy enough to ship well and arrive fresh to your produce distributor.

From Seedlings to Store

Berries are genetically complex. Each year we plant a new set of seedlings and evaluate how they grow in greenhouses and fields. Each seedling must be an improvement on the great berry varieties already in production, so we keep raising the bar in search of only the finest berries. Only about 1% of the seedlings that are grown in the test plots will advance for further testing, and fewer still make it all the way to become a patented Driscoll’s variety. It takes an average of five to seven years to develop a new commercially viable berry variety. Each new berry variety is named by our breeders, and then patented. Driscoll’s patented varieties are available only to our independent farmers. 

To view all R&D open postions and more, please visit our careers site, here


“The way we care about each other and our communities defines us—as people and as a company.”

— Kevin Murphy, Driscoll’s President & COO

Driscoll’s community involvement is about inspiring and being inspired to create amazing places to live using the same values that guide our business: Passion, Humility, and Trustworthiness. We are honored to be part of the great communities, and work with the amazing people that make Driscoll’s possible, from farm workers out in the field to our farmers and employees.

We based our community involvement on the idea that we’re all part of something much larger than ourselves. It’s about inspiring each one of us to do more, to foster our care for each other, and in that way contribute positively to the world around us. To see some of the activities our employees were involved in last year, click here

Today, Driscoll’s offers many avenues of support including:

Berry Donations

We’re honored to donate berries to local food banks and community groups during our local production season.

Community Grants

We aim to enhance education and health services for farm workers and their families.

Employee Volunteerism & Engagement

Driscoll’s matches employee donations and volunteered time to community projects and nonprofit organizations. This includes organized volunteer and fundraising efforts.

undefined100% CERTIFIED        


At Driscoll’s, we’re passionate about growing berries that delight you and nurture farm land for generations to come.


What Is Organic?             

All of Driscoll’s organic berries, regardless of growing region, are 100% certified organic according to the USDA National Organic Program (NOP).   


Our Commitment To Organic   

As the leader in fresh berries, growing the finest organic berries in the world is both art and science, requiring care, commitment and dedication.


Only The Finest           

By choosing Driscoll’s, you can be confident that you’re enjoying the finest, best tasting organic berries available.


Learn how Driscoll’s works with nature to produce the finest berries.

Learn how we’re preserving the land for future generations.

Driscoll's Berries are available year round. Our growing regions around the world have been carefully selected to deliver only the finest berry flavor and quality.


Driscoll’s treats you very respectably and gives you responsibility that is not normally granted to interns. It is a program that I would highly recommend."

– Hayden McDevitt-Kuntz, Education & Development Intern

As the world’s leading purveyor of fresh berries, Driscoll’s takes great pride in cultivating a dynamic and extensive internship experience. Our Internship Program was created to act as a direct pipeline for future Driscoll’s employment. We aim to provide our interns with a comprehensive Driscoll’s experience by blending direct employee mentorship, job-shadowing, workshops and real-life projects. Our goal is for all of our interns to cultivate their skills with real-work experience, as well as to provide each with the opportunities for growth in our expanding fresh berry business.

The Driscoll’s Advantage

  • Gain hands-on experience by interning directly with a manager in your chosen field
  • Cultivate knowledge, competencies, and experience directly related to your career goals
  • Learn about different departments within Driscoll’s by job-shadowing
  • Attend workshops geared towards professional development, proper business conduct, and common business practices
  • Develop your personal network while attending Driscoll’s events
  • Receive competitive pay, paid holidays, and the potential for relocation stipends
  • Gain university course credit

Internship Qualifications

  • You must be currently enrolled in an accredited 2-year college or 4-year university BA/BS undergraduate, Master’s or PhD Program to apply.
  • Internships are available during the Spring (March/April) and Summer (May/June) seasons and vary from a minimum of three months (12 weeks) to a maximum of six months (24 weeks).
  • Must be eligible to work in the United States.
To view open postions please click here

Driscoll’s Reviews

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Driscoll’s CEO Miles Reiter
Miles Reiter
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  • "Nursery Supervisor"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Supervisor
    Former Employee - Supervisor
    Positive Outlook
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    I worked at Driscoll’s full-time (More than 5 years)


    Gives you all resources to keep growing and invest in you for you to do a better job. Great team across the company. Driscolls has a good mission and with great employees keeps being the best at berries.


    Not many cons. lots of hours and work involved through periods of time, with plans changing continuously.

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Driscoll’s Photos

Driscoll’s photo of: Fresh Strawberry Variety Taste Testing
Driscoll’s photo of: Dunk Tank & BBQ raised over $2,000 to make sure local children from farm working families have the supplies they need to start the school year.
Driscoll’s photo of: We have built an interactive history wall to inform employees and visitors about the history of Driscoll's.
Driscoll’s photo of: Sunrise at Cassin Ranch in Watsonville, CA
Driscoll’s photo of: Offices at Cassin Ranch in Watsonville, CA
Driscoll’s photo of: We love having our pups join our meetings.
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Driscoll’s Interviews



Getting an Interview

Getting an Interview




  1. Helpful (4)  

    Staff Accountant Interview

    Anonymous Interview Candidate in Watsonville, CA
    No Offer
    Neutral Experience
    Easy Interview


    I applied online. The process took a week. I interviewed at Driscoll’s (Watsonville, CA).


    I met two different people one was the recruiter the other was a manger both interviews went smooth. Manage who interviewed me was very laid back therefore she asked very simple questions. Company motto is family so be yourself they want to make sure you fit their family environment.

    Interview Questions

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Driscoll’s Awards & Accolades

  • Customer Excellence Award for Community Champion, Microsoft, 2013

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