Working at Fanatics | Glassdoor

Fanatics Overview

Jacksonville, FL
5001 to 10000 employees
Company - Private
Sporting Goods Stores
$1 to $2 billion (USD) per year
Fanatics is about fueling fan passion – for the teams, schools, and players they love, making sports the best shared experience in the world. We are the leading licensed sports retailer. We seek people with drive, passion and humility who can thrive in an ... Read more

Mission: Fanatic's Mission:
Amplify Pride and Create Connections for All Fans

Our Core Values:
By Fans, For Fans
One Fanatics, Win as a Team
Missionary not Mercenary
Innovative Products and Fan ... Read more

Company Updates

  • Fanatics Appoints First Chief Strategic Retail Officer


    This company creates sports apparel at the speed of social media-and fans love it

    Pro sports teams can now create merchandise that responds to fan demand near instantaneously, thanks to online retailer Fanatics. The company offers a new low-bandwidth shopping site that works in stadiums with poor cell service, and a platform for predicting demand using myriad digital cues.

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Fanatics Video

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Fanatics – Why Work With Us?

As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team merchandise by partnering with top leagues, clubs and football (soccer) brands worldwide to offer the largest collection of timeless and timely gear from every pro and college team online, on your phone, in stadiums or on-site at the world’s biggest sporting events.

A top-50 Internet Retailer Company, Fanatics leverages the scale of its global infrastructure to provide end-to-end omnichannel solutions to hundreds of partners. The services are vast and include everything from industry leading e-commerce and customer service, to website platform development, secure shopping solutions, expertise in merchandising and fulfillment, advanced digital marketing, and complete design, licensing and manufacturing.

Fanatics comprises the broadest online assortment by offering hundreds of thousands of officially licensed items via its Fanatics, FansEdge, Kitbag and Majestic brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic. A multi-channel company, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Chelsea, Manchester City).

The company’s in-venue and event retail portfolio includes the NBA, NHL, NASCAR, Kentucky Derby, The Ryder Cup, Manchester City, Texas Longhorns, Pittsburgh Pirates and New Jersey Devils, allowing fans to experience a seamless shopping experience across online, mobile and physical store locations.

Sports is a fast-paced, ever-changing landscape and Fanatics, the on-demand and mobile leader in team merchandise, is uniquely positioned to serve the insatiable real-time appetite of fans worldwide, fueled by explosive growth in technology and social media.

At Fanatics, we are By Fans, For Fans. We live and breathe sports and are committed to understanding, connecting and serving all fans at home, at games or on the go. We work as one team to ensure fans around the world have timely access to the largest assortment of quality team gear, authentic autographed collectibles and exclusive experiences from the teams and players they love. To work at Fanatics is to know you are part of something bigger – innovating the licensed sports merchandise industry.

Fanatics, Inc. is the creation of eCommerce visionary and former chairman and CEO of GSI, Michael Rubin. The result of combining Jacksonville-based Fanatics with GSI’s former online sports merchandise business and Dreams, Inc., has made Fanatics the global leader for officially licensed sports merchandise. In 2016, the company took another big step forward by acquiring Kitbag, a UK-based international online retailer, to accelerate both its global expansion plans and aggressive pursuit of growing the licensed sports merchandise business in football (soccer) around the world. 
When it was announced in 1995 that the Jaguars would plant roots in Jacksonville, Alan and Mitch Trager got together and opened Fanatics, a brick-and-mortar storefront in a Jacksonville mall. Over the years, Fanatics sold a slew of team gear, but along the way the Tragers uncovered a much bigger opportunity — a market of displaced fans around the world who wanted merchandise to support their favorite teams. Fanatics went digital and made its first online sale in 1997.

At about the same time, Rubin started GSI just outside of Philadelphia. GSI quickly became a leading e-commerce, technology and fulfillment company, powering the online stores of all the major sports leagues. In 2011, GSI bought Fanatics and then Rubin sold the company to eBay, but held on to relationships with the leagues and Fanatics. The following year, Fanatics acquired Dreams, Inc., which included sports e-retailer FansEdge.

In 2014, Fanatics named eCommerce innovator and Silicon Valley veteran Doug Mack as CEO, replacing retiring founder Alan Trager.  Mack has transformed Fanatics from an online retailer into a mobile-first, multi-channel company by putting more of an emphasis on data and technology.

For nearly 20 years, the name Fanatics has been a distinguished brand in the licensed sports merchandise industry. What began as a single Jacksonville mall retail store has grown into the largest retailer of officially licensed sports merchandise, providing the ultimate shopping experience to sports fans worldwide.

Although large in size, Fanatics has never forgotten its humble roots and remains focused on helping fuel the passion that every fan has for the teams, schools and players they love. is the most complete shop for sports fans. It’s for all fans seeking to amplify their pride and create connections through sports. offers the world’s largest collection of timeless and timely gear from every pro and college team.

Shop is the fan shop for individuals who want to express their distinctive style through fan gear. is the only fan boutique that gives you the freedom to express yourself through an exclusive collection of stylish and limited edition fan apparel from the most fashion forward brands.

Shop is the respected authority in international football and committed to connecting fans around the world to an unparalleled selection of licensed football kits at home, at the stadium or on the go. inspires football fans and intensifies their loyalty by delivering authentic, officially licensed football merchandise and “money can’t buy experiences” from the football teams and players they love.


The FANternship is not your average Internship.

Fanatics internship program engages students in projects that develop their skills and apply knowledge they have learned in their coursework.  Interns are exposed to our brand and our business of fueling fan passion and providing the ultimate shopping experience to sports fans.

The FANternship program is available across multiple locations, and is a year round program intended to be a stepping stone to full-time employment with Fanatics.

Our interns enjoy time out at sporting events, team building activities and unfiltered access to company executives.

Fanatics Reviews

  • Featured Review

    "Best Culture Around"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Professional
    Current Employee - Professional
    Positive Outlook
    Approves of CEO

    I have been working at Fanatics full-time (More than 5 years)


    Fanatics has one of the best cultures I've ever experienced. There are few companies around that compare. Leaders are so down to earth and communicate with employees - everyone is treated as an equal and information is readily shared. Everyone has a voice here if they want one, although there are always those pockets of people who just complain instead of speaking up when they have a problem.

    Benefits keep getting better, opportunities are increasing. Keep up the good work!


    Peak season is super busy - there is a lot of support and encouragement, but when you work around retail you are usually working a lot during the holiday season. Small price to pay in my opinion.

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Fanatics Photos

Fanatics photo of: For Fans, By Fans
Fanatics photo of: Fanatics International Campus
Fanatics photo of: International Tech Team
Fanatics photo of: Jacksonville, FL
Fanatics photo of: Jacksonville, FL
Fanatics photo of: Fanatics International
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Fanatics Interviews



Getting an Interview

Getting an Interview





    Operations Specialist Interview

    Anonymous Interview Candidate
    No Offer
    Neutral Experience
    Easy Interview


    I applied in-person. The process took 1 day. I interviewed at Fanatics.


    Applied from within from a contracted position. Role was essentially a full time role for what I had been contracted for. Spoke with 4 different people from around the company.

    Interview Questions

    • Talk about a time you failed and what you learned from it.   Answer Question
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Fanatics Awards & Accolades

  • 50 Best CEOs for Diversity, Comparably, 2018
  • Best Leadership 2018, Comparably, 2018
  • 25 Best Companies for Professional Development, Comparably, 2018
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Pledges & Certifications

Tech Hiring Commitment

Helping to train, hire and promote more technology workers

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