Working at Fanatics | Glassdoor

Fanatics Overview

Jacksonville, FL
1001 to 5000 employees
Company - Private
$1 to $2 billion (USD) per year
Fanatics is about fueling fan passion – for the teams, schools, and players they love, making sports the best shared experience in the world. We are the leading licensed sports retailer. We seek people with drive, passion and humility who can thrive in an ... Read more

Mission: Fanatic's Mission:
Amplify Pride and Create Connections for All Fans

Our Core Values:
By Fans, For Fans
One Fanatics, Win as a Team
Missionary not Mercenary
Innovative Products and Fan ... Read more

Company Updates


    This under-the-radar e-commerce giant is the NBA's new best friend

    When the National Basketball Association opened its new flagship store in New York City less than two years ago, it picked a low-profile e-commerce brand called Fanatics to run it. And when the NBA announced a new partner this year to design and sell its player replica jerseys online, Fanatics was the partner it chose.


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    Tech is one of the hottest industries out there. But what companies are able to live up to the hype and keep their top talent happy? Job site Paysa recently released a report breaking down which tech companies were able to recruit and retain the best employees from April 2016 to April 2017.

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Fanatics Video

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Fanatics – Why Work For Us?

As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team merchandise by partnering with top leagues, clubs and football (soccer) brands worldwide to offer the largest collection of timeless and timely gear from every pro and college team online, on your phone, in stadiums or on-site at the world’s biggest sporting events.

A top-50 Internet Retailer Company, Fanatics leverages the scale of its global infrastructure to provide end-to-end omnichannel solutions to hundreds of partners. The services are vast and include everything from industry leading e-commerce and customer service, to website platform development, secure shopping solutions, expertise in merchandising and fulfillment, advanced digital marketing, and complete design, licensing and manufacturing.

Fanatics comprises the broadest online assortment by offering hundreds of thousands of officially licensed items via its Fanatics, FansEdge, Kitbag and Majestic brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic. A multi-channel company, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Chelsea, Manchester City).

The company’s in-venue and event retail portfolio includes the NBA, NHL, NASCAR, Kentucky Derby, The Ryder Cup, Manchester City, Texas Longhorns, Pittsburgh Pirates and New Jersey Devils, allowing fans to experience a seamless shopping experience across online, mobile and physical store locations.

Sports is a fast-paced, ever-changing landscape and Fanatics, the on-demand and mobile leader in team merchandise, is uniquely positioned to serve the insatiable real-time appetite of fans worldwide, fueled by explosive growth in technology and social media.

At Fanatics, we are By Fans, For Fans. We live and breathe sports and are committed to understanding, connecting and serving all fans at home, at games or on the go. We work as one team to ensure fans around the world have timely access to the largest assortment of quality team gear, authentic autographed collectibles and exclusive experiences from the teams and players they love. To work at Fanatics is to know you are part of something bigger – innovating the licensed sports merchandise industry.

Fanatics, Inc. is the creation of eCommerce visionary and former chairman and CEO of GSI, Michael Rubin. The result of combining Jacksonville-based Fanatics with GSI’s former online sports merchandise business and Dreams, Inc., has made Fanatics the global leader for officially licensed sports merchandise. In 2016, the company took another big step forward by acquiring Kitbag, a UK-based international online retailer, to accelerate both its global expansion plans and aggressive pursuit of growing the licensed sports merchandise business in football (soccer) around the world. 
When it was announced in 1995 that the Jaguars would plant roots in Jacksonville, Alan and Mitch Trager got together and opened Fanatics, a brick-and-mortar storefront in a Jacksonville mall. Over the years, Fanatics sold a slew of team gear, but along the way the Tragers uncovered a much bigger opportunity — a market of displaced fans around the world who wanted merchandise to support their favorite teams. Fanatics went digital and made its first online sale in 1997.

At about the same time, Rubin started GSI just outside of Philadelphia. GSI quickly became a leading e-commerce, technology and fulfillment company, powering the online stores of all the major sports leagues. In 2011, GSI bought Fanatics and then Rubin sold the company to eBay, but held on to relationships with the leagues and Fanatics. The following year, Fanatics acquired Dreams, Inc., which included sports e-retailer FansEdge.

In 2014, Fanatics named eCommerce innovator and Silicon Valley veteran Doug Mack as CEO, replacing retiring founder Alan Trager.  Mack has transformed Fanatics from an online retailer into a mobile-first, multi-channel company by putting more of an emphasis on data and technology.

For nearly 20 years, the name Fanatics has been a distinguished brand in the licensed sports merchandise industry. What began as a single Jacksonville mall retail store has grown into the largest retailer of officially licensed sports merchandise, providing the ultimate shopping experience to sports fans worldwide.

Although large in size, Fanatics has never forgotten its humble roots and remains focused on helping fuel the passion that every fan has for the teams, schools and players they love. is the most complete shop for sports fans. It’s for all fans seeking to amplify their pride and create connections through sports. offers the world’s largest collection of timeless and timely gear from every pro and college team.

Shop is the fan shop for individuals who want to express their distinctive style through fan gear. is the only fan boutique that gives you the freedom to express yourself through an exclusive collection of stylish and limited edition fan apparel from the most fashion forward brands.

Shop is the respected authority in international football and committed to connecting fans around the world to an unparalleled selection of licensed football kits at home, at the stadium or on the go. inspires football fans and intensifies their loyalty by delivering authentic, officially licensed football merchandise and “money can’t buy experiences” from the football teams and players they love.


Fanatics Reviews

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Recommend to a friend
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Fanatics CEO Doug Mack
Doug Mack
93 Ratings
  • "Great Place"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Warehouse Associate in Frazeysburg, OH
    Current Employee - Warehouse Associate in Frazeysburg, OH
    Neutral Outlook
    No opinion of CEO

    I have been working at Fanatics full-time (More than a year)


    Learn many areas of the business


    Its loud
    Seasonal no guarantee of full time hire

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Fanatics Photos

Fanatics photo of: For Fans, By Fans
Fanatics photo of: Cafe Fanatics
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Fanatics Interviews



Getting an Interview

Getting an Interview





    Area Manager Interview

    Anonymous Interview Candidate in Jacksonville, FL
    No Offer
    Negative Experience
    Average Interview


    I applied through a recruiter. I interviewed at Fanatics (Jacksonville, FL).


    Talk with the recruiter on the phone for over an hour. He told me he was going to send me some
    Jobs descriptions but he never did. When I followed up, he answered saying he was going to send me the info... but again he never did.

    Interview Questions

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