Working at Fanatics | Glassdoor

Fanatics Overview

Jacksonville, FL
1001 to 5000 employees
Company - Private
Sporting Goods Stores
$1 to $2 billion (USD) per year
Fanatics is about fueling fan passion – for the teams, schools, and players they love, making sports the best shared experience in the world. We are the leading licensed sports retailer. We seek people with drive, passion and humility who can thrive in an ... Read more

Mission: Fanatic's Mission:
Amplify Pride and Create Connections for All Fans

Our Core Values:
By Fans, For Fans
One Fanatics, Win as a Team
Missionary not Mercenary
Innovative Products and Fan ... Read more

Company Updates

  • Proud of our CEO!

    Top-rated CEOs for diversity: Leaders of T-Mobile, Intuit and HubSpot

    CLOSE John Legere of T-Mobile, Brad Smith of Intuit and Brian Halligan of HubSpot topped the list of 50 best CEOs for diversity, according to a new survey by Comparably, a compensation, culture and career monitoring website. "When you have leaders that are focused on issues (of) inclusion and diversity, and especially when they have a diverse background themselves, I think ...



    Fanatics on the Forbes America's Best Midsize Employers List

    Fanatics #380 on the Forbes America's Best Midsize Employers List

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Fanatics Video

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Fanatics – Why Work For Us?

As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team merchandise by partnering with top leagues, clubs and football (soccer) brands worldwide to offer the largest collection of timeless and timely gear from every pro and college team online, on your phone, in stadiums or on-site at the world’s biggest sporting events.

A top-50 Internet Retailer Company, Fanatics leverages the scale of its global infrastructure to provide end-to-end omnichannel solutions to hundreds of partners. The services are vast and include everything from industry leading e-commerce and customer service, to website platform development, secure shopping solutions, expertise in merchandising and fulfillment, advanced digital marketing, and complete design, licensing and manufacturing.

Fanatics comprises the broadest online assortment by offering hundreds of thousands of officially licensed items via its Fanatics, FansEdge, Kitbag and Majestic brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic. A multi-channel company, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Chelsea, Manchester City).

The company’s in-venue and event retail portfolio includes the NBA, NHL, NASCAR, Kentucky Derby, The Ryder Cup, Manchester City, Texas Longhorns, Pittsburgh Pirates and New Jersey Devils, allowing fans to experience a seamless shopping experience across online, mobile and physical store locations.

Sports is a fast-paced, ever-changing landscape and Fanatics, the on-demand and mobile leader in team merchandise, is uniquely positioned to serve the insatiable real-time appetite of fans worldwide, fueled by explosive growth in technology and social media.

At Fanatics, we are By Fans, For Fans. We live and breathe sports and are committed to understanding, connecting and serving all fans at home, at games or on the go. We work as one team to ensure fans around the world have timely access to the largest assortment of quality team gear, authentic autographed collectibles and exclusive experiences from the teams and players they love. To work at Fanatics is to know you are part of something bigger – innovating the licensed sports merchandise industry.

Fanatics, Inc. is the creation of eCommerce visionary and former chairman and CEO of GSI, Michael Rubin. The result of combining Jacksonville-based Fanatics with GSI’s former online sports merchandise business and Dreams, Inc., has made Fanatics the global leader for officially licensed sports merchandise. In 2016, the company took another big step forward by acquiring Kitbag, a UK-based international online retailer, to accelerate both its global expansion plans and aggressive pursuit of growing the licensed sports merchandise business in football (soccer) around the world. 
When it was announced in 1995 that the Jaguars would plant roots in Jacksonville, Alan and Mitch Trager got together and opened Fanatics, a brick-and-mortar storefront in a Jacksonville mall. Over the years, Fanatics sold a slew of team gear, but along the way the Tragers uncovered a much bigger opportunity — a market of displaced fans around the world who wanted merchandise to support their favorite teams. Fanatics went digital and made its first online sale in 1997.

At about the same time, Rubin started GSI just outside of Philadelphia. GSI quickly became a leading e-commerce, technology and fulfillment company, powering the online stores of all the major sports leagues. In 2011, GSI bought Fanatics and then Rubin sold the company to eBay, but held on to relationships with the leagues and Fanatics. The following year, Fanatics acquired Dreams, Inc., which included sports e-retailer FansEdge.

In 2014, Fanatics named eCommerce innovator and Silicon Valley veteran Doug Mack as CEO, replacing retiring founder Alan Trager.  Mack has transformed Fanatics from an online retailer into a mobile-first, multi-channel company by putting more of an emphasis on data and technology.

For nearly 20 years, the name Fanatics has been a distinguished brand in the licensed sports merchandise industry. What began as a single Jacksonville mall retail store has grown into the largest retailer of officially licensed sports merchandise, providing the ultimate shopping experience to sports fans worldwide.

Although large in size, Fanatics has never forgotten its humble roots and remains focused on helping fuel the passion that every fan has for the teams, schools and players they love. is the most complete shop for sports fans. It’s for all fans seeking to amplify their pride and create connections through sports. offers the world’s largest collection of timeless and timely gear from every pro and college team.

Shop is the fan shop for individuals who want to express their distinctive style through fan gear. is the only fan boutique that gives you the freedom to express yourself through an exclusive collection of stylish and limited edition fan apparel from the most fashion forward brands.

Shop is the respected authority in international football and committed to connecting fans around the world to an unparalleled selection of licensed football kits at home, at the stadium or on the go. inspires football fans and intensifies their loyalty by delivering authentic, officially licensed football merchandise and “money can’t buy experiences” from the football teams and players they love.


The FANternship is not your average Internship.

Fanatics internship program engages students in projects that develop their skills and apply knowledge they have learned in their coursework.  Interns are exposed to our brand and our business of fueling fan passion and providing the ultimate shopping experience to sports fans.

The FANternship program is available across multiple locations, and is a year round program intended to be a stepping stone to full-time employment with Fanatics.

Our interns enjoy time out at sporting events, team building activities and unfiltered access to company executives.

Fanatics Reviews

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Fanatics CEO Doug Mack
Doug Mack
141 Ratings
  • Featured Review

    Helpful (8)

    "Excited and Loving It!"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Positive Outlook
    No opinion of CEO

    I have been working at Fanatics full-time


    Sports oriented, with all recruiting and onboarding done in an uplifting and sports themed way ; very committed to employee happiness and welfare with great benefits and flexible and fun working atmosphere ; company moving in the right direction and growing and expanding, instead of constant financial constraints and layoffs


    None found yet besides working around all of the sports merchandise and not being able to take it all home for myself ; although $50 per day meal limitation when travelling is a bit restrictive, can blow past that with one decent restaurant meal and don't exactly want to settle for drive-thru fast food for all meals

    Advice to Management

    Keep doing what you are doing, it is a very exciting place to be right now ; maybe provide swag to new employees (I see a lot of people wearing Fanatics apparel, so it would be nice to join in without having to purchase merch)

See All 321 Reviews

Fanatics Photos

Fanatics photo of: For Fans, By Fans
Fanatics photo of: Fanatics Employee Meeting
Fanatics photo of: Fanatics Gathering Area
Fanatics photo of: Meeting in the Pit Stop
Fanatics photo of: Conversations Around the Office
Fanatics photo of: Taking a Coffee Break
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Fanatics Interviews



Getting an Interview

Getting an Interview




  1. Featured Interview

    Helpful (1)  

    Staff Accountant Interview

    Anonymous Employee in Jacksonville, FL
    Accepted Offer
    Positive Experience
    Easy Interview


    I applied online. The process took 2 weeks. I interviewed at Fanatics (Jacksonville, FL) in January 2017.


    Upon arrival, I signed in at the front desk and sat in the waiting room. Nice TVs with sports on were in the waiting area, as well as sports and business related magazines. Met with the team prior to my interview, then I was interviewed in the Controller's office, then other Senior management were invited to the interview. Very relaxed, a lot of laughs, as well as in-depth overviews of the business and the role of accounting. Wrapped up with a tour of the building, including the break areas and cafe ( Can't avoid spotting a TV with sports), then the gaming area with the newer consoles.

    Interview Questions

    • What made you apply to Fanatics?   1 Answer
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Fanatics Awards & Accolades

  • 50 Best CEOs for Diversity, Comparably, 2018
  • Best Leadership 2018, Comparably, 2018
  • 25 Best Companies for Professional Development, Comparably, 2018
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