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Fortna Overview

Reading, PA
201 to 500 employees
Company - Private
Unknown / Non-Applicable
For over 70 years, Fortna has partnered with the world’s top brands – companies like ASICS, O’Reilly Auto Parts and MSC – helping them improve their distribution operations and transform their businesses. Companies with complex ... Read more

Mission: Be the world leader in partnering with our Clients to optimize their complex distribution operations.

Fortna – Why Work For Us?

Today’s customer occupies a new power position. They want the best product at the most convenient location and the lowest price. And they expect delivery the next day—if not today. Loyalty is no longer dictated by brand, but by the type of service you can provide. Fall short just once and your customer may be gone.

Competing in this landscape comes down to the strength and execution of your distribution strategy. No longer viewed as a cost of doing business, distribution becomes a focal point for business growth—your ultimate competitive advantage. But it’s a difficult problem to solve. It takes optimizing numerous complex, interrelated factors – like where to locate fulfillment centers and inventory, when to add capacity, how to optimize transpor­tation – to get the greatest return for the business. These can be “bet the business” type decisions since the consequences will impact the business for years to come. And even harder than choosing the right path, is getting all the stakeholders to support it.

The Distribution Experts

At Fortna, we help the world’s biggest brands transform their distribution operations into a competitive advantage. We can help you map the flow of goods, engineer custom distribution operations, select the right equipment, and take your operations to a higher level. By partnering with Fortna our clients are better able to make and keep bold promises to their customers. 

Accelerating Revenue Growth

When ASICS America clocked a healthy 20% surge in revenue for its athletic shoes and apparel, company leadership wanted to capitalize on the brand’s momentum. Fortna mapped out a growth strategy, which included the design and construction of a highly efficient 520,000 square-foot distribution facility. The result: ASICS was quickly able to double its product output and keep its financial growth racing ahead.

Keeping Customers Happy

MSC Industrial Supply Co. had a winning idea to improve customer satisfaction: provide next day delivery and offer the latest cut-off time for busy companies to order any of its more than 600,000 stocked products. Fortna studied MSC’s complex warehouse operations and found an innovative way to speed up order cycles without overhauling its operations. The result: happier customers and the largest cost savings initiative in MSC Industrial’s history.

Driving Business Forward

When O’Reilly Auto Parts acquired its largest competitor, it needed to merge both companies’ distribution operations and to deliver immediate financial results. Fortna partnered with O’Reilly to shift the integration into overdrive. The result: an expertly engineered 19-facility distribution network able to serve a combined 3,800 stores with 120,000 SKUs.

It starts with Business Strategy

Your distribution operations are a focal point for growth and competitive advantage. But it can be hard to know the best levers to pull to create change. We start by partnering with you to understand what’s at stake for your business. Then we help you optimize all the interrelated factors to get to the best answer for your unique operations. And to drive real business results, you’ll need a design that is custom-developed to your strategy, your products and your order profiles, not based on a “template” or on a single company’s technology-centric view of the world.

Collaborative Approach

We know that distribution design decisions will affect the entire company and that you’ll need broad buy-in to ensure a successful implementation. So we involve an expanded set of stakeholders from the beginning – and we engage them throughout the process. We know that it takes a comprehensive approach to design the best solution, but also to get broad alignment and commitment to the strategy.

An integrated approach to deliver the best results

You can hire firms to do your strategy project. And others to do your design/build. But Fortna is not just another consulting firm; we’re implementers. We have designed and built hundreds of world-class distribution operations across the globe. Because we implement what we propose, we have a full set of experts on staff – not just engineers (in disciplines like Mechanical, Electrical, Controls, and Structures) but also consultants (with expertise in Process Engineering, Labor Management, and Data Analysis) and software specialists, procurement specialists, construction experts, and more. And that means our strategies and our designs are better informed, more practical and implementable.

Performance Guarantee

Our unique approach is demonstrated most clearly in our guarantee. When we sign off on a design, we’ll stand behind it with a performance guarantee that the solution will achieve the business results agreed upon. And you can hold us accountable to that promise.

We can do this because of the Fortna DC Design Suite™ platform. It helps our engineers analyze enormous amounts of data in great detail, to get to the best answers quickly and consistently.

The Fortna Difference

Fortna is a partner committed to a relationship that delivers real, measurable enterprise value that extends for years beyond the conclusion of an individual project. Fortna’s unique model has propelled our growth that has significantly outpaced the industry.

Letter from our President & CEO

It’s Your Career to Choose.

Our Mission is to be the world leader in partnering with our Clients to optimize their complex distribution operations.

We embrace all disciplines of engineering to help solve our Clients’ distribution challenges and utilize an integrated delivery model to achieve this end.

Our breadth of professional services is as broad as our geographic reach. We help our Clients define their distribution strategy and partner with them to design, implement, and support their distribution center operations.

Our goal is to help our Clients create their distribution operations into a competitive advantage.

There’s a dynamic future ahead of all of us in Supply Chain Consulting, Material Handling as well as Warehouse Control Systems, and we invite you to share that future with us.

We offer an outstanding environment full of professional challenge and reward. Associate ownership is internalized in the Fortna way of thinking, empowering our Associates to achieve success.

If these match your career ambitions, I would like to invite you to review our Careers page for additional information as well as an up-to-date listing of career opportunities.

Thank you for your interest in our firm.


John A. White III
President & CEO
Fortna Inc.

Fortna Reviews

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John White
44 Ratings
  • Featured Review

    Helpful (15)

    "Great Culture and Many Opportunities to Grow"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Georgia in Atlanta, GA
    Current Employee - Georgia in Atlanta, GA
    Positive Outlook

    I have been working at Fortna full-time (More than 5 years)


    Great culture, diverse pool of associates, global company, direct access to the executive leadership team, ample opportunities to grow and strive, work-life balance, leader in its industry, learning platform.


    None that would outweigh the pros.

    Advice to Management

    Fortna is a great company for which to work. Keep motivating and guiding the Fortna team the same way you have always done it. Your transparency in the management of the company is evidence of your dedication to serving the best interests of your clients and associates. Although Fortna is not immune to the challenges the industry is facing, the strategic decisions and steps recently taken by Fortna's management demonstrate the long-term comittment to your associates and to maintaining Fortna as an industry leader. Solid management can only be tested through the demonstrated determination of making the right decisions during challenging times. You continue to have the trust and support of your associates.

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Fortna Photos

Fortna photo of: MODEX 2018
Fortna photo of: 40th Annual SAPICS Conference
Fortna photo of: Fortna was well represented at the International Material Handling Research Colloquium, an “invitation only” conference discussing the latest in material handling/distribution systems.
Fortna photo of: A successful Go-Live for the DeLorean- Building Expansion
Fortna photo of: HighJump 2018 Customer Innovation Award Winner
Fortna photo of: Fortna - Midtown
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Fortna Interviews



Getting an Interview

Getting an Interview





    Analyst Interview

    Anonymous Employee in Reading, PA
    Accepted Offer
    Neutral Experience
    Average Interview


    I applied through an employee referral. The process took 3 weeks. I interviewed at Fortna (Reading, PA) in December 2013.


    I had 3 phone interviews. Each with a member of my department and each were very casual. The interview process has changed since I was hired on and much more structured.

    Interview Questions

    • They asked about my experience, if I was okay with traveling, and to describe my reactions to multiple hypothetical scenarios.   Answer Question
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Fortna Awards & Accolades

  • Customer Innovation Award, HighJump, 2018
  • Pros to Know, Supply & Demand Chain Executive Magazine, 2018
  • Manhattan Value Partners, Manhattan Associates, 2017
  • Great Supply Chain Partner, SupplyChainBrain, 2017
  • Pros to Know, Supply & Demand Chain Executive, 2017
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