ProsThe owner is very smart, very hard working and he understands and can explain macro economics to clients better than anyone I've seen. He is also a great salesman.
ConsThe shop is too small for the oversized plans and ego of the owner/manager, which makes it very hard to stay focused on any one thing long enough to be successful.
Advice to ManagementMake a plan that can be accomplished and stick to it. There is a lot of potential at Genesis but only when the patience to see something through is applied.