Working at GutCheck | Glassdoor

GutCheck Overview

Denver, CO
51 to 200 employees
Company - Private
Advertising & Marketing
$10 to $25 million (USD) per year
GutCheck is an agile, tech enabled market research firm that provides deep audience intelligence. Our clients require deep insights on their target audiences, to help them better product ideate, product develop and brand. We help make heroes of our clients and aid them in making ... Read more

Mission: We are dedicated to helping you achieve product innovation success with ease. We partner with you to deliver a complete understanding of your audience—at each stage of development—by pairing survey data and behavioral data, at speed.

Company Updates


    GutCheck Expands Executive Team for Next Major Stage of Growth

    GutCheck, a pioneer in the agile audience intelligence space, today announced the addition of a new executive team member who will have a significant impact on accelerating the expansion of the business. Chief Financial Officer Hull McKinnon has joined the team to continue the company's scaling efforts and help capitalize on the white space surrounding the company's opportunities.


    Insights Powered by 900 Million Consumer Profiles

    The world is changing and unfolding in a way that we could have hardly imagined ten or fifteen years ago-most of it a result of technology and big data capabilities. For example, by 2021 we can anticipate over 46 billion connected devices.

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GutCheck – Why Work With Us?


We spend every day nurturing our unique GASI (Give a Sh** Index) culture. Being GASI is simply about showing up every day, and giving it your all. The 5 values (T.E.E.I.T.) that comprise GASI define the attitudes and behaviors that exist when we are leaning into that vision.

Team Player

Our successes are defined by how we address challenges and opportunities together.

Educated Opinion

We develop and share opinions that are based on an action-oriented balance (the 40/70 rule) of facts and analysis.

Economic Thinking

We create value for our customers and each other by being solutions-oriented.

Intellectual Honesty

We are egoless when searching for the best idea and empowered to take calculated risks.

Trust & Respect

We always assume positive intent. Trust is the foundation of teamwork.


Are You Interested In…

…making heroes of our clients by aiding them in correctly making the dozens of consumer marketing decisions associated with their product development?

Here at GutCheck, you get to take a deep look into the world of market research. We deliver consumer insights (audience intelligence) to help our clients peel back the layers of what drives consumers to make their buying choices. Using our technology platform and service expertise we help businesses better ideate on new products, develop new products, and take products to market.



  • Volunteer in local community
  • Friends outside of work
  • Eat lunch together
  • Intracompany committees
  • Open door policy
  • Team owned deliverables
  • Team based strategic planning
  • Group brainstorming sessions
  • Open office floor plan


  • Highly diverse management team

Health Insurance & Wellness Benefits

  • Flexible Spending Account (FSA)
  • Dental Benefits
  • Vision Benefits
  • Health Insurance Benefits
  • Life Insurance
  • Wellness Programs
  • Onsite Gym
  • Team workouts

Retirement & Stock Options Benefits

  • 401(K)
  • Performance Bonus

Child Care & Parental Leave Benefits

  • Generous Parental Leave
    We provide up to 1 week of parental leave for the primary caretaker.

  • Company sponsored family events
    We provide company sponsored family events.

Vacation & Time Off Benefits

  • Generous PTO

  • Paid Volunteer Time
    Our employees receive 16 hours per year of paid volunteer time.

  • Paid Holidays

Perks & Discounts

  • Casual Dress
  • Commuter Benefits
  • Company Outings
  • Stocked Kitchen
  • Happy Hours
  • Happy hours are hosted At team's discretion.
  • Parking
  • We offer employees A parking subsidy.
  • Recreational Clubs
  • We have a gym onsite!

Professional Development Benefits

  • Job Training & Conferences
  • Lunch and learns
  • Cross functional training encouraged
  • Promote from within
  • Mentorship program
  • Time allotted for learning

GutCheck Reviews

  • "Dynamic company headed in a good direction"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Positive Outlook
    Approves of CEO

    I have been working at GutCheck full-time (More than a year)


    *Great coworkers - people care about giving it their all, they're kind, and have a sense of humor
    *Room to grow in all directions - being a fairly small company means that if you're interested, it's easy to get exposure to other parts of the organization and build an understanding of what other teams do. Cross-functional promotions are not uncommon.
    *Ongoing attention to keep benefits competitive (especially with major ones - medical, PTO, parental leave)
    *Overall, GutCheck is headed in a good direction - there is a lot that's been coming together in a really positive way over 2019


    *Not really a con, but... like all companies, your manager has a huge impact on your experience, for better or worse.
    *Sometimes things feel like they're moving really fast, and sometimes things feel like they're moving really slowly. It helps to have a high tolerance for that variability.

See All 44 Reviews

GutCheck Photos

GutCheck photo of: GutCheck Night at the Rockies 2018!
GutCheck photo of: Employee Appreciation Day! We Love Our GutCheckers!
GutCheck photo of: Our most recent "Smarter Insights on Tap" MRX Panel
GutCheck photo of: Halloween 2018 at GutCheck!
GutCheck photo of: Sharing some People Ops Wisdom at DSW!
GutCheck photo of: Roll Call by our Fire Warden, Reed!
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GutCheck Interviews



Getting an Interview

Getting an Interview





    Sales Interview

    Anonymous Interview Candidate in Denver, CO
    Declined Offer
    Negative Experience
    Average Interview


    I applied through other source. I interviewed at GutCheck (Denver, CO).


    Interview process was gut wrenching as you could tell that the people conducting it really didn't enjoy their jobs. The discovery call they make you do is totally unrealistic as they give you nothing to prepare with and minimal context. I got a terrible vibe from the office itself and would never want to work here.

    Interview Questions

    • What have been your most positive and negative management experiences?   1 Answer
See All 37 Interviews

GutCheck Awards & Accolades

  • Colorado’s 20 “perk”-iest Companies, Coloradobiz Magazine, 2014
  • Top Workplaces, The Denver Post, 2015
  • Top 100 Workplaces, The Denver Post, 2016
  • GRIT Top 50 Innovative Firm, GRIT, 2014
  • GRIT Top 50 Innovative Firm, GRIT, 2015
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Pledges & Certifications

Tech Hiring Commitment

Helping to train, hire and promote more technology workers

Veteran Hiring Commitment

Committed to helping America's military veterans find work

Pay Equality Pledge

Committed to paying equitably for equal work & experience

Career Advancement Program

Helping employees "upskill" into higher-paying positions

First Job Programs

Maintain entry-level hiring and career development programs to give people career starts

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