Working at HEINEKEN USA | Glassdoor


White Plains, NY
501 to 1000 employees
Subsidiary or Business Segment
Business Services
Unknown / Non-Applicable
We are a proud family with rich heritage and history. We are passionate about the beer and cider that we sell. At our core we are pioneers, mavericks, and entrepreneurs.

We create value for our customers through our dynamic portfolio of upscale international ... Read more


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HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand, Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. HEINEKEN USA also imports the Dos Equis portfolio, Tecate portfolio, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic™ application from your smartphone at


Brewed since 1863, Heineken Lager is the company’s flagship brand and the first imported beer to reach America's shores in the 1880s and again in 1933, following the repeal of prohibition. Since its inception in 1995, HEINEKEN USA has been dedicated to maintaining the strong heritage, premium ingredients and superior quality of its namesake brand.

As leader in the upscale beer segment, HEINEKEN USA has built a reputation for excellence both in the products it sells and the manner in which it conducts business. HEINEKEN USA was founded on the values of enjoyment of life, passion for quality and respect for society, and is committed to making a positive impact where its employees live and work, and where consumers enjoy its products. They are the first brewer in the world to place a responsibility message on all bottles and cans, and the first alcohol company to place a responsibility message on all advertising. HEINEKEN USA is committed to encouraging the responsible consumption of its products.


At Heineken USA, we are proud of our world-class portfolio and maintain an ongoing commitment to provide consumers and customers with the best portfolio of imported brands.

Brands imported into the U.S. by Heineken USA include: Heineken Lager, the world’s most international beer brand; Amstel Light, a leading imported light beer brand; and Buckler non-alcoholic brew.

In 2005, Heineken USA pioneered the Luxury Light beer category, re-positioning Amstel Light and test marketing Heineken Premium Light (HPL) in Providence, RI; Tampa, FL; Phoenix, AZ; and Dallas, TX. The Luxury Light category leverages two macro consumer trends, where the preference for consumability meets the preference for a trade-up to affordable luxuries.

In March 2006, Heineken USA began national roll-out of Heineken Premium Light. The introduction of Heineken Premium Light marked the first major brand addition created by Heineken in its 133-year history of brewing excellence and is consistent with Heineken USA’s strategy to expand and optimize its product portfolio and capture an ever-growing share of the premium import specialty segment of the US beer market.

In April 2007, Heineken USA and FEMSA Cerveza extended an agreement that made Heineken USA the sole and exclusive importer, marketer and seller of FEMSA’s beer brands in the United States through 2018. These brands include Dos Equis, Tecate, Sol, Carta Blanca and Bohemia. The agreement joined the two most complementary imported beer brand portfolios in the United States for the long term.

On September 1, 2008, Heineken USA assumed the rights to import, market and sell Newcastle Brown Ale in the United States. This addition to the Heineken USA portfolio serves as a platform for future growth as the brand will be one of the top national sales priorities for the organization, along with brands Heineken Lager, Heineken Premium Light and Dos Equis. The acquisition of importation rights for Newcastle Brown Ale by Heineken USA follows the acquisition of Scottish & Newcastle plc ("S&N") by Heineken N.V. and Carlsberg A/S, which was finalized following approval by the shareholders of Scottish & Newcastle and Heineken N.V. and the endorsement of a range of regulatory bodies, on April 28, 2008.

You might think we’re one brand. But we are more. Much more. More than 250 brands, in more than 70 countries.

Although we have achieved a lot in the past 150 years, we feel like we are only getting started.

Whether it's across geographies, brands, or roles, we are committed to building HEINEKEN's next great legacies: opportunities at HEINEKEN are limitless!

So, are you ready to embark on new adventures? We can't wait to see what you're made of: Take The Interview!



Overview of Employee Benefits:We offer a diverse benefits program that provides our team members with options to suit their individual needs.

  • 401(K)
  • Group Insurance/Medical/Dental/Vision/Life/Disability
  • Employee Assistance Program
  • Tuition Reimbursement
  • Vacation
  • Holidays
  • Employee Beer Allowance Program
  • Maternity/Paternity Leave
  • Back Up Care
  • Auto & Home Insurance Discounts
  • Met Law Legal Benefit
  • Teladoc Tele-medicine provider
  • Flexible Work Arrangement


As a responsible business organization, it is Heineken USA's responsibility to ensure equal opportunity in the conduct of our business activities, without regard to an employee's or applicant's race, color, creed, religion, sex, national origin, age, marital/family status, sexual orientation, disability, or status as a Vietnam era or special disabled veteran in accordance with applicable federal law. The company complies with all applicable Federal and State and Local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training.


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HEINEKEN USA CEO Ronald den Elzen
Ronald den Elzen
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    "Employee Handbook"

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    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Employee in Dallas, TX
    Current Employee - Employee in Dallas, TX
    Positive Outlook
    No opinion of CEO

    I have been working at HEINEKEN USA full-time (More than 10 years)


    The people and experience. Great Brands!


    Work life balance is tough. Competitive market.

    Advice to Management

    This is advice to the people who are posting negative reviews. If your grievances are "True" you should use, open up your employee handbook. This isn't snapchat or the right place. Grow up!
    Heineken has a good culture in a competitive market. It's not perfect but we also don't live in a land of marshmallows and Care Bears.

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HEINEKEN USA photo of: Go Places with HEINEKEN
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Getting an Interview

Getting an Interview




  1. Helpful (4)  

    Retail Activator Interview

    Anonymous Employee
    Accepted Offer
    Positive Experience
    Average Interview


    I applied online. The process took 2+ months. I interviewed at HEINEKEN USA.


    Everyone was so friendly and felt like I already knew everyone. Heineken really did its best to get to know me as an individual and inform me with each step of the process.

    Interview Questions

    • Name a time you had to push yourself and overcome a struggle?   1 Answer
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HEINEKEN USA Awards & Accolades

  • #77 America’s Ideal Employers, Universum Magazine, 2013
  • Management Team of the Year, Stevie Awards, 2013
  • LEED Certification Level, Leadership in Energy and Environmental Design (LEED®), 2013
  • 40 under 40 Public CEO's, Fortune, 2012
  • LEED Gold Standard Certification, Leadership in Energy and Environmental Design (LEED®), 2012
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