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HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand, Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. HEINEKEN USA also imports the Dos Equis portfolio, Tecate portfolio, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com.
Brewed since 1863, Heineken Lager is the company’s flagship brand and the first imported beer to reach America's shores in the 1880s and again in 1933, following the repeal of prohibition. Since its inception in 1995, HEINEKEN USA has been dedicated to maintaining the strong heritage, premium ingredients and superior quality of its namesake brand.
As leader in the upscale beer segment, HEINEKEN USA has built a reputation for excellence both in the products it sells and the manner in which it conducts business. HEINEKEN USA was founded on the values of enjoyment of life, passion for quality and respect for society, and is committed to making a positive impact where its employees live and work, and where consumers enjoy its products. They are the first brewer in the world to place a responsibility message on all bottles and cans, and the first alcohol company to place a responsibility message on all advertising. HEINEKEN USA is committed to encouraging the responsible consumption of its products.
At Heineken USA, we are proud of our world-class portfolio and maintain an ongoing commitment to provide consumers and customers with the best portfolio of imported brands.
Brands imported into the U.S. by Heineken USA include: Heineken Lager, the world’s most international beer brand; Amstel Light, a leading imported light beer brand; and Buckler non-alcoholic brew.
In 2005, Heineken USA pioneered the Luxury Light beer category, re-positioning Amstel Light and test marketing Heineken Premium Light (HPL) in Providence, RI; Tampa, FL; Phoenix, AZ; and Dallas, TX. The Luxury Light category leverages two macro consumer trends, where the preference for consumability meets the preference for a trade-up to affordable luxuries.
In March 2006, Heineken USA began national roll-out of Heineken Premium Light. The introduction of Heineken Premium Light marked the first major brand addition created by Heineken in its 133-year history of brewing excellence and is consistent with Heineken USA’s strategy to expand and optimize its product portfolio and capture an ever-growing share of the premium import specialty segment of the US beer market.
In April 2007, Heineken USA and FEMSA Cerveza extended an agreement that made Heineken USA the sole and exclusive importer, marketer and seller of FEMSA’s beer brands in the United States through 2018. These brands include Dos Equis, Tecate, Sol, Carta Blanca and Bohemia. The agreement joined the two most complementary imported beer brand portfolios in the United States for the long term.
On September 1, 2008, Heineken USA assumed the rights to import, market and sell Newcastle Brown Ale in the United States. This addition to the Heineken USA portfolio serves as a platform for future growth as the brand will be one of the top national sales priorities for the organization, along with brands Heineken Lager, Heineken Premium Light and Dos Equis. The acquisition of importation rights for Newcastle Brown Ale by Heineken USA follows the acquisition of Scottish & Newcastle plc ("S&N") by Heineken N.V. and Carlsberg A/S, which was finalized following approval by the shareholders of Scottish & Newcastle and Heineken N.V. and the endorsement of a range of regulatory bodies, on April 28, 2008.
Providing the finest brands of beer around the world to bring enjoyment to adult consumers is our passion. To achieve this lofty goal, Heineken USA is seeking to attract and retain the highest quality workforce.
Heineken is delighted to unite and celebrate various cultures around the world. Whatever their roles, each and every Heineken employee helps to bring relaxing and unforgettable experiences to people everywhere. We’re proud that our team reflects the earth’s diversity and many attitudes. Clearly, Heineken is more than a place to work, it’s made of people like you and me. We’re proud to be Heineken.
If you’re ready to embark on a career with a global leader, there’s cause enough to celebrate – Heineken has extraordinary growth opportunities! Shouldn’t you be part of a company that's focused on growing, diversity and having fun? Then you too can exclaim: "I'm proud to be Heineken!"
OUR MISSION (should you choose to accept it):?Achieve a level of performance that guarantees that our customers recognize us as the preferred supplier, preferred brand and preferred employer in the American beer industry.
Overview of Employee Benefits:We offer a diverse benefits program that provides our team members with options to suit their individual needs.
Back Up Care
Auto & Home Insurance Discounts
Met Law Legal Benefit
Teladoc Tele-medicine provider
Flexible Work Arrangement
As a responsible business organization, it is Heineken USA's responsibility to ensure equal opportunity in the conduct of our business activities, without regard to an employee's or applicant's race, color, creed, religion, sex, national origin, age, marital/family status, sexual orientation, disability, or status as a Vietnam era or special disabled veteran in accordance with applicable federal law. The company complies with all applicable Federal and State and Local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training.
I worked at HEINEKEN USA (More than 3 years)
Great leadership training, wonderful team support, flexibility, independence and creativity. Very strong portfolio, exciting events and programs, and excellent benefits
Silos, lack of leadership from top-down. Often throwing spaghetti at wall at a high leadership level, which translates to confusion and chaos in the trenches
Advice to Management
Senior execs need to get on the street, talk to the teams, and understand the sales and regions at a much deeper level.
I applied through a recruiter. The process took 4+ weeks. I interviewed at HEINEKEN USA.
VERY rigorous. Written paper plus two psychometric tests plus a presentation plus several rounds of interviews. Enjoyed most of them until the last of all, the most senior person in the team.