Working at Harley-Davidson | Glassdoor

Harley-Davidson Overview

Milwaukee, WI
5001 to 10000 employees
Company - Public (HOG)
Transportation Equipment Manufacturing
$5 to $10 billion (USD) per year

Mission: Harley-Davidson fulfills dreams of personal freedom.

Company Updates

  • To all freedom-loving individuals, bring your uniqueness. Bring your differences. Bring your brand of normal. Most of all... just bring it.
    Join us for the next revolution and tell us how you #FindYourFreedom on the open road.
    Watch the video:

    —30+ days ago
    All for Freedom. Freedom for All.

    FindYourFreedom Harley-Davidson encourages everyone on two wheels to ride. Ride wherever you want to and ride as often as humanly possible. And those of you who don't, you have to start somewhere. And that somewhere can start with us. Riding gives you the freedom that you can't find anywhere else.

  • Learn about the engineering and design behind the all-new 2018 Harley-Davidson Softail Motorcycles from members of the project team.
    Watch the video:

    —30+ days ago
    2018 Softail Reinvented | Harley-Davidson

    Welcome to the next custom revolution. No one has rolled more iconic custom motorcycles into the world than Harley-Davidson. That's what you do when you have custom motorcycles in your blood. Learn more about the engineering and design behind the all-new 2018 Harley-Davidson Softail Motorcycles.

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Harley-Davidson – Why Work For Us?

Harley-Davidson fulfills dreams of personal freedom for people around the world. This has been our bold and unique purpose since 1903.

We give people the means to express themselves; the means to liberate themselves from whatever constrains them. To do this, we must be the best at helping customers achieve personal freedom. Their journey begins when they feel a deep emotional connection to our exceptional and distinct products. Our retail experience takes them a step further, connecting them to the brand in their own highly personal and customized way. We can build the motorcycle the customer wants, when they want it, through flexible manufacturing. Fulfilling dreams of personal freedom requires us to work as one company, one team, moving in one direction. We are customer led in all we do, and we believe and invest in our people and our communities. When we live our purpose, customers experience a lasting bond of freedom with one another and our dealers and H-D will continue to grow.

For more information, visit our company site: or our career site:

Just like the V-Twin beats at the heart of every motorcycle we produce, the Harley-Davidson culture is at the core of what has made our company successful for more than 113 years.  Harley-Davidson provides employees opportunities for professional growth and development because we believe our people are what make our company great.  We also recognize that great companies require great leaders to ensure a sustainable future and strive to build leadership at every level.

We demonstrate behaviors throughout our organization that exemplify integrity, accountability, diversity, teamwork, and creativity.  Our culture is influenced by our passionate customers, reminding us that we do what we do every day for our loyal customers around the world – fulfilling their dreams of personal freedom every minute of every day.

We recognize the critical role our diverse workforce plays in bringing our purpose to life in our workplace and in the marketplace. Our Global Diversity and Inclusion Councils (GDIC’s) and Business and Employee Resource Groups (BERG's) provide employees with opportunities to grow and develop as well as support business initiatives and are agents of change within the company.

Global Diversity and Inclusion Councils

Our Local Workplace Diversity and Inclusion Councils localize certain aspects of the Global Diversity and Inclusion Strategy such as building awareness, promoting a more inclusive work environment, and helping to further the professional development of all employees and strengthening linkages to communities in which employees live and work. Employee-led Diversity and Inclusion Councils are comprised of employees at each Harley-Davidson Motor Company location and are responsible for implementing defined aspects of the Global Diversity and Inclusion Strategy at the local level.

Business and Employee Resource Groups

BERGs help employees with common backgrounds, interests and aspirations to achieve professional aspirations and increase their potential in contributing to Harley-Davidson’s success in the workplace, marketplace and community. Our BERGs are a critical element in creating a culture of inclusion and a workplace that supports diversity of background, thought, and perspective. These voluntary, employee-led groups are dedicated to fostering a diverse and inclusive work environment within the context of our purpose, values, goals and business objectives.

BERGs benefit all employees and the Company by:

  • Advancing organizational goals for diversity and inclusion and increasing awareness and understanding of cultural issues and opportunities.
  • Developing a culture of “allies” that encourages people of all backgrounds—not just the constituency group—to attend events, seminars, and workshops.
  • Providing marketplace insights to business leaders to help give the organization a competitive advantage.
  • Building the organization’s reputation by being active in the community.
  • Contributing to the organization’s success by providing more development opportunities for employees.

Harley-Davidson employees enjoy a comprehensive benefits package that’s geared toward their individual lifestyles – providing employees the freedom to choose the benefits that work best for them and their families. This includes, but is not limited to, annual bonus programs, health insurance benefits, a 401k plan, onsite fitness centers and employee stores, employee discounts on products and accessories, and more!

We believe employees do their best work when they are free to be themselves. This means our dress code is relaxed, and all types of work styles are welcome.

Harley-Davidson’s compensation package offers a variety of benefits.

  • Medical Plan
  • Prescription Drug Plan
  • Dental Plan
  • Vision Plan
  • 401(k) Retirement Plan
  • Life Insurance
  • Disability Benefits
  • Employee Assistance Plan
  • Flexible Spending Accounts
  • Vacation and Holidays
  • Harley-Davidson Stock Purchase Plan
  • Discounts and/or Financing on Company Products
  • Wellness Resources
  • Variable Compensation Programs

Since the first production Harley-Davidson was built in 1903, in a 10x15 wooden shed, our headquarters have been in Milwaukee, Wisconsin 

We now have more than 6,000 employees at state-of-the-art facilities throughout the world.


United States Locations


  • Yucca - Arizona Proving Ground


  • Naples - Florida Evaluation Center


  • Chicago – Harley-Davidson Financial Services


  • Vehicle and Powertrain Operations – Kansas City


  • Carson City – Harley-Davidson Financial Services


  • Valley View - Harley-Davidson Dealer Systems

Pennsylvania - York

  • Vehicle and Powertrain Operations


  • Plano – Harley-Davidson Financial Services


  • Corporate Headquarters (Juneau Avenue) - Milwaukee
  • Product Development Center – Wauwatosa
  • Powertrain Operations - Menomonee Falls
  • Harley-Davidson Museum – Milwaukee
  • Tomahawk Operations - Tomahawk


Locations outside the United States


  • Asia/Pacific Group Australia Office – Sydney
  • New Castalloy - Adelaide


  • Harley-Davidson Benelux B.V. - Rijswijk


  • Harley-Davidson do Brasil Ltda Assembly Plant - Manaus
  • Harley-Davidson do Brasil - Sao Paulo


  • Harley-Davidson Canada – Toronto


  • Harley-Davidson China – Shanghai

Czech Republic

  • Harley-Davidson Czech Republic s.r.o. - Prague

United Arab Emirates

  • Harley-Davidson Middle East/North Africa - Dubai


  • Harley-Davidson France - Paris


  • Harley-Davidson Germany GmbH - Frankfurt


  • Harley-Davidson South Eastern Europe - Athens


  • Harley-Davidson India Bawal Assembly Plant – Bawal
  • Harley-Davidson India - Gurugram


  • Harley-Davidson Italia S.r.l. - Milan


  • Harley-Davidson Japan K.K. - Tokyo


  • Harley-Davidson de Mexico - Monterrey


  • Harley-Davidson Russia and CIS - Moscow


  • Harley-Davidson Asia Pacific Pte. - Singapore

South Africa

  • Harley-Davidson Africa (Pty) Ltd – Cape Town


  • Harley-Davidson Spain - Barcelona


  • Harley-Davidson Switzerland GmbH - Zurich

United Kingdom

  • Harley-Davidson Europe / UK / HDFS Europe - Oxford

Harley-Davidson Reviews

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Harley-Davidson President & CEO Matthew S. Levatich
Matthew S. Levatich
113 Ratings
  • Featured Review

    Helpful (10)

    "Great place to work"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Positive Outlook
    Approves of CEO

    I worked at Harley-Davidson full-time (More than 10 years)


    I was provided plenty of opportunities for growth and development. HD rewards employees who work hard and drive results while demonstrating positive behaviors - meaning you can't just steamroll over people to get results. Good vacation policy including for Milwaukee based salary teams getting a holiday shutdown. I was compensated fairly and received bonuses. I felt that leadership listened and valued my opinion.


    The company has a tendency to sign up for too much work and don't always know how to stop work that is not necessary. If you are a high performer there is a feeling or perception that you can not say no to work.

See All 543 Reviews

Harley-Davidson Photos

Harley-Davidson photo of: Project Livewire
Harley-Davidson photo of: Students and recent graduates joining H-D as part of the 2017 IGNITE program.
Harley-Davidson photo of: Don't want to sit and wait for your interview? Check out our new line up of motorcycles in the employee entrance at corporate
Harley-Davidson photo of: Wear jeans and H-D shirts to work? We love our dress code.
Harley-Davidson photo of: Never been on a motorcycle? You can test drive one in our employee entrance using JumpStart.
Harley-Davidson photo of: Main entrance at our Vehicle Operations facility at York
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Harley-Davidson Interviews



Getting an Interview

Getting an Interview





    Entry Level Interview

    Anonymous Interview Candidate
    No Offer
    Neutral Experience
    Average Interview


    I applied through college or university. I interviewed at Harley-Davidson.


    The interview was similar to other interviews. This interview consisted of basic technical questions and basic behavioral ones. The interview took about 30 minutes long. There were two engineers asking the questions.

    Interview Questions

See All 107 Interviews

Harley-Davidson Awards & Accolades

  • Top 25 Employers, Forbes, 2015
  • Wisconsin’s Best Places to Work for Young Professionals, Bubbler Award, 2015
  • Fortune 500, Fortune, 2015
  • Pennsylvania Governor’s Award for Environmental Excellence, Pennsylvania Department of Environmental Protection, 2013
  • Business of the Year Award, Menomonee Falls Chamber of Commerce, 2013
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