Working at Harley-Davidson, Inc. | Glassdoor

Harley-Davidson, Inc. Overview

Milwaukee, WI
5001 to 10000 employees
Company - Public (HOG)
Transportation Equipment Manufacturing
$5 to $10 billion (USD) per year
Harley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS).<br/><br/>Our products are distributed through a global network of independently owned and ... Read more

Mission: Harley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS).<br/><br/>Our products are distributed through a global network of independently owned and ... Read more

Harley-Davidson, Inc. – Why Work With Us?


We represent the Harley-Davidson® brand in a culture of diversity and continuous improvement doing what the Bar and Shield has been doing since 1903 – fulfilling dreams of personal freedom. And, we’re continuing our legacy by building the next generation of riders around the world.

We are paving more roads to Harley-Davidson by developing exhilarating new products, including our first complete line of electric motorcycles, creating broader access to our iconic brand, and building a stronger dealer network. And, we can’t do it without the best and brightest talent.

This isn’t just any company. And yours isn’t just any career. It’s part of your story. Write it with us and make it legendary.


You’re welcome as you are — Whatever your background, approach or even attire, we expect you to come as you are and always bring your best.

Get involved in work that matters — You’ll have opportunities for professional growth and development within your day-to-day work or through stretch assignments.

We’ll reward and support you  We value service and performance and offer employees generous pay, incentives, benefits and voluntary programs.

Build your future with us — We demonstrate integrity, accountability, diversity, teamwork and creativity as we fulfill dreams of personal freedom. 

Help lead the electrification of the sport – As we launch LiveWire™, our first electric motorcycle, in 2019.

For more information, visit our company site: or our career site:

We are building the next generation of riders globally and fostering the incredible feeling of personal freedom you get from behind the handlebars of a Harley-Davidson motorcycle. Our 2027 objectives are as bold as the brand itself:

Build 2 Million New Riders in the U.S.

It’s building new riders that will keep us cruising for another century and beyond, and our efforts are squarely on inspiring new riders who will one day carry the torch for our sport and our brand.

Grow International Business to 50% of Annual Volume

We have a tremendous opportunity in developed and emerging markets internationally, where the strength of the H-D brand is just as strong as it is within the U.S. We’re growing our reach and brand awareness in these markets as we build the next generation of riders globally.

Launch 100 New High Impact H-D® Motorcycles

Our product plan is the most aggressive in our history, and we can’t wait to show the world what’s next. High impact, iconic motorcycles that will reinvent the product segments where we compete.

Deliver Superior Return on Invested Capital for HDMC

One of our greatest core strengths has been and will continue to be delivering superior financial returns to our shareholders.

Grow Our Business without Growing Our Environmental Impact

We will also be increasingly environmentally and socially responsible, paying close attention to the impact we make on the planet and society.

To learn more, download the company strategy PDF: Our Strategy

To inspire even more people around the world to experience the exhilaration of riding a motorcycle, we shared details of our "More Roads to Harley-Davidson" growth plan through 2022. In a fast-changing world with new consumer demands, these accelerated actions support our 2027 objectives with increased focus and strategic investment to reinvigorate the U.S. business while accelerating the pace of international growth. We’re taking the thrill of riding into the future and we’re bringing you along for the ride. 


We are planning our most comprehensive lineup of motorcycles. Highlights include:

  • Extending the company’s leadership in heavyweight motorcycles by continuing to develop improved, more technologically-advanced Touring and Cruiser motorcycles that will keep existing Harley-Davidson riders engaged and riding longer.
  • Introducing a new modular 500cc to 1250cc middleweight platform of motorcycles that spans three distinct product spaces and four displacements, starting with the company’s first Adventure Touring motorcycle, the Harley-Davidson™ Pan America™ 1250, a 1250cc Custom model and a 975cc Streetfighter model, all of which are planned to launch beginning in 2020. Additional models to broaden coverage in these product spaces will follow through 2022.  
  • Developing a more accessible, small-displacement (250cc to 500cc) motorcycle for Asia emerging markets through a planned strategic alliance with a manufacturer in Asia.  This new product and broader distribution is intended to fuel Harley-Davidson’s customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets.
  • Leading the electric motorcycle market by launching Harley-Davidson’s first electric motorcycle, LiveWire™, in 2019 -- the first in a broad, no-clutch “twist and go” portfolio of electric two-wheelers designed to establish the company as the leader in the electrification of the sport. LiveWire will be followed by additional models through 2022 to broaden the portfolio with lighter, smaller and even more accessible product options to inspire new riders with new ways to ride.


We plan to advance our market delivery approach and meet today’s customer needs by:

  • Creating high-engagement customer experiences across all retail channels – including improving and expanding the company’s global digital capabilities by evolving the experience to integrate with and enhance the dealership retail experience for existing and new customers.
  • Establishing strategic alliances with global leading e-commerce providers to extend access to Harley-Davidson to a pool of millions of potential new customers.
  •  New retail formats -- including smaller, urban storefronts globally to expose the brand to urban populations and drive sales of the expanded Harley-Davidson product portfolio and expand international apparel distribution.


Our world-class dealer network is an integral part of the company’s accelerated strategy and critical to overall success. We will implement a performance framework to significantly enhance the strength of the dealer network and the customer experience, enabling the best-performing and most entrepreneurial dealers to drive innovation and success for themselves and Harley-Davidson -- while providing the premium customer experience the brand is known for across an increasingly diverse product and customer base.

For more information, visit More Roads to Harley-Davidson and watch the More Roads to Harley-Davidson Video

Harley-Davidson employees enjoy a comprehensive benefits package that’s geared toward their individual lifestyles – providing employees the freedom to choose the benefits that work best for them and their families. This includes, but is not limited to, annual bonus programs, health insurance benefits, a 401k plan, onsite fitness centers and employee stores, employee discounts on products and accessories, and more!

We believe employees do their best work when they are free to be themselves. This means our dress code is relaxed, and all types of work styles are welcome.

Harley-Davidson’s compensation package in the United States offers a variety of benefits.

  • Medical Plan
  • Prescription Drug Plan
  • Dental Plan
  • Vision Plan
  • 401(k) Retirement Plan
  • Life Insurance
  • Disability Benefits
  • Employee Assistance Plan
  • Flexible Spending Accounts
  • Vacation and Holidays
  • Harley-Davidson Stock Purchase Plan
  • Discounts and/or Financing on Company Products
  • Wellness Resources
  • Variable Compensation Programs
  • Tuition reimbursement  for  Riding Academy new rider course
  • Scholarship Program for Employees’ Children
  • Charitable partnerships and volunteer opportunities
  • Matching programs for United Way contributions, educational institutions, and volunteer hours 

Harley-Davidson was founded in Milwaukee, Wisconsin in 1903. Our corporate headquarters stand on the site where the first factory was built in the backyard of the William C. Davidson family home. We now have more than 6,000 employees worldwide.

We are a proud corporate citizen and believe in strong support of the communities where we work and live. Each location with a Harley-Davidson facility has a unique heritage, excellent cultural and social environments, and friendly people who welcome newcomers – we are honored to call them home.



USA, Wisconsin, Milwaukee – Corporate Headquarters (Juneau Avenue)

USA, Wisconsin, Milwaukee – Harley-Davidson Museum


USA, Missouri, Kansas City – Vehicle and Powertrain Operations

USA, Pennsylvania, York – Vehicle and Powertrain Operations

USA, Wisconsin, Menomonee Falls – Powertrain Operations

USA, Wisconsin, Tomahawk – Tomahawk Operations

Australia, Adelaide – New Castalloy

Brazil, Manaus –Harley-Davidson do Brasil Ltda Assembly Plant

India, Bawal – Harley-Davidson India Bawal Assembly Plant

Thailand, Rayong – Thailand Sales Office and Assembly Plant


USA, Wisconsin, Wauwatosa – Product Development Center

USA, Arizona, Yucca – Arizona Proving Ground

USA, Florida, Naples – Florida Evaluation Center


Australia, Sydney – Asia/Pacific Group Australia Office

Brazil, Sao Paulo – Harley-Davidson do Brasil

Canada, Toronto – Harley-Davidson Canada

China, Shanghai – Harley-Davidson China

Czech Republic, Prague – Harley-Davidson Czech Republic s.r.o.

France, Paris – Harley-Davidson France

Germany, Frankfurt – Harley-Davidson Germany GmbH

Greece, Athens – Harley-Davidson South Eastern Europe

India, Gurugram – Harley-Davidson India

Italy, Milan – Harley-Davidson Italia S.r.l.

Japan, Tokyo – Harley-Davidson Japan K.K.

Mexico, Monterrey – Harley-Davidson de Mexico

Netherlands, Rijswijk – Harley-Davidson Benelux B.V.

Russia, Moscow – Harley-Davidson Russia and CIS

Singapore, Singapore – Harley-Davidson Asia Pacific Pte.

South Africa, Cape Town – Harley-Davidson Africa (Pty) Ltd

Spain, Barcelona – Harley-Davidson Spain

Switzerland, Zurich – Harley-Davidson Switzerland GmbH

Thailand, Rayong – Thailand Sales Office and Assembly Plant

United Arab Emirates, Dubai – Harley-Davidson Middle East/North Africa

United Kingdom, Oxford – Harley-Davidson Europe / UK / HDFS Europe


USA, Illinois, Chicago – Harley-Davidson Financial Services

USA, Nevada, Carson City – Harley-Davidson Financial Services

USA, Texas, Plano – Harley-Davidson Financial Services


USA, Ohio, Valley View – Harley-Davidson Dealer Systems

Harley-Davidson, Inc. Reviews

  • "HDFS is a great place to work"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Accountant
    Current Employee - Senior Accountant
    Neutral Outlook
    Approves of CEO

    I have been working at Harley-Davidson, Inc. full-time (More than 10 years)


    Great Benefits, Company Culture, The company works had to show employees they are appreciated


    Not a lot of chances for advancement

See All 809 Reviews

Harley-Davidson, Inc. Photos

Harley-Davidson, Inc. photo of: Project Livewire
Harley-Davidson, Inc. photo of: Students and recent graduates joining H-D as part of the 2017 IGNITE program.
Harley-Davidson, Inc. photo of: Don't want to sit and wait for your interview? Check out our new line up of motorcycles in the employee entrance at corporate
Harley-Davidson, Inc. photo of: Wear jeans and H-D shirts to work? We love our dress code.
Harley-Davidson, Inc. photo of: Never been on a motorcycle? You can test drive one in our employee entrance using JumpStart.
Harley-Davidson, Inc. photo of: Main entrance at our Vehicle Operations facility at York
See All PhotosSee All

Harley-Davidson, Inc. Interviews



Getting an Interview

Getting an Interview




  1. Featured Interview

    Helpful (1)  

    Mechanical Engineer Interview

    Anonymous Interview Candidate
    No Offer
    Positive Experience
    Average Interview


    Interview process was very professional and quick. Began with phone interview followed up by onsite. Onsite consisted of two group interviews. Interviewer asked prepared questions and the two groups questions differed.

    Interview Questions

    • Describe a time when there was disagreement about a decision I was involved with and how did we resolve it.   Answer Question
See All 150 Interviews

Harley-Davidson, Inc. Awards & Accolades

  • Pennsylvania Governor’s Award for Environmental Excellence, Pennsylvania Department of Environmental Protection, 2013
  • Business of the Year Award, Menomonee Falls Chamber of Commerce, 2013
  • CiCi Award, Trade and Industry Development, 2011
  • Best Plants in America, Industry Week Magazine, 2013
  • Top 25 Employers, Forbes, 2015
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