Mission: We fulfill dreams of personal freedom – it’s our purpose, and we take it seriously. And while freedom means different things to different people, it’s a bond that brings Harley-Davidson customers, employees, dealers, suppliers and enthusiasts ...
We represent the Harley-Davidson® brand in a culture of diversity and continuous improvement doing what the Bar and Shield has been doing since 1903 – fulfilling dreams of personal freedom. And, we’re continuing our legacy by building the next generation of riders around the world.
We are paving more roads to Harley-Davidson by developing exhilarating new products, including our first complete line of electric motorcycles, creating broader access to our iconic brand, and building a stronger dealer network. And, we can’t do it without the best and brightest talent.
This isn’t just any company. And yours isn’t just any career. It’s part of your story. Write it with us and make it legendary.
You’re welcome as you are — Whatever your background, approach or even attire, we expect you to come as you are and always bring your best.
Get involved in work that matters — You’ll have opportunities for professional growth and development within your day-to-day work or through stretch assignments.
We’ll reward and support you — We value service and performance and offer employees generous pay, incentives, benefits and voluntary programs.
Build your future with us — We demonstrate integrity, accountability, diversity, teamwork and creativity as we fulfill dreams of personal freedom.
Help lead the electrification of the sport – As we launch LiveWire™, our first electric motorcycle, in 2019.
We are building the next generation of riders globally and fostering the incredible feeling of personal freedom you get from behind the handlebars of a Harley-Davidson motorcycle. Our 2027 objectives are as bold as the brand itself:
Build 2 Million New Riders in the U.S.
It’s building new riders that will keep us cruising for another century and beyond, and our efforts are squarely on inspiring new riders who will one day carry the torch for our sport and our brand.
Grow International Business to 50% of Annual Volume
We have a tremendous opportunity in developed and emerging markets internationally, where the strength of the H-D brand is just as strong as it is within the U.S. We’re growing our reach and brand awareness in these markets as we build the next generation of riders globally.
Launch 100 New High Impact H-D® Motorcycles
Our product plan is the most aggressive in our history, and we can’t wait to show the world what’s next. High impact, iconic motorcycles that will reinvent the product segments where we compete.
Deliver Superior Return on Invested Capital for HDMC
One of our greatest core strengths has been and will continue to be delivering superior financial returns to our shareholders.
Grow Our Business without Growing Our Environmental Impact
We will also be increasingly environmentally and socially responsible, paying close attention to the impact we make on the planet and society.
To learn more, download the company strategy PDF: Our Strategy
To inspire even more people around the world to experience the exhilaration of riding a motorcycle, we shared details of our "More Roads to Harley-Davidson" growth plan through 2022. In a fast-changing world with new consumer demands, these accelerated actions support our 2027 objectives with increased focus and strategic investment to reinvigorate the U.S. business while accelerating the pace of international growth. We’re taking the thrill of riding into the future and we’re bringing you along for the ride.
We are planning our most comprehensive lineup of motorcycles. Highlights include:
We plan to advance our market delivery approach and meet today’s customer needs by:
Our world-class dealer network is an integral part of the company’s accelerated strategy and critical to overall success. We will implement a performance framework to significantly enhance the strength of the dealer network and the customer experience, enabling the best-performing and most entrepreneurial dealers to drive innovation and success for themselves and Harley-Davidson -- while providing the premium customer experience the brand is known for across an increasingly diverse product and customer base.
Harley-Davidson employees enjoy a comprehensive benefits package that’s geared toward their individual lifestyles – providing employees the freedom to choose the benefits that work best for them and their families. This includes, but is not limited to, annual bonus programs, health insurance benefits, a 401k plan, onsite fitness centers and employee stores, employee discounts on products and accessories, and more!
We believe employees do their best work when they are free to be themselves. This means our dress code is relaxed, and all types of work styles are welcome.
Harley-Davidson’s compensation package in the United States offers a variety of benefits.
Harley-Davidson was founded in Milwaukee, Wisconsin in 1903. Our corporate headquarters stand on the site where the first factory was built in the backyard of the William C. Davidson family home. We now have more than 6,000 employees worldwide.
We are a proud corporate citizen and believe in strong support of the communities where we work and live. Each location with a Harley-Davidson facility has a unique heritage, excellent cultural and social environments, and friendly people who welcome newcomers – we are honored to call them home.
USA, Wisconsin, Milwaukee – Corporate Headquarters (Juneau Avenue)
USA, Wisconsin, Milwaukee – Harley-Davidson Museum
USA, Missouri, Kansas City – Vehicle and Powertrain Operations
USA, Pennsylvania, York – Vehicle and Powertrain Operations
USA, Wisconsin, Menomonee Falls – Powertrain Operations
USA, Wisconsin, Tomahawk – Tomahawk Operations
Australia, Adelaide – New Castalloy
Brazil, Manaus –Harley-Davidson do Brasil Ltda Assembly Plant
India, Bawal – Harley-Davidson India Bawal Assembly Plant
Thailand, Rayong – Thailand Sales Office and Assembly Plant
USA, Wisconsin, Wauwatosa – Product Development Center
USA, Arizona, Yucca – Arizona Proving Ground
USA, Florida, Naples – Florida Evaluation Center
Australia, Sydney – Asia/Pacific Group Australia Office
Brazil, Sao Paulo – Harley-Davidson do Brasil
Canada, Toronto – Harley-Davidson Canada
China, Shanghai – Harley-Davidson China
Czech Republic, Prague – Harley-Davidson Czech Republic s.r.o.
France, Paris – Harley-Davidson France
Germany, Frankfurt – Harley-Davidson Germany GmbH
Greece, Athens – Harley-Davidson South Eastern Europe
India, Gurugram – Harley-Davidson India
Italy, Milan – Harley-Davidson Italia S.r.l.
Japan, Tokyo – Harley-Davidson Japan K.K.
Mexico, Monterrey – Harley-Davidson de Mexico
Netherlands, Rijswijk – Harley-Davidson Benelux B.V.
Russia, Moscow – Harley-Davidson Russia and CIS
Singapore, Singapore – Harley-Davidson Asia Pacific Pte.
South Africa, Cape Town – Harley-Davidson Africa (Pty) Ltd
Spain, Barcelona – Harley-Davidson Spain
Switzerland, Zurich – Harley-Davidson Switzerland GmbH
Thailand, Rayong – Thailand Sales Office and Assembly Plant
United Arab Emirates, Dubai – Harley-Davidson Middle East/North Africa
United Kingdom, Oxford – Harley-Davidson Europe / UK / HDFS Europe
USA, Illinois, Chicago – Harley-Davidson Financial Services
USA, Nevada, Carson City – Harley-Davidson Financial Services
USA, Texas, Plano – Harley-Davidson Financial Services
USA, Ohio, Valley View – Harley-Davidson Dealer Systems
I have been working at Harley-Davidson, Inc. part-time (More than a year)
Relaxed. Fun. Management wants you to succeed, but gives you a lot of autonomy. You can develop your own relationships with different customers.
Work most summer weekends. Customers can be unpredictable and demanding.
I applied through a staffing agency. The process took 3 weeks. I interviewed at Harley-Davidson, Inc. (Milwaukee, WI).
I was connected to the position from a 3rd Party Recruiter. They submitted my resume & the hiring manager was intetested. The first step is an initial phone interview with the hiring manager for aprox 30-45 minutes where common behavioral style interview questions are asked. The 2nd step is an in person interview on campus with 2-3 decision makers in a meeting room. They will ask you tough behavioral/situational style interview questions. ...... I thought I did bad, but I have an enthusiastic personality which can go a long way for a customer service position. I got a call back a week & a half later saying I got the job. The pay rate was non negotiable & low ($13.80) , but I accepted anyway.