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Hendrick Automotive Group Overview

Charlotte, NC
10000+ employees
Company - Private
Vehicle Dealers
$5 to $10 billion (USD) per year
Hendrick Automotive Group currently operates 102 dealership locations representing 29 nameplates with 143 franchises, including 1 motorcycle dealership, 31 collision centers and 4 accessories distributor installers, all of these business entities operating across 14 different ... Read more

Mission: Our mission is to be the premier quality vehicle retailer in the world; providing the best opportunities for our team members, customers, communities and the manufacturers we represent.

Company Updates

  • Here's an inside look into one of our special recognition events for our outstanding Technician teammates!

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    This week, is debuting a special video series chronicling the 15th annual Randy Dorton Hendrick Engine Builder Showdown. From the origin of the competition through the qualifying rounds, finals and the crowning of a championship team, the series takes an in-depth look at every facet of the annual event.

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Hendrick Automotive Group – Why Work For Us?

Hendrick Automotive Group is the nation's largest privately held automotive dealership group and the sixth-largest automotive dealership group overall, based on 2015 units sold, according to Automotive News "Top 125 Dealerships Groups."

The journey started in 1976, when a 26-year-old Rick Hendrick took a chance by selling off his assets to purchase a struggling franchise in Bennettsville, South Carolina, thus becoming the youngest Chevrolet dealer in the United States. Bennettsville's success was a precursor to Hendrick Automotive Group, located in Charlotte, North Carolina.

Hendrick Automotive Group offers new and pre-owned vehicles, financing, warranties, automobile parts, accessories, service and body repair. The company has contributed significantly to improve the quality of life for people in need through charitable contributions.

Chairman Rick Hendrick also founded Hendrick Motorsports, which has earned a record 12 car owner championships in NASCAR's premier division, the Sprint Cup Series.

Company History

Hendrick Automotive Group, headquartered in Charlotte, N.C., was founded in 1976 by Rick Hendrick. Hendrick serves as Chairman of Hendrick Automotive Group, Hendrick Companies LLC, and Hendrick Motorsports.

The company is ranked by Automotive News as the sixth-largest mega-dealer operation in the nation, based on 2015 sales. In 2015, retail vehicle sales were in excess of 198,000. The company employs more than 10,000 people.

Rick Hendrick's Start in the Automobile Business

Mr. Hendrick grew up on a farm near the rural cross-roads community of Warrenton, N.C., which straddles the central North Carolina/Virginia line. His love for automobiles and racing started while a boy on the farm, where he worked on farm equipment with his father and brother and went to races in the back of a pickup truck.

At 14, he rebuilt a 1931 Chevrolet and installed a self-built V-8 engine, going on to win drag races and setting records at a local track. By age 16, Mr. Hendrick was buying, repairing, and reselling used cars he purchased with bank loans arranged with the help of his mother, who worked as a bank teller.

After high school Mr. Hendrick studied engineering at North Carolina State University and continued to repair and resell cars. After college, Mr. Hendrick was offered a management position with the newly opened International Sports Car Center in Raleigh. He was so successful that, in 1973, he was appointed general sales manager of a BMW/Mercedes dealership owned by the same group. He was only 23 years old. Shortly afterward, he persuaded the ownership group to add a Honda franchise.

Hendrick Automotive Is Born

In 1975, Mr. Hendrick received his first opportunity to own a dealership, when he was asked by Chevrolet to take over a small dealership in the farming town of Bennettsville, S.C., about two hours southeast of Charlotte. Only 25 years old, Mr. Hendrick became the youngest Chevrolet dealer in the country. He increased the dealership's annual sales from 200 to 1,200 vehicles a year, making it the most profitable dealership of its size in the zone.

Because of his tremendous success, in 1978 the Chevrolet Zone Office backed him in a competition to buy City Chevrolet, a large and respected dealership in Charlotte. In his first year of management, Mr. Hendrick increased sales by $10 million and established City Chevrolet as the No. 1 volume Chevrolet dealership in the Carolina's. City Chevrolet would become Mr. Hendrick's flagship dealership. It would also become a training ground for many key players in the growth of his operations; more than 20 future Hendrick dealership general managers came from the ranks of City Chevrolet.

Moving Into New Markets

In 1979, Honda was experiencing problems in the Columbia, S.C., market. Toyota had two stand-alone dealerships in the area, and Honda's sole dealer was operating out of a tire store. Despite warnings from the dealership's previous owner that he risked financial disaster, Mr. Hendrick built the first free-standing Honda dealership in South Carolina. The dealership was a showcase for Honda, which promoted it throughout the eastern United States, and served as a model for eight other Honda dealerships.

From 1980 through 1983, Mr. Hendrick added franchises representing BMW, Volvo, Nissan, Peugeot, Isuzu, Mercedes, Toyota, Volkswagen, Porsche and Audi. He was building a reputation in the industry for management expertise and was approached to take over troubled or marginal dealerships, leading to his expansion into California.

In 1985, Mr. Hendrick became the first General Motors dealer allowed to own multiple dealerships when the manufacturer recruited him to build and manage a Chevrolet dealership near Tampa, Fla. At the same time, Chevrolet, under its Dealer Improvement Program, approached Mr. Hendrick to take over a struggling multiple-line dealership in Chapel Hill, N.C. It was Mr. Hendrick's largest and most complex renovation to date. In 1985, the dealership reopened as Performance Chevrolet/BMW/Subaru. Porsche and Acura have since been added to the vehicle mix.

Rapid Growth and Expansion

The company's expansion pace quickened from 1986 through 1992, when the number of dealerships grew to 41.

From those humble beginnings in 1975 to current day, Hendrick Automotive Group has grown to operate more than 143 automotive franchises throughout the United States.

Current Operations

Hendrick Automotive Group's focus now is on ensuring its existing dealerships perform at the highest possible levels in customer, employee and franchise satisfaction.

The company's mission is to be the premier quality vehicle retailer in the world, providing the best opportunities for our team members, customers, communities and the manufacturers we represent. The company's Core Values guide operations.

Growth, while generally desirable, will not replace the focus on having all franchises performing at peak levels.

Hendrick Automotive Group is the nation's largest privately held automotive dealership group and the sixth-largest dealership group overall, based on 2015 units sold, according to Automotive News "Top 125 Dealerships Groups." In 2015, Hendrick Automotive Group retail sales exceeded 198,000 vehicles and $8.4 billion in revenue.

The Hendrick Advantage

Hendrick Automotive Group believes that its people are its most important assets. Together, everyone achieves more. We work as a team, best utilizing our individual talents and skills to reach a common goal. Hendrick Automotive Group teammates help each other to balance their commitments to God, family and to the community they represent. Our 10,000 plus teammates across the country are empowered and trained to be leaders within our organization.

At Hendrick Automotive Group we are defined by our integrity. We believe in doing what is right for our fellow teammates, our customers and our corporate partners. The core values of this company are what shape every action we take and every decision that is made.

Our customers are important to us. They're family. We genuinely desire for our customers to feel valued and cared about whenever inside our doors. Every day, Hendrick Automotive Group teammates recommit themselves to exceeding the expectations of our customers.

The Hendrick name is synonymous with winning at the dealership and on the race track. We are committed to continuing the Hendrick tradition of success and performance. Our teammates are empowered to overcome obstacles and do what it takes to satisfy our customers, lift up our fellow teammates and build profits.

The automotive industry is rapidly progressing. Every day, Hendrick Automotive Group takes the initiative to find ways to achieve success through simpler, better, faster and leaner processes. We work daily to invest in the improvement of our teammates and develop resources to offer opportunities for personal growth and development. We strive for excellence in all that we do.
About Hendrick Automotive Group

Mission Statement
Our mission is to be the premier quality vehicle retailer in the world; providing the best opportunities for our team members, customers, communities and the manufacturers we represent.

Hendrick Automotive Group is the nation's largest privately held automotive dealership group and the sixth-largest automotive dealership group overall, based on 2015 units sold, according to Automotive News "Top 125 Dealerships Groups."
Founded in 1976 by Rick Hendrick, the Charlotte, N.C. company operates 102 dealerships representing 29 nameplates, 143 franchises and 29 collision centers and four accessories distributor installers in 14 states: Alabama, California, Delaware, Florida, Georgia, Kansas, Louisiana, Maryland, Missouri, North Carolina, South Carolina, Tennessee, Texas and Virginia. Over 10,000 people are employed by Hendrick Automotive Group.

Hendrick Automotive Group believes that our 10,000 plus teammates are our most important assets, along with our culture. Our people are the foundation of our brand. Our success as a whole is dependent on preserving our reputation of respect and quality. We are a company that believes in our core values and upholding them through great people, high standards and best practices.

We pride ourselves on our behavior. We treat our customers, corporate partners and each other with respect. We believe in communication and hold each other accountable for the high standards of excellence that are set from our chairman, Rick Hendrick.

The emotional connections and the relationships formed between Hendrick Automotive Group and our customers are based on real experiences. We work one customer at a time, knowing that their time and opinions are valuable and worth our undivided attention.

Hendrick is confident, yet humble. We are a company that strives for success, but understands that we can only achieve it as a team. We are winners, but we know we cannot rest. We strive to move forward and continue to be the best in the markets we represent.

Hendrick is consistent, yet adaptable. When you enter a Hendrick Automotive Group dealership you can be assured that you will have a dependable, quality experience every time. But, like everything else, the automotive industry is quickly changing and Hendrick will change with it to remain the preferred choice of our customers and partners.

Hendrick is professional, yet accessible. We believe that every experience should be handled with integrity and class. However, Hendrick prides itself on its grass-roots foundation and its core values. Every customer, every teammate, every partner is a member of our family.

The Hendrick name is well known and well respected. Together, we have created an image that's resulted in a positive public perception. The image of a winner. The perception of quality.


Our team members enjoy a positive working environment with opportunities for professional growth through training and advancement from within the organization. Our team members also enjoy a comprehensive benefits program including:

Medical and prescription coverage
Basic life insurance, 401(k) with company match
Employee Assistance Program
Employee discounts on vehicle purchases, parts and service
We also offer a group of supplemental benefit plans including dental coverage, short-term disability, long-term disability, supplemental life insurance 
Comprehensive employee recognition programs
Continued training through Hendrick University and the manufacturer
Opportunities for career advancement

Hendrick Automotive Group Reviews

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Hendrick Automotive Group President and CEO Edward J. (Ed) Brown III
Edward J. (Ed) Brown III
133 Ratings
  • Featured Review

    Helpful (9)

    "Great company to work for"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Automotive Technician in Charleston, SC
    Current Employee - Automotive Technician in Charleston, SC
    Positive Outlook
    Approves of CEO

    I have been working at Hendrick Automotive Group full-time (More than 3 years)


    Health care is provided to you at no cost, monthly bonuses. there is no limit to how far you can make it with the company. if you have a good read on your shoulders and aren't a negative Nancy you can grow within the company. I work with some really great people and have talked to Mr.H several times and he is a great guy. I recommend this company to anyone who knows the industry and wants to achieve great things


    Some of the management can be difficult to work with but I will say this. the ones that are difficult never stay around. where I work I don't have any bad managers but I know a few and they have all left and there are some really good people there now.

    Advice to Management

    I think the only thing that would make this a better place is if we didn't take vacation days we could get them paid to us at the end of the year like our sick days. that would be awesome. I very rarely like to take time off but it would be nice to to receive a check for that.

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Hendrick Automotive Group Photos

Hendrick Automotive Group photo of: In addition to over 100 dealerships, Hendrick Automotive Group also has over 25 Collision Centers.
Hendrick Automotive Group photo of: Part of our mission is to be the premier quality vehicle retailer in the world. Join our team and help us make that happen!
Hendrick Automotive Group photo of: Create a fulfilling career by helping customers find the exact car that fits their needs.
Hendrick Automotive Group photo of: Speed, precision and attention to detail are some of the defining qualities of our parts team members.
Hendrick Automotive Group photo of: Teamwork through Trust and Respect, is one of our 7 core values that we focus on daily.
Hendrick Automotive Group photo of: Not just a job, make it a career!
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Hendrick Automotive Group Interviews



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Getting an Interview




  1. Featured Interview


    BDR Interview

    Anonymous Employee
    Accepted Offer
    Positive Experience
    Average Interview


    I applied through a recruiter. The process took 2 weeks. I interviewed at Hendrick Automotive Group in October 2018.


    It was a an easy process. Overall 3 interviews, phone, 2 walk ins. 2 shadows in between sales and service. They also make you do a typing test before talking to anyone.

    Interview Questions

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