Working at Hurley | Glassdoor

Hurley Overview
Costa Mesa, CA
201 to 500 employees
Subsidiary or Business Segment
$10 to $25 million (USD) per year

Hurley – Why Work For Us?


The Essence of Hurley is based on our love of the ocean and its constant state of change. With deep roots in beach culture, we are all about inclusion and positivity. Our brand was started with the idea of facilitating the dreams of the youth. Music and art are the common threads that bring us all together. We are passionate about freedom of expression and the individual voice. We place a premium on smiles. Welcome to our world imagine the possibilities.

The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970's. Hurley Surfboards was established in Costa Mesa in 1979. Well into the early 1980's, Hurley Surfboards was excelling as a company and Bob was shaping surfboards for many of the best surfers in the world. In 1982, Bob and his business manager, Joe K., began pursuing a hot Australian clothing brand, Billabong. Bob was attracted to the company because of their super long, punk rock boardshort styles. With the help of friends and family, Billabong USA was established as a separate entity and licensee for Billabong.

By the mid-1980's, Billabong USA was doing really well. Bob and his team were committed to thinking and doing things differently. The team took full responsibility for design, sourcing, marketing and financing.

Around 1995, the Billabong USA team began noticing a shift in the collective consciousness of the consumer. Bob and his group realized that the modern surfer also loved fashion, skate, snow, music and art. The Internet and digital technology put more power in the hands of the consumers. The team began to re-think what it meant to be a "surf" brand. By early 1998, the internal Billabong USA team was formulating a new idea for the future.

By the end of 1998, it was clear that the team had it's own vision for the future that did not necessarily serve the interests of Billabong globally. Coincidentally, the license agreement between Hurley and Billabong was also up for renewal. With much gratitude, Bob and his team gave back the Billabong license and decided to launch Hurley.

USA sales at that time were at 70 million dollars. The management team was both confident and dynamic. Things were very good. Planning the first year of Hurley business was very exciting. There were 150 employees with families, house payments, car payments, and etc. that trusted the management team to future success. Miraculously, the first year of Hurley resulted in a major achievement. Not only were the sales excellent, but also the company was profitable and no jobs had to be cut.

The loyalty and support of friends, retailers, athletes, and families was amazing during this transition year. Bob and his team are forever grateful and humbled for their belief in the vision of the brand.


NIKE, Inc.’s competitive benefits program provides employees with the opportunity to stay fit, ensure the wellness of their families, and create a positive working environment. That is why every geography provides for variable health coverage, fitness center memberships, time off, retirement savings, and more.

Your particular benefits package will depend on your position, location, and years with the company. Here’s a look at what you might be eligible for.

  • Health insurance
  • Life & Accident insurance
  • Disability insurance
  • Retirement Savings Plan with a company contribution
  • Employee Stock Purchase Plan (15% discount)
  • Paid vacations and holidays
  • Paid sabbaticals
  • Product discounts
  • Onsite fitness center/fitness discounts
  • Transportation allowance/discount
  • Tuition assistance


undefined Affiliate Program

Be a part of Hurley, the most innovative surf brand in the industry. Hurley has a culture all its own - it's loud; it's music, it's art. Hurley is inspired by youth - the future of the industry. But at it's core, Hurley is surf - a brand rooted in innovation and product informed by the true experts - the athletes. Hurley sells boardshorts, apparel and accessories for men, women and children.

As a participant in the Hurley Affiliate program, you will have the opportunity to earn 7% commission on all sales and be a part of one of the most exciting times at Hurley to date. Sign up for the Hurley Affiliate Program and start earning today.

Affiliate Program Questions? 
Call us at +831 464 1441

Hurley Reviews

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Recommend to a friend
Approve of CEO
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Bob Hurley
14 Ratings
  • "Retail Sales Associate"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales Associate in Malibu, CA
    Former Employee - Sales Associate in Malibu, CA
    Positive Outlook
    No opinion of CEO

    I worked at Hurley part-time (More than a year)


    Fun local team
    Laid back and easy going staff
    Better than working for Adidas in my experience
    Company creates a sense of community


    Product variance is very apparent and customers often blame the sales associates and managers for this.
    Not many benefits for sales associates.

    Advice to Management

    Focus more on products and quality so employees at lower levels dont take the fall. Overall, keep allowing locations to be in charge of their staff and allow locations to make their own decisions on product/in store placement since the staff most likely knows the locals.

See All 45 Reviews

Hurley Interviews



Getting an Interview

Getting an Interview





    Sales Associate Interview

    Anonymous Employee in San Marcos, TX
    Accepted Offer
    Positive Experience
    Easy Interview


    The process took a week. I interviewed at Hurley (San Marcos, TX).


    One interview, pretty basic asked about work history and then gave a what if scenario and a tell me about a time scenario. Interview was with assistant manager very casual.

    Interview Questions

    • Name a time you dealt with a difficult customer and how did you handle the situation?   Answer Question
See All 17 Interviews

Hurley Awards & Accolades

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Hurley Locations

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