Working at JUUL Labs | Glassdoor

JUUL Labs Overview

San Francisco, CA
1001 to 5000 employees
Company - Private
Consumer Products Manufacturing
Unknown / Non-Applicable
JUUL is the number one US-based vapor product. Headquartered in San Francisco and backed by leading technology investors including Tiger Global, Fidelity Investments and Tao Invest LLC, JUUL Labs is disrupting one of the world’s largest and oldest ... Read more

Mission: JUUL Labs was founded by former smokers, James and Adam, with the goal of improving the lives of the world's one billion adult smokers by eliminating cigarettes. We envision a world where fewer adults use cigarettes, and where adults who smoke cigarettes have ... Read more

Glassdoor Awards

Best Places to Work: 2020 (#31)

Company Updates

  • "I’m excited to come to work every day because I get to be a part of a myriad of projects that, together, could present a holistic, realistic approach to switching off of cigarettes, managing nicotine use, and preventing youth access to vapor products." - Michelle Kim, Senior Product Designer

    Guest Post: Designing With Empathy

    It's no secret that smoking kills a lot of people every year. According to the Center for Disease Control , "cigarette smoking is responsible for more than 480,000 deaths per year in the United States, including more than 41,000 deaths resulting from secondhand smoke exposure.

  • Did you know that JUUL Labs will reimburse employees up to $7,500 annually for degree courses and learning programs relevant to their professional success? Thanks, Glassdoor for featuring us in "10 Companies That Offer Incredible Professional Development" Programs."

    9 Companies That Offer Incredible Professional Development Programs

    When looking for a new job, it's easy to get so caught up in the present moment that you don't put much thought into what your future trajectory at the company might look like.

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JUUL Labs – Why Work With Us?


Improve the lives of the world’s one billion adult smokers by eliminating cigarettes.

JUUL Labs was founded by former smokers, James and Adam, with the goal of improving the lives of the world's one billion adult smokers by eliminating cigarettes. We envision a world where fewer adults use cigarettes, and where adults who smoke cigarettes have the tools to reduce or eliminate their consumption entirely, should they so desire.
If you share this vision, we’re looking for a diverse group of high achievers to join our rapidly growing team.


We recognize that smoking alternatives continue to be the subject of conversation. We welcome dialogue, debate and data, and will register and publish results from vapor-related research we conduct.



As scientists, product designers and engineers, we believe that vaping can have a positive impact when used by adult smokers, and can have a negative impact when used by nonsmokers. Our goal is to maximize the positive and reduce the negative.

These alternatives contain nicotine, which has not been shown to cause cancer but can create dependency. We believe that these alternatives are not appropriate for people who do not already smoke.


We are committed to innovating with adult smokers in mind.

Adam Bowen and James Monsees co-founded JUUL Labs when they applied their background in product design to the challenge of finding a true alternative to smoking. They had been smokers for many years, but when they could find no acceptable alternative to cigarettes, Adam and James recognized a groundbreaking opportunity to apply industrial design to the smoking industry, which had not materially evolved in over one hundred years.

As smokers, they knew a true alternative to cigarettes would have to offer a nicotine level found in no other alternative on the market. It would also have to invite its own ritual. The result was JUUL.



Today, JUUL Labs is a thriving team of scientists, engineers, designers, supply chain experts, customer service and business professionals who believe that design, technology and out-of-the-box thinking are the keys to creating the most satisfying alternative to cigarettes.

Learn more about our team


We believe JUUL is the first viable alternative for adult smokers. Those who don’t currently use nicotine products should not start. We recognize that smoking alternatives continue to be the subject of conversation. We welcome dialogue, debate, and data.



JUUL Labs is committed to improving the lives of the world's one billion adult smokers by eliminating cigarettes. We don't want anyone who doesn't smoke, or already use nicotine, to use JUUL products.

We certainly don't want youth using the product. It is bad for public health, and it is bad for our mission.

JUUL Labs is committed to combating youth use of vapor products, including JUUL. In November 2018, we launched a comprehensive action plan to combat youth usage in the United States. These actions include:

Restricting Flavors

In November, we suspended the distribution of Mango, Fruit, Creme, and Cucumber to traditional retail. These flavors are currently available only online at with our enhanced online controls that are compliant with our 21+ Restricted Distribution System.

Enhancing Online Controls at

Since we submitted our action plan, we have strengthenedour e-commerce platform to further restrict underage and bulk purchases:

  • First, we revised our bulk-purchasing limits to restrict users from purchasing excess quantities of product and reselling to others, potentially youth.
  • Second, we implemented two-factor authentication for all new accounts.
  • Third, we incorporated facial-recognition technology, requiring a potential purchaser to upload a photo in addition to his or her government-issued identification if their personal information cannot be verified by publicly-available records

Improving Retailer Compliance

We have ramped up our secret shopper program and now conduct compliance checks against our bulk-purchasing requirements (2 devices and 5 pod packages per transaction). The program grew from approximately 500 checks per month to 2,000.

We have also taken additional measures to strengthen retailer compliance. We have revised our reseller policy and notified retailers that we will penalize them for FDA CMP violations.

Exited Social Media

We discontinued our Facebook and Instagram accounts. We continue to maintain a Twitter account, but only for non-promotional communications such as study results, executive hires, potential safety notices, and other corporate announcements. We are continuously working to remove inappropriate third-party social media content in partnership with major social media companies. Third-party users generate more than 99 percent of all social media content related to JUUL.

Developing Technology-Based Solutions to Prevent Youth Use

Borrowing concepts from the pharmaceutical and other industries, we have started the process to build a robust individual product tracking system. Ultimately, we will be able to trace a device confiscated from an underage user back through the distribution channel, potentially identifying the retailer that sold the product, and take appropriate action.

Additionally, we are moving full-steam ahead with the development of our Bluetooth-connected device that could incorporate user-level access restrictions.

Supporting Tobacco 21 Legislation

We strongly support responsible legislation, such as raising the minimum-purchasing age for tobacco products, including vapor products like JUUL, to 21 years of age. We will actively pursue Tobacco 21 laws by drafting legislation, funding advocacy campaigns, and engaging with lawmakers.

While raising the legal age to purchase tobacco products to 21 is not the only strategy for reducing underage use, we believe it is critical because it will prevent high-school seniors and recent high-school graduates from purchasing tobacco products and sharing them with underage users. We know that “social sourcing”—obtaining tobacco products from friends or siblings who are of legal age—is the main contributor to youth use.

Read more about our support for T21 legislation here.



We adhere to strict guidelines to ensure that our marketing and commercial communications are directed toward existing adult smokers. These guidelines, which may be modified from time to time, include assuring that our marketing is clear on the following points:

  • JUUL is a nicotine product intended for adult smokers of legal purchase age
  • JUUL is not appropriate or intended for youth
  • JUUL is not intended for former smokers or never smokers
  • JUUL is a switching product. JUUL products are not intended to be used as cessation products, including for the cure or treatment of nicotine addiction (e.g., smoking cessation), relapse prevention, or relief of nicotine withdrawal symptoms
  • We do not feature images or situations intended for a youth audience
  • Our campaigns depict appropriately aged individuals
  • We do not use cartoons, caricatures, or other designs aimed at attracting minors
  • We ensure responsible placement of our product designed to limit exposure to an underage demographic
  • Paid product sampling complies with all federal and state regulations
  • We support and comply with all federal and state regulations to prevent sales to minors – this includes stringent third party age verification for online sales
  • We use social media responsibly to ensure content is targeted to adult smokers, while limiting engagement by youth. In the U.S., we do not use social media to advertise or promote JUUL products, and messaging is limited to non-promotional communications


We want to be part of the solution to end combustible smoking, not part of a problem to attract youth, never smokers, or former smokers to nicotine products. We invest our time and resources in new ways to deliver JUUL exclusively to adult smokers, and we welcome discussions on this topic.

We support reasonable regulation of nicotine products and comply with all relevant laws and regulations.

We did not create JUUL to undermine years of effective tobacco control, and we do not want to see a new generation of smokers. We believe JUUL can accelerate cigarette displacement.

We are committed to understanding JUUL’s performance and impact. Incorporating the latest research from leading scientists in the field drives our innovation.



Adult smokers should have access to scientific research and opinions. Here are several links that offer a variety of perspectives on both the technology and the industry:

ASH U.K. Fact Sheet

Public Health England
The Food and Drug Administration
The Washington Post
The Wall Street Journal




Switching adult smokers and eliminating cigarettes are at the center of all we do. Positively impact global health and be worthy of the highest social trust.


Know no bounds. Innovate with courage and ambition.


Demand high standards. Never stop delivering high quality products and the best consumer experience.


Question and disagree with candor, then be decisive and execute together.


Move fast. Be bold. Value each day as a chance to improve.


Take initiative and lead by example. Own the action. Own the outcome.




Work where innovation happens.

JUUL Labs leads the industry thanks to our award-winning team of relentlessly curious and innovative product designers, engineers, business and customer service teams.

We share a passion for improving the lives of adult smokers, and we believe that we have a real opportunity to disrupt industries to inspire positive change. If you share this vision, we’re looking for a diverse group of high achievers to join our rapidly growing team.




A place to grow your career

We’ll help you set big goals and exceed them.


Work with talented, committed and supportive teammates.

Equity and performance bonuses

Every employee is a stakeholder in our success.


Excellent medical, dental and vision benefits for you and your family.


JUUL Labs Reviews

  • Featured Review

    Helpful (39)

    "Amazing challenges, impactful mission, great people"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Director in San Francisco, CA
    Current Employee - Director in San Francisco, CA
    Positive Outlook
    Approves of CEO

    I have been working at JUUL Labs full-time (Less than a year)


    - Everyone I have met has a shared commitment to the mission, and works hard towards achieving it. There is an authenticity that I haven't found in other places.

    - We created a new category so we have a lot of unique problems to solve for that you wouldn't get exposure to otherwise. the work is challenging and each day is different.

    - Growth prospects are incredible. I've been here a few months and have had the opportunity to build a team and function from the ground up. With the pace at which we are moving, scope will only increase.

    - I'm getting paid well and the benefits here are top of the line.

    - Things move fast, you don't have to wait weeks for an approval or to get the ball rolling. If it drives the business forward, you're empowered to move swiftly.

    - We have an awesome leadership team. Kevin keeps everyone informed about what is happening and I that he and the e-team are making the right calls for us. It is clear that they care and want to do right by us.


    Work life balance is definitely challenging here. It's not really an issue because I love what I do and I knew what I was getting into. Putting it out there though because if you're looking for a 9-5 JUUL is not the right fit for you.

    We definitely have some dead weight - some of the folks who we have hired may have been a fit for us when we were growing from 200-500 people, but they can't keep up now and are more challenging to work with than is necessary. Leadership needs to start making tough decisions in service of scalability.

    Advice to Management

    Continue to be transparent with us. Get better with terminating employees.

See All 160 Reviews

JUUL Labs Interviews



Getting an Interview

Getting an Interview




  1. Featured Interview


    Reliability Test Engineer Interview

    Anonymous Employee in San Francisco, CA
    Accepted Offer
    Positive Experience
    Difficult Interview


    I applied online. The process took 2+ months. I interviewed at JUUL Labs (San Francisco, CA) in June 2019.


    There were two phone call rounds and then an onsite round. The questions were very interesting and challenging. All the interviews were on time and for on site interview, the team members came in 5 mins early and were well prepared for the interview.

    Interview Questions

    • Standard interview questions, challenges you faced and the ones you expect to face in the new job, reliability testing process and procedures, experience in the previous job and some consumer product specific scenario questions   1 Answer
See All 138 Interviews

JUUL Labs Awards & Accolades

Let us know if we're missing any workplace or industry recognition – Add Awards

Pledges & Certifications

Veteran Hiring Commitment

Committed to helping America's military veterans find work

Tech Hiring Commitment

Helping to train, hire and promote more technology workers

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