Working at López Negrete | Glassdoor

López Negrete Overview

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Houston, TX
51 to 200 employees
1985
Company - Private
Business Services
$10 to $25 million (USD) per year
LatinWorks, Dieste, Zubi Advertising
Lopez Negrete Communications, Inc. is the nation’s largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, the company also has offices in Los Angeles, New York and Mexico ... Read more

Mission: To be the visionary partner that has unparalleled understanding of the Hispanic consumer.

In so doing, we seek to bridge the gap between Corporate America and the Hispanic consumer with communications that empower each to achieve their goals.

López Negrete Reviews

2.6
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López Negrete President & CEO Alex López Negrete
Alex López Negrete
59 Ratings
  • Helpful (1)

    "Great 4 year experience"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Houston, TX
    Former Employee - Anonymous Employee in Houston, TX
    Recommends
    Approves of CEO

    I worked at López Negrete full-time (More than 3 years)

    Pros

    I enjoyed the brainstorms, the collaboration, the debates and disagreements, but no matter what at the end of the day, we were able create great (award-winning) campaigns.

    There are very committed employees within a friendly and collaborative environment. This great environment push you to be the best you can be.

    The Strategic Plannint Unit (business analytics and planning) is world-class. It provides great insight that are leveraged across all clients. Also, digital/development team is very proactive, innovative and problem-solving as well as very well integrated with the other departments.

    It also very active in employee-oriented activities, from company parties (Halloween, Christmas, Cinco de Mayo, etc) to community service (APOD, Food Bank)

    Alex Lopez Negrete has a great vision for the company as well as he is very strategic on helping client's to address the new realities of the Hispanic market

    Cons

    Need to have more discipline on running annual reviews and determine goals

    Training budget approval/refusal takes time ending in uncertainty and higher cost to the company (missing registration deadlines)

See All 85 Reviews

López Negrete Photos

López Negrete photo of: Main Offices
López Negrete photo of: 2014 Hallowween winners from our LA team.
López Negrete photo of: Volunteers who agree to shave their heads to collect money for VRL, a non-profit that helps troops returning from military service reintegrate into their communities.
López Negrete photo of: Kids' Meals helps feed needy children, and we help them!
López Negrete photo of: Another great visit to the Houston Food Bank to help the hungry.
López Negrete photo of: Every highway was a river around here in May!
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López Negrete Interviews

Experience

Experience
71%
14%
14%

Getting an Interview

Getting an Interview
44%
44%
11%

Difficulty

2.3
Average

Difficulty

Hard
Average
Easy
  1.  

    Junior Art Director Interview

    Anonymous Interview Candidate in New York, NY
    Declined Offer
    Positive Experience
    Easy Interview

    Application

    I applied in-person. I interviewed at López Negrete (New York, NY) in January 2016.

    Interview

    1) I Reached them out by an email in order to introduce my self and show them my work.
    2) I received a quick response. They were really kind and thanked me the interest in that position.
    3)We scheduled an appointment in their offices.
    4) I got a physical interview.

    Interview Questions

    • -Why are you interested in this position?
      -Do you know the work we do? (Campaigns, brands, prizes...)
      -What do you know about the current landscape of hispanic market?
      -What about your experience and professional background?
      -Are you proficient in Adobe Creative Suite?   1 Answer
See All 9 Interviews

Company Updates

  • http://glassdoor.com/slink.htm?key=vI802 piece on LNC (in Spanish).

    La agencia como socia estratégica de sus clientes

    Rafa Domínguez, Vicent Llopis, y Fernando Osuna. López Negrete encabeza el ranking de las 50 agencias con la mayor facturación en el mercado hispano de los Estados Unidos, según el último informe "Hispanic Fact Pack", de Adage. Del 2005 a la actualidad, la agencia logró un crecimiento de un 26,3% en los ingresos y alcanzó una facturación de 42.3 millones de dólares.

  • We're proud to announce that AdAge's 2015 Hispanic Fact Pack, the leading guide for US Hispanic marketing and media, lists LOPEZ NEGRETE COMMUNICATIONS as the top independent agency in our segment. We are please to share this distinction with all of our team members. Without their passion and creativity, this honor would not be possible!

    Ad Age's 2015 Hispanic Fact Pack Is Out Now

    Guide Includes Marketing, Media and Agency Rankings, Plus Digital and Demographic Trends Marketers continue to boost spending in the U.S. Hispanic media market, with 2014 advertising outlays growing by 12.0%, far ahead of the estimated 4.9% growth for overall U.S. major-media ad spending. As usual, internet spending (up 18.3%) and TV (up 14.7%) fueled that growth.

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López Negrete Awards & Accolades

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