Working at Lieberman Research Worldwide | Glassdoor

Lieberman Research Worldwide Overview

Los Angeles, CA
201 to 500 employees
Company - Private
Advertising & Marketing
$100 to $500 million (USD) per year
LRW specializes in custom market research focused on brand equity, customer loyalty, market segmentation, advertising effectiveness, and new product development. The company conducts its research using a variety of methods including telephone, mail, and Internet surveys, mystery ... Read more

Mission: - Have Significant Client Impact
- Building Strong Client Relationships
- Hire and Develop Great People
- Achieve Exceptional Financial Performance
- Enjoy What We Do.

Company Values
- Entrepreneurial ... Read more

Lieberman Research Worldwide – Why Work For Us?

LRW Recruiting Presentation from Antares Vargas on Vimeo.

Impact is what we're all about.

There’s no other company like LRW in today’s marketing world. Founded nearly 42 years ago with the goal of driving real business impact for our clients, we’ve held to that vision even while evolving how we deliver it.

That vision has guided our growth into one of the largest privately-held marketing research consultancies in the world, with over 400 employees in 6 offices on 2 continents.

With our focus on delivering “so what?®” consulting that’s informed by marketing science and Pragmatic Brain Science®, we deliver value to our clients that’s unmatched in the industry.

  • A top 25 global company and among the 5 largest individually-owned market research firms
  • 80-country affiliate network
  • Top ranked Marketing Science Team
  • Industry leading Pragmatic Brain Science Institute®
  • Full global data collection capabilities, including expert field professionals
  • Best in breed technology capabilities
  • Cutting edge qualitative division

Are you up to "so what®"?

Driven to own career                  Passion for solving problems

Willing to take risks                    Thrive in team environment

Tenacious will to succeed          Do what you promise

It’s a family of friends, not just a company.

“This is my first job out of school, and most of my coworkers are like-minded and my age, giving me a great network of friends. Once a month we all get together on the ‘Lunch Bus’ and meet people from other teams.”

You get the chance to apply your POV.

“I told our president my ideas and opinions about our website. He saw enough value in them that I was put onto the senior team developing it.”

Investing in everyone.

“From the initial Immersion sessions to apprenticeship training and the case study sessions run by the CEO, there are enormous opportunities for development.”

We’re diverse in many ways, and that’s our strength.

“(For example), I came from publishing…including a very fun and wild 4-year stint at the Japanese comics publisher TOKYOPOP.”

“so what?” is really part of our DNA.

“I analyze problems and give clients clear, actionable advice in a report that’s simple, focused, and, most important, useful.”

We’re recognized – and rewarded.

“I’ve been promoted twice in two years and see no obstacle, aside from myself, to accelerating as quickly as I choose to.”

Instantly involved, immediately rewarded.

“In London I was instantly involved in multiple projects with clients from different industries; after six months I was promoted.”

We put a premium on brainpower.

“I have an MA in Legal and Political Theory, and an MSc in Demography and Public Health. Both of these - analysing a problem and then applying statistical techniques to solve it – are what I do for my clients every day.”

Hitting goals reaps esteem.

“On my first project I helped one of the worlds’ most important brands understand British soccer fans. I personally received positive client feedback that reached our CEO. Not a bad start.”

Hard work pays off.

“I joined LRW in an entry level position seven years ago. Since then I’ve been continually challenged to do my best. Now I am partnering with someone to start a new Business Unit.”

We enjoy ever-changing challenges.

“I work on a variety of client issues across a range of industries and have had an evolving role with increasing responsibility. The changing needs of clients, keeps everything fresh.”

Passing the success along to others.

“The most rewarding part of my job? Paying it forward. I’m privileged to mentor others as they reach for their goals. It’s awesome to help others succeed.”

Where a seasoned pro can make their mark.

“I’m proud of being able to create a successful new business unit for LRW just over a year after joining the firm.”

A place set apart.

“LRW feels different from anywhere else: take our ability to be nimble and adaptive; how we innovate, communicate and relate to each other...”

Surprised and impressed.

“The best part for me, after joining LRW in a senior role, is the tremendous talent and passion here. The fantastic job so many of our people do on our work over and over again makes my life as a General Manager so much easier, because the clients are so often delighted with what we deliver.”

From entry level to the top. You can do it.

“I started as a Research Assistant fresh out of college, and now I run my own business inside of the larger LRW.”

There’s a real commitment to entrepreneurship.

“Our model lets me run my own company within the company. I am supported with a deep bench of high-caliber resources. I would never consider doing anything else.”

We strive. We drive. We achieve.

“People here are committed to our vision – of growth, of inspired standards, of being the absolute best at what we do.”

What drives the leaders of "so what®"?

Our best-in-class leadership consistently leads their teams to deliver real impact on client business needs, thanks to their amazing talents and backgrounds and drive.

Lieberman Research Worldwide Reviews

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Lieberman Research Worldwide CEO Dave Sackman
Dave Sackman
93 Ratings
  • Helpful (7)

    "Really enjoy the job, great people, company treats you well"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Research Manager in Century City, CA
    Current Employee - Senior Research Manager in Century City, CA
    Positive Outlook
    Approves of CEO

    I have been working at Lieberman Research Worldwide full-time (More than 3 years)


    I really love my job at LRW - I've been there for 3 and a half years and in that time started as an RA, was promoted twice up to SRM and have more than doubled my starting salary (which was very generous to begin with compared to the industry I came from - started in PR after college). I'm looking at my next promotion (RD) within the next year and that will take me up to nearly $100K, so if you're looking for great salary opportunities, this is the place.

    The benefits and compensation are more than fair and upper management / C-level takes a genuine interest and investment in employee engagement and satisfaction (annual ESAT survey is given a ton of gravity in the organization). I've been lucky to work with and for some of the best of the best in the company, and I have to say - have never NOT been given something I asked for (e.g., more flexible hours, manageable workload, more responsibility / fast-tracked promotions, etc.).

    You get back what you put into this job. If you genuinely care and have a great work ethic and an interest in success for yourself, your company and your clients, you will soar at LRW. Not to say you have to be an absolute rockstar, you just have to be a quick learner, someone who takes initiative and owns their work, and someone who cares about doing well in their career - which honestly, if you got an interview or offer from us, you probably are! Most people we hire turn out fantastically.

    It seems like people's biggest complaint is hours. You have options there - yes hours can add up but it's usually in waves. There will be lulls where you work 40 hour weeks for a while and high points were you put in 50-55 for a week or 2. During those high points, you can choose very flexible work hours (come in early to leave on time, leave on time for a workout and then log back on later from home) and if it helps you can also work from home during busy times (most of management is very supportive of that).

    Many people at LRW have families and balance work and life accordingly - people take their full vacations every year, people take 4 month maternity leaves, people work 7am-4pm when they have little kids so they can pick them up from school. They make it work, you just have to start the discussion and trust, you will be given what you ask for.

    Hopefully this doesn't sound so overwhelmingly positive that you think I'm secretly the CEO posing as an SRM (I'm not, I'm an SRM on Klubis-Sack). I just think the other reviews are giving an unfair view of the company and I want to set the record straight :)


    Firstly, keep in mind a lot of the negative reviews on this site are from employees who either quit or are about to, or were let go. They are outliers and not a fair representation of LRW employees. A majority of us are happy and fulfilled, we just aren't usually thinking about writing glassdoor reviews because, as I mentioned, we are happy and fulfilled and it doesn't occur to us. But I felt compelled to when I saw some of the negative stuff on here and I wanted to set the record straight.

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Lieberman Research Worldwide Photos

Lieberman Research Worldwide photo of: LRW Symposium
Lieberman Research Worldwide photo of: Annual canned food drive
Lieberman Research Worldwide photo of: Bring your kids to work day
Lieberman Research Worldwide photo of: LRW and LRWTonic meeting each other in our NYC office
Lieberman Research Worldwide photo of: Thank you!
Lieberman Research Worldwide photo of: Thank you!
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Lieberman Research Worldwide Interviews



Getting an Interview

Getting an Interview




  1. Featured Interview

    Helpful (1)  

    Solutions Analyst Interview

    Anonymous Interview Candidate in Los Angeles, CA
    No Offer
    Positive Experience
    Average Interview


    I applied online. The process took a week. I interviewed at Lieberman Research Worldwide (Los Angeles, CA) in February 2018.


    I applied online for the solutions analyst opening and was contacted shortly after by Gene Viado. The department wanted to hire quickly (1 week) and he no doubt made the best use of that time. I did a phone interview, a writing assessment (timed) and a math assessment (timed) the first two days. After that he scheduled an on site interview with the team (a 6 hour interview) where I met someone from every rank in the team (bottom rank to the department manager). He coordinated the meeting times, directions and walked me through the process (with a fool-proof structure) and followed up with me in person at the end of the day.

    Interview Questions

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