Working at Lieberman Research Worldwide | Glassdoor

Lieberman Research Worldwide Overview

Los Angeles, CA
201 to 500 employees
Company - Private
Business Services
$100 to $500 million (USD) per year
LRW specializes in custom market research focused on brand equity, customer loyalty, market segmentation, advertising effectiveness, and new product development. The company conducts its research using a variety of methods including telephone, mail, and Internet surveys, mystery ... Read more

Mission: - Have Significant Client Impact
- Building Strong Client Relationships
- Hire and Develop Great People
- Achieve Exceptional Financial Performance
- Enjoy What We Do.

Company Values
- Entrepreneurial ... Read more

Lieberman Research Worldwide – Why Work For Us?

LRW Recruiting Presentation from Antares Vargas on Vimeo.

Impact is what we're all about.

There’s no other company like LRW in today’s marketing world. Founded nearly 42 years ago with the goal of driving real business impact for our clients, we’ve held to that vision even while evolving how we deliver it.

That vision has guided our growth into one of the largest privately-held marketing research consultancies in the world, with over 400 employees in 6 offices on 2 continents.

With our focus on delivering “so what?®” consulting that’s informed by marketing science and Pragmatic Brain Science®, we deliver value to our clients that’s unmatched in the industry.

  • A top 25 global company and among the 5 largest individually-owned market research firms
  • 80-country affiliate network
  • Top ranked Marketing Science Team
  • Industry leading Pragmatic Brain Science Institute®
  • Full global data collection capabilities, including expert field professionals
  • Best in breed technology capabilities
  • Cutting edge qualitative division

Are you up to "so what®"?

Driven to own career                  Passion for solving problems

Willing to take risks                    Thrive in team environment

Tenacious will to succeed          Do what you promise

It’s a family of friends, not just a company.

“This is my first job out of school, and most of my coworkers are like-minded and my age, giving me a great network of friends. Once a month we all get together on the ‘Lunch Bus’ and meet people from other teams.”

You get the chance to apply your POV.

“I told our president my ideas and opinions about our website. He saw enough value in them that I was put onto the senior team developing it.”

Investing in everyone.

“From the initial Immersion sessions to apprenticeship training and the case study sessions run by the CEO, there are enormous opportunities for development.”

We’re diverse in many ways, and that’s our strength.

“(For example), I came from publishing…including a very fun and wild 4-year stint at the Japanese comics publisher TOKYOPOP.”

“so what?” is really part of our DNA.

“I analyze problems and give clients clear, actionable advice in a report that’s simple, focused, and, most important, useful.”

We’re recognized – and rewarded.

“I’ve been promoted twice in two years and see no obstacle, aside from myself, to accelerating as quickly as I choose to.”

Instantly involved, immediately rewarded.

“In London I was instantly involved in multiple projects with clients from different industries; after six months I was promoted.”

We put a premium on brainpower.

“I have an MA in Legal and Political Theory, and an MSc in Demography and Public Health. Both of these - analysing a problem and then applying statistical techniques to solve it – are what I do for my clients every day.”

Hitting goals reaps esteem.

“On my first project I helped one of the worlds’ most important brands understand British soccer fans. I personally received positive client feedback that reached our CEO. Not a bad start.”

Hard work pays off.

“I joined LRW in an entry level position seven years ago. Since then I’ve been continually challenged to do my best. Now I am partnering with someone to start a new Business Unit.”

We enjoy ever-changing challenges.

“I work on a variety of client issues across a range of industries and have had an evolving role with increasing responsibility. The changing needs of clients, keeps everything fresh.”

Passing the success along to others.

“The most rewarding part of my job? Paying it forward. I’m privileged to mentor others as they reach for their goals. It’s awesome to help others succeed.”

Where a seasoned pro can make their mark.

“I’m proud of being able to create a successful new business unit for LRW just over a year after joining the firm.”

A place set apart.

“LRW feels different from anywhere else: take our ability to be nimble and adaptive; how we innovate, communicate and relate to each other...”

Surprised and impressed.

“The best part for me, after joining LRW in a senior role, is the tremendous talent and passion here. The fantastic job so many of our people do on our work over and over again makes my life as a General Manager so much easier, because the clients are so often delighted with what we deliver.”

From entry level to the top. You can do it.

“I started as a Research Assistant fresh out of college, and now I run my own business inside of the larger LRW.”

There’s a real commitment to entrepreneurship.

“Our model lets me run my own company within the company. I am supported with a deep bench of high-caliber resources. I would never consider doing anything else.”

We strive. We drive. We achieve.

“People here are committed to our vision – of growth, of inspired standards, of being the absolute best at what we do.”

What drives the leaders of "so what®"?

Our best-in-class leadership consistently leads their teams to deliver real impact on client business needs, thanks to their amazing talents and backgrounds and drive.

Lieberman Research Worldwide Reviews

Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
Lieberman Research Worldwide CEO Dave Sackman
Dave Sackman
76 Ratings
  • Featured Review

    "Amazing Personal & Career Growth"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Research Director in Los Angeles, CA
    Current Employee - Research Director in Los Angeles, CA
    Positive Outlook
    Approves of CEO

    I have been working at Lieberman Research Worldwide full-time (More than 5 years)


    - Always surrounded by incredibly smart, creative, thoughtful colleagues
    - Meritocracy - you work hard, you are responsible for your own growth and don't need to wait a certain amount of time or until someone moves out of their position to get promoted
    - Lots of opportunity - you want something, put in the work and go for it
    - The people are amazing and super enjoyable to work with and be around and really support one another's growth and goals
    - Get to work on really cool, strategic research projects that help some of the most well-known companies create products and strategy


    - Lots of hours
    - Junior levels have more tedious work, but doesn't last forever
    - Some administrative annoyance

    Advice to Management

    - As LRW is quickly growing, make sure to continue to focus on opportunities for employees and keeping them top of mind
    - Keep offering personal/professional growth training like ELE

See All 126 Reviews

Lieberman Research Worldwide Photos

Lieberman Research Worldwide photo of: LRW Symposium
Lieberman Research Worldwide photo of: Annual canned food drive
Lieberman Research Worldwide photo of: Bring your kids to work day
Lieberman Research Worldwide photo of: LRW and LRWTonic meeting each other in our NYC office
Lieberman Research Worldwide photo of: Thank you!
Lieberman Research Worldwide photo of: Thank you!
See All PhotosSee All

Lieberman Research Worldwide Interviews



Getting an Interview

Getting an Interview





    Research Associate Interview

    Anonymous Interview Candidate in Los Angeles, CA
    No Offer
    Neutral Experience
    Average Interview


    I applied online. I interviewed at Lieberman Research Worldwide (Los Angeles, CA).


    Received a brief phone call from Human Resources regarding my application and asked me basic screening questions about myself, my interest in Market Research, and my past experience. I was then invited to come into the offices for a second round of interviews.

    During my second interview I took a quantitative and writing assessment prior to speaking with Human Resources. The quantitative assessment consisted of algebraic word problems that had nothing to do with Market Research. The writing assessment was an essay prompt of my choice selected from three options. I then met with the Human Resources coordinator who spoke to me regarding my interest in Market Research and LRW, my past experience, etc.

    For the third round of the interview I was invited back to the offices to meet with a potential research team. I met with the team members individually for 45 minutes each, back-to-back-to-back. They asked basic interview questions, as well as more Market Research oriented questions.

    Ultimately I did not get an offer, as I was not a "culture-fit" for the team even though the meetings with the team members went really well.

    Interview Questions

    • What are 3 companies/brands you like, and what are 3 companies/brands you do not like? Why?   Answer Question
See All 58 Interviews

Lieberman Research Worldwide Awards & Accolades

Let us know if we're missing any workplace or industry recognition – Add Awards

Work at Lieberman Research Worldwide? Share Your Experiences

Lieberman Research Worldwide
  • Star
  • Star
  • Star
  • Star
  • Star
Click to Rate