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MRP Overview

Philadelphia, PA
51 to 200 employees
Company - Public
$25 to $50 million (USD) per year
MRP is a global provider of marketing intelligence, software, and services. Since 2002, clients have relied on MRP to drive pipeline and deliver the insights needed to more effectively sell to their key target markets. MRP combines predictive intelligence with integrated ... Read more

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MRP – Why Work For Us?

About Us

Market Resource Partners (MRP) is a global provider of strategic marketing and demand generation services for the technology industry.  Founded in 2002 and headquartered in Philadelphia, MRP has expanded its reach worldwide with offices around the world.  We specialize in the design and execution of B2B marketing programs, executed both on a local and global basis. MRP enjoys the stability of being part of a larger public company, First Derivatives, PLC (LSE: FDP), a UK-based technology solutions provider.

Our Story:   The Origins of MRP

The origins of Market Resource Partners date back to 2002, when the two founders, Kevin Cunningham and James Regan set out to solve the challenges that technology companies faced when working to expand the sales footprint beyond major enterprises and into the midmarket.   Value added resellers (VARs) became a focal point of these efforts; however, most of these organizations had numerous brands in their portfolio and not enough marketing resources on staff to focus on building sales pipeline for any particular manufacturer.  Technology manufacturers needed a turnkey demand generation solution for top resellers that could be engaged regionally or nationally in order to achieve pipeline goals.   In addition, the sponsoring manufacturer sought visibility into the progression of the opportunities produced within each VAR’s pipeline—ensuring that measureable ROI would result from the program.  Jim and Kevin formed a small team that became MRP and developed a scalable solution and quickly grew to meet the needs of its clients.

As time progressed, the demand for MRP’s channel marketing and demand generation services increased, allowing the addition of new clients, team members and infrastructure to support the core services.  MRP was growing up fast and soon closely engaged with a number of top manufacturers, distributors and resellers—generating new business opportunities and offering recommendations and insights that made a difference.   Through these relationships, MRP had a keen understanding of the marketplace and evolved its capabilities to include analytics, data management, direct marketing and others.   Each of these components executed within the core operational process ensuring consistency and measurability.

By 2008, MRP was a leading technology marketing services provider in North America, employing in excess of 150 professionals, and named a preferred partner for many clients, executing large scale programs that had a sizable impact on corporate targets.   Increasingly, these clients looked to replicate these programs in other regions which, later that year, led MRP to join forces with, then client, First Derivatives.

For MRP, the acquisition provided clients public company stability and fueled the progression to a global entity.  It also allowed the introduction of FD developed software-  data and business analytic platforms into the portfolio of solutions available to clients.   For First Derivatives, MRP brought an expertise in sales and market development to the organization that it has supported the launch of its US presence and the overall appreciation in the value.  Since joining the FD Group, MRP has evolved into a global marketing services provider with new offices in Belfast, London, Managua and Singapore, amongst others.

From its early entrepreneurial beginnings to the present day, MRP’s focus has been on assembling the best team of professionals committed to delivering the greatest value to its portfolio of technology clients.   We are proud to represent these organizations and excited about the path that is ahead in this ever changing world of technology marketing.

Our Parent Company:

First Derivatives is a leading provider of solutions to the technology industry. Focused on financial institutions that work cross-asset, often with multi-system and/or high volume trading activities, the Company scopes, designs, develops, implements and supports a broad range of mission critical data and trading systems across front, middle and back-office operations.

First Derivatives is a publicly held company, trading on the London Stock Exchange (LSE FDP.L) and Irish Stock Exchange (IEX:GYQ.I). The Company is headquartered in Newry, Northern Ireland, where it has established its research and development center, its Capital Markets Competency Center and its near-shore support facilities. The Company has continued to expand its service offering and now has operational bases in Europe, North America, Asia and Australia to service its global client base. It is recognized as one of the fastest growing technology companies in the world. First Derivatives now employs over 1,300+ employees worldwide.

MRP Environment

Employees have described MRP as “a family” due to the culture and energy present in the organization – much of which centers around the office. Our account teams forge the bonds and interdependent relationships needed to achieve and surpass client expectations. MRP’s executives and managers alike are found on the sales floor, coaching, teaching, and motivating the account executives to perform to their potential. MRP employees need not venture far to share an idea, get a question answered, or to celebrate a recent accomplishment. After working hours, MRP will often gather at local restaurants, participate in sporting events, or join forces to help people in need. This is the supportive yet performance-oriented culture that MRP was founded on and remains the spirit of the organization today.

Community Involvement

MRP is proud to be a prominent employer in each of its base locations worldwide and is committed to having a lasting partnership that makes each city stronger. MRP’s employees are the backbone of our community efforts. In each of our global offices, employees devote their time and talents to charities and causes as volunteers. The spirit of volunteerism carries on a legacy that speaks to the culture of MRP.


Every year employees participate in the Broad Street Run and the MS 150 City to Shore race. MRP also sponsors basketball, soccer, and softball teams.

Staying Connected

It takes extra effort to ensure our global offices communicate effectively. That’s why MRP uses up to date collaboration tools including an internally developed WIKI, Yammer, Cisco Jabber, and video conferencing to bridge the distances and drive collaboration. We also believe in face time – so our folks are constantly traveling between offices. Make sure your passport is up to date!

Why You Should Work Here

Market Resource Partners (MRP) is a global provider of strategic marketing and demand generation services for the technology industry.  Founded and headquartered in Philadelphia in 2002, MRP has expanded its reach worldwide with offices around the world.  We specialize in the design and execution of B2B marketing programs, executed both on a local and global basis. MRP enjoys the stability of being part of a larger public company, First Derivatives, a $500 million+ UK-based technology solutions provider.

At MRP, we pride ourselves in offering aspiring professionals a place where they can build a strong foundation in IT sales and marketing.  MRP is perfectly positioned to serve as an entry point into the ultra-competitive B2B sales and marketing side of the technology industry.  Why?  Because our clients are among the world’s leading companies in this dynamic market.

The experience, exposure, and connections gained at MRP give our employees ample opportunities for advancement.  Our internal career path allows account executives to move into leadership positions within MRP, focusing on either client facing or internal strategy/execution roles.  In either case, we appreciate our home-grown talent and always look to fill our open positions from within.  We are a professional, career-oriented organization that rewards strong performance and ambition with generous compensation. We are committed to the professional development and advancement of the people who work here; in fact, over 80% of our current management team has come from internal promotions.

MRP Reviews

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MRP CEO & Managing Partner Kevin Cunningham
Kevin Cunningham
140 Ratings
  • "Positive Workplace"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Account Executive in Philadelphia, PA
    Current Employee - Account Executive in Philadelphia, PA
    Positive Outlook
    Approves of CEO

    I have been working at MRP full-time


    Cool environment
    Good colleagues
    Really generous bonus commission
    Nice view of the city


    Elevators (building issue, not MRP)

See All 245 Reviews

MRP Photos

MRP photo of: 1818 Market St
MRP photo of: 1818 Market St - Lobby
MRP photo of: 1818 Market St - Reception
MRP photo of: 1818 Market St - Conference Room
MRP photo of: 1818 Market St - Training Room
MRP photo of: 1818 Market St - Office View
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MRP Interviews



Getting an Interview

Getting an Interview




  1. Helpful (2)  

    Marketing Manager Interview

    Anonymous Interview Candidate in Philadelphia, PA
    No Offer
    Negative Experience
    Easy Interview


    I applied online. The process took 4+ weeks. I interviewed at MRP (Philadelphia, PA).


    The process was disorganized and confusing. I don't think there was much communication between the hiring manager and the position's supervisor. The hiring manager was very pleasant and conducted the phone interview while the director conducted the in-person, which was awkward and fake.

    Interview Questions

    • No technical questions or skills questions asked. They are hiring based on physical appearance.   Answer Question
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MRP Awards & Accolades

  • Belfast Business Top 50, Belfast Business Awards, 2016
  • Ulster Bank Business Achievers - Best International Business, Ulster Bank Business Achievers Awards, 2015
  • Top 100 Tech Companies Ireland, Business Finance Awards, 2016
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