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Gabriel Leydon, Chief Executive Officer & Co-Founder
|Gabriel Leydon co-founded Machine Zone (formerly known as Addmired) and has served as our Chief Executive Officer since January 2008. Mr. Leydon is responsible for company vision, product design, monetization, recruiting, operations, and anything else that keeps him up late at night. From 2005 to 2008, Mr. Leydon was the creator and game designer of America’s Army Arcade Edition at Global VR, a leading US coin-op manufacturer and the U.S. Army’s Office of Economic and Manpower Analysis. Prior to the America’s Army project he was a game designer at Tsunami Visual Technologies for 5 coin-op projects from 2002 to 2004 where he amassed deep game design and monetization experiences. Earlier in his career, Mr. Leydon also worked on various coin-op games for Atari/Midway Games. Mr. Leydon has appeared on numerous publications and conferences, including DICE, TechCrunch, Venture Beat, Games Beat, Mobile Gaming Summit and many more.|
Halbert Nakagawa, Chief Technology Officer & Co-Founder
|Halbert Nakagawa co-founded Machine Zone (formerly known as Addmired) and has served as our Chief Technology Officer since January 2008. Mr. Nakagawa is responsible for the technology, game engineering, and server operations that support and run all Machine Zone games on a 24/7 basis. From 2006 to 2008, Mr. Nakagawa was a Senior Software Engineer at Global VR, where he was the lead developer for tools and technology platform that shipped titles such as PGA World Tour Golf, NASCAR, Vortek II, and Need For Speed: Carbon. Prior to Global VR, he was a Software Engineer at Signature Devices, a company building military simulations and first person shooter games, where he was responsible for writing multiple tiers of their proprietary game engine including the Sound System, UI System, and tools integration. Mr. Nakagawa holds a B.A. in Applied Mathematics with an emphasis in Computer Science from the University of California, Berkeley.|
Mike Sherrill, Creative Director & Co-Founder
|Mike Sherrill co-founded Machine Zone (formerly known as Addmired) and has served as our Creative Director since January 2008. Mr. Sherrill is responsible for the art, community, and quality assurance of all the Machine Zone games. From 2006 to 2009, Mr. Sherrill was the founder, curator, art designer, editor, and writer for Missingtoof, a premiere PR5 music site with a focus on independent music. From 2000 to 2007, he was a lead coordinator in database management at KPMG, and prior to that, he worked at Atari Games on various coin-op games.|
Francois Orsini, VP of Platform Engineering and Chief Architect
|Francois Orsini has served as Machine Zone’s VP of Platform Engineering and Chief Architect since January 2010 and is responsible for building server-side architecture and implementation of next-gen social and server platform. From 2005 to 2010, Mr. Orsini was the Database Architect at Sun Microsystems and prior to that, he spent almost 20 years as in senior staff engineering and architect roles at companies like Sybase, Cloudscape, CenterBoard, Instantsoft, among many others. Mr. Orsini has extensive experience working with databases and infrastructure development, honing his expertise in distributed data management systems, scalability, security, resource management, HA cluster solutions, and connectivity services. He also worked with VISA International and VISA USA to implement the first VISA Cash virtual ATM for the internet and founded a VC-backed startup called Unikala in 1999. Mr. Orsini holds a B.S. in Civil Engineering and Computer Science from the Paris Institute of Technology.|
Deepak Gupta, VP of Business
|Deepak Gupta has served as Machine Zone’s VP of Business since March 2011 and is responsible for marketing, monetization, business development and business intelligence. From 2009 to 2011, Mr. Gupta was VP of Business Operations at Outspark, a leading publisher of free2play MMO games where he was in charge of performance-driven user acquisition, retention, BD as well BI analytics. From 2008 to 2009, he led strategy, planning and business operations for EA Online as Director of Strategy & Planning. Prior to EA, Mr. Gupta founded a mobile social games company called Hovr, where he formed partnerships with over 60+ game developers to offer 700+ mobile games in a social community with millions of users in a freemium and ad-supported model. Earlier in his career, he was a technology venture investor at Technology Crossover Ventures, and a technology investment banker at CSFB, DLJ and Wasserstein Perella. Mr. Gupta holds a B.A. in Economics and Mathematics from the University of Rochester.|
Ed Lu, VP of Finance and Administration
|Ed Lu has served as Machine Zone’s VP of Finance and Administration since December 2011 and is responsible for finance, accounting, human resources, talent acquisition and general corporate matters. From 2010 to 2011, Mr. Lu was the CFO at A Bit Lucky, a social gaming startup company backed by free2play gaming inventor, Nexon Co. From 2007 to 2010, he was the Director of Finance at Gazillion Entertainment, a MMO developer and publisher created by gaming legend John Romero and funded by Oak Investment, Hearst Interactive and Allen & Co. Prior to his time in gaming, Mr. Lu spent 8 years in the finance role for semiconductor and systems manufacturing companies such as Altera, AFOP and Omneon (acquired by Harmonics). Mr. Lu holds a B.A. from University of California, Berkeley in Economics and a M.S. from Stanford University in Management Science & Engineering with an emphasis in entrepreneurial finance and strategy, winning the 2006 BASES E-Challenge business plan competition.|
November 19, 2015
The consistently high-performing Game of War – Fire Age reached #1 for the first time in worldwide iOS revenue in October. The game has seen success in multiple markets, including the United States, United Kingdom and Japan. Its performance in Japan is particularly worth noting, as it is rare to see non-Japanese game publishers rank so highly. Game of War’s recent global-level rise was driven by strong performance in the United States in October.
One Nerd to Rule Them All
March 05, 2015
"Machine Zone has 300 employees, most of them in Palo Alto. Seated at a long conference table, Leydon, 35, looks cheerful if a little haggard, riding on three hours of sleep, working a heavy layer of stubble, and wearing the usual Zuckerberg-style hoodie. The office is the size of a warehouse, and in one dimly lit alcove, Leydon has stashed a relic from his past. It’s a coin-operated single-shooter arcade game from 2007 called America’s Army."
Mobile Gaming has its Super Bowl Moment
February 02, 2015
"Most mobile games are free to play. And more than 100 million people in the United States already do. But it’s just a small percentage of players willing to make in-app purchases that enable the top games to generate more than $1 million a day. That’s the business model. And it’s working."
Machine Zone's marketing team harnesses big advertising to bring success to a game played on the smallest screens.
One of this Year's Biggest Game Launches
May 9, 2014
“It will be interesting to see how big it can get,” said Gabe Leydon, chief executive of Machine Zone, in an interview with GamesBeat. “My goal is to get as many people into the world as possible.”
Monetizer: Game of War: Fire Age Looking at F2P tricks and techniques
August 08, 2013
Starting out as Addmired and renamed in 2012, Machine Zone has been very successfully operating mobile MMOGs since 2009. Game of War is its much anticipated new iOS mMMOG, which combines all its experience running persistent Alliance-focused city-building PVP strategy titles. Released at the end of July, the game is already racing up the top grossing charts.
On iPhone, it’s gone top 100 top grossing in 63 countries and top 10 in 16. Its current peak in the US iPhone top grossing chart is 19.
August 06, 2013
What’s it like to rule the world?
That’s the question Game of War: Fire Age attempts to answer, as players build kingdoms and align with mobile gamers from across the globe in order to make the most dominant iOS empires possible.
And while the storyline might sound familiar in the free-to-play, realm-building MMO space, the innovation here lies in the translation.
While other games separate servers and players by region, Machine Zone’s Game of War actually translates real-time text into 32 languages, enabling people from all over the world to not only play together, but to communicate freely in their own language, while the game translates the text so everybody understands the plan of attack.
July 25, 2013
The problem with MMOs is that I never have time to play them. Like long-term relationships, it’s a commitment. Players have to invest several hours each day in front of a computer to chat with friends, gain experience points and go adventuring. It’s almost like leading a second life and that can be hard to keep up when you’re already struggling with the first one.
But there is a way to distill the best parts of the MMO — the social features, the community, addictive gameplay — and it seems as though Machine Zone has figured it out. The early iOS developer has been working on an MMO for iPhone and iPad for the past 19 months, and today, it’s going live in the U.S. You can download it here.
July 25, 2013
After more than a year of effort on its biggest game yet, Machine Zone is launching its free-to-play Game of War: Fire Age today on Apple’s iOS platform. Among the features is an automatic translation engine that allows players from different countries to communicate and band together in alliances. That enables global gameplay and a chance for one player to literally rule the world.
Everything is built to facilitate mass battles with an unlimited number of participants fighting in real time. Players can team up in alliances of 100 people and attach their alliance to a kingdom. Different kingdoms can vie for the throne, and the winner can be crowned the king of the entire game. Hundreds of thousands of players can gather in the same space in the massively multiplayer online role-playing mobile game, the company estimates.
July 25, 2013
While iOS games started out as either simple physics or casual simulation titles when the platform launched about five years ago, the bar has gotten steadily higher and more hard-core. Midcore studios like Kabam started to rise in prominence.
Now the iOS platform might be seeing is most hardcore title to date — a very, very massive multi-player title from YC- and Menlo Ventures-backed Machine Zone.
The company, which started out doing text-based RPGs a couple years ago like iMob, is launching Game of War: Fire Age. It’s a title where players build and grow empires, train massive armies, forge alliances with other players to win kingdoms.
July 25, 2013
Sophisticated Translation Engine Enables First-Ever Truly Global Mobile Game
The sophisticated in-game translation chat system is capable of learning how to translate phrases that it doesn’t understand, including slang like “LOL,” in 32 languages including English, French, German, Portuguese, Russian, and Spanish. To help the translation software learn faster, the game calls on players to correct misspelled words and slang in return for valuable in-game resources like silver, food, ore, and alliance loyalty points.
Game of War: Fire Age is available for free from the App Store on iPhone, iPad and iPod touch.
More information on the game, including a trailer, can be found on the official website www.gameofwarapp.com.
July 25, 2013
Few people in the mobile game world are more passionate or outspoken than Gabe Leydon. So if the founder and CEO of Machine Zone (previously Addmired) has been quiet recently, it’s with good reason. He’s been working on a new game.
“It ended up being much more than I thought it would be,” he says of the 16 month development of Game of War: Fire Age. “It took on a life of its own.”
July 25, 2013
Just released for iOS, the free-to-play title is a hardcore MMOG, which relies heavily on its social alliance structure. And that’s how the ‘god’ element comes into play. Each alliance has a kingdom, with a wondrous capital building, and every kingdom needs a king to ruler over it. The king of each alliance has powers over their players in terms of setting taxes and giving individuals buff/debuffs as s/he sees fit. Of course, in keeping with how hierarchies work, the king of each alliance also competes upwards to become the King of Kings i.e. the overall ruler of the entire game.
July 25, 2013
Prepare to literally rule the world with Game of War: Fire Age, a massively multiplayer strategy game for iPhone, iPad and iPod touch that breaks language barriers with instant in-game chat translation. Machine Zone’s Game of War: Fire Age is available exclusively on the App Store.
In Game of War: Fire Age, players build and grow their empires, train vast armies for real-time battles, craft weapons, forge diplomatic alliances and strategize with other players to conquer the kingdom. A single game universe that features in-game language translation allows all the world’s players to compete for one powerful crown.
July 14, 2013
“Game of War: Fire Age is an ambitious mobile game that wants to make that prospect a reality — and, most notably, to enable every player to understand what the others are saying while they play.”
I have been working at Machine Zone full-time (Less than a year)
Great benefits and a fun working environment
Some staffing related growing pains, but management is focusing much attention on it
I applied through a recruiter. The process took 1 day. I interviewed at Machine Zone (Palo Alto, CA).
Contacted by recruiter. Attended 4+1 rounds of interviews. Interview was easy and I was quite positive about selection but they didn't respond to me even after my request for result for about a week. I didn't like the fact that they took this much time in telling the result & on top of that they didn't even tell the reason for rejection. I would suggest to convey salary expectation from the beginning instead of wasting time in interview process.