Mission: The NPD Group can see what others cannot – the current realities and future possibilities for your industry, your customers, your business. We combine our unique data assets and industry expertise, partnering with you to deliver a winning advantage, helping you get the ...
The world’s most successful brands turn to The NPD Group to know what is selling, who is buying, and why.
We track more than a trillion dollars in consumer spending a year in the Americas, and more overseas. How?
The result is an extraordinary collection of information that we combine with nearly a half-century of industry expertise. That’s why NPD Group information is seen as the data of record in more than 20 industry sectors; and it’s why clients, media, the financial community and others see us as the authority on market size and trends in our industries.
With that must-have data at the core, our analytic solutions and advisory services help you better understand your markets and customers; develop, price and market an appropriate product mix; uncover opportunities, manage categories, detect competitive threats, and grow your business.
The NPD Group can see what others cannot -- the current realities and future possibilities for your industry, your customers, and your business.
We combine our industry expertise with unique data assets, partnering with our clients to deliver a winning advantage.
We monitor more than 1,200 retailers around the world, representing approximately 165,000 stores, and conduct more than 12 million surveys annually that tell us where consumers shop, what they buy, and how much they pay. We’re also innovating with new methodologies, such as receipt harvesting, to glean greater insights into consumers’ shifting tastes and trends.
In addition to providing the data of record for industry performance, we can help you understand what’s driving sales and market share, in order to achieve success. Our custom and analytic solutions and advisory services are designed to help you better understand your markets and customers; develop, price and market an appropriate product mix; uncover opportunities, manage categories, detect competitive threats, and grow your businesses.
Join us for the challenge – and the opportunities. The NPD Group attracts diverse people who are smart and passionate about what they do. Together we deliver insights and solutions based on the most comprehensive sales and marketing information available to help our clients make better business decisions.
I have been working at NPD full-time (More than 10 years)
Team spirit. Strong retention. Industry experts
Need more external perspective
Advice to Management
Listen more to employees.
I applied online. The process took 3 weeks. I interviewed at NPD (New York, NY) in September 2016.
The interview process was fairly involved with four different phone interviews. The flexibility of the doing the interviews by phone was nice. They asked a lot of the basic questions. It was all pretty standard. However, if you want to know the status of your application, the only way to find out is to use their online system. They will not respond to phone calls or follow-up emails about your application status, even after four rounds of interviews.