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Nielsen Overview

Website www.nielsen.com
Headquarters New York, NY
Size 10000+ Employees
Founded 1923
Type Company - Public (NLSN)
Industry Business Services
Revenue $5 to $10 billion (USD) per year
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in over ... More

Mission: To provide clients with the most complete understanding of consumers and markets worldwide.

Company Updates

  • What's it like to work at Nielsen as a Client Manager? Hear from Katie Tretter on why she loves working at Nielsen:http://glassdoor.com/slink.htm?key=vIGXQ

    Nielsen Careers - Day In The Life: Client Manager | Facebook

    What's it like to work at Nielsen as a Client Manager? Hear from Katie Tretter on why she loves her job and working at Nielsen.

  • Nielsen is excited to receive a perfect score of 100% on the Human Right’s Campaign’s 2016 Corporate Equality Index:http://glassdoor.com/slink.htm?key=vIGng

Nielsen Video

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Nielsen – Why Work For Us?


Whether our clients are eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy.  That’s our passion and the very heart of our business.

We study consumers in more than 100 countries to give our clients the most complete view of trends and habits worldwide.  And we’re constantly evolving, not only in terms of where we measure, or who we measure, but in how our insights can help drive profitable growth.

At Nielsen, our culture is built upon our core values of simple, open, and integrated. The work we do improves our clients' understanding of consumer media trends and purchasing behavior. We succeed as a company because we invest in our products, our people, and the communities in which we live and work.

Ready for the next step in your career? A career at Nielsen offers a world of opportunities. Be Nielsen’s next great hire!



No matter what your major or background, Nielsen is looking for the next generation of innovators and leaders. Up for the challenge? Jumpstart your career with Nielsen, a global leader in media, marketing and consumer intelligence.


Every day, Nielsen empowers its global associates to make an uncommon impact in their communities.


  • Through our core business we help clients meet consumer needs and maximize their own social impact efforts
  • Through in-kind giving we donate Nielsen services to innovative social impact organizations
  • Through skills-based volunteering our associates lend their time and expertise to some of the world’s leading non-profits and non-governmental organizations
  • Through team volunteering Nielsen colleagues around the world take time to make a difference in their communities









Creating an atmosphere that embodies and supports diversity and inclusion is important at The Nielsen Company. Each of our five regions has Employee Resource Groups (ERGs) which foster a shared interest among associates in the areas of:

  • Recruitment
  • Professional development
  • Education
  • Engagement and external outreach efforts to communities

Named by our employees themselves, our ERGs, are as follows:

  • AAL (Asian Americans Link)
  • ADEPT (Able and Disabled Employees Partnering Together)
  • HOLA (Hispanic Organization of Leaders in Action)
  • PRIDE (Lesbian, Gay, Bisexual, Transgender & Allies)
  • SABLE (Sustaining Active Black Leadership and Empowerment)
  • SERV (Support and Employee Resources for Veterans)
  • WIN (Women in Nielsen)


 At Nielsen, diversity isn't just a goal, it is a business imperative. A diverse workforce operating in an inclusive environment is a powerful driver of our ability to innovate and grow. Diversity of backgrounds and perspectives helps us to better understand and represent the markets that we serve.

An inclusive environment allows those talents to develop and be expressed to their fullest. A key focus of our diversity & inclusion strategy has been the expansion of accountability and education by training of our employees worldwide.



Starting from the time you are a potential candidate, and as you grow your career at Nielsen, we want to create a meaningful Nielsen Employee Experience.  The Nielsen Employee Experience is our aspiration and promise to associates. The three statements that follow describe what every associate should experience as an employee of our company: 

  • You can be you: Be your best self in a world where our values are our guide, diversity & inclusion are embraced, and your individuality is respected and celebrated

  • You can make a difference: You can have an impact on your client, your team, your colleagues, and your community
  • You can grow with us: You can grow your career with us and develop as an individual, as part of a team, and as a leader


Nielsen is committed to accurately measuring a broad range of consumer behavior representing a wide range of ethnicities, cultures and organizations worldwide.

Your opinions and ideas matter. And no two consumers are the same. That is why we have invested in the best technology, the best methodology and the best people we can to assure that all ethnic communities are fairly represented.

Nielsen continues to immerse itself in communities that are as different from one neighborhood to the next. From the Cinco de Mayo festivals and Chinese New Year and Kwanzaa celebrations Nielsen has been a proud partner standing with you. Our social investments in civic and social justice organizations, educational institutions, and grassroots initiatives have rooted Nielsen locally and nationally. New technologies and changing lifestyles are drastically altering the way consumers such as you interact with the world around you. We’re more passionate than ever about measuring and analyzing how people of all ethnic backgrounds interact with digital platforms, traditional media and in-store environments. You are a key element of our success.

As the world’s leading marketing and media information company, Nielsen involves and reaches out to local and national communities and ethnic organizations to ensure we are providing our clients with the most complete understanding of what consumers buy and what consumers watch. These insights help businesses launch or expand their product offerings and establish meaningful customer relationships, to better serve you.

Nielsen Reviews

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Approve of CEO
Nielsen Chief Executive Officer Mitch Barns
Mitch Barns
426 Ratings
  • Featured Review

    Helpful (22)

    The Best Company I have Worked for

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Project Manager in Tampa, FL
    Current Employee - Project Manager in Tampa, FL
    Positive Outlook
    Approves of CEO

    I have been working at Nielsen full-time (Less than a year)


    The people are incredibly smart, driven, and its an energetic environment. The career growth and opportunities are endless in this Meritocracy environment. The organization places a strong emphasis on its values for its employees and for its clients. Due to it being a global company, opportunity to work from home is very common for many roles. Nielsen is a very cross functional environment and you have the opportunity to interact with a lot of different functions within the business.


    Some positions require a significant amount of travel which can at times impact work/life balance but it is a flexible environment.

    Advice to Management

    The upper management that I have interacted with are very intelligent individuals and generally care about their employees and the culture of the organization.

Nielsen Photos

Nielsen Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Consulting Analyst Interview

    Anonymous Interview Candidate in New York, NY
    No Offer
    Positive Experience
    Difficult Interview


    The process took 2+ weeks. I interviewed at Nielsen (New York, NY).


    The first round of interview is conducted in campus. The questions include self introduction, your motivation, your understanding of their business lines and some background questions. There will be tests to evaluate your Putonghua skills. Then it comes the market sizing questions.

    Interview Questions

    • How many KFCs are there in Hong Kong?   1 Answer

Nielsen Awards & Accolades

Something missing? Add an award
  • Top 50 Companies for Diversity, DiversityInc, 2015
  • Best Companies for Leaders, Chief Executive Magazine, 2015
  • The Top Companies For Graduates To Work For, TheJobCrowd, 2015
  • Best Places for Diverse & Women Managers to Work (#5), Diversity MBA Magazine, 2015
  • Best Places to Work for LGBT Equality, Human Rights Campaign, The Human Rights Campaign, 2014
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