Working at Nielsen | Glassdoor

Nielsen Overview
New York, NY
10000+ employees
Company - Public (NLSN)
Business Services
$5 to $10 billion (USD) per year
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in over ... Read more

Mission: To provide clients with the most complete understanding of consumers and markets worldwide.

Glassdoor Awards

Highest Rated CEOs: 2016 (#45)

Company Updates

  • Curious about what Consumer Neuroscience does for charities? Take a look at this testimonial:

    Raising the Effectiveness of Public Service Announcements With Consumer Neuroscience - News Center | Nielsen

    The bar has never been higher for brands to break through. Just ask Patty Goldman, vice president and research director at the Ad Council. She knows that consumers are becoming more distracted, their attention spans are shrinking and the choices available to them have never been so vast.

  • We are proud to be named one of the Best Workplaces in Consulting and Professional Services by Great Place to Work and Fortune:

    Best Workplaces in Consulting & Professional Services 2017

    Published together with our partner, Fortune, the Best Workplaces in Consulting & Professional Services rankings are based on feedback from more than 36,750 employees at Great Place to Work-Certified(TM) organizations in the consulting or professional services sectors. Employees completed our anonymous Trust Index© survey, answering questions about how frequently they experience the building blocks of a great workplace.

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Nielsen Video

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Nielsen – Why Work For Us?


Whether our clients are eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy.  That’s our passion and the very heart of our business.

We study consumers in more than 100 countries to give our clients the most complete view of trends and habits worldwide.  And we’re constantly evolving, not only in terms of where we measure, or who we measure, but in how our insights can help drive profitable growth.

At Nielsen, our culture is built upon our core values of simple, open, and integrated. The work we do improves our clients' understanding of consumer media trends and purchasing behavior. We succeed as a company because we invest in our products, our people, and the communities in which we live and work.

Ready for the next step in your career? A career at Nielsen offers a world of opportunities. Be Nielsen’s next great hire!



No matter what your major or background, Nielsen is looking for the next generation of innovators and leaders. Up for the challenge? Jumpstart your career with Nielsen, a global leader in media, marketing and consumer intelligence.


Every day, Nielsen empowers its global associates to make an uncommon impact in their communities.


  • Through our core business we help clients meet consumer needs and maximize their own social impact efforts
  • Through in-kind giving we donate Nielsen services to innovative social impact organizations
  • Through skills-based volunteering our associates lend their time and expertise to some of the world’s leading non-profits and non-governmental organizations
  • Through team volunteering Nielsen colleagues around the world take time to make a difference in their communities









Creating an atmosphere that embodies and supports diversity and inclusion is important at The Nielsen Company. Each of our five regions has Employee Resource Groups (ERGs) which foster a shared interest among associates in the areas of:

  • Recruitment
  • Professional development
  • Education
  • Engagement and external outreach efforts to communities

Named by our employees themselves, our ERGs, are as follows:

  • AAL (Asian Americans Link)
  • ADEPT (Able and Disabled Employees Partnering Together)
  • HOLA (Hispanic Organization of Leaders in Action)
  • PRIDE (Lesbian, Gay, Bisexual, Transgender & Allies)
  • SABLE (Sustaining Active Black Leadership and Empowerment)
  • SERV (Support and Employee Resources for Veterans)
  • WIN (Women in Nielsen)


 At Nielsen, diversity isn't just a goal, it is a business imperative. A diverse workforce operating in an inclusive environment is a powerful driver of our ability to innovate and grow. Diversity of backgrounds and perspectives helps us to better understand and represent the markets that we serve.

An inclusive environment allows those talents to develop and be expressed to their fullest. A key focus of our diversity & inclusion strategy has been the expansion of accountability and education by training of our employees worldwide.



Starting from the time you are a potential candidate, and as you grow your career at Nielsen, we want to create a meaningful Nielsen Employee Experience.  The Nielsen Employee Experience is our aspiration and promise to associates. The three statements that follow describe what every associate should experience as an employee of our company: 

  • You can be you: Be your best self in a world where our values are our guide, diversity & inclusion are embraced, and your individuality is respected and celebrated

  • You can make a difference: You can have an impact on your client, your team, your colleagues, and your community
  • You can grow with us: You can grow your career with us and develop as an individual, as part of a team, and as a leader


Nielsen is committed to accurately measuring a broad range of consumer behavior representing a wide range of ethnicities, cultures and organizations worldwide.

Your opinions and ideas matter. And no two consumers are the same. That is why we have invested in the best technology, the best methodology and the best people we can to assure that all ethnic communities are fairly represented.

Nielsen continues to immerse itself in communities that are as different from one neighborhood to the next. From the Cinco de Mayo festivals and Chinese New Year and Kwanzaa celebrations Nielsen has been a proud partner standing with you. Our social investments in civic and social justice organizations, educational institutions, and grassroots initiatives have rooted Nielsen locally and nationally. New technologies and changing lifestyles are drastically altering the way consumers such as you interact with the world around you. We’re more passionate than ever about measuring and analyzing how people of all ethnic backgrounds interact with digital platforms, traditional media and in-store environments. You are a key element of our success.

As the world’s leading marketing and media information company, Nielsen involves and reaches out to local and national communities and ethnic organizations to ensure we are providing our clients with the most complete understanding of what consumers buy and what consumers watch. These insights help businesses launch or expand their product offerings and establish meaningful customer relationships, to better serve you.

Nielsen Reviews

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    Former Employee - Anonymous Employee in New York, NY
    Former Employee - Anonymous Employee in New York, NY
    Positive Outlook
    Approves of CEO

    I worked at Nielsen part-time (Less than a year)


    Focused on building relationships
    Management is intelligent
    Mentorship opportunities for life


    Sometimes it can seem unorganized

    Advice to Management

    You've got a huge business to run.

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Nielsen Interviews

Interview Experience

Interview Experience

Getting an Interview

Getting an Interview

Interview Difficulty


Interview Difficulty




    Senior Manager Interview

    Anonymous Interview Candidate in Wilton, CT
    Declined Offer
    Neutral Experience
    Average Interview


    The process took 3+ months. I interviewed at Nielsen (Wilton, CT).


    The interview consisted of four phases: 1 - Initial phone screen with a Nielsen HR rep, 2 - An electronic assessment test (1hr), 3 - A 1hr phone interview with a VP within the practice area, and 4 - An in-person interview with three Directors/VPs. Overall, the difficulty level was average because I knew the functional area very well. If you do not know the functional area in detail, I'd rank it a difficult interview.

    1- The initial phone screen was straightforward. Walk through your resume, why Nielsen, what are you looking for, what's your current salary, etc.

    2 - Assessment test - Analytical/Logical reasoning questions (not math, think GMAT type questions) and behavioral questions (generally easy, such as "People would describe you as open to new ideas...."). I am not certain, but I think one needs 12 out of 15 correct to move on to the next phase. On the behavioral, they try to ask you the same question in slightly different ways, at different times, my guess is to see if you answer consistently.

    3 - Phone interview. Interviewer asks in depth questions about your background, experiences, and abilities. Plus, questions like "Tell me about a time when...", so be prepared with use case examples of your work

    4 - Similar to #3, but in person. Additionally, the last interviewer did a case study; client situation, what they're looking to achieve - How would you approach this problem? Followed by another handout showing the outputs from an analytics study - What insights or guidance would you deliver to the client, based on these results?

    After, they took awhile to get back to me, but they offered me the position, which I turned down. The overall compensation for the position was too low (including benefits - their health plans are poor, not competitive at all) plus (they offered a base salary much lower than my current position, below industry standard, and not commensurate with my experience. My take is, Nielsen thinks they can get away with this because people want the brand name Nielsen on their resume. I attempted to negotiate by providing a reasonable counteroffer within ~8% of what they offered, which would still result in me taking a large pay cut to join, plus providing a business case for how I could provide value. They would not negotiate. My take is I hit a "bureaucratic wall," which some companies do - set a ceiling on the salary, even if it is below industry standard with poor benefits, and don't allow any negotiation beyond that.

    Interview Questions

    • Walk me through how you would you tell a client to approach measuring and assessing the effectiveness of their marketing mix activities?   Answer Question
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Nielsen Awards & Accolades

  • Diversity Inc. Top 50 Companies for Diversity, DiversityInc, 2016
  • 100 Best Workplaces for Millennials, Fortune, 2016
  • The Job Crowd - Top 200 UK Graduate Employers UK, The Job Crowd, 2016
  • Best Companies for Leaders, Chief Executive Magazine, 2015
  • The Top Companies For Graduates To Work For, TheJobCrowd, 2015
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