I have been working at Northlich (More than a year)
Outstanding team of talented and committed professionals
Excellent work product - creative, digital, PR and social media delivers excellent results for clients
Diverse roster of clients
Lots of opportunities for personal growth and advancement
Culture of peer recognition and bringing proactive ideas to clients
The acquisition/merger of Forza Marketing has added sr. leaders to the organization as well as additional expertise in PR, content, publishing, lead generation and social media.
Lack of clear roles and responsibilities (who owns what)
Sr. leaders are not enabled or empowered
Northlich is a small agency that functions as if they were much larger. The company dramatically downsized due to economics but never adjusted their process or evolved their culture to adjust to todays "lean and mean" environment. Portions of the agency are bloated, expensive, slow and unable to meet the demands of clients who want a simpler, more streamlined creative product.
Advice to Management
• Annual goals and tracking against those objectives need to be communicated.
• All employees need to understand how the agency makes money. Most employees don't know the budget for projects, nor do they know their hourly rates.
• Clients should be evaluated on their profitability, not on the size of their budget. Some of the agency's largest clients are less profitable than our smallest.
• Corporate emphasis on meeting billable hours target encourages hoarding of work vs getting work done in the most efficient way possible.
• Too many layers in the creative department that add expense and complexity to projects.
• Lack of management discipline. Constantly shifting priorities due to how management is feeling about the health of the agency.
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