Norwex

Our story begins in 1994 when Norwex first started in Norway, under the name Eidsvoll Miljoprodukter. The concept of Cleaning without Chemicals spread quickly, and today we also operate in Canada, the United States, Australia, Latvia, Lithuania, and Estonia. With international expansion plans in the making, we look forward to spreading our mission of radically reducing chemicals in our homes, to countries around the world.

Our History

1994
It all began in Norway with bugs on a windshield. In 1994, Bjorn Nicolaisen was introduced to a miraculous cloth that could effectively clean a very dirty windshield with the use of simple microfiber and water. Norwegian operation opens as Eidsvoll Miljoprodukter and the revolutionary “Cleaning without Chemicals” is born. At the time, this was an innovative cutting-edge approach to cleaning – an approach which focused on reducing the use of chemicals in the cleaning process.

Eidsvoll Miljoprodukter - first headquarters buildingThe revolutionary concept of “Cleaning without Chemicals” was embraced and the Norwegian business grew quickly throughout the country. To support the growth, the company maintained its modest building and invested the profits into building the support systems for the Consultants. From the beginning our Consultants, Customers and employees are our most valuable assets and we were already making a difference in the their lives.

1999
The small “Cleaning without Chemicals” red microfiber cloth finds its way to Canada and Eidsvoll Miljoprodukter decides to open its first daughter company – Norwex Enviro Products. The first company to bear the “Norwex” name opens the door to North American expansion.

Norwex in Norway, shows world map with Pin

Norwex Holding was established to support further international expansion opportunities.

2004
Norwex Baltic is established in Riga, Latvia and now services Latvia, Lithuania and Estonia.

2007
Technical Illustration of the loops of microfiber collecting particles and lifting them awayNorwex introduces a new microfiber with microsilver and success pushes us to the forefront in the industry

2008
Norwex Australia officially opens. The Norwex Mission and focus on the environment and improving the quality of life resonated with this market, making Australia our third largest market in the global family.

Superior personal care products, including natural and organic options without harmful chemicals are added to the expanding product line to address growing consumer demand.

Norwex adopts “Improving quality of life by radically reducing the use of chemicals in personal care and cleaning.” as our Mission.

2009
To better the quality and growing demand for microfiber, Norwex opens its own production facility in China.

2010
Norwex Canada headquarters expands to meet the growing North American needs. Norwex expands with the official opening of Norwex USA and an expanded line of Personal Care products are introduced

2013 

The Norwex USA Distribution Center celebrates its Grand Opening! This new facility is complete with dedicated staff eager to serve and a highly automated order processing system designed to ensure you get the best service possible.

2014
This year is a very special year as we expanded our mission and also launched a new logo to celebrate our 20th anniversary. Our new mission is now:

Improving quality of life
By radically reducing chemicals
In our homes

Additionally, we launched our new logo to better reflect this new mission. The water droplet has been part of our legacy since the beginning. It signifies purity – no harmful chemicals. The leaf reflects our commitment to protect nature and the environment, always. The home symbolizes our mission to create safe havens around the world … And the circle represents the global nature of our mission and vision. Altogether, a powerful symbol of what Norwex represents.

This year, as we celebrate our global 20th anniversary, we have some very exciting things in the works for you, beginning with our special “Celebrate with Us” promotion. Other big plans include the official 20th Anniversary kickoff at Leadership Conference in February, special incentives throughout the year, and of course a big anniversary party at National Conference this year—which you will NOT want to miss, trust us! What an exciting time to be a part of Norwex! We’re so glad you’re a part of our family!

2015
The Norwex Movement was launched. As part of the Norwex Movement, we created the RACE (Race Against Chemicals in the Environment) website to bring our global community of like-minded individuals together and to provide important, eco-friendly information about what we can do, collectively, to make a positive impact on the environment.

New Microfiber
August 2015
Our New and improved Norwex Microfiber was launched at our National Conference in Minneapolis, MN and is now better than ever!

It's now 14% thicker and more absorbent to pick up and hold more dust, dirt and debris! Our flagship EnviroCloth® is made with fiber that has a maximum length of more than 10 million feet or over 3 million meters for more effective cleaning power!

Norwex Around the World 

Norwex began in Norway in 1994 and opened North American operations in Canada in 1999. Since then, we’ve expanded to Latvia, Lithuania, Estonia, Australia, New Zealand and the USA.

Global Growth Facts

• Since the introduction of our flagship microfiber cloth in 1994, Norwex products are now sold in nine markets on three continents.

• Norwex product lines include microfiber, household and personal care.

• Each Norwex product is designed to support our Mission of improving quality of life by radically reducing chemicals in our homes.

Global Impact

Our Norwex vision reaches far beyond the limited horizon of just making a profit. The Norwex Purpose touches many faces of life with the end result being the ability to collectively make a powerful and positive difference in the world we live in and the lives we touch. We strive to improve quality of life for present and future generations.