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Octagon has posted an update on their COVID-19 response. Please see Company Updates for the latest news.

Octagon Overview

Stamford, CT
501 to 1000 employees
Subsidiary or Business Segment
Advertising & Marketing
Unknown / Non-Applicable
At Octagon we inspire brands, talent, and our people to see the world of sports and entertainment for all its potential. Then, we help our clients pick the right opportunity and make the next right move. We are a passionate team of 800 savvy veterans and bold upstarts ... Read more

Mission: A relentless passionate pursuit of elevated client and employee performance.

Company Updates

  • COVID-19

    A Message From Our Global President of Marketing & Events to Employees: I hope this message finds you and your families doing as well as can be expected during this tumultuous time in our world and industry. As individuals and a business, we are facing challenging times. While none of us knows just how long this will last or exactly how our industry will be impacted, I want to confirm our commitment to all of you. Our goal is to get through this together. We are a people business, and our first priority is to help ensure your personal safety and security, along with your families! I am so impressed by the Octagon spirit each and every day around the world. We have never been more connected than we are right now as a global agency, and I’ve never been prouder of the attitude of our people. Keep healthy and well.

  • Octagon EVP, David Schwab hosted a virtual discussion on The Role of Sports During a Disaster. Panelists included NFL Alumni and multi-media personality (NFL Network, Uninterrupted) Andrew Hawkins, Mastercard SVP Global Sponsorship Michael Robichaud, Center for Disaster Philanthropy CEO Patty McIlreavy, and SC30 Inc. President Bryant Barr. Tune in below to the broadcast.

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Octagon Video

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Octagon – Why Work With Us?


Octagon is proud to help local nonprofits working in areas identified as having high numbers of affected individuals and with the most vulnerable populations.

We are so thankful for the athletes who are adding items to Athletes for Relief in addition to their private (and public) donations they are currently making. We are also incredibly grateful for all who are donating financial contributions to Athletes for Relief. We are #strongertogether.



Octagon is the global sports, entertainment and experiential marketing arm of the Interpublic Group. But if that classification doesn’t do it for you, and it shouldn’t, let’s take it a step further.

We are what we believe. And we believe that while the world of sports and entertainment is full of opportunities and possibilities, sometimes the amount of choice can seem a little overwhelming. Even daunting.

That’s where we come into play.

At Octagon we inspire brands, talent, and our people to see the world for all its potential. We then help break down the complexity and push forward so you can make your next right move.

Sponsorship Consulting

We make sure your brand is in the right place, at the right time to leverage the passion fans have for sports. Our data-driven approach ensures our clients are paired with the right properties to hit their objectives and target audience. We bring +30 years of experience and relationships to the negotiating table and manage rights and assets with an unrivaled understanding of every major global property. And then we bring it to life, using our brains and creativity to create inspired activations and bold experiences.

Experiential Activation

We bring great ideas to life for our clients. And as a result we create unique and memorable experiences for their consumers too. We always make sure the ideas we bring to life fit perfectly into how fans are consuming, creating and experiencing their passion for sports and entertainment.

Event Management

We produce world-class events, that in turn, produce world-class results. Our team successfully creates and manages events that harness the power of passion by providing an unparalleled consumer experience that attendees will appreciate, share and, most of all remember. 

Content & Creative

We are storytellers. We make great content and creative that earns the right attention. Whether it’s above, below or straight through the line, we’ve got it covered. For us ‘integrated’ isn’t a buzzword. It’s who we are. Starting with solid planning and strategy, our teams work with clients to develop campaigns, experiences and branded content that resonate and grab the attention of an ever-distracted audience.

Digital & Social Media

Our dedicated digital and social media team boasts curiosity as its number one super-power (in fact, they have a few). Our collective of strategists, designers, project managers and developers attack everything from web development to event registration & lead management, social media strategy to live digital experiences, all backed by real-time analytics.

 Celebrity Strategy

Celebrity strategy begins with WHY, HOW and WHEN, then WHO. We start by defining/prioritizing program objectives, understanding brand attributes and determining the tactics of the program. We then discuss celebrity value vs. budget while identifying an initial talent list. We conduct research, competitive analysis and do our due diligence on talent candidates to make sure we are using the best person for any given program. Once we have selected the ideal talent for a program, we will negotiate on behalf of the brand in order to receive the best deal possible while including all necessary service items. Finally, we manage the program throughout its execution, and report key learnings and best practices back to the client.


Our insights into sports, entertainment and culture are rooted in data and enhanced through experience. Our global team taps into a wide range of proprietary and syndicated data to unearth insights that drive portfolio and activation strategies. We are so dedicated to finding the right next move for our clients that we’ve created Passion Drivers® to quantify why fans are fans and the Passion Shift™ to understand how interactive fans consume sport across digital, social and mobile.


We know that business results are what matters most.  We create custom ROO and ROI frameworks that help our clients access the information necessary to build a business case.  We also build measurement dashboards and post-program analyses that allow our clients to make data-based decisions that help them manage, measure and maximize the return on their sponsorship investment.


We all know by now that where there’s an event, there’s merchandise. We apply our licensing expertise across all major sports and entertainment properties to develop promotional merchandise solutions that increase brand visibility, leverage sponsorships, engage consumers and reward employees.

Mindset & Culture

Today, the traditional boundaries that once defined “targeted marketing” no longer apply. Engaging diverse consumers solely on the basis of race, age, geography, gender identity or socio-economic status is truly a thing of the past. Instead, we specialize in connecting with consumers on the basis of a shared Mindset & Culture. Our quest to know and better understand what motivates these diverse consumers is “always on” – and we use that knowledge to deliver marketing solutions the effectively connect consumer passion to brand passion.

We Think. We Blink. We Create. We are Nice.

Our values. These guide our behavior and help provide a filter for finding the next generation of the Octagon Family.


We never apologize for smarts. We come to the table with ideas, and the analysis to back them up. We consider fresh alternatives.


We err on the side of action. We accept that things will change. Scratch that, we are the people or team that changes things.


We make it happen.

Be nice.  

We respect others. We embrace diversity. We do the right thing. Always.


We do amazing things.  

The Super Bowl, March Madness, the Olympics, NBA All Star Game, Wimbledon and French Open – to name a few. 

We host a good game. 

Summer hours, beer cart, ping pong, pool, happy hours, remote work options, community service and partnerships, monthly socials, yeah, we do it all.

We take care of our team.

We don’t just look after your paycheck, we look after the ‘whole’ you. That means health benefits, savings plans, wellness programs, employee discount and reward programs.

We want to see you succeed.  

We are invested in your growth.  We create opportunities for internal mobility, mentorship program, professional learning and career development.

We are a family.

#MyOctagon #OctagonFamily

Check out how we celebrated International Women's Day in 2020!

When it comes to our team of 800+, we are passionately dedicated to ensuring that we recruit and hire diverse talent. The diversity of our employees and service offerings not only provide for a richer work experience, but also enable us to create content and experiences that reach an increasingly diversified consumer base.

We focus on attracting individuals who have the motivation to come up with bold concepts that help our talent and brand clients make their next right move. That means rethinking the traditional and engaging disruptors, movers and shakers, and go-getters with a wide range of backgrounds and experiences.

Our environment strives to uphold the highest levels of inclusiveness and we welcome the introduction of new thoughts and ideas to continue to help us define “What’s Next?”.

For the past two years, Octagon has been the recipient of IPG’s Inclusion Award for our Communication and Education programming. The award – which is open to all IPG agencies -recognizes Octagon’s efforts to communicate diversity and inclusion themes and provide effective education platforms for our teams.



March Madness @ Octagon in 2020!

Last month, we all missed college basketball’s big dance – the upsets, buzzer-beaters and of course brackets.  So, Octagon created its own tournament, a global trick-shot competition featuring the creativity and unique talent of employees across the world. 

Check it out:



Want to work with some of the most forward-thinking and trendsetting brands in the world?

Jumpstart your marketing career as an Octagon Event or Account Trainee. While you invest in us, we invest in you! Our trainee positions run anywhere from 3-12 months throughout the year. This program is designed for post graduates up to 18 months after graduation.



Want to work with the world's most talented and influential athletes and celebrities?

Our program has three sessions which roughly follow the academic year:

-Fall Session (after Labor Day - Mid-December)

-Spring Session (January - May)

-Summer Session (after Memorial Day - Labor Day)

This program is open to current college students and post graduates up to 12 months after graduation.



Octagon Reviews

  • "Great place to work"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Group Account Director in Stamford, CT
    Current Employee - Group Account Director in Stamford, CT
    Neutral Outlook
    Approves of CEO

    I have been working at Octagon full-time (More than 5 years)


    Great culture, training, work life balance, great clients, opportunity for growth and advancement


    lack of diversity, lack of opportunity to review managers from bottom up

    Advice to Management

    More women at the top!

See All 280 Reviews

Octagon Photos

Octagon photo of: Octagon at our 2019 Company Meeting
Octagon photo of: Event Trainee Kate at Curcuit of the Americas in Austin, TX
Octagon photo of: Octagon at the Indianapolis Motor Speedway, the best pit crew around!
Octagon photo of: Annual 3v3 Basketball Tournament!
Octagon photo of: Our New HQ office in Stamford, CT!
Octagon photo of: Celebrating Black Music Month with local artists
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Octagon Interviews



Getting an Interview

Getting an Interview




  1. Featured Interview


    Account Manager Interview

    Anonymous Employee
    Accepted Offer
    Positive Experience
    Average Interview


    I applied through an employee referral. The process took 2 weeks. I interviewed at Octagon in December 2019.


    It was a very quick interview process which started with a call with someone on the Talent Acquisition team. I then spoke with the hiring manager via phone and was able to learn more about the role and what the expectations would be for the person who comes into that spot. Last step was to speak with some of the other team members on the account, which lead to an official offer later that day. Overall, I was very pleased with me interview experience.

    Interview Questions

See All 87 Interviews

Octagon Awards & Accolades

  • Best Talent Representation, Sports Business Awards, 2016
  • 2016 Event Marketer IT List, Event Marketer Magazine, 2016
  • 2017 Promo Top Shops List, Awarded Chief Marketer Magazine, 2016
  • 2016 WISE Award – Lisa Murray, Awarded by WISE (Women in Sports and Entertainment), 2016
  • Event Marketer It List, Event Marketer, 2018
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Pledges & Certifications

Career Advancement Program

Helping employees "upskill" into higher-paying positions

Diversity Commitment

Has programs that support a diverse and inclusive workforce

Pay Equality Pledge

Committed to paying equitably for equal work & experience

First Job Programs

Maintain entry-level hiring and career development programs to give people career starts

Pledge to Thrive

Taking steps to prioritize employee well-being

Work at Octagon? Share Your Experiences

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