Working at Orman Guidance | Glassdoor

Orman Guidance Overview

Minneapolis, MN
1 to 50 employees
Company - Private
$1 to $5 million (USD) per year

L&E Research, Leede Research

Orman Guidance uncovers consumer insights by engaging target audiences to understand their needs and preferences. We connect our clients with those target audiences, whether we’re leading a market research project or executing an existing plan for a research ... Read more

Mission: Orman Guidance empowers consumers to build the marketplace they want and need.

Orman Guidance Reviews

  • "Annual Review"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Project Manager in Bloomington, MN
    Current Employee - Project Manager in Bloomington, MN
    Positive Outlook
    Approves of CEO

    I have been working at Orman Guidance full-time (More than a year)


    The business model continues to shift toward full-service, "Research & Guidance" which is a super fun and interesting way to connect to the highest levels of market research.


    The company needs more focused training. It's getting better, but could get better still.

    Advice to Management

    Keep the projects coming -- especially R&G. Draw on the pool of talent to help move more and more clients to this service.

See All 22 Reviews

Orman Guidance Photos

Orman Guidance photo of: Analytics Modeling
Orman Guidance photo of: Qualitative Research
Orman Guidance photo of: OMNI-VI by ORMAN GUIDANCE
Orman Guidance photo of: Quantitative Research
Orman Guidance photo of: Respondent Recruiting
Orman Guidance photo of: Design Thinking
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Orman Guidance Interviews



Getting an Interview

Getting an Interview





    Media Interview

    Anonymous Employee in Bloomington, MN
    Accepted Offer
    Neutral Experience
    Average Interview


    I applied through an employee referral. The process took 2 weeks. I interviewed at Orman Guidance (Bloomington, MN) in February 2012.


    I already worked at the company that for which I was interviewing, so the process was a little different than usual. It went like this:

    Initial Phase- we had a problem with outreach. My boss knew of my background and suggested I help. I wrote up a brief and sat down with HR to present it.

    Questions Phase- after a week I was contacted for more ideas by HR, I said I would like to discuss a position before any more ideas are given. That email was forwarded to the management level and they planned a meeting to sit down and interview me. Scheduling conflicts arose and the sit down couldn't happen, so I was asked about my ideas over the phone and ways I would implement them.

    Presentation Phase- after the phone interview I was asked to come in and present my ideas in more detail. After that was finished I was offered the position and started the next week.

    Interview Questions

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Company Updates

  • Interested in connecting with current Orman Guidance employees and learning more about market research? Follow us on LinkedIn!

    Orman Guidance

    We are a consumer insights firm, solving your business issues by investigating how people think and behave. Consumer engagement is at the heart of everything we do. The respondents we qualify for your research study mirror your target audience, and they arrive at your session on time and ready to participate.

  • This week on Orman's "Weekly Chatter" board: "At which store would you most likely MAX-OUT your credit card?" :) How would YOU answer?

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Orman Guidance Awards & Accolades

  • One of the World's Top Facilities, Impulse Survey, 2006
  • One of the World's Top Facilities, Impulse Survey, 2007
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Pledges & Certifications

Veteran Hiring Commitment

Committed to helping America's military veterans find work

Pay Equality Pledge

Committed to paying equitably for equal work & experience

Career Advancement Program

Helping employees "upskill" into higher-paying positions

Diversity Commitment

Has programs that support a diverse and inclusive workforce

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